Ad Blocking software has been around for a few years now, but thanks to simple online extensions and new mobile apps, practical application of the software has become mainstream. With this new rise in overall usage, ad blockers are keeping a large portion of consumers from seeing the ads that businesses have created, often at a great expense. In this episode, we discuss just how much staying power ad blockers will have going forward (especially after we found out that Peace, an ad blocking application released alongside iOS 9, was removed from the app store a day after we talked about its existence). Will Ad Blocking software be able to withstand the new barrage of negative press, and if so, what can we do about it?

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B² Interactive is a web design, SEO, and local search optimization firm based in Omaha, Neb., that serves clients throughout the U.S. B² Interactive works with businesses of all sizes, from small companies looking to create their first website to Fortune 500 organizations requiring complete integrated digital marketing and web development solutions. B² Interactive operates digital marketing agency Hurrdat and video production company Hurrdat Films based in Lincoln, Neb.

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