0:00

- Well, it wasn't necessarily Apple, it just,

0:03

that was the most popular MP three player at the time

0:06

that podcasting was birthed <laugh>.

0:09

So the, what happened was, and I forget who it was exactly,

0:14

but they combined the word iPod with broadcast.

0:19

So podcast. Yep. It's a made up word.

0:24

- You're listening to Podcast Insider, hosted by Mike Dell,

0:27

Todd Cochrane, and Mackenzie Bennett from the blueberry

0:30

team, bringing you weekly insights, advice, and insider tips

0:34

and tricks to help you start, grow and thrive through podcast.

0:38

All with the support of your team here at Blueberry Podcasting.

0:41

Welcome. Let's dive in. - Welcome. I'm Mike Dell, VP

0:47

of Customer Relations here at Blueberry. - And I'm Mackenzie Bennett, marketing

0:51

specialist here at Blueberry. - And podcasting terminology is always evolving.

0:56

Today we're gonna discuss some of the unique language

0:59

that has developed over the years. Maybe some stupid stories to go with it.

1:07

Well, Mackenzie Yeah, we we're opening a can

1:09

of worms here. <laugh>. - Yeah. I love it. Don't you, <laugh>?

1:12

Don't you always wanna do that on your company show <laugh>?

1:15

- Yeah, of course, of course. Today they're just all kinds of words

1:19

that is working support in talking to customers.

1:23

Some of them have heard these words,

1:26

but they put them in the wrong places. Sometimes <laugh>,

1:30

- There's, there's a bit of a learning curve with all

1:32

of these different Oh, yeah. Terms and words and definitions

1:36

and what people think it might be, what it evolves into. So yeah,

1:40

- We can usually figure out what you're, you're asking anyway, so it's not not that big a deal,

1:45

it's just, it would be good to go through some

1:48

of these things and tell a little backstory of why it's

1:52

that on some of 'em. And, and go for there.

1:55

So the basics, so the word podcast.

2:00

- Yeah. Starting off real easy. - <laugh>, well, you'd think <laugh>,

2:05

but if you go to YouTube and you look for podcasts on a technical level,

2:11

it's not a podcast, but there's two different

2:14

definitions for podcast. The listeners could care less about the

2:18

technical definition. That's, that's mainly us old farts that, that <laugh> worry

2:24

as much about that as we, that we should.

2:26

Mm-Hmm. <affirmative> then we should, so one definition

2:30

of the listeners is, is it's an internet show, you know,

2:34

just right down to basics. The technical definition is a audio

2:40

or video that is distributed

2:43

via an RSS feed. Mm-Hmm.

2:46

- <affirmative>. - And then can be played in on demand.

2:52

- That's what I always like the on demand part.

2:54

- Yeah. I mean, kind of Netflix

2:57

and things like that are kind of like podcasts

3:00

because you can subscribe or follow

3:04

or whatever, put it in your stuff, <laugh> on Netflix

3:10

and follow a, a series

3:13

and you can watch them, stop them, reverse them,

3:17

watch them again, whatever on your leisure.

3:20

And that's what podcasts does for mainly audio,

3:24

but also some video. - Mm-Hmm. <affirmative> video has

3:28

gone up and down over the years. It's kind of more in an uptick right now, honestly.

3:31

- Yeah. It, but a lot of the video

3:34

that people are calling podcasts, usually it's just like a video stream

3:37

of them recording an audio podcast, which is cool.

3:41

I'm not putting down any of this stuff. I'm just saying that some

3:45

of the traditional old school podcasters have a little

3:48

trouble with that, but for the most part, who cares?

3:51

It's, it's an audio show you can listen to and it's delivered via podcasting.

3:57

- And where did the pod part come from?

3:59

Because I believe that was Apple many, many years ago.

4:03

- Well, it wasn't necessarily Apple, it just,

4:06

that was the most popular MP three player at the time

4:10

that podcasting was birthed <laugh>.

