While spending time on Facebook, Scott was tagged in a post about Podcast launched within a very popular entrepreneurial group. The question: “Is podcasting the best way to build an audience?” He answered it for the person asking, but was inspired to answer it here on the podcast as well!

In This Episode

• Launching a podcast versus dropping an album
• Giving people a taste of your show using micro content
• Launching a podcast with a pre established audience
• Discoverability issues facing podcasts

“I look at podcasting through a music industry type of lens”

“Where do you see them promoting it?”

“The best place to build an audience is social media”

“Send our a message to your pre established audience”

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