In this episode of the Player: Engage Podcast, host Greg is joined by Christine Dart, the Global Head of Marketing at Helpshift and a Marketing Leader at Keywords Player Engagement. Christine shares her extensive experience in B2B marketing within the video game industry, discussing her dynamic strategies that have led to significant growth in revenues and leads. She also delves into her personal journey from mechanical designer to marketing maven, highlighting her transition through various roles and the importance of adaptability and continuous learning in marketing.

Key takeaways from this episode include:

• The nuances between B2B and B2C marketing and how foundational marketing principles apply across both.
• Insights into the evolving roles within marketing departments, such as the integration of customer marketing and the shift of business development roles under marketing umbrellas.
• Christine's approach to leadership in marketing, emphasizing the importance of alignment with company goals, understanding team dynamics, and the power of effective delegation.

For a deeper dive into how marketing strategies can drive business success and the importance of aligning marketing efforts with broader business objectives, tune into this episode of the Player: Engage Podcast. Discover Christine Dart's expert strategies and learn how to apply them to your own marketing efforts for measurable success.