0:00

The number one question I get from

0:02

podcasters is how do get

0:04

more audience engagement? And

0:06

the answer is to create super fans

0:08

of your show. You are invited to

0:10

join my free three week podcast

0:13

super fan accelerator. This is

0:15

a free three week training help you ramp

0:17

up your audience engagement by transforming

0:19

your podcast listeners into a community

0:22

of superfans. Get signed up

0:24

at WWW dot podcastingbusiness

0:28

dot school. What's up pod

0:30

pals? It's your buddy, Adam. And you're checking out

0:32

podcasting and business school to show where

0:34

teach podcasters how to love their show like a hobby

0:36

and build it like a business.

0:38

If you are a frustrated podcaster that

0:41

is ready to stop hearing crickets and

0:43

start making some money even with a small audience

0:45

you are in right place, Today,

0:47

we are doing a podcast audit episode

0:50

with my good pod pal. Honestly,

0:52

one of my favorite pod pals, you know, not

0:54

not to try to play favorites and all, but

0:56

he is. Let's just be truthful here. Kevin

0:58

Lowe from the the lowdown with Kevin Lowe podcast.

1:01

Kevin, how's it going, man? It's gonna go, man.

1:03

Don't worry. I'm it's not the first time that been

1:05

been told on my favorites. So favorite.

1:08

A fan favorite. So I

1:11

love your energy. I love what you're doing out there in the podcasting

1:13

space. I'm excited to connect for this. So

1:16

let's paint the picture, man. It seems like

1:18

you are a little bit of a turning

1:20

point from the conversations we've had via

1:23

DMs and things like that. Like, you're exploring

1:25

some new areas with your business

1:27

and with your show. And it seems like you're open

1:29

to a few new ideas as well. So

1:32

six months from today, let's paint that picture.

1:34

Everything's gone great. We're have another

1:37

conversation like this. You know,

1:38

tell me what would

1:40

make everything just on fire

1:42

for your show six months from now, if it all

1:44

went as according to plan. Yeah,

1:46

man. So so for me, six months from

1:49

now, it would be

1:51

the download numbers are up to the

1:53

point that I don't really even care about

1:55

what number is. I just wanna know

1:58

for my own self esteem that I'm

1:59

reaching as many people as possible with

2:02

the podcast, and that

2:04

it's turning into those

2:06

ideal listeners who are

2:08

becoming customers of, you

2:10

know, becoming coaching clients. Right.

2:12

So now the podcast is actually starting to

2:14

make some money. Right.

2:15

Okay. So

2:17

let's let's peel that back a little bit. Who's the

2:19

ideal listener for your show? Let's Let's

2:22

unpack that. Yeah,

2:23

man. So I think my deal listener

2:25

is I don't have, like, a specific,

2:27

like, you know, like, you know, this guy be a

2:29

woman thirty three years old, you know, born

2:31

in January or anything like that. But more

2:34

so, it's the person who

2:37

is that the point in their life where

2:39

they're ready to make a big change

2:41

in life? They're just not sure

2:43

what to do, how to do it, and

2:46

they're kinda one of those situations where

2:48

they're just kinda looking for a little inspiration.

2:51

Something to kinda motivate them. They're feeling a

2:53

little bit down, a little bit discouraged,

2:55

And I hope that my pie has

2:57

to be the thing that that kind of

2:59

helps them out. Not only cheers them up, but

3:01

gives them some advice, and helps

3:03

them out in life. Yeah. Okay.

