Download: MP3 | Review: iTunes

If you want to take over iTunes, then you need to start a topical podcast network, which is basically a set of shows that all attract similar people and grow your audience 5X faster. In this episode I talk about how to break down your shows into smaller podcasts and how to place them in categories.

This is all about strategy, so get a pen and paper ready. I’m going to spill the beans in this one. Let’s get going.