Keld Jensen is a recognized negotiation expert, who does not need an extensive introduction. With over three decades of experience in global management and negotiation, he is a sought-after guest lecturer in negotiation, trust-building, behavioral economics, and impression management at prestigious Executive MBA institutions worldwide. Keld has authored and published 24 books across 36 countries. His renowned work "Negotiating Partnership" has been translated into four languages and published in over 28 countries. He contributes feature articles to both national and international press and appears on broadcasts as an esteemed commentator on global business matters. Keld is a frequent keynote speaker at international conferences and has collaborated with numerous global corporations, providing training and consulting services. Keld Jensen is the founder and CEO of the Center for Negotiation, a consultancy and training organization that collaborates with private enterprises and governmental entities across Europe, Asia, North America, and Africa. His impressive client list includes major names like Lego, B&O, Mercedes, ThermoFisher, as well as various governments and NGOs. Keld is recognized as one of the "Leading Business Minds" by the Financial Times. In our podcast, we will talk about his latest book "Negotiation Essentials," in which Keld simplifies the complexity of negotiation and breaks down the process into easily digestible segments. The book delves into significant negotiating concepts, encompassing distinctions between exceptional, proficient, and ineffective negotiators; optimal timing, location, and strategies for negotiation; the art of declining; interpretation of nonverbal cues; the influence of emotions, stress, and personal dynamics on decision-making; and behavioral tendencies of highly successful negotiators. "Negotiation Essentials" is structured into three main sections: THE ESSENTIALS - elucidates how to recognize a negotiation, assess the winning party, appreciate the role of preparation, formulate a successful negotiation strategy, and more. THE ESSENTIALS APPLIED - commences with an evaluation to identify areas for negotiation improvement, then instructs on the application of ten crucial negotiation phrases, elucidates five distinct negotiation styles and their utilization, and much more. BEYOND THE ESSENTIALS - delves into cross-cultural negotiation, the impact of emotions, stress, personal dynamics, and trust in negotiations, differentiation between face-to-face and online negotiations, and the principles of the award-winning Negotiation Economics philosophy—offering the potential to realize up to 42% additional value. Each chapter of "Negotiation Essentials" concludes with essential takeaways, assessments, diagrams, color illustrations, and actionable steps. The book wraps up with a Negotiating Essentials Toolkit, featuring pre- and post-negotiation checklists for professional negotiators.