3:06

So, I mean, obviously, I know your

3:08

stuff. I know your content, but just for context

3:10

for the audience here. But I think

3:13

you've

3:13

got some magic in the bottle

3:16

of your man. Like, you your story I

3:18

mean, there's so many examples out there in

3:20

the world of people that have had really crazy

3:24

bad things happen to them and they flip it

3:26

and they create amazing opportunities

3:28

and they help so many people. Like, I interviewed a

3:30

a young man named Nick Santen Estaso. And,

3:34

like, he he's a great example of somebody

3:36

that life dealt him some some tough cards,

3:38

and he's dealt with it. And

3:40

now he's, you know, doing really well,

3:42

helping a lot of people out there in

3:44

the business space. But like with

3:47

you and for those of you that are

3:49

are listening in, you don't know Kevin. Kevin

3:51

is blind and he's got a crazy

3:53

story about going in for a surgery, coming

3:55

out, completely blind. And

3:58

since you were years old? Yeah.

4:00

Yeah, man. Almost almost nineteen years ago.

4:02

Okay. So nineteen years of

4:05

you know, overcoming this adversity and

4:07

turning it into a positive. So I

4:10

think if we're sitting

4:12

down here talking like business strategy. I'm

4:14

going, alright, Kevin. We need to look at

4:16

that that group

4:18

that you're trying to impact, that ideal listener that

4:20

you described to me. How specific can

4:22

we get that? especially we're trying

4:24

to connect the dots from those people into

4:26

your coaching program. So

4:28

-- Yeah. -- do you feel like you

4:30

just described that ideal listener. Are there

4:32

any differences between them and your

4:34

ideal coaching client? Are there

4:36

one or two identifiers that

4:39

you would say like, okay. When

4:41

they go from listener to client, these

4:43

two or three things are these ingredients

4:45

are usually there. What would that be for

4:47

you? Yeah. It's it's funny

4:49

because because I went brought on listener

4:52

client. I

4:53

I have her name. Her name is Jenny

4:55

c. she's she's,

4:57

like, early thirties.

5:00

She's had some stuff happen in life, you

5:02

know, medical issues. disability,

5:06

you know, major divorce, something major

5:09

that's kinda shifted her her perspective

5:12

on life. and has her kind of rethinking

5:14

where she's at, and she's wanting

5:16

to make some big changes in life,

5:18

in business, And so

5:21

so that's my ideal client. Okay?

5:23

So I love that.

5:25

So what what I think

5:27

we need to really do with your your business

5:30

is start working backwards

5:32

from that ideal client. So when you're creating

5:34

content, think about

5:36

Jenny Jenny c. Right? That's what you -- Yeah.

5:38

-- so think about Jenny c and go, what does

5:40

Jenny c need to hear with this

5:42

episode? And there because

5:45

that will still serve your broader

5:47

base as well. But you gotta

5:49

make damn sure we're serving Jenny C.

5:51

Like, that's every single

5:53

episode. So that that's

5:55

gonna help quite a big. because that's going

5:57

to build what I call that that community

5:59

client bridge. I've just that relatable

6:01

content that's serving up the

6:03

best stuff for your ideal potential clients.

6:05

That's gonna build the know like and trust. That's gonna build

6:07

your expert positioning. I know that

6:10

you're doing some solo episodes. Have you

6:12

done any coaching cell episodes yet? I

6:14

have not. I want to. Yes.

6:16

So a plus

6:18

on the solo stuff. I think that's

6:20

extremely important because with you, like, monetization

6:23

wise, I see one on one coaching, I

6:25

see group membership sort

6:27

of things. If you're in the

6:29

overcoming adversity space, you

6:30

know, having a

6:33

posse matters, like having a group of

6:35

like minded people is power. So

6:37

mastermind group coaching stuff.

6:39

Like, if we're gonna build out I don't like to

6:41

build out just a value ladder. I to build out

6:43

a value pyramid so that we have like,

6:46

three sorts of offers going initially,

6:48

but then also some recurring income

6:50

options on the back edge. So it's

6:52

it's a a pyramid, not just a ladder. Yeah.

6:54

Not a but not a pyramid scheme,

6:56

Kevin. Yeah. Don't get any any crazy

6:58

idea. If you

7:00

sign up and then you get five people to sign up.