4:13

So the, what happened was, and I forget who it was exactly,

4:17

but they combined the word iPod with broadcast.

4:23

So podcast. Yep. That's a made up word.

4:27

- All words are - <laugh>. Yes, yes. And by the way, I was listening to a podcast yesterday

4:33

and they were talking about farming, the,

4:36

the genesis of farming. - Okay. - And one of the farming methods prior

4:43

to all the new mechanized stuff was

4:46

where you would grab seeds out of a bag

4:48

and you'd just throw the seeds out and then hope they grow.

4:53

And this is way, way, way, way, way back. But that was called broadcasting.

4:58

And then when TV and radio came into being, they, they took

5:03

that term from farming. So anyway, totally off the subject story.

5:09

- Okay. <laugh>. All right.

5:12

So podcast and RSS feed, we've kind of gotten through those ones.

5:18

Podcast is the medium

5:20

that you are using the RSS feed is the old school

5:25

technical way of getting people their episodes

5:29

through the RSS feed. That is just kind of like the magic of the internet. Yeah.

5:34

- And RSS is, is still 100% relevant.

5:38

'cause that's how 99% of podcast apps are powered.

5:43

Even Spotify and Amazon,

5:46

they pull from an RSS feed for your show.

5:49

So that's how your show gets to those places.

5:52

So that RSS feed is the distribution method.

5:55

I like to, I'd like to say that it's like the transmitter

5:59

for your radio station. I mean, it's that kind of thing except

6:04

for it's one person at a time pulls that feed

6:07

or one app at a time, pulls that feed.

6:10

But that's, that's just basically how it's distributed, dis distributed.

6:14

Is that a good, good way of pronouncing that? <laugh>

6:17

- <laugh>. So along with that is podcasting can understand

6:23

that podcaster is you the creator, you're the host

6:26

of the show, you are involved in the show in some way.

6:31

And then something else that I wanted to talk about was kind

6:34

of how we say like podcast

6:37

episode versus show program versus show those

6:41

that gets off the rails real, real quick.

6:44

And one of the ways that I try to get people to understand it is there's the TV show

6:49

and then there's the episodes of the TV show.

6:52

There's television, there's the TV show that you like.

6:56

And then there are episodes of that TV show.

6:59

So there's podcasting, you create a podcast

7:04

and then you have podcast episodes.

7:07

Your show is your podcast. Like saying, shows to me is saying like,

7:14

when people are like, oh, that was a good show.

7:16

Like that was technically a good episode. - Yeah. And it's in that context, it's not so bad.

7:22

But what, what I get, I'll, I'll ask somebody, well,

7:25

how many shows do you have? Meaning how many different podcasts do you have?

7:30

How many different feeds do you have? And they say, well, I've got about 97.

7:34

I say, you got 97 podcasts.

7:37

And, and then they Oh, oh, well what I,

7:39

and then I'll ask them episodes and then they Oh, they understand that.

7:43

So yeah. That, that's my bad for saying,

7:45

how many podcasts do you have, <laugh>?

7:48

- That is a conversation I have had with many people over the years at an event.

7:52

They're like, oh, I have this many, it's really used interchangeably.

7:56

It's just, how is it in your head?

7:59

Because in my head it's very laid out,

8:01

like from top to bottom. For - Those of you who've been around the internet a lot

8:04

or for a while, there's such things as blogs.

8:09

Well, a blog is the overall website

8:13

or portion of a website that has a blog on it.

8:18

Then a lot of people will say, well, I wrote a blog about that.

8:21

No, you wrote a blog post about that.

8:24

Just so that's kind of the same thing for podcasting.

8:27

It's, it's a podcast and then a podcast episode or episode.

8:32

- Yeah. And I mean, all of this to say like,

8:35

people use words however they want in their day-to-day lives.

8:38

It's just when you're within your actual

8:42

publishing platform, like whenever you're in blueberry publishing your episode,

8:46

whenever you're like, Googling, how do I improve this words

8:51

when you're trying to solve a problem matter.

