0:00

hey broadcasting business school fans is

0:02

jim sir matt from the trade show university

0:04

podcast is a podcast right he's

0:06

businesses that exhibit at trade shows and

0:08

events how to maximize are our

0:10

allies and i bring on some amazing

0:12

just to help me sit out episode fifty

0:15

one afraid to university why bring i'm kate

0:17

erickson from entrepreneurs on fire

0:19

to talk about the systems they created

0:21

their number one podcast you

0:24

are listening to podcasts business school years

0:26

your host your buddy adam sibley

0:28

what's the pod pals it's buddy

0:30

adam and you are check an hour podcasting

0:32

and business school this ,

0:34

a show where i teach broadcasters hello love

0:37

their show like a hobby and build

0:39

that like a business business

0:42

day we're talking about some podcast

0:44

rebranding tips

0:46

rebranding or this is

0:48

kind to that was promised last week at my

0:50

record episode two ninety three we

0:52

talked about search talked optimization

0:55

are there are a few points in there were

0:57

you may have had that ah ha moment where you

0:59

i go i think i need to

1:02

rebrand i think that this

1:04

may be a situation where i need to sort

1:06

of refresh are so i probably safe

1:09

to the next week which is this week this episode

1:11

good jobs and we're going to talk about

1:14

some very specific rebranding strategies

1:16

rebranding do a lot of rebranding

1:19

they'd consultations and

1:22

and predawn good at i'm getting at lot of practice

1:24

i think that comes

1:26

a rebranding we

1:28

need to be okay with it

1:31

i rebranded every single shot ever launched

1:33

myself and ,

1:35

because you get that little feeling of

1:38

miss alignments my concern

1:40

isn't kuwait where i

1:42

needed to be as as speaking to the audience

1:45

that i wanted to speak to any more your

1:47

that first year or so podcasting is

1:49

kind of practice we're figuring out how to be a podcast

1:51

are in a lotta times we go oh the

1:54

name is wrong that the focus needs a slight

1:56

shift and we need to kind of the

1:58

i'm fine tune our brand a little

2:00

bit with this rebranding strategy

2:02

some are going diamond all

2:05

my best stuff right here

2:07

she would think about rebranding of

2:10

we are going to deliver for

2:12

he on this episode the first

2:14

thing that thing once you to kind

2:17

of uses a filter or three

2:19

important questions because

2:21

you may actually not need due to rebrand

2:24

your current show there may be

2:26

other options and three questions that we need to think

2:29

you first are ah

2:31

is this new thing

2:33

that want to create is this a brand

2:35

new podcast maybe that

2:37

a rebrand maybe the different

2:39

show able to second show right

2:42

is , a new podcast is

2:44

it a second weekly episode

2:46

of your current podcast so as

2:48

this slides pivot

2:51

is it still fit underneath your current

2:53

brand as a just at another weekly

2:55

episode or , it

2:59

a rebranded version of the current podcast

3:02

that's what zoc examples oh

3:04

with the first one is this a brand new podcast

3:07

it would basically be like is this a

3:10

totally different the

3:12

topic and you either

3:14

keep your current show going or you shut down

3:17

but this is it something totally different

3:19

it's not the night good at all so

3:21

you would not continue

3:24

the rss feed i like with a

3:26

traditional rebranding of a show it's something totally

3:28

different sorts a yoga show about cars

3:31

and it's bow like class restoring classic

3:33

car to something like that and you want

3:35

to do a new show on

3:38

you know how to invest in stock

3:41

not the stock market or crypto currency to

3:43

the top two totally different topics

3:45

of those be two totally different shows

3:47

rights whatever idea you have that brewing

3:50

it would be a new show not a rebrand right

3:53

second thing is this just a second

3:55

weekly episode weekly episode me

3:58

you gonna get my show on tuesdays either do an

4:00

interview or so episode like guess on fridays

4:02

i do podcast audits now

4:05

that friday episode it

4:08

could have started second

4:10

show they can be like on the

4:12

podcast coach urging

4:15

jets for podcast urge or something like that

4:17

and that would have been okay but it's sit underneath

4:20

the podcasting business school umbrella says

4:22

like right the says it's is

4:24

can be a second weekly episode of this brand

4:26

that made sense now , third

4:29

question is is this

4:32

