Episode from the podcastPodcast Coaching with Christine

Secrets to SEO for Podcasts with Marketing Speak’s Stephan Spencer

Released Wednesday, 11th November 2020
Good episode? Give it some love!
Stephan Spencer, host of Marketing Speak and Get Yourself Optimized shares his SEO expertise. In this episode, you’ll learn the three most common SEO mistakes podcasters are making and how to master them. Spencer breaks down the benefits of episode transcriptions, optimizing your RSS feed and utilizing the number-two search engine: YouTube. 
What we learn:
5:12 What is SEO and what does that mean for podcasters?
13:40: Transcribing podcasts for each episode
14:47 Untapped opportunity digging into your analytics 
26:18 Relatable and attainable testimonials 
29:12 How Spencer got a $3,000 bike for free because of his podcast
33:01 Name dropping and how download numbers aren’t everything
35:16 When an interview turns into a networking opportunity
35:43 It’s not about how many know you but who you know to interview. Turn your podcast into a business
37:21 Mistakes that podcasters make with SEO: Missing out on Transcriptions
40:13 Optimizing your RSS Feed with titles 
44:36 Spencer talks about the SEO tools he utilizes
48:40 Another mistake podcasters are making? Not leveraging YouTube
Helpful Links:
Otter AI Transcription Service: https://otter.ai/login
Descript AI Transcription Service: https://www.descript.com/
Paid SEO Tools:
Moz Keyword Explorer: https://moz.com/explorer
Ahrefs Content Gap Tool: https://ahrefs.com/content-gap
SEMrush: https://www.semrush.com/
Free Tools:
Google Trends: https://trends.google.com/trends/?geo=US
Answer the Public:
Asked: https://asked.com/
Also Asked: https://alsoasked.com/
Want to connect with Stephan Spencer?
Stephan Spencer’s Website: https://www.stephanspencer.com/
Marketing Speak Podcast/Website: https://www.marketingspeak.com/
Get Yourself Optimized Podcast/Website: https://www.getyourselfoptimized.com/author…
Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT. 
Produce your show with Bright Sighted Podcasting: https://brightsighted.com
Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/
Production:  Bright Sighted
Host: Christine O'Donnell
Guest: Stephan Spencer
Editor: Laura Veloso
Assistant Producer: Heather Chiles

Creators & Guests

We don't know anything about the creators of this episode yet. You can add them yourself so they can be credited for this and other podcasts.

Episode Reviews

This episode hasn't been reviewed yet. You can add a review to show others what you thought.

This podcast, its content, and its artwork are not owned by, affiliated with, or endorsed by Podchaser.
Rate Episode

Share This Episode

Recommendation sent

Join Podchaser to...

  • Rate podcasts and episodes
  • Follow podcasts and creators
  • Create podcast and episode lists
  • & much more

Episode Details

58m 31s
Episode Type

Episode Tags

Do you host or manage this podcast?
Claim and edit this page to your liking.