8:54

And then, then this is just that understanding of like,

8:57

this is probably how it's gonna be laid out for you - <laugh>.

9:00

Right, right. And like I said, we're, we're not the be all end all

9:03

of this, but, but talking the same language when you're,

9:07

especially when you're asking for support or something like that, it does help if

9:14

we're all talking the same language. - Yeah. A lot of, a lot of support

9:19

and sales calls are figuring out those conversations

9:22

where you're like, do you mean this or do you mean this?

9:24

And people look to, to the, to the industry <laugh> people

9:29

that are, are like, what am I saying?

9:31

This is what this is, but what does this actually mean?

9:34

Like, what is this called? - Right.

9:43

Right. I like this next one. Show notes.

9:46

That one also is very confusing to people.

9:50

- Why, so why do you think it's confusing to people - They think that their blog post, that

9:57

publishes their podcast via the webs, via their website,

10:01

if they're using power press? Well, that's my blog post,

10:04

but I want my show notes to read this. Well, your blog post is your show notes,

10:09

but basically it's a written summary of the episode

10:12

with links and other information related to that episode.

10:17

And so that it's kind of an interchangeable term.

10:21

You can call it, uh, blog post content if you're using

10:26

a blog platform to podcast in our,

10:29

I think in blueberry it's just, it's just called show notes, which is cool.

10:33

Mm-Hmm. <affirmative>. But that is just a blog post.

10:35

'cause podcasting and blogging are really the same

10:38

technology, but people do get a lot,

10:41

get confused about that. And also they get confused.

10:45

Why, why doesn't it look the same on Apple

10:47

as it does on Spotify or some other app?

10:51

And that's simply because the different app developers, apple, Google,

10:56

Stitcher, tune, well, Stitcher, gone tune in.

10:59

Any of these platforms can pick

11:02

and choose how they're gonna format that inside their app.

11:05

So you're never really gonna get them

11:08

to all look exactly the same. Just not gonna happen. Yeah. Unfortunately.

11:14

<laugh>, I wish there was a standard though. - Maybe one day. - Yeah. Someday we try for standards.

11:21

And I'm surprised as, as distributed as podcasting is

11:27

that all this stuff still works in most apps.

11:30

So that's kind of cool. - Yeah, actually that's a, that's a good one.

11:33

Syndication verse distribution. Mm-Hmm.

11:36

People have no idea what those words mean.

11:38

They like, and they're basically the same thing

11:42

- In, in a way, the one weird thing about podcasting is,

11:46

is it's not, it's not a push technology.

11:50

Like everything else on the internet pretty much is a push.

11:53

When you get an email, it gets pushed to your phone

11:56

and pushed to your email client. You publish a a, an episode

12:01

of your YouTube channel on YouTube, it's immediately available

12:05

because you're pushing it onto that site.

12:08

With podcasting, it's kind of backwards. It's a poll. Yes.

12:12

It's immediately on your platform of choice

12:15

when you publish it, but it then it syndicates

12:19

or pulls out to all the rest of the platforms.

12:23

- It's a little outdated, that poll function compared

12:27

to you send an email and then someone gets it.

12:31

You send a text message, someone gets it, you send a tweet and it's there.

12:35

This one is kind of one of the only ones

12:38

that like, it takes a while - And, and projects like, uh, podcasting 2.0 are are trying

12:44

to alleviate that or make that disappear by things like Pod Ping, which,

12:50

uh, blueberry has on all of our different RSS, uh,

12:54

generation systems. But that will help apps immediately update,

12:59

which is kind of cool. Uh, and of course Apple hasn't done that yet,

13:03

but they're working on something too. So eventually that won't be a problem as much

13:09

as it has been in the past. - Yeah. I'd say the, in terms of syndication

13:14

and distribution syndication is really part of

13:16

that like functionality. It's part of the RSSV, the really simple syndication that is

13:22

how things are getting to the places

13:26

where you are being distributed.

