0:00

- Here's the beauty about this. For those of you that are dashboard customers, all

0:06

of this data, the show narrative, the episode title,

0:11

the episode art that you choose, and the episode chapter files, that's already put into

0:17

a draft episode in the draft episode also linked is your

0:21

media file is also linked. The transcript, all this stuff is going to be preset so

0:27

that when you go in and edit in the dashboard,

0:30

all this information is there and ready for you.

0:33

It's in draft mode. So you go in there

0:35

and fix it up, put your images in, do whatever additional editing you want.

0:39

We've made it very, very fast for you to edit.

0:46

- You are listening to Podcast Insider, hosted by Mike Dell,

0:49

Todd Cochran, and Mackenzie Bennett from the Blueberry team,

0:54

bringing you weekly insights, advice, and insider tips

0:57

and tricks to help you start, grow,

1:00

and thrive through podcasting. With all the support of your team here at Blueberry

1:05

Podcasting, welcome. Let's dive in. Hello, I'm Mike Dell, VP

1:10

of Customer Relations here at Blueberry. - And this is Todd Cochrane, CEO

1:15

and Co-founder of Blueberry. - And last week we talked about the Thrive

1:19

plan here at Blueberry. And now the rest of the story.

1:25

- You know, Mike, I hinted and I talked a little bit <laugh>, I guess

1:30

for a better word, um, teased what we've got coming

1:34

with our podcast AI platform.

1:38

And, uh, I, I'm really, you know, having used this now

1:43

for just about, well,

1:46

probably five weeks in beta and a couple of weeks in internal administrative testing.

1:54

Um, I'm, I'm, I'm really, really jazzed with what, uh,

1:58

we have and, and what this new AI tool is gonna mean

2:03

for our podcasters. You know, one, one of the things that has always drove me,

2:07

I'll, I'll be frank, for those of you listening drove me nuts, is

2:11

you guys don't write good show notes. - Yeah. Show, show notes are a weakness for sure.

2:17

Uh, you know, amongst a lot of podcasters. - Oh, some people get it really right.

2:20

And some people get it really bad. And the way I look at this is

2:26

that you are creating this great audio content.

2:30

I mean, it's the, the content's fabulous.

2:33

And then you, you put it out there

2:35

and you give nothing to Google to chew on.

2:38

You give them no metadata. You don't give them, you don't,

2:41

you don't give your episode a chance to be found, uh,

2:44

and be indexed and to be discovered.

2:47

And one of the goals that I had in designing this,

2:52

and, and just as a little pre background, um,

2:56

I used a whole bunch of different tools. I mean, a, a a, a plethora of tools to do

3:02

what we have built internally in one product to be able

3:05

to get the same results. And it was, and it really added this huge amount of workflow

3:10

to my podcast.

3:12

You, it made my podcast show notes better.

3:15

It, it made them, it made a data better. It did, it did a lot of things.

3:19

But it, what it really didn't do is save me time.

3:22

And now with the, with the process that we've put in place,

3:27

I really feel this is gonna give all

3:29

of you some creative outputs that you've never had before.

3:33

And again, I, I do wanna start off by saying though too,

3:37

that nothing is going to replace you as a,

3:42

as the voice of your shows. We're providing you tools to help you become more creative

3:47

and maybe ask better questions and come up with a variety of different topics.

3:51

And at the same time, given the allowances within the

3:54

platform to, to let you have your own input.

3:59

- What I've found really nice about it on my own shows

4:03

that I've tested with is it motivates me.

4:07

Uh, the pre-show planning part really motivates me to

4:12

have a, a little bit more of a plan when I start, you know,

4:16

when I hit record, I have a little bit more of a plan.

4:19

Now I don't follow it to the TI don't read anything.

4:22

I just sit, you know, I just have it as, as, you know, kind

4:26

of a guide of how to, how to do it.

4:28

And then afterwards, you know, I'm terrible at show notes.

4:31

I just am. Right? And what I like about this is, it,

4:34

it writes a whole bunch of stuff. You could pick and choose and edit and all this,

4:38

but it saves you a whole lot of time trying to think

4:41

what you wanna write <laugh>. - Right? Right. - You know, that's, that's where I find it

4:45

of value, uh, for me. And, you know, every, everybody's mileage will vary.