a rebrand of my current podcast

4:34

it's like okay it's

4:36

close enough that there's

4:38

that large percentage of your current listeners

4:41

that will still be interested

4:43

the like for this brand

4:45

the original title is most i hate

4:47

to say it was , the

4:49

pod said he wasn't episodes

4:51

of the episode one hundred one the one

4:53

hundred guessing the pod with you buddy adam

4:56

sadly blah blah ah not

4:59

a great name so i rebranded

5:02

and to podcasting business school this

5:04

wasn't a brand new show i went to keep

5:06

the rss feed going because i had a lot of subscribers

5:09

that were podcast years of people in resident podcasting

5:12

i just seem to freshen up the and and refocus

5:14

the brand and the title and the concert into

5:16

podcasting business school that was

5:18

very much the right call this wasn't a brand

5:21

new show this was a continuation

5:23

of the other show i will talk about

5:25

specifics of how to keep it all connected

5:27

and and what you need to change your bike s o sell

5:29

that stuff we're talking about that today so

5:32

that's why in my

5:34

situation with this show this just kept

5:36

going kept going the rss feed the same i

5:39

just switched up the name and rebranded

5:41

it right to the first three questions you need to

5:43

ask yourself

5:44

now

5:46

the talk about the name the as people

5:48

people screw this up period and i talked about

5:50

this in the last episode prominent

5:52

as new herbs and spices on this one

5:55

this is probably the most screwed the

5:58

guessing mistake that i see

6:00

out there when i'm doing his podcast on it's people

6:02

have these name

6:05

is the don't make sense and again few

6:07

that this is the first episode you've ever heard of the

6:09

show makes us and episode two ninety three because

6:11

that guys have a deeper into a search engine

6:13

optimization and why keywords

6:15

of things like better import but when you are

6:17

rebranding this is a

6:20

fresh start don't screw it up a second

6:22

time arrives if you rebranding you probably mess

6:24

of the name the first time don't make that mistake

6:26

again the think about in

6:29

that tail and one one part

6:31

keywords for search engine optimization

6:33

or i swear the keywords and he be included for

6:36

this show podcasting business that's

6:38

now those are our keywords are

6:40

we need some scroll stopper

6:43

items what's gonna make people pump the

6:45

brakes when they

6:48

search your keyword terms

6:50

and you and twenty other

6:53

images for podcast pop up on

6:55

apple podcasts what is the scroll stop or

6:57

that's going to make them pump the brakes

6:59

got ooh i need check this out this may very well

7:01

be for me and , we

7:03

also think about identifying terms

7:06

so our ability to niche

7:08

down comes from these identifying terms like

7:10

male female at age group like

7:12

forty plus a interest

7:15

so the

7:17

be something like identifying terms said

7:19

the blah blah blah for

7:22

the email forty plus entrepreneur show

7:24

or that the female forty plus entrepreneur

7:27

south of them like that the those

7:29

are identifying terms were people know it's

7:31

exactly for them or it's not

7:33

for them and that very

7:35

helpful when people are scrolling through if

7:37

they see all these t terms they like wow

7:40

this is exactly why been looking for the sounds

7:42

exactly like me but also

7:44

weed out the people that shouldn't be listen to your shell

7:46

which is also a good thing when

7:48

the name of our keywords i

7:50

want scroll stop term

7:52

and i want some identifying terms

7:55

to help the right

7:57

people find yourself right as

7:59

you read the and that's a

8:01

big deal now when it comes your podcast

8:03

cover our again people screw this

8:05

up alot don't screw it up again

8:08

when you rebrand so with

8:10

that one big bold

8:12

font the do not use

8:14

cursive script whatever you call

8:16

it the the skinny squiggly the

8:18

game people looking at this on their phone and it's tiny

8:21

though make sure whatever

8:23

it is you end up with put

8:25

it on your phone look at it and go can

8:28

people see what this says if

8:31

if it just looks cool but people can actually read

8:33

it is worthless so i recommend

8:36

as as thick of on brand

8:38

fun as you've got max

8:40

out that square with that show our they

8:43

have something in there that identifies

8:45

what it is your shows about so i've

8:48

got my golden microphone that

8:50

an outside people identify all this is there

8:52

