This is PART ONE of a THREE PART series we’re doing on Building a Podcast Brand.

Watch the shortened YouTube version of this series HERE!

So what is a brand?

It’s not just your identity and how people tell you apart from other podcasts and content.  It’s not just your colors, fonts, and logos.  It’s how you make people feel.  

Check out this sweet article by Tracy Lloyd the defines what a brand is.

Emotive Brand Article

So why should I care?

Having a strong brand facilitates:

-Increased discoverability and SEO

-Strengthened connections through brand associations

-Accelerated growth

-A deepened and more visceral experience for you audience

The FIRST Key Strategy to Build a Podcast Brand and the theme of this episode is:

GET VISUAL

Getting visual is a must for building a strong brand.  You’ll want to be intentional about your use of colors:

Check out this awesome article on 99 Designs all about color:

Color meanings and the art of using color symbolism, by Anna Lundberg

Here are some ideas on incorporating graphics and video:

I don’t want to show my face!

-Audiograms

-Animated stock photos and video

-Canva designs

-Intriguing text, questions, or polls, quotes from episodes

-Shareable tips or DIY hacks

I’m willing to try showing my face!

-Short format video

-Rells, tik tok, YT shorts, FB Reels

-Live video

-Long format video

-YT videos, IGTV, Facebook

Remember to try and tie in your brand into videos and images by incorporating some of these elements into your graphics, photos, and videos:

-Logos, colors, images, outfits, props, backdrops

It’s amazing what strong colorful graphics, text, and shapes, complementing your podcast and your video can do to listeners.  Especially as they see these shapes and colors over time.  You become imprinted into their mind.  Like a catchy melody, you get stuck in their head.  

YOUR HOMEWORK

1- Define your core values and mission, see if you can choose a few words, and then assign colors to those words

2- Research and survey color meanings 

3- Download Canva

4- Share your brand with us


Sound Design and Editing was done by:
https://dzquintero.com/

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