Returning guest Matthew Glover - Chief Mission Officer at The Vegan Food Group announces his latest acquisition and lays out future plans for the company. The group comprises several plant-based food companies, including VFC® (Vegan Fried Chick*n), Meatless Farm and Clive's Purely Plants.

As the plant-based food segment has seen recent declines in sales, we reflect on potential reasons and discuss strategies to regain growth momentum. We discuss effective marketing to omnivores and how documentary films have helped drive sales growth.

Given Matthew's history as the original co-founder, we also analyse Veganuary's 2023 campaign results.

The vision ahead is painted to evolve and lead the global movement towards plant-based eating for planetary health and animal welfare.

https://veganfoodgroup.org/

https://www.vfc.co.uk/

https://vegcapital.co.uk/

https://veganuary.com/

Other links discussed in the episode:

https://madrebrava.org/insight/people-don-t-see-industrial-meat-as-a-key-cause-of-global-warming-poll

https://sentientmedia.org/

https://sentientmedia.org/climate-friendly-meat-europe-ban/

https://www.foodmanufacture.co.uk/Article/2024/01/23/UK-vegan-population-surged-by-1.1m-during-2023

About PLANT CEOAs more people adopt plant-based diets or cut back on meat, innovative startups are rising to meet the demand for sustainable alternatives to traditional animal products. This show explores the entrepreneurs behind this movement, reimagining meat, dairy, seafood, fashion, health and beauty in eco-conscious ways. We’ll hear the inspirational stories of these pioneers building the next generation of compassionate companies. Featuring interviews with influential voices from documentaries, associations, sports, and entertainment who are championing and investing in cruelty-free, planet-positive living. Tune in as we get an inside look at the promise and challenges of creating kinder solutions for people, animals and the planet. From milk made from plants to leather without cows, these changemakers are developing creative solutions for kinder, greener living.

https://plantceo.com