7:03

I don't have money. I was like,

7:05

I'm like, he he maybe needs to rethink

7:08

the pyramid thing. But, you know, the

7:10

triangle. value

7:15

non pyramid shaped triangle. So

7:18

but that's why I want you thinking. It's like, okay.

7:20

you've

7:20

got your base coaching offer.

7:23

What does that look like? Maybe you

7:25

could do some sort of a one off consultation

7:27

as a down sell. Like, okay, they can't

7:29

afford coaching, but I can't do a thirty

7:31

minute or you know, we had talked about how I

7:33

do my consult, which I really like where

7:35

if you guys ever considered doing

7:37

console with me. It's the best game in town where

7:39

I go, okay, you don't just get

7:42

an hour with me. I want to do

7:44

two sessions, a forty five and a

7:46

fifteen. It's same amount of time, but we get a lot

7:48

more done because we do the fifteen

7:50

minute as a follow-up two weeks later. That's when all

7:52

the questions are happening is you tried to implement already. Yep.

7:54

So something like that, I like

7:57

that off of as a down sell.

7:59

And then

7:59

maybe

7:59

some sort of mastermind,

8:03

small group, higher ticket

8:05

thing that's like, alright, you've done my coaching

8:07

thing. Now you can graduate and do this

8:09

other offer that's higher ticket. And

8:11

this is where the people who are

8:13

really wanting to initiate change. That's where

8:15

they hang out. So I'd be mentally

8:17

mapping that stuff out. You can get by

8:19

with just the the base coaching and

8:21

then a a consultation down sell, and you're

8:23

gonna be you can make six figures during that, Kevin.

8:25

Like, that's -- Exactly. -- that's exactly all.

8:27

And we'll go out the rest as we go.

8:30

Yep. But we need

8:32

to tailor your content to fit that those

8:34

offers. And then you

8:36

definitely need to dial in and and

8:38

start doing some coaching episodes

8:40

because you're inspirational as hell. So I

8:42

think with

8:44

that type of content, I mean, you really

8:46

need to be thinking, what is the appetizer

8:48

to your offer. Yes.

8:51

Because I've got a client, her name's Ashley.

8:53

And and she's

8:57

in the budgeting space, but it's

8:59

if you're in, like, that type of area,

9:01

your type of area, people can

9:03

just hang on. Do you know all of a sudden it's been two hours? You

9:06

just gave them free coaching for two hours

9:08

sort of a thing. So we have to be

9:10

very specific with the name

9:12

and it's just a pinpoint.

9:14

It's the first domino that we kick over and

9:16

they go, wow. That was

9:18

freaking great. What's

9:20

next to, you know, to the point where,

9:23

like, I helped Ashley set her old

9:25

process. I've been the first two people that came

9:27

on her her show. She hadn't even

9:29

released any episodes yet. They're both they both ask

9:31

her. So how can we do coaching? And she's like,

9:33

wow. This really does work. Adam, great

9:35

job. I'm like, yeah. It's called adding value and

9:37

building relationships, you know, unique, you know,

9:39

novel concept here. So

9:41

I think we need to say look at

9:43

alright. What for the perfect

9:45

Kevin coaching client, this Ginnie

9:47

c What's the first

9:49

step? Is it some sort of analysis? It's

9:52

with a lot of people, they're

9:54

dealing with the shit that life

9:56

has just dumped on their plate. We

9:58

have to analyze and go, okay, what is what? What

10:00

is what is actually happening

10:02

here? And what is the first step

10:04

to reversing our momentum? Like, that's

10:06

what I see with you.

10:08

How's that concentrating you?

10:10

That's

10:10

hitting real good. And I wanna ask

10:13

you because See, I took

10:15

action from stuff I learned from you and I

10:17

created a client roadmap --

10:19

Mhmm. -- a listener journey.

10:21

Yes. Yes. And so and and I

10:23

called it I called it I think you called it, like, the the

10:25

life reclamation road map.