13:29

Like you, your distribution includes Apple Podcasts,

13:32

Spotify, iHeart, overcast,

13:36

PocketCasts, wherever you are found that is part of

13:40

that distribution as like a whole,

13:43

- Yeah. Here's another term I haven't really heard a lot lately,

13:47

but back in the day, pod fade was a thing,

13:51

and I guess it still is, but I don't think very many people call it

13:55

that so much anymore. <laugh> - <laugh>.

13:58

What do you think people call it now? - Hey, they stop publishing. - Yeah. Yeah.

14:04

- A lot, lot of old, old school podcasters will call Pod Fade.

14:07

Like I've, I've started and stopped many shows,

14:10

so I've pod faded a whole bunch of shows. <laugh>.

14:13

- Yeah. So essentially it's just whenever you stop doing your show, whether it's like kind

14:18

of on accident, you just, it's, it's like ghosting <laugh>,

14:22

it's like ghosting for dating, but with your own podcast.

14:25

- Yeah. That's kinda the same.

14:27

Some of these, these you got listed here, I have never heard.

14:31

- Yeah. So part of the list that I got

14:33

for these show notes is Mike, and I know these terms,

14:36

but I was like, okay, what does the internet thing?

14:40

And so they included some such as

14:44

Audio Audible Blink, which is like a short sound

14:48

or music interlude within a podcast episode

14:52

used for transitions. I would just call that a transition,

14:56

like in a PowerPoint <laugh>. - Yeah. Uh, well, the, the radio term for that is a bumper

15:03

- And then binge listening,

15:05

which I feel like we are all familiar with. Just Yeah,

15:07

- I've heard that one before. - Yeah. Yeah. Binge watching,

15:10

- Binge watching is the one I usually hear the most.

15:13

- <laugh>. Yeah. - I, I've been binge listen some podcasts before.

15:17

Like I go on a long trip or something on the plane, I'll load up three, four episodes

15:22

of a, of something I'm behind on and just binge 'em <laugh>.

15:25

- Yeah. That's when I usually panic when I'm at the airport

15:29

and download a bunch of things all at once. Yep.

15:32

- Audio drama. - That one you hear all

15:35

the time nowadays. Yeah. - That's getting more popular again. Yeah.

15:37

That, that it comes around, comes that back in the day.

15:41

That was, that was a thing. And think of audio drama, like old, old,

15:46

old time radio from the thirties and forties where they would have a like, episodic TV show

15:52

that was, that was a radio show

15:57

that was scripted and had actors and voiceover people.

16:01

And it was a fiction thing.

16:04

- Yeah. You turned in every Thursday at whatever time

16:07

and just got your new episode, but you had to sit there

16:10

and listen to the radio to get it. And this is the on-demand version

16:14

of that, basically <laugh>. - Yeah. A friend of ours, uh, is,

16:17

is getting back into that Evo Terra. He originally had the site patio books

16:23

where they were doing audio books via podcasting,

16:28

and now he's, uh, getting into the drama,

16:31

the audio storytelling.

16:34

That's kind of cool. Soundscaping, I've heard that before.

16:38

Not, not necessarily in relation to a podcast,

16:42

but I guess it makes sense. - Yeah. It's, it's saying the use of sound effects

16:46

and audio elements to create a rich

16:49

and immersive sonic environment in a podcast.

16:52

It, it just kind of sounds like they're like trying to set a vibe.

16:55

<laugh>, that's a fancy word for it, <laugh>. Right.

16:58

- If you listen to like, Wondery shows

17:01

or NPR shows, uh, a lot of them are very, very, very,

17:06

I call it Wall of Sound. And they're, they're very Sounds scaped <laugh>.

