In this episode of The Plant Trainers Podcast, we talk with John Oberg about making an impact through the vegan movement. Vegan activism is something that the plant-based community either shys away from or starts to dip their toes into after a while. We love John’s approach, that there is really something for everyone hardcore or softcore to help spread the word about the welfare of animals and our planet in making it a kinder place. Whether it be the wool industry, fishing, the use of plastic straws, you can help make a difference without overstepping your comfort zone by sending a simple Tweet, Facebook post or IG story. We know this episode will be eye-opening for you.  John Oberg is a social media pro, influencer, and animal advocate dedicated to making the world a kinder place for animals by utilizing the power of social media. He recently launched his own independent project for animals through Patreon. Previously, he served as Director of New Media for the international animal protection organization, The Humane League. Before that, John served as Director of Communications for Vegan Outreach. John oversaw social media for the organizations which led to a tenfold increase in following in both, as well as over 1 billion impressions of content posted to these pages. In 2019, he's had a reach of over 100 million impressions through his Twitter, Instagram, and Facebook Pages. You’ll learn how to make a bigger impact through your social media reach, so share this one with anyone on social media who wants to make a difference.  In this episode we discuss: His journey Ethics of our pets to animals  How to make those connections  Factory farming  Sheep and wool Fish The environment  Plastic straws  His activism  Not just preaching to the choir  What kind of content captures the attention  How can people listening make an impact  Are vegans weak  The way you eat can be enough