Prof. Seth Freeman is globally recognized for his insight and teaching about negotiation and conflict management. He has taught the subject to thousands of future and current leaders around the world - executives, lawyers, government officials, and other professions – and to people in many other walks of life. An award-winning teacher at Columbia University and a highly sought-after professor at NYU Stern, he has also served as a visiting professor at several programs abroad, including the World Economic Forum, Zhongshan University’s Executive MBA program in Guangzhou, China, Beijing University, Bordeaux School of Management in France.

In his training, consulting, coaching, and speaking practice he has worked with a wide variety of clients including United Nations diplomats, KPMG, AmLaw 50 law firms, Pepsi and other Fortune 500 companies, the New York City Board of Education, All Angels Episcopal Church, Acumen Fund, and several other non-profits and start-up ventures. He has also served as a trained mediator for the Queens Mediation Center.

He is often sought after by leading journalists on the subject of negotiation & conflict management. His interviews and op-ed columns have appeared in the New York Times, Bloomberg TV, the Washington Post, Fortune.com, Huffington Post, New York Magazine, the Christian Science Monitor, and USA Today.

Seth is the author/presenter of the best-selling, The Art of Negotiating the Best Deal from the Great Courses– one of their highest rated offerings.

His scholarly passion focuses the surprising ways people create remarkable peace, prosperity, and fairness by combining seemingly opposite qualities, finding ways to be strong and kind, connected and protected. His research has shown that there are several ways to combine these qualities using negotiation skills, preparation, non-obvious listening, nudges, structures such as Trust Mechanisms that fill the trust gap, scripts such as discussion ground rules and crew resource management, and replacing behavioral controls with outcome controls, to name a few.

In our conversation, we introduce his upcoming book: "15 Tools to Turn the Tide: A Step-by-Step Playbook for Empowered Negotiating", which reveals his patented method for getting the best out of truly difficult situations. With a narrative organized around the four defining principles that guide any successful negotiation—preparation, strategic planning, in-the-moment poise, and deciding whether or not to accept the offer—Seth empowers readers with a full kit of the 15 tools necessary for success. Understandable, memorable, and groundbreaking, the tools range from Build a Swiss Army Knife for Adversity (Tool 2) to Win Warmly (Tool #8), from Become a Godzilla Whisperer (Tool 9) to Decide with Three Birds in the Bush (Tool 13).