17:13

- Like, I get it though. I think some of the shows that I listen

17:16

to definitely do the same thing because it, it's kind of like when you're, you're watching

17:23

a TV show and it has like some type of background music,

17:26

the soundtrack, the score, whatever it is,

17:29

like it just draws your attention in more as opposed

17:32

to someone just speaking. That's one of the reasons why sometimes I don't do so well

17:36

with audio books. Like someone has to be a really good, uh, speaker for me

17:42

to continue paying attention because like, I like the back

17:46

and forth of a conversation as opposed

17:48

to just like being spoken to. - Yeah. Well, there's two, two kinds of audio books,

17:53

which I, I kinda think is interesting.

17:56

Some of them you'll, you'll see advertised

17:58

as a dramatized audio book.

18:01

So that kind of goes back to that audio drama thing. Mm-Hmm.

18:05

<affirmative> where they read the book, but they do it in a way that is dramatic

18:10

and they have different voices and all that,

18:12

and those tend to hold your attention a little better.

18:16

But I guess it'd be, it'd be kind of silly to do that

18:18

with a nonfiction book, but <laugh> fiction book, that'd be cool.

18:22

Mike Fright, this is something I've never

18:24

experienced. <laugh>. - I, I think it's great.

18:28

It's like a play on saying stage fright.

18:30

And this happens a lot. People will come to us like at an event

18:35

and say, I don't like the way that I sound.

18:37

I don't wanna be recorded. I just like, I feel like I'm doing a really bad job.

18:41

And you just, you gotta do it. - Yeah. And you get used to your own voice eventually. Yeah.

18:48

But it took me a long time to be able

18:51

to turn on the monitor in my headphones when I'm talking

18:55

to hear myself, because I didn't like the sound of my voice,

19:00

but I've never been scared of the microphone.

19:02

It's just not a thing for me for some reason.

19:06

'cause I, I'm definitely shy about other things, <laugh>,

19:09

but <laugh> getting in front of a microphone. No problem.

19:12

- Yeah. - But you know, when you first get into it, it,

19:16

it can be intimidating. - It happens a lot too.

19:19

You'll see like people will invite their friend

19:23

or someone that they know to like be an interview on

19:26

or to be a guest on their podcast. They can have the best

19:29

conversation possible with this person. The second you put a microphone in front of their face,

19:33

they're just, they clam up and you'll get over it one day.

19:40

I promise. - Edit Bay, that's another term I know well,

19:50

but not from podcasting, but from TV broadcasting.

19:55

- Yeah. I learned it in working in radio.

19:58

- Yeah. We, I worked for the TV station.

20:00

The reporters would go out in the field and do their standups

20:04

or whatever you call their stories out in the field.

20:06

And then they would come back and they'd sit in the edit bay

20:08

turning it into a package to run on the news.

20:12

Well, in podcasting, it, it's kind of the same thing.

20:15

A lot of people use the same computer they use when they're

20:19

recording to then go back

20:21

and edit so that you're, you're,

20:24

your studio can turn into an edit bay.

20:26

But if it's better than a sound booth, that's another term

20:29

that people use. Sometimes <laugh>, even radio stations now, when I first

20:36

was familiar with radio stations, they had these hermetically sealed studios

20:41

and, and all that. And now you go into a radio station in the studio,

20:46

it'll a cubicle <laugh>, you're open

20:49

to everything in the background, whatever.

20:52

It's definitely a weird, weird time in broadcasting as well.

20:55

- That, that reminds me though. I mean, yeah, like the way

20:59

that it has evolved recording wise, like there I have a whole fish tank with

21:03

a water filter going here and five feet away from me

21:07

and it's not being picked up. - Well, it's because people have gotten smarter about using,

21:13

like in the old broadcast days,

21:15

they were using condenser microphones

21:18

or ribbon microphones that you, you move

21:22

around on a desk chair, you'd hear the creak of it.

21:25

Yeah. And every little teeny tiny sound.

21:28

And that, that type of microphone is great if you're in the right environment.

