“How do I make money with my podcast?” If you’ve typed this question into Google, this is where you get answers Founder of True Native Media, a podcast representation agency that specializes in podcast advertising, Heather Osgood reveals how podcasters book advertisers. In this episode, Osgood reveals tips to increase your downloads and other ways (besides advertisements) podcasters are turning a profit.What We Learn:1:45: What a typical day looks like for Heather3:00: Value of having Advertisements in Podcasts  5:00: Podcasters plugging products versus social media influencers doing so7:00: Monetizing with smaller vs. larger advertisers10:25: Standard amount of downloads that qualifies you to work with AD companies/Ensuring working with AD’s is a win-win situation14:35: If you don’t have many downloads, there are other ways to monetize!Sell your own productsCreating Live EventsPatreonAffiliate Relationships/complementary  products19:50: Transitioning from no AD’s on your podcast to having AD’s/soliciting23:00: How to perform a successful AD read on your podcast26:10: How to increase your podcast downloads in order to reach the threshold where you can start to consider dabbling with AD’s30:00: Selling AD’s through players or even through True Native Media33:25: How do journalists do a host read AD read without actually endorsing a product?35:55: Advice for a Podcaster who is currently strugglingHelpful Links: Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT. Produce your show with Bright Sighted Podcasting: https://brightsighted.comFollow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/Want to connect with Heather Osgood? Website: https://truenativemedia.com/Heather’s Podcast: https://truenativemedia.com/podcast-advertising-playbook/Credits:Production:  Bright SightedHost: Christine O'DonnellGuest: Heather OsgoodAssistant Producer and Editor: Matthew Feiler Learn more about your ad choices. Visit megaphone.fm/adchoices