4:50

But, uh, you know, I think this is a really good tool, uh,

4:54

so far in my testing. I didn't test all the stuff, uh, as you pointed out

4:59

to me just before we hit record. But, uh, yeah, it's, uh, it's quite the, it, it,

5:05

it wraps up a lot of the tools that we've been playing with.

5:09

Yeah. - So let, let me talk just a little bit about the process.

5:14

Number one. And the process really starts off

5:18

that you get into the platform and we give you the opportunity to create

5:23

what is essentially called a show profile.

5:26

And it's the first thing you have to implement.

5:30

And we'll have full documentation when the platform

5:32

launches, and you'll be able to go through it.

5:35

So basically, the host names, again,

5:38

if you have more than one host or two, or three

5:40

or four, five, you can put the profiles in for each host.

5:42

They're bios. If you have co-hosts, you can add those to the show profile.

5:48

Then you can set up a bunch of demographic data.

5:50

What is the desired audience? What is the desired, um, identity, male, female, non-binary?

5:57

What is the, what is the desired level of education,

6:00

employment status, household, single, married

6:04

with children without children income? Because some shows are really, you know, if,

6:08

if you're a lady and you are doing a, a, a show

6:11

that is directed towards women, you want the outputs

6:14

that we're going to be giving to you targeted

6:17

towards those demographics. We don't use all the data currently

6:21

that you fill out in the show profile in part

6:24

of the AI stuff, but as, as time progresses

6:26

and this thing gets more smarter, we'll incorporate more

6:29

of these, um, these settings

6:32

that we're having you set up now. And then the most important thing is really two things.

6:39

Well, what is the most important stuff in this profile is

6:43

the host and their bios, the co-host,

6:46

and their bios, the podcast goal.

6:49

What is the goal of the podcast and the description of the show.

6:54

What is your podcast show's description?

6:57

And once you've got all that done, and you save that show profile, you're then ready

7:02

to do episode planning. Now, my gut tells me that more of you are going

7:08

to use our post-show processing tool,

7:12

then you will use the pre-show planning tool.

7:15

For me personally, I have someone that does show prep

7:18

for my tech show, and I don't necessarily need the show planning section.

7:24

But Mike, you've been using the show planning section

7:27

because you've been prepping for this show by putting topics

7:31

and the things that we wanna discuss in this podcast,

7:34

and who's gonna be in it, and it's been able to create topic suggestions.

7:39

Well, what happens is, when you

7:43

start a new episode planning, there's a bite box

7:47

that says episode plan. And you put in your episode topic, you put the sources,

7:52

maybe you've got 5, 6, 7, or five

7:54

or six links to content that you're gonna talk about.

7:58

We have you add some keywords, focus keywords

8:02

that should be focused around what this episode's description is.

8:06

And then we have the ability to, to add your guest if you have a guest,

8:09

and again, giving that guest bio maybe a link over to LinkedIn.

8:14

And with that data, when you save that plan,

8:19

what happens then is we take the combine information from

8:22

the show profile and your episode plan,

8:27

and then we generate a list of episode topics.

8:31

We give the ability to pick, we,

8:33

we suggest 10 topics for the show.

8:36

You have the ability to add as many topics as you want manually

8:39

or edit the topics that we have suggested.

8:42

Mm-Hmm. <affirmative>. Once you save those, it then comes,

8:45

looks at your guest profile, looks at the other information in the planning document,

8:50

and then it gives you the questions

8:52

that would be appropriate for your guests based upon the

8:55

goal of the show that your guest, his bio, or her bio.

8:59

And then that comes up with a list of 10 questions

9:02

that would be questions for your guest. And you have the ability, again, to add your own questions.

9:09

And when that's all done, when you get those episode topics,

9:13

guest questions, you've got your plan goals, all this stuff,

9:17

then we actually create a show flow document.

9:21

And the show flow document is, is really designed for you

9:24

to be, to copy it, to edit it, to

9:29

make it flow the way you want. But we lay all this information out

9:34

in basically a show flow. And you can use this

9:39

or pump it into a current document that you're using now

9:42

for your, for your show. Maybe you don't have anything.