21:32

Mm-Hmm. <affirmative>. But if you're in a noisy place,

21:35

I've got probably the, one of the worst locations for a podcaster.

21:39

I've got a, a lake behind me with jet skis

21:43

and all that kind of stuff going on in the summer.

21:46

Got a railroad track a block away.

21:49

I've got a five lane road out in front of the house, and I,

21:53

and I'm less than a mile away from a rather large airport

21:56

and Coast Guard Air Station <laugh>. But you don't hear all that stuff in my podcast

22:02

because now I'm using a dynamic microphone and,

22:06

and it just isn't as, as big a deal as it once was.

22:10

- There's a lot, a lot of equipment, terminology

22:15

that people are unfamiliar with when they're getting started.

22:17

So I found some websites that kind of go into the equipment

22:22

and some of the other more like audio focused definitions.

22:27

And so I linked to that. - Oh, nice. - To that article here in

22:30

the show notes for everyone. I mean, we're not gonna go over them here,

22:33

but for people that are interested, I think it's,

22:36

I think it's just like a, a quick and easy thing to look at, especially if you are

22:41

feel like you're overwhelmed and just unfamiliar

22:44

and wanna get to know more about what it is

22:46

that you're getting involved in - This.

22:49

There's one on here that, uh, I've not heard, but I can relate to <laugh> true crime fatigue.

22:57

And the definition here is the feeling of exhaustion

23:00

or burnout from consuming too much true crime

23:02

content. <laugh>. - I, I'd say that is a thing based on the

23:08

popularity of podcast. True Crime TV show, movie, documentary.

23:14

What, what have you. It's everywhere.

23:16

- <laugh>. Oh yeah. It's everywhere. Yeah. A lot of our customers are doing True Crime podcasts.

23:20

They probably don't want to hear this, but yeah. The, it, you can get overwhelmed listening to that kind

23:25

of content for all the time.

23:29

But then again, a lot of people love that stuff.

23:31

So each to their own. - Yeah. There's a whole True Crime podcast

23:36

conference, or at least there was. - Yeah, I'm sure. I'm sure that ought to be fun.

23:43

Speaking of True Crime, there's a movie coming out hopefully next year.

23:48

It's a, it's a fictional movie. Mm-Hmm. <affirmative>.

23:50

But it's about a person that that's really into true crime,

23:55

and she thinks that she solved a crime

23:58

and she's went to a podcast conference to talk to a bunch

24:02

of people to try to get them to pay attention to

24:06

what she says about the crime. So

24:08

- <laugh> Yeah. To this day, if there is a podcast, or not a podcast,

24:14

but if there's like a movie or a TV show or something, friends or family are watching it

24:18

and they're like, is that really how podcasting works? And I'm like, well, sometimes <laugh>.

24:21

- Yeah. Sometimes - I have to clarify

24:24

- <laugh>. The only reason I mention it is Todd and I are in the movie, so <laugh>

24:28

- <laugh>, - Uh, we'll,

24:31

I guarantee you you'll hear about it when we do <laugh>.

24:34

Yes. You know, there's a couple other things here,

24:37

but we'll, we'll have the full show notes of course,

24:40

[email protected].

24:45

Any other things that you wanted to mention before we go?

24:50

- I wanna hear what people use, what jargon they use on a regular basis

24:54

that we didn't really get to, or if they have like wildly different opinions about any

25:00

of the ones that we mentioned today. - Right. So, well, very good. Yeah.

25:04

Get ahold of us, uh, Mike at Blueberry

25:07

[email protected] [email protected].

25:10

- Yeah. Well, - We'd love to hear from you. - Thanks for joining us.

25:15

Come back next week and in the meantime, head

25:18

to podcast insider.com for more information to subscribe,

25:22

share, and read our show notes. Check out the latest suite of services

25:26

and learn how Blueberry can help you leverage your podcast.

25:30

Visit blueberry.com. That's blueberry without the ease

25:33

because we can't afford to ease.