Efraim Kapulski e Aurélio Lopes
Released Tuesday, 15th July 2008
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Efraim Kapulski e Aurélio Lopes
Efraim Kapulski e Aurélio Lopes
Tuesday, 15th July 2008
Good episode? Give it some love!
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A comissão de Marketing de Relacionamento fez uma discussão mais conceitual do tema. É o que diz Efraim Kapulski, presidente da Associação Brasileira de Marketing Direto (Abemd), que conduziu o debate. Ele e Aurélio Lopes, presidente da Giovanni+Draft FCB, palestrante do painel, contam à jornalista Lena Castellón os principais pontos da tese que será levada à plenária do IV Congresso.
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