Ever wonder the consumer psychology behind Advertising, what the positive and negative affects of advertising are, or asked the question “Is advertising harmful to society?” Join us in a discussion of advertising influence and persuasion, negative and positive affects, harm to society, the power of advertising and more. This is part two of a two-part discussion about Advertising Psychology, and how advertisers use subliminal persuasion techniques to hack our brains like the rhetorical appeals like ethos, logos and pathos. We later talk about the harmful and unethical tricks that advertising and marketing use to influence you.