9:44

Maybe just take this and print it

9:47

and then say, okay, this is, we're gonna do this, this, and this.

9:50

We're not gonna do this, we're not gonna do this.

9:52

But it really gives you the ability to have a show flow.

9:57

And why, Mike, do you think I say a show flow

10:02

that is cohesive each time is important?

10:06

- Yeah. Well, you know, the format of a show,

10:09

people get used to that. So Right. If you have a certain format that you run,

10:16

uh, you're just having it being consistent, you know,

10:19

regardless of the topics Yep. Is really helpful. You know, part of this,

10:23

when I was doing mine, uh, for my personal show, you know,

10:28

I generally don't have a specific topic Mm-Hmm.

10:32

<affirmative>. And so I thought, well, I wanna talk about this and this and this and this, and I threw it in there

10:37

and it really, you know, made it so

10:39

that I wasn't bouncing from topic to topic. So you, because I don't have a consistent to flow.

10:45

But, uh, you know, and in the other show I do

10:48

with a co-host, we do have a pretty consistent flow.

10:52

And this show, of course, we have a pretty consistent flow,

10:55

and it just helps organize your thoughts

10:59

while you're recording. You know, you read that ahead of time

11:02

or you, you look at it while you're, while you're recording,

11:05

and it really does help, you know,

11:08

and the part that I never used was the, uh, guest question.

11:10

So I, I sort of missed that it even existed.

11:13

So, 'cause I don't have guests usually. Right.

11:16

But, you know, uh, and, and the more you tweak that show profile,

11:19

the better it's gonna align with, uh,

11:22

what your show is like.

11:24

- Yeah. So the episode planning piece from start

11:28

to finish, probably 10 minutes.

11:31

Yeah. If you really write a good, this is the description of

11:36

what my show's gonna be about. These are the, some of the source material I'm gonna be

11:39

using as reference points, the key words,

11:42

making sure you're getting your guest information in there.

11:45

If you do that, this, this five to 10 minutes

11:48

of episode planning will give you a consistent output

11:52

that you can rinse, wash, repeat for every episode that you do.

11:55

Mm-Hmm, <affirmative>. Now, again,

11:58

I don't use the episode planning part as much

12:00

as I do the episode post production.

12:03

And this tool oh, allows you to move

12:07

to the next step or start from scratch to help you re produce when I'm calling an SEO enhanced show

12:13

titles and corresponding comprehensive show notes.

12:16

Mm-Hmm. <affirmative>. And it's, it's, it's amazing.

12:19

You can pick from a production that you've already done

12:24

and you basically, from that standpoint, um, it will know

12:29

who is on the show. It'll know that Todd and Mike were on this episode.

12:34

It will know what the show content was about.

12:36

You can tweak that a little bit in the settings

12:38

before you go into full production. But it's designed to basically at this point, um,

12:46

have the ability to go ahead and upload your media.

12:51

And this is an important part of this step. This is the part

12:55

where the system's gonna help you out a great deal.

12:58

It uploads your media. And if you're hosting, uh,

13:01

on Power Press, or if you got a Power Press site

13:03

and you're hosting with us, or you're, if you're a dashboard user, um, all the features

13:08

for the uploader still there. You can still send the file off for media mastering.

13:13

Um, once it's done uploading, it will go into your bucket

13:16

and be available for publishing on your normal, uh,

13:19

publishing production flow. But the most important thing is the, the,

13:23

what this then does is it creates a transcript.

13:29

And this transcript is, um, uh,

13:34

what's the word I'm looking for here?

13:36

Basically, it detects the speakers. Yeah.

13:39

You say speaker one, speaker two, speaker three,

13:41

and then you have a dropdown to be able to pick Todd Mike.

13:46

'cause you can see the Transcripting, see who Speaker one.

13:49

And then you associate who Speaker one, speaker two is.

13:52

And once you do that, once you designate

13:55

who the speakers are and say, okay, I'm done. Um, ultimately you'll be provided a, a text file and SRT

14:02

or a VTT to be able to download right from within the production system.