10:27

Mhmm. So that this road map for taking back

10:29

control of your life. would

10:31

that basically be the

10:33

principle for these coaching

10:35

style episodes of basically

10:37

what I'm doing on the back end is

10:39

placing them, figuring out where on the road map

10:41

they are, and then helping them figure out

10:43

the strategies they need to take the

10:45

next step. Yeah. Exactly.

10:47

So let's use

10:50

this conversation as an example.

10:52

Alright? That way, you can apply it

10:54

directly. So we've been having a

10:56

conversation here from what I know about you, from

10:58

what you filled out, from me, from the conversation

11:00

we've had here today. I'm like, alright. Kevin

11:02

is in phase two of my

11:04

podcasting success timeline, which is where most

11:06

podcasters are at the post launch frustrations. So I'm like,

11:08

we're ready to really get serious

11:10

about this. We're ready to make money. We're ready

11:12

to build the business around this. And

11:14

then I wanna help you get from phase two to

11:16

phase three, which is the business traction zone. Now

11:19

I've got a whole list of

11:21

action steps. And I know you already taken action

11:23

on on some of these things you listen to my show and you

11:25

hang out with me on Instagram and stuff like that. So

11:27

but, like, having set marketing

11:29

plan, doing coaching style episodes, you

11:31

know, dialing in your offer

11:33

towards your ideal listener avatar, mapping out your

11:35

ideal listener journey. So you're doing the

11:37

right things. So when you

11:39

do an episode like this or a session like

11:41

this, you have that checklist

11:43

of options and you really just hone in on

11:45

one or two. And it's okay too if some

11:47

of those things are your

11:49

services. Like, when I

11:51

tell people, hey, a a next action

11:53

step is gonna be to map out your ideal listener

11:56

journey. Oh, by the way, that's a part of my

11:58

coaching program, you know, or whatever.

12:00

Like, that that's okay. Some people think

12:02

it should only be free things

12:04

or things they could do on their own. I'm like, no. Have

12:06

a mix of you definitely

12:09

want some some quick hitter, easy

12:11

action steps they can do on their own. Is it

12:13

sound right? And behind the paywall, I wish,

12:15

you know, to do it. But,

12:17

sir, just, you know, like,

12:19

okay, listen to for people

12:21

in phase two, they're second phase two.

12:23

I'm, like, listen to my podcasting business

12:25

workshop week. It starts at episode

12:27

two eighty through episode two eighty four. This

12:29

is really gonna help. And,

12:31

you know, people that are really into that tend to be

12:33

really into my coaching too. So that's a good thing.

12:35

but that's free. That anybody can do that and it's gonna

12:37

help them. And so something

12:39

like that that's just an initiation of

12:42

some momentum. like, we

12:44

wanna get them some wins because that's what

12:46

the episode's all about. That's great for expert

12:48

positioning. It's great content. And

12:50

it's just, like, proven

12:52

your ability to coach on

12:54

your own show. And

12:56

that's that's what I'm doing every single Friday

12:58

with a podcast. are

13:00

completely unscripted. I have

13:02

no idea where the conversation's gonna

13:04

go. I have a little bit of idea of

13:06

where I think we should take it, but it almost

13:08

never ends up there. and it's

13:10

just kind of it is what it is, but

13:12

it's all expert positioning. So is

13:14

that helpful?

13:15

Yeah. Yeah. Tremendously, man. I

13:17

love it. Okay. So then the next step

13:19

is we gotta find a whole bunch of of

13:21

Ginnie c's out there that

13:23

are wanting to come

13:25

on your your session. Now

13:27

I love I love the word

13:29

reclamation. Yeah. I think

13:31

that's

13:33

we gotta

13:33

paint that picture because what I'm seeing with

13:35

you is that life momentum

13:38

backslide is happening and you're

13:40

the guy that they can plug into borrow

13:43

some of your energy, borrow some of that

13:45

big Kevin Low energy, and

13:47

use that until they build up their own. And -- --

13:49

help them Stop.