a by gassing think so

8:55

that is going

8:57

to be super important now

9:00

the question pops up of should

9:02

i have my

9:05

own image on their my my head my face

9:08

my body leaning up against attacks or whatever

9:11

that in most cases

9:13

our i'm going to say no because most people

9:15

don't know who in the world you are

9:17

so it's not import in

9:20

case the

9:22

one instance the

9:25

guy case in point i'm okay some of that should

9:27

have their ah their image

9:29

on there is if you

9:31

represent your target

9:34

audience and you've got those identifying

9:36

terms endured podcast name

9:39

so if you're doing like a fitness show

9:41

for forty plus females and you are

9:43

you are forty plus female then

9:46

i want your image on there right

9:48

so people identify oh wow this is that

9:51

person represent exactly where i went to be

9:53

who i want to be who i'm looking to learn from

9:56

right so it's part of the

9:58

identifying image source they can my face

10:01

on my show are i stuck

10:03

a big old microphone so

10:05

bad serves the same purpose because i'm

10:07

a big bald head on they're not given by true in

10:09

the world is as that are really cared at my face

10:11

on their i'm not like looking

10:13

to be mr famous by gas or guy as you all know

10:16

though that's something to consider when we look at the show

10:18

art you rebrand says

10:21

all important stuff now

10:24

the next phase of this is yellow really

10:26

diggin do as ceo we covered that the

10:29

last last week in the episodes episode

10:31

tonight three go back and listen to that where

10:34

we talk about the of of see the name

10:37

the podcast the

10:40

show description in your host is very

10:42

important resource keywords go and

10:44

then your individual episode titles with titles

10:46

with yeah so that it would be the

10:48

next step really diggin and do that yeah

10:50

right then we look

10:52

for opportunities with

10:54

this rebrand what are

10:56

some tweaks

10:59

where can we optimize so get a few

11:01

more questions for you to consider ah

11:04

now that we've got to be this as a fresh start

11:06

this is you've learned lessons

11:09

we learn how to be a podcast her and now a

11:11

rebranding refreshing and really refocusing

11:14

so new opportunities things to think about one

11:18

how can you ship your content to better serve

11:20

your audience what needs

11:22

to happen with the concept and

11:25

how you deliver alright a

11:27

another question is how can you you shift your content

11:30

to better serve you and your business

11:33

though again don't make the same mistakes

11:35

or maybe we're doing the only interviews

11:38

originally and now it'll

11:41

better serve your audience anvil better serve you and

11:43

your business if you start doing coaching style episodes

11:45

like i do with my podcast audits or

11:48

more so episode or whatever

11:50

so consider those two sides

11:52

of the equation where a guy once in a sir my

11:54

audience better was can serve me my business better

11:57

whatever content and take advantage

11:59

of this aperture you're fresh start you

12:02

can also look at more

12:04

or less episodes so maybe

12:07

you do and a daily episode in with

12:09

the rebrand you and go back to one episode a week

12:11

or two episodes week maybe you don't mind you and

12:13

your to three so this is an opportunity

12:16

again or hang a restart refresh button

12:19

look at all angles look in all aspects

12:21

of this and go what's really going to serve the audience

12:24

better what's connoisseur be my business better and

12:26

hopefully we can at home on with both those things are

12:29

right now read again to my

12:31

three week rebranding gameplan

12:33

so now we're talking implementation you've

12:36

made the decision the rebrand needs

12:38

to happen i've worked on the name i got that

12:40

down to come as the ah tao delegate my show

12:42

art thou then had ,

12:45

pull this off this is the biggest question

12:47

that most people have them are doing consultations

12:50

and i have and i at all those

12:52

are like i don't want to lose subscribers i

12:54

don't wanna lose the right subscribers i was in

12:56

rebranding some subscriber loss

12:58

will happen because those are the wrong people

13:01

but we don't want to just confuse people

13:03

and the right people fall out because they're just

13:05

mixed up they think of what i didn't

13:07

subscribe the show what's happening so

13:10

we once you mitigate any confusion

13:12

we once you really get our get our

