Welcome back to Season 2 of the podcast!

This week Hilary Salzman joins me to chat all things storytelling.

We chat about how storytelling isn't a new concept, we've been doing it all our lives! But it is easy to get caught up in the latest shiny marketing thing and get overwhelmed as business owners.

Hilary is the host of The Everyday Storyteller podcast, and she shares her experience on why she decided to start a podcast, how she went about it and how it works for her business.

Hilary shares her top 5 tips for using storytelling in your podcast:

1. Figure out your story first. Be honest and embrace it with confidence.
2. Think about your audience on a deeper level - what do they care about? What problem are they trying to solve?
3. Be authentic
4. Find common ground with your audience and tell stories that highlight shared experiences.
5. Tell your story with confidence and use a platform that invites others to tell theirs.
6. Bonus tip: Have fun with it!

I'll leave you with a fun fact, "Stories are 22 times more memorable than facts & figures."

Have fun crafting your stories.

About Hilary

Hilary Salzman, the founder of 22 Stories and host of The Everyday Storyteller podcast firmly believes in storytelling and its power to connect us to the things and people that make a difference.

Hilary is dedicated to helping those who struggle to confidently use their voices. She works with bright business sparks and independent brand owners to get their stories out and grow their business. 

Hilary shares a wealth of business storytelling insights and guidance through her daily podcast and Instagram account. She is keen to ensure as many people as possible can access the tools and learn to develop their voice, regardless of their background or how much money they have to spend. 

For those that want to invest in their own business storytelling, Hilary runs personal and business brand story development workshops and 1:1 training, coaching & mentoring. She also provides specialist story-writing services for those that want, for example, a story-led website. Hilary is a regular public speaker on various storytelling subjects and is a guest lecturer at Oxford Brookes University in the UK. 

Website: www.22-stories.com

Podcast: https://podfollow.com/the-everyday-storyteller

Instagram:@22storiesandme

LinkedIn: http://linkedin.com/in/hilarysalzman

YouTube: https://www.youtube.com/@The_Everyday_Storyteller

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy