Podcasting is an excellent way to grow your audience. But still your most valuable asset as an entrepreneur is your email list. My guest today, Tracy Beavers, is sharing some of her top organic strategies for growing your email list.

“Your email list is your number one thing you need for business success. So I would rather you focus on using social media to build your list rather than your follower count.” -Tracy Beavers

Too many business owners are fixated on social-media follower counts. And we podcasters are naturally monitoring listener counts. But Facebook and Instagrams have gone offline before. And heaven forbid Apple Podcasts or Spotify should glitch one day! We simply have no control over these third-party platforms. (I do trust podcast platforms more than I do social media!)

Our email lists are the one thing that we own. Even if our email service provider goes offline for a day, we can have a downloaded copy of the emails our people give us. We can reach our community outside of social media and our podcasts.

That’s why it’s so essential to build a strong email list. 

In this episode, Tracy shares:

• How to use social media to grow your list
• How to grow your email list without knocking yourself out creating new lead magnets
• How to create lead magnets from content your already have
• When to avoid paid ads to build your list

Tracy also shares:

• How to make real connections using DMs without ever being slimy
• How to set up your Facebook cover photo to get more visibility and leads

About Tracy:

Tracy Beavers is the CEO and Founder of Tracy Beavers Coaching. She has 20 years experience in marketing, sales, and business growth and has helped hundreds of entrepreneurs with everything from overcoming the fear of sales to growing their business visibility through organic marketing strategies.

Be sure to sign up for Tracy’s free masterclass at

https://tracybeavers.com/masterclass

Connect with Tracy:

Join Tracy’s free Facebook group

https://www.facebook.com/groups/beaconfidententrepreneur

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