13:15

are super fans especially excited about this

13:17

so going to three we gameplay so

13:20

two weeks out from when you switch

13:23

everything over into the new brand when

13:26

you're on your i guess i want

13:28

a a little casual mention the

13:30

two weeks out from rebranding greenlight

13:33

i want you to do an episode or whenever

13:35

you normal absurd as be just briefly mentioned

13:38

a and coming up in a couple weeks guess what we're

13:40

doing a big reliance

13:42

our grand reopening party

13:45

a new name new focus you can hear

13:47

more about that next week the been

13:49

very simple just like that then

13:51

one week out from the rebrand

13:54

green light is what

13:56

i call at you can do a full episode

13:58

about the rebranding though that

14:01

episode will be focusing oh be the last

14:03

episode under the old branding

14:05

the old are the old name is

14:08

the transition episodes you can you can

14:11

why are you doing this why it's good

14:13

for them why it's good for you i it's good

14:15

for the brand what to expect is almost

14:17

like your trailer episode all over again

14:19

why this is important you know

14:22

what they can expect with the episodes are you changing

14:24

how many episodes per week the type of content

14:27

type of gas the topics just

14:29

lay it all out there and let

14:31

him all know this is going to be awesome

14:34

for like nine percent these people

14:36

have then ah

14:39

this is really import this

14:41

is one of the biggest questions that my clients

14:44

and we're doing this when do we switch the

14:46

name when do we switch the image i

14:48

recommend is that one

14:50

week out the envision episode

14:53

goes live that

14:55

seventy two hours so that's out

14:57

there live for three days down

14:59

the fourth day said released on

15:01

monday well be life monday morning

15:04

the okay with villages in the morning monday tuesday

15:07

wednesday than saddam on thursday

15:10

you go into your host you upload the new

15:12

art you change the name you

15:14

redo the at description

15:17

in your host in you had saved

15:19

and usually with then again i

15:21

host and liedson and within twenty four

15:23

hours everything has changed that

15:26

were you give them all your super

15:28

fans are most likely have listened to that

15:30

transition episode within three days we've

15:33

given three days to consume that concern

15:36

it makes sense they're expecting

15:38

the rebrand it's not a surprise

15:40

then you get the go button thing and

15:43

everything switches over seventy

15:45

two hours after the transition episode

15:47

this is important ah found that works

15:50

really well and it just

15:52

all unpacks really nicely then

15:55

we got the green light weight transition

15:57

week or so you you switch damage

15:59

over now

15:59

is your first episode or a series of

16:02

episodes

16:03

under the new branding

16:05

and the rookie with this is

16:07

i want to make a big deal out of though

16:09

in your newsletter and your social media do some

16:11

extra marketing that week to

16:13

let people know like we're really excited about this

16:15

this is a big deal

16:18

maybe he go live every day

16:20

or or more often or if you never go lives

16:22

are going live a d smacks

16:24

your posts things like that do

16:26

giveaways do i guess share

16:29

it out giveaway a screenshot

16:31

this week's episode share it

16:33

in your instagram story or

16:35

facebook story or wherever and tag me

16:37

be entered to win the blah blah blah giveaway

16:40

us or something like that and

16:43

this is a prime opportunity

16:46

for a workshop week i've got a lot of my clients

16:48

are doing this they do a rebrand a native

16:51

five episodes under the new brand

16:53

get it's like

16:55

my recommendation when you launch a brand new show

16:57

i want at least four episodes when you launch want

16:59

those lives whoever a sampler platter

17:01

of the consent the same principle

17:03

applies here with the rebranded a sampler

17:05

platter of the new concept so

17:09

i like a five episode and five day sort

17:11

of a thing it gives the made bolus

17:14

of the new awesome content it's

17:16

gonna get you spite and downloads it's you'd be some

17:18

traction at skynet facilitate

17:21

extra marketing post may be do highlight

17:23

video for each episode

17:26

monday through friday and go live

17:28

like again make a big thing out

17:30

of it and that way yeah

17:33

people are able to really

17:35

dive into the rebrand sarbanes

17:38

