In episode 17, I sit with Sarah Hofstetter one of the more accomplished executives in the Digital Media Space. Sarah's story shows what hard work, creativity, perseverance, and good timing can lead to. Sarah is currently President of Comscore but her first job was as an intern at the NYTimes where she learned the art of storytelling. One of the key lessons she learnt early on was the importance of communication within the company and how the absence if it allows false narratives to be created. Here are a few more things you will learn when you listen to the podcast;- How did she get started at 360i- What led Sarah to become CEO- What 3 traits did Sarah instill at 360i (Passion, Purpose, Persistence)- Why was her first pitch at 360i was or Living w/ ED (hysterical story)- Why Comscore?- What keeps Sarah on top of her game?- What hack does she do and recommends- hint: it's waterproofLearn more about your ad choices. Visit megaphone.fm/adchoices