14:07

And also those files are sent over into your bucket.

14:11

If you are, uh, a blueberry podcast hosting customer that

14:14

for your, uh, to attach the,

14:17

it'll automatically be attached in the dashboard, um,

14:20

for your, - Uh, in power press, uh, you know, just

14:24

or download the file, tweak it, yeah. And then upload it, uh, whatever you'd like to do.

14:29

But what's, what I really like about that is that, you know,

14:32

you can do the VTT format, which is Apple's native format now

14:36

that they're doing transcripts that just came out.

14:38

By the way, it's kind of cool, uh, <laugh>

14:41

as we're recording this. But, uh, you know, it's like when I'm watching the, uh,

14:46

closed captioning on Apple Podcasts

14:50

or on our player, it says Todd's talking and then Right.

14:54

You know, and it shows what you're talking. Then when I start talking, it'll say, Mike's talking,

14:58

or you know, Mike or whatever, and, you know,

15:02

it's just a much richer experience than just a blob

15:05

of text rolling by. - That's right. So,

15:07

and once the, once you've designated

15:10

who the speakers are in the transcript, then the system will generate 10 episode titles.

15:16

Now what I'm doing is this thing will take 15, 20 seconds

15:20

to generate the titles, maybe a little longer, maybe 30 seconds.

15:23

I'm thinking in my head, what is the title of this episode that I'm most?

15:27

And then what I do is I compare, I compare the episode titles,

15:32

and in probably 75% of the time,

15:37

I will take the title that the AI has

15:41

provided over one that I've had in my head.

15:44

Now, uh, like, uh, seven out of 10 times out,

15:48

or, uh, or three out of the 10 times I'll say, uh,

15:51

I like my title better and I'll add my own title,

15:55

but seven outta the 10 times I've taken the suggested title.

15:58

Or I can edit the suggested title right in the system.

16:02

Once I've chosen the title for the episode,

16:04

then the system goes in and creates a show narrative.

16:09

And this, this is where this thing gets absolutely beautiful.

16:15

Um, number one, it produces a narrative.

16:19

And these narratives from, from my perspective so far,

16:24

I've had to do minimal editing, maybe three minutes

16:28

of editing on the show narrative. It also provides me bullet points.

16:32

So if you are like to have your show notes

16:34

and bullet points, you can take the bullet points.

16:37

So you've got a show narrative, you've got bullet points,

16:40

and then you have the ability to create episode art.

16:45

Now you, you have the option whether

16:48

or not to have it try to provide text or not.

16:51

But what we've done is we've given you the ability

16:55

to get two pieces of episode art.

16:58

You don't get to regenerate, you only get two.

17:00

And if you don't like what it's produced, then you have

17:03

to kind of go figure out what you want on your own. But Mike, have, in your experience on the episode art,

17:09

how many of those have you used or went

17:12

and tried to generate a new one? - I've used all

17:15

but one, uh, for one, you know,

17:17

I've probably put out four episodes using this.

17:20

Yeah. And I've used the episode art, uh, three times

17:24

<laugh> out of four episodes. - Yeah. So I've probably done a dozen

17:30

post productions, and I'll say that I probably have used the art 10 times.

17:36

So again, this is not perfect.

17:42

And we do limit you on a monthly basis on

17:44

how many images you can create.

17:47

So, um, currently we have the images set at 10.

17:50

This is the most expensive part of us,

17:53

of this generation process, is doing the art.

17:57

So we do limit you to, I think, the 10 pieces of art a month.

18:00

But again, if you don't like what this has come up with,

18:02

take the show narrative and just go over to chat GPT

18:05

and ask it to create a, an image for you.

18:07

Yeah. Um, but again, the episode art,

18:11

I think over time will get better. And as it gets cheaper, we'll give,

18:15

we'll give you more options. But, um, no, I've been very, very, very happy with this.

18:21

Now. Impressed - <laugh>.

18:23

- Yeah, me too. Totally. - Uh, - But you know, the thing that I never have time for, Mike,

18:29

and I know you don't have time for it either. No,

18:31

- Never. - <laugh> is chapters, right?

