In the second episode of Pod Like A Pro, veteran radio presenter Mark 'Sparky' Colerangle and Sound Rebel's director Ben Anderson talk about where to start when it comes to creating your podcast idea.
People who are passionate, people who’ve got something to say, people with opinions… These are the people who could make really great podcast presenters. At the same time, for your podcast to be successful you need to have a format, and it’s something you need to think about long before you order your microphone.
Who is your target audience? What do you want them to do? How do you want them to feel after they’ve listened to your podcast? What is it about you or your brand that makes you interesting and unique? What value are you adding?
Sparky and Ben give some examples of formats that Sound Rebel have helped to create, from agony aunt entertainment podcast Dilemmas with Jess Ellis to Sound Rebel’s podcast about menstrual and gynaecological health, The Vagina Monopod. They talk you through the creative process, and discuss how important it is that the audience you want to target lead everything that you do when it comes to thinking up your podcast idea.

You don’t just make a podcast, you have to produce a podcast – and that’s where we come in at Sound Rebel. To work with us on your podcast, go to soundrebel.co.uk or email [email protected]