The key to becoming a successful online platform builder is to create, publish, and promote knock-it-out-of-the-park content that consistently hits home with your intended audience. And perhaps no one understands this better than television news producers.

Meet Amanda Subler, former TV news producer, Content Marketing Institute's PR and Video Consultant, and creator of The Career Zoo, an online platform dedicated to helping young people discover their dream job. Her varied career has taught her the power of knowing how to find and share a really, really good story. 

Listen in as Amanda explains how to craft a must-read story, keep up with content marketing demands of a publisher, and how her life as a producer deeply influenced her life as an online platform builder.

Resources

• @AmandaSubler on Twitter
  Amanda Subler on LinkedIn
• Email Amanda at [email protected]
• The Career Zoo
• The UnPodcast
  Content Inc. by Joe Pulizzi