18:34

- Yeah. Chapters. 'cause you know, it,

18:36

what's cool about chapters is with our player and,

18:40

and a lot of the podcast 2.0 type apps,

18:44

the chapters are right there in the player.

18:47

What is, and what's really neat, you know, is you can list them out

18:50

and you say, oh, well, I want to hear this interview with so and so.

18:53

That's in chapter three. You could just hit that and listen to that.

18:57

Uh, you know, kind of like our old Skip two

19:00

that we used to have Yeah. In, uh, within Power Press.

19:04

And that still works too, by the way. But, uh, this is chapters that are, you know, it comes

19:10

as A-J-S-O-N file, and we store that right here at Blueberry for you,

19:14

so you don't have to worry about, uh, you know,

19:16

weird compatibilities with WordPress and all that stuff.

19:19

But what's nice about it is you don't have to do it. No.

19:23

You can go back in there later and put images and links

19:26

and whatever else, or, and you can even edit the chapters if you think

19:30

that there's one that doesn't need to be there. You could just take it out and, you know, whatever.

19:35

So, but we get, we get at least get the ball rolling,

19:37

so it's not gonna take you two hours to do chapters.

19:40

- So some of you may not even know what a chapter is.

19:43

I've never heard of it, <laugh>. So what a chapter file is, um, in,

19:49

in the technical sense is a media file

19:53

with a dot JSON. You're like, what is that? Js O You maybe have heard

19:57

that word geeky, but what it is, is basically, uh, some metadata

20:03

that has time hacks in it along with a title.

20:07

So in other words, like one minute and 15 seconds into one of my episode,

20:12

I had my sponsor message and listener shout out.

20:15

So I would, in, in what the AI did is it created a,

20:20

a time hack a chapter file at one minute

20:22

and 15 seconds, maybe I don't want that as my chapter file.

20:26

Maybe I don't want that in my chapter files. I can delete it, or I can add a URL

20:32

to my sponsor and I can use add an image.

20:36

And again, what happens in the Player now,

20:39

our new blueberry player that we've updated several weeks ago,

20:43

is you'll actually see along the timeline hash marks

20:47

and these chapters from the AI tie directly into that.

20:53

Um, and basically you have the ability to modify

20:56

and edit it, and it doesn't carry through to some of the,

21:01

like Spotify, they don't support any of this.

21:03

But a lot of the new podcast apps that Mike's was re uh,

21:08

referring [email protected] actually have

21:11

full support for this. So the listener experience is much, much better.

21:17

And within the actual, um, episode chapter generator,

21:21

we've got a player there. You can play your audio if you think a chapter's missing.

21:26

Again, you can come back and update this later.

21:29

But here's the beauty about this. For those of you that are dashboard customers, all

21:35

of this data, the show narrative, the episode title,

21:40

the episode art that you choose, and the episode chapter files that's already put into

21:47

a draft episode, and the draft episode also linked,

21:51

is your media file is also linked.

21:53

The transcript, all this stuff is going to be preset so

21:57

that when you go in and edit in the dashboard,

22:00

all this information is there and ready for you.

22:02

It's in draft mode. So you go in there and fix it up, put your images in,

22:07

do whatever additional editing you want. We've made it very, very fast for you to edit.

22:13

Now, those of you that are on Power Press, you're gonna have

22:15

to cut and paste that title, the narrative, the,

22:20

the chapters link into your Power press production.

22:24

But again, um, this just makes it so super fast.

22:29

At some point, someday we might be able to get this

22:31

where we have WordPress go into a draft mode

22:34

and have an episode ready for you on Power Press two.

22:36

But, um, that opens up some stuff

22:39

that we don't necessarily want to open up on WordPress at this point,

22:42

because of what I would consider to be a security issue.

22:45

We'd have to do this via API to make it secure.

22:48

But in the end, my output product,

22:51

just in the episode production is 10 times better.

22:54

- Yeah. Post, post-production, you know, it,

22:58

it's just a lot more useful for Google, for one thing

23:02

and for your listener, you know, you say, Hey,

23:05

it's covered over here in the show notes, and it is covered <laugh>.