13:51

First, stop the negative momentum.

13:53

And then shift gears into positive

13:55

momentum. And that's something I used to talk about a

13:57

lot on my my weight loss podcast

13:59

back in the day. where

14:01

when people are trying to transform their

14:04

health, a lot of times they think they

14:06

can snap their fingers and go from

14:08

negative deposit momentum, like, oh, no. No. No.

14:10

No. Like, if a boulder is rolling downhill, we

14:12

gotta stop it rolling downhill first.

14:14

So that could

14:16

almost be the theme --

14:18

Yeah. -- of this chat you're gonna

14:20

have. Yes. How do we

14:22

stop the bolder. How do we stop the

14:24

negative momentum? Let's focus on

14:26

that. Let's let's identify the bolder

14:28

and let's figure out one action step

14:30

to stop it. is then the

14:32

natural next question is, well, how the

14:34

heck do I make sure this thing has

14:36

stopped and then start actually moving forward? And

14:38

that's what you're paid services you're gonna provide. Does that make

14:40

sense? That makes total sense. I love

14:42

it. Mhmm. So, I mean, I just wanna

14:44

double emphasize that you do not

14:46

have to do your entire

14:48

coaching protocol in a thirty

14:50

minute session. I mean, a lot of people like, I gotta pack

14:52

it all in there. Like, no. No. No. So if we give them

14:54

too much, they won't do anything anyway. So if we can

14:56

break it down go, okay. You

14:58

know, Jenny, see, here's the the

15:00

goal of this of what we're about to do

15:02

here. Number one, we're gonna figure out

15:04

that one thing that's really causing this

15:06

backslide. Like, what is the real issue we're

15:08

dealing with? And I'm gonna give you at least one

15:10

action step that you can take that

15:12

will definitely help you Stop

15:14

the the backslide. Stop the negative

15:17

momentum. That way, we can start moving forward.

15:19

Sound wise? She's like, yeah. Yeah. Yeah.

15:21

I'm ready. So that's

15:24

I think that is a is a great

15:27

episode. And you have to describe

15:29

that in the type and the way

15:31

that you name the

15:33

episode, but also in the description.

15:35

As you're out there marketing

15:37

it, like, if you ever feel like wisely,

15:40

using words like backsliding negative

15:42

momentum, circling the

15:44

drain, like a lot of that.

15:46

It's time to identify what

15:48

the real issue is, and then work on action

15:50

steps to stop the backslide. And then we

15:52

can actually move forward together. So

15:54

that's how I market that sucker

15:56

and think, like, where are these people hanging

15:58

out or hanging out on your show? Do you need to go

15:59

somewhere else to pull them in? Yep.

16:02

But that's that's

16:03

that's the exact technique that I

16:05

would be doing, man. Dude,

16:07

you're you're so golden. I love it. I

16:09

love that bit of it. Yeah. I

16:11

did. So I

16:13

think then we go, alright. You

16:15

know, how do we, of course, get social proof

16:17

out there? I always recommend grabbing three

16:20

people that already know I can trust use.

16:22

So three current current clients work the

16:24

best in this situation to where you're

16:26

like, hey, bring

16:28

them on and maybe you talk about where

16:30

they were when they first started working with you

16:32

or or whatever, or you

16:34

could get family and friends, you could get people that

16:36

you are, you know, colleagues in the in the

16:39

the podcasting space, whatever. And

16:41

you just explained them what

16:43

the the session's all about why you're

16:45

doing it, why you need them to play ball

16:47

and participate -- Yep. -- and

16:49

show up and and be, you know, coherent

16:51

and stuff. I've

16:55

I've had a few people that do this and they're like, I got my

16:57

best friend and really sucked because they just took

16:59

it all the time. Yeah. gotta

17:02

really lay it out there. Like, you're the rules. I'm

17:04

the expert and you just play along

17:06

and and be and be educated.