listening on the new cards and get excited about

17:40

it and then you're often right oh

17:43

those are my tips was my pro tips

17:45

when it comes to rebranding again

17:47

this is something i do it as a paid service if you

17:49

guys need some help with the a rebrand

17:51

i could hit me up i do to session

17:54

console on this are just

17:56

email me podcasting business school at gmail

17:58

dot com oregon setup a discovery

18:01

call at the

18:03

website by getting better start school imogen

18:06

chat about whether this is a good opportunity

18:08

for you this is important though

18:10

like the rebranding again

18:12

i'll read for size don't feel

18:14

guilty don't like you failed more

18:17

successful pie casters the not rebrand

18:20

at some point alright happens all

18:23

the time and whether

18:25

you consider me a successful podcasts or not i've

18:27

rebranded every single show that i remember launched

18:29

once again like again wanna put that out

18:31

there the don't beat yourself up

18:33

get excited when you get this right

18:35

you're going to feel that alignment the

18:37

to feel the concerns

18:40

the starts to pour out of you and

18:43

usually that things are happening

18:45

business wise because you have that through lie now

18:47

like okay years message i want to talk about

18:50

doesn't message i know my eyes needs to

18:52

hear it's also the message that i know

18:54

that the right the person that my

18:56

potential ideal client needs to hear

18:59

ahmed help facilitate that super

19:01

fandom that super fan building and

19:03

then a lot of those super fans may end up doing

19:06

business with me because they fall

19:08

in love with my content even more the

19:10

get excited about this just if you had

19:13

any shame or feelings of like oh

19:15

my god i'm a failure or at all that

19:17

go right now i give you permission to let that go he

19:19

only my permission by guilty anyway eggs and them

19:21

says the to hear that that well that go

19:24

dive into the rebrand get fired up

19:26

about it and jess

19:28

the excited because this is it probably

19:31

a good movie been thinking about this

19:33

i almost guaranteed this is the right

19:35

move for you solar systems are

19:37

moving forward ipod pals i appreciate you

19:40

so much this is an important conversation

19:43

so if you got it the out of this year it out or

19:45

wherever you and that he have you

19:47

read to some by that's a podcast struggling

19:49

a little bit or if they have a terrible

19:52

show name or table show art that

19:54

my be a good like a to check out this episode

19:56

may be pod bell nobody

19:58

adam there adam there have

19:59

the that each

20:01

though i appreciate you all as

20:03

always the engagement has

20:05

that been great lately ah

20:08

if you're new at my world bad makes you a

20:10

check me out on instagram podcasting business school

20:13

i'm doing a new weekly

20:15

live cause i go live every tuesday at

20:17

six thirty eastern by the added a

20:20

thursday seven pm

20:22

eastern out of eight pm eastern sorry

20:24

i'm in singles sit on a time

20:27

zone now which is totally matter

20:29

my brain up but our a

20:31

pm on thursdays i called around the

20:33

pod and if us watch

20:35

e s p n it's

20:37

named after around the horn which is for my favorite

20:40

shows on tv but sat

20:42

around the pod i invite three by casters

20:44

up under the strain on and israel my of cancer

20:46

talk about all things podcasting do

20:48

several laps around the potter on the

20:50

screen and by as input we

20:52

have a lot of engage with the audience it's a great way

20:54

to go your instagram as well be i guess

20:57

so i didn't get

20:59

signed up from my instagram

21:01

as a length right there in my a

21:03

bio and you can sign up as a guess

21:05

for around the particular kimono do and it's room

21:07

lab at me so lots of cool things

21:10

i'm really focusing hard on

21:12

spotlighting more of you engaging

21:15

with more of you build a relationship more you learning

21:17

from more view learning what you need sort

21:20

of content that i can deliver

21:22

to help you overcome those podcasting

21:24

pain points that is what i'm here to do okay

21:27

papi let get into their i appreciate you

21:29

all so much for tune in this

21:31

week and ever since you out into the world you

21:33

health happiness and many

21:35

downloads see you next time you

21:38

were breaks by pals before you go

21:40

don't forget to pick up your free podcast

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