23:09

You know, that's, that's the, the magic of this is, it,

23:13

it changes how you do your pro.

23:17

You know, like I said, I, I've, I've actually recorded episodes

23:20

and then I'm thinking, oh, I gotta write show notes. Uh, and then I've actually delayed episodes

23:25

because I didn't feel like writing the show notes.

23:27

And this gives me a kickstart. - Yeah, it, it really does.

23:31

- And that's, so that's the best part about

23:33

this, that I've, now, - We've got some partners that help you

23:37

with social promotion and all that kind of stuff.

23:40

And, uh, nothing taken away from those platforms,

23:43

but we really got to the point where, well,

23:47

let's help you some more. So we have a social content production portion as well,

23:54

and it, it, it does the same thing. It works from, uh, either pre-Pro, you can come in here raw

24:00

and not have done anything, and just start a new production as well,

24:04

or choose from one of the ones that you've already worked with.

24:07

And what ultimately happens is, is that again,

24:11

it looks at the transcript and from the transcript, then it derives on its own

24:18

five segments in your content that it feels

24:23

are great social moments.

24:26

And then this is a product

24:29

that will probably improve over time based upon feedback.

24:32

But we give you the captions, we give you the Instagram X,

24:37

LinkedIn, Facebook captions. Now we don't create a post for you,

24:43

but we create the caption for you.

24:45

And this is a caption creator as an example.

24:50

Here's one of the Instagram captions it created for,

24:54

uh, one of my shows. It says, Hertz takes a detour from it's Evie Fleet Dreams.

24:59

But what this is mean for the future of electric vehicles,

25:02

tune into the latest Gee News Central podcast episode

25:05

to find out hashtag Hertz, hashtag

25:08

electric vehicles hashtag tech news hashtag podcast.

25:12

Yeah. And then here's another one. Here's another, uh, social clip.

25:18

Are you keeping your Windows security up to date?

25:20

Don't let the Trojan horse in Discover Central Tech updates on Geek New Central.

25:24

Then it, again, we give you the captions

25:28

to share across different platforms.

25:31

And, um, what we are finding here is this is just a,

25:37

I guess for a better word, a quick and dirty way to be able

25:40

to get some real quick stuff scheduled on Instagram X,

25:44

LinkedIn or Facebook. You provide your own graphic

25:47

and you pro provide your own link if allowed

25:50

back to your episode. But this is just one little piece of this platform

25:56

that will design, again, designed

25:59

to save you some time. And, um,

26:02

- And of course we know a lot of you guys have email lists.

26:07

- Yeah. - And you wanna promote your episode there.

26:10

Uh, we have the, the tool there that it will write an email

26:13

for you, or, you know, at least give you a good start on

26:17

what you should put in your, your email promotion to your list.

26:22

- And that's, let me just, lemme just read a little sample

26:26

of what it put out for my email promo for this episode.

26:29

It said, subject a little car emoji, Hertz ev,

26:34

fleet reversal es essential tech Tips

26:37

slash geek essential podcast number 1720.

26:40

And it starts off says, dear listeners, rev your engines and charge your devices.

26:43

Because Geek Central's latest episode titled Hertz ev,

26:47

fleet Reversal, essential Tech Updates is an electrifying

26:50

blend of tech news and industry insights.

26:52

And then it does a quick overview of my show,

26:56

and there's how many paragraph, there's, uh, uh,

26:59

1, 2, 3, 4, 5, about six paragraphs, about a minute read.

27:04

And then you can copy and paste this right into

27:07

and make a little edit wherever you need, delete stuff you want, add stuff,

27:11

and cut this right into your mailing list software.

27:14

And bam, you've got an email promo from the last episode

27:18

already to rock and roll, uh, with you.

27:23

Again, a little social content clips

27:25

and an email promo in our social content production.

27:29

But there's going to be more, Mike,

27:32

you wanna talk a a little bit about what we saw at the demo yesterday? Yeah.

27:35

- We're gonna be, uh, doing some highlight clips

27:39

and we may or may not <laugh>, it's how, I'll put it may

27:44

or may not, uh, produce some sort of video element for you

27:47

to put on the various video platforms, uh,

27:52

or social platforms. It's, uh, it's slick.