17:08

And most most time it goes excellent.

17:11

So if you have a Facebook group and Instagram

17:13

following clients, that's where

17:15

we're gonna fish and get three

17:17

people and then release those episodes and

17:19

then make sure that you have a

17:21

call to action unless people know how to sign up for this type

17:23

of amazing episode. And usually, that

17:26

does the trick. Three episodes. Now if

17:28

you wanted to you

17:30

could do a little of a, like,

17:32

a workshop week situation where you do five

17:34

of them and go Monday through Friday.

17:37

The more these you get out, the faster, the better is what

17:39

I wanna say. And people listen to every podcast

17:41

on the episode probably sick of me saying this,

17:43

but I'll say it every time.

17:45

one of the most important things. It's like if

17:48

you release one per month, it's

17:50

gonna take a year before you have twelve

17:52

out. If you release one a week, you know,

17:54

then we're we're getting fifty of these out in

17:56

a year. And if you have somebody listen to

17:58

fifty of these, your conversion rate will

17:59

skyrocket because I

18:02

have people to sign up for my stuff that never do

18:05

a podcast audit, but they've listened to

18:07

dozens of them. And that's

18:09

saying something. That makes sense.

18:11

Yeah. Totally. Okay. So

18:13

what questions do you have as far as, like,

18:16

really making this happen? Are you worried? Usually,

18:18

the the pain points, the worry points, or how do

18:20

I find people? What do I name this

18:22

thing? I feel like we've covered that a little bit, but is there

18:24

any clear way you need to dish

18:26

out there? Yeah. No. I I think

18:28

I can take what we've we've talked about here

18:30

in run with it. Yeah. I've yeah.

18:32

I'm super excited. This has helped

18:34

me out tremendous good. And I think, like,

18:37

this needs to be a

18:39

focus point. And it's, you

18:41

know, like I say, on on the show,

18:43

if you working on building relationships. You're

18:45

working on building your business. And that's

18:47

something that you're

18:49

good at. You're you've gotta sticky

18:51

personality, you're you're very

18:53

positive and it's like you're you're some of the

18:55

people wanna be around and that's in

18:57

the adversity space people do need to borrow

18:59

energy like that. So I think that you're

19:01

gonna be good to go, and this is just

19:03

gonna showcase it. So moving forward, here's a

19:06

challenge for you, low down with Kevin

19:08

Low, is We'll talk about that name in second

19:10

here. Don't Yeah. Totally. You know what's going on.

19:12

But I would challenge you

19:14

to have two thirds of your content

19:17

be you showcasing you as

19:20

an expert. One third, you can

19:22

showcase, you know, interviews and and and

19:24

other people. So Out of

19:26

three episodes, I like a rotation

19:28

that's like Kevin Solo, Kevin

19:30

Coaching, interview. Kevin

19:32

Solo, Kevin Coaching. interview. So

19:34

that's one challenge. Then

19:36

when it comes to the

19:39

name,

19:40

that's gonna be

19:41

a like, the name of your podcast is gonna be

19:43

a critical thing. I know that was one of the things

19:45

you're scared of about talking about. Dude,

19:48

you told me you were open

19:50

to it. I could have him

19:52

delayed doing his podcast on

19:54

it because he's, like, he's gonna make

19:56

me change the name, and I don't wanna change

19:58

the name. until

20:00

until I had the awakening

20:02

moment, and I thought to myself, but

20:04

would it be so

20:07

bad if I loved the new name just as

20:09

much. And then that's what made me go

20:11

on and book the book the

20:13

podcast. I thought it because because I'm like, I

20:15

had to get over that fear. No.

20:18

Hey, real quick. Before we dive into that,

20:20

real quick, the question I

20:22

had about the schedule

20:24

of the the episodes as far as

20:27

interview in the coaching and

20:29

stuff. Right now, I'm doing every,

20:31

like, say, Wednesday is an interview

20:33

every Friday is solo.

