浸大持續教育學院網上入學資訊日2021課程講座

HKBU SCE Virtual Information Day 2021 Programme Talk

廣告求其講
Ad Talk - More than a Talk

楊志發講師
Mr. Fred Yeung

浸大國際學院學術統籌主任
Academic Co-ordinator, CIE

本講座讓同學觀賞全球廣告創意與案例，探討廣告如何出奇制勝，令品牌形象贏得最佳口碑，提升同學的創意思維。

This seminar aims to explore students' creativity through the appreciation of worldwide advertising campaigns as well as to understand how brand images can be strongly established in the highly competitive market by implementing creative strategy.

浸大副學士課程相關專修：傳理學