27:56

Uh, it's pretty ambitious if you ask me <laugh>.

28:00

So I think it, I think it'll turn out nice.

28:02

Uh, but the, the, the nice thing about it is, man, you use

28:06

that along with the, uh, social content

28:09

and you know, you got a winner. - You got a winner winner chicken dinner,

28:12

and we've made this to really operate in a very cohesive,

28:17

clean, fast way.

28:20

And I'm gonna be, I'm just going to say it.

28:23

I, I, I, the team is in my opinion,

28:26

and when all of you see this, I think we've knocked this thing

28:29

completely out of the ballpark. And here's the beauty. It's just $10 add-on for Thrive,

28:35

and you get all the stuff we talk about in Thrive on the

28:38

last, the last episode. - Yeah. There, there's nobody right now doing this

28:44

for this price and no, you know, we're not trying

28:46

to compete on price, we're not trying to compete on features.

28:50

But, you know, the, the beauty of it is, is it's easy

28:53

and it's all in one place. - I've had a dozen companies Dev a dozen podcast companies,

29:01

podcast AI companies. Yeah. We been asked me to integrates

29:05

- <laugh>. We've been on those meetings. I I, I've been on a few of those myself.

29:09

And you know, yeah, their stuff is great,

29:13

but it's really expensive and it's external to your normal flow,

29:18

so it isn't gonna save you time, uh, where

29:21

- It's, I don't even consider it that great.

29:24

- Well, some of them good - <laugh>, but, but I'll be honest with you,

29:27

what we have done here is ours is

29:31

for 10 bucks additional.

29:35

Um, we're getting you nine a 90% solution.

29:38

Now here's the thing. We, we've got a partnership

29:40

with the Descrip headliner.

29:43

Those are all great tools in their own rights.

29:45

Don't get us wrong, they do great things. Those are dedicated tools.

29:49

But I believe what we're creating gets you

29:54

to the 90% mark for Headliner. Um, it probably does not do what the script does.

30:00

The script does audio editing script editor

30:02

- Too. Yeah. So that's - A different, and, and we have not decided to do,

30:07

uh, AI editing yet. I know some folks have focused on that,

30:11

but we got other companies that have, are doing this at a much better level.

30:14

And plus many of you are using your own tools,

30:17

you're using Hindenberg, you're using Adobe Edition,

30:20

you're using the script, you're using Audacity, you're,

30:24

you're already very familiar in your audio

30:27

editing platforms. Why do I need to come in?

30:30

We are already providing the media mastering tool,

30:32

which is just exceptional to do the final touch up to your,

30:38

to your, uh, edited content. So, um, these four pieces, three

30:44

of which will be launching directly

30:46

and the fourth with the highlight clip creation coming next,

30:49

again, included as part of the Thrive plan.

30:54

I think, uh, I think this is just gonna be an absolute freaking home run.

31:00

Yeah. And we've got more planned, more planned on in stats

31:04

and, and on the actual platform. Um,

31:08

- And of course we're always open to improvements too.

31:10

Sure. You find something in there that, uh, you,

31:13

you think we should tweak? Uh, you know, this that's,

31:16

we're we're building this modularly, I guess that's the word, isn't it?

31:20

Yeah. <laugh>. So that things can be switched in

31:24

and out if need be, or improved or we Yeah.

31:27

Well, and all that way, - Way we build it is, is

31:29

that if some new model comes out, it's a lot better.

31:33

Mm-Hmm. <affirmative>, we have, we have the ability to switch models, uh, pretty much on the fly.

31:38

We'd obviously do the, you know, some testing before we switched to a new model

31:42

to make sure the outputs were still looking good,

31:45

but we didn't lock ourselves into one platform.

31:49

Now, one thing I would just say is a caution, we, I've yet

31:53

to see it, but the, the AI can produce stuff

31:57

that maybe wasn't in your podcast. I'm not saying that that is gonna be the case here,

32:03

but this is the caution in, when you do anything

32:07

in AI at this point, you need to qa the titles.