20:35

k?

20:37

So what I would do is

20:40

you could kinda model podcasting

20:42

business school lay out a little bit, or what I

20:44

did for a lot of years would be

20:46

every other Wednesday

20:49

would

20:49

be an interview. So if you

20:52

go Wednesday

20:53

one is a

20:55

a coaching style episode,

20:58

then Wednesday too is an interview. Actually,

21:00

I would showered I

21:02

I think no. We need to do

21:04

a coaching cell episode every week.

21:06

So I would rotate the other episode between

21:09

Solo and an interview.

21:11

And that's I think that will serve you the

21:13

best. It'll serve your audience the best. It'll serve your

21:15

business the best, which is account

21:17

with whammy. And -- Perfect. -- that's what

21:19

we want. And so, you know, Kevin tried

21:21

to tell the story a little bit there. Everybody beat what

21:23

he's he DM me on Instagram. He said, Jim

21:25

Morris and can't do him in a dream, and

21:28

told him to do a podcast audit. And he's

21:30

whacked him over the head with an ATR twenty one hundred,

21:32

and he woke up. That you

21:35

know what? You're right.

21:38

Yeah. Right. You had too much

21:40

CBD oil. It's

21:42

kinda crazy for a second. Exactly.

21:45

So name wise, like,

21:47

I've been putting out a couple

21:49

episodes that I'm sure you dug into with, like,

21:51

rebranding SEO ideas and like that,

21:53

but just kinda work through that.

21:55

But I

21:55

think if you were to

21:57

ask

21:57

your Ginnie c

22:00

Avatar, Like,

22:00

they're not

22:01

searching anything that has to

22:04

with Lowe down, with Kevin

22:06

Lowe. So, like,

22:09

anything that that painted a picture of overcoming

22:12

adversity, rehabilitation,

22:15

reclaiming control,

22:17

the but

22:18

but like personal growth, personal development.

22:22

And also, like,

22:24

like you know,

22:25

you know you know,

22:27

it's your call on this, but

22:30

the the fact that you

22:32

are blind as a podcaster, like,

22:34

I know that they're is a

22:36

podcast out there. I think it's called it's a

22:38

it's a coach, and he's like the blind

22:40

being led by the blind or blind, leading

22:42

the blind or something like that.

22:45

And so just the

22:47

fact, like, blind

22:49

courage or something like that or like something

22:52

that's, like, Yeah. What what's

22:54

this about? Like, oh, this is different. This is

22:56

unique because you you

22:58

bring a unique flavor to the coaching space

23:00

and the inspiration space. and, like, you

23:02

are an example of what you're

23:04

trying to help everybody else do. You've dealt

23:06

with some major major shit.

23:09

and you're flipping it around and you're thriving.

23:12

So, like, I I would love to see a

23:14

title that has that flavor

23:16

to it. and it has a little bit

23:18

SEO, and you're gonna explode

23:20

because the right people, all

23:22

the Genesee avatars are gonna be

23:24

out there fine. Yeah. You know? And that's that's what we

23:26

want. So I'm not gonna make anybody

23:28

change their their name of their show or anything,

23:30

but, like, I would

23:32

seriously just I would just kick around some

23:34

ideas. Maybe keep, like, a little journal

23:37

and go, okay, here are some words that I like. Here are

23:39

some SEO words that I like. Here are some in aspiration

23:41

words that I like, and then just

23:43

start messing around with different combinations.

23:46

And I was just working with this with one

23:48

of my clients that's doing a rebrand, All

23:50

of a sudden, the aha moment hits and she

23:52

sends me that voxer message and she's all

23:54

fired up. I was like, this isn't. and

23:58

I love that. up just as much

23:59

as the low down with Kevin Lowe.

