Personal experiences shape the way we approach our finances, and sometimes those experiences hinder us from making the best financial decisions. How do we go about empathizing with the experiences of our audience to better provide more nuanced, applicable, and actionable financial advice?

In this episode, Sarah Li Cain speaks with Elyssa Kirkham, the founder of Brave Saver, about Elyssa’s emphasis on honoring the experiences of her audience, acknowledging how personal experience informs financial decisions, and creating nuanced financial advice.

Episode highlights

• How Elyssa’s relationship with money inspired the start of Brave Saver
• Elyssa’s thought process in creating content honoring her audiences’ experiences
• Elyssa discusses the reason content creators rush to offer solutions
• Elyssa’s approach to finding a voice in creating content

About Elyssa Kirkham

Elyssa Kirkham is a personal finance writer who has spent 8 years covering everyday money topics like budgeting, debt, and saving money. She founded Brave Saver in January 2019 to write about the behavioral, mental, and emotional side of managing money.

Instagram: https://www.instagram.com/brave_saver/?hl=en

Twitter: https://twitter.com/elyssajk?lang=en