32:12

You need to qa the summary. You need the quality assurance, everything that you're going

32:17

to put publicly on your website to make sure that it is

32:22

what was in your content, that this thing hasn't drifted

32:24

and said something or created something that wasn't true.

32:28

So always qa, any of the outputs.

32:32

Uh, we definitely want feedback if you see outputs that are,

32:35

you know, questionable because that'll give us the

32:37

opportunity to go in and look at your production plan

32:40

and see what happened and tweak things on our side.

32:43

Um, but the blueberry team has really

32:48

thought this one through in a, in a big, big way.

32:51

Um, I, I'm as excited about this

32:54

as any product that we've ever launched. - Yeah. It's, uh, it,

32:57

it's definitely gonna be a game changer for, for those

33:00

of us lazy podcasters, <laugh>, you know, it is

33:03

because the quality of the, of the, the audio

33:07

of the content is one thing. You know, we're, we're all pretty good at that.

33:10

At least we think we are. But this takes it all

33:14

to the next level with the, uh, written content

33:17

and, and all of that. And images, you know, I never used to do episode images

33:24

and now with this, you know, I, I've got a better chance

33:26

of wanting to do that - And maybe - Somebody, you know,

33:30

that doesn't really wanna spend three hours

33:33

in post-production. - Yeah. You know, and maybe the

33:37

episode planning is your weakness.

33:40

Maybe you need creative help. And I think for some people they get stuck

33:44

and they're like, oh, what am I gonna talk about today?

33:47

And I got an idea, but maybe I'm having a hard time formulating

33:51

what I should talk about around that idea.

33:54

And this is where the episode planning piece can come in

33:56

and say, all right, I, I wanna do a show on

34:01

let's say this topic and I have some general ideas.

34:05

And you can put the overarching topic for the episode

34:09

into some wandering thoughts of ideas. It doesn't have to be like this concisely written out plan.

34:17

It, it can be a, like Mike said, you put four

34:19

or five things into your episode topic planning,

34:23

and then it just spit out stuff's ideas

34:25

that you're like, whoa. - Yeah, they didn't think about talking about that <laugh>.

34:30

- Right. And they gave you 10 topics.

34:33

And of those 10 topics, how many of those did you pick?

34:37

- Uh, three. But still, you know,

34:39

that would've been one more than I would've normally done,

34:42

you know, on that particular episode. So yeah, you know, it just, it,

34:45

it gives you extra things to think about.

34:48

And it actually, some of the other topics gave me ideas for

34:52

future episodes. - That's interesting. Yeah.

34:54

All these are stored, all those topics that we,

34:57

that you don't pick are still in the topic planner.

35:00

So you can go back and look at those later.

35:03

We don't erase those. And we do give you the ability

35:05

to regenerate topics. You say, okay, gave me two good topics, I'd like some more.

35:09

You are able to regenerate and get a few more.

35:12

Um, so, um, I know some folks also are going

35:17

to be a little AI shy and all I can say is give this thing a shot.

35:22

We're gonna give each of you, um,

35:25

doesn't matter if you're on Thrive or not, we're gonna give you five trials of each

35:30

of the AI features. We're gonna give you five episode planning,

35:34

five episode podcast productions, and five social promotion, uh, productions.

35:40

So basically you get to use this 15 times five in each section to come up

35:46

with a decision whether or not we've delivered something for you

35:48

that is worth $10 a month and all the other stuff you get with Thrive as well.

35:53

- Yeah, you guys covered that last week.

35:56

So yeah, I think we've got this covered.

35:58

And, uh, it'll be out soon with Big Airport

36:02

- Soon, <laugh>, we'll have some videos for you guys

36:05

to check out so you get a quick overview

36:07

before this thing's fully on the street. That's the goal.

36:10

- Yes. Thanks for joining us. Come back next week

36:14

and in the meantime, head to podcast insider.com

36:18

for more information to subscribe, share,

36:21

and read our show notes. To check out our latest suite of services

36:25

and learn how Blueberry can help you leverage your podcast.

36:29

Visit blueberry.com. That's blueberry without the ease.

36:34

We couldn't afford the ease.