24:02

Yes. Yes. So

24:04

that's something to

24:04

consider. Now if you're gonna

24:07

be releasing You don't have to do this, but if

24:09

we were to look at optimal, I

24:11

would look at recording some of these coaching

24:13

style episodes and maybe that's like the

24:15

rebrand kickoff is you

24:18

like, a workshop week with five of those suckers going

24:20

out and then the new style of content. That's

24:22

what my friend Jan Ditchfield did when I helped

24:24

her with her rebrand, and it went extremely

24:27

well.

24:27

So I think that's something that

24:30

I would consider doing. And

24:31

the rebrand thing, you know, just listen to

24:33

episode two ninety five that's got all my

24:36

my strategies on it. And there's, like, a little three week protocol.

24:39

And yeah. I mean, how's that hitting you,

24:41

man? Are you are you still feeling weird

24:43

about the rebrand situation? No.

24:45

No. To be quite honest with you, dude, I'm

24:47

to the point where I

24:49

want to really

24:52

maximize the growth of the podcast. to

24:54

the point where I'm just like, yeah, I'm all

24:57

for a new name. If it will help me

24:59

grow even more and reach out to

25:01

that ideal person, you know, I'm all

25:03

for it. Yeah. I love it. Good. Okay.

25:05

So we've talked about coaching. We've

25:07

talked about monetization. We've talked about the the

25:09

rebrand, the title. I

25:11

gotta hold your feet to the fire, Kevin

25:13

Lowe. What is I need a

25:15

one action

25:15

step commitment. Something you can do in

25:17

the next twenty four hours whether that's making

25:19

a list of potential names and keywords

25:22

or finding three people or one

25:24

person, you know, sending an email to a

25:26

client asking them to do a coaching Excel

25:28

episode, what's one thing you can commit to me

25:31

and all the podcasting business school fans out

25:33

there in in the podcasting universe

25:36

that you can do the next twenty four hours to initiate momentum on what we talked

25:38

about today. What do you got? Absolutely.

25:40

So

25:40

first off for me, I'm nailing

25:42

down the name. description

25:46

of the the coaching style

25:48

episode so

25:48

that I can start reaching

25:50

out to some people on that. because

25:52

I love that idea. And in addition, totally

25:55

brainstorming about the name. Outstanding.

25:57

And those

25:57

will those will work together

25:59

because, yes, you're talking about keywords. Keywords are keywords and hot button

26:02

words are hot button words. So

26:04

maybe one thing works for one and it ties

26:06

in. It ties into the other

26:08

one. So Yeah. Well done. I like that

26:10

a lot. Alright, bro. You gotta shout

26:12

out your show. Where do people go? Where's your

26:14

website? The mic

26:15

is yours, my friend. Yeah, man.

26:17

Awesome. Well well, currently,

26:19

we are the it's the

26:21

low down with Kevin Low.

26:23

Best place to go is the website. It's

26:26

just literally WWW

26:28

dot the lowdown with kevin

26:30

lowe dot com I always like to emphasize,

26:33

please spell low down correctly, and that's

26:35

with an e. So L0WED0WN

26:39

So the low down with kevin below dot com.

26:42

Yeah, man. Find me on all the all the

26:44

podcasting places on

26:46

Instagram and Facebook. And, yeah,

26:48

that that that's me.

26:50

Alright.

26:50

Kevin, I truly enjoy being connected to

26:52

you, my friend. And for everybody out

26:55

there, you do a podcast audit just like

26:57

the world famous Kevin Lowe, then hop

26:59

on the website, podcasting business

27:01

dot school gets signed up. The link is in

27:03

the show notes, and you guys are all podcasters. So I

27:05

actually know, you know what show notes are. Go

27:08

go click on that button and get signed

27:10

up, get on the wait list. and

27:12

we'll see you here for an interview your

27:14

very own podcast. Alright, everybody.

27:16

I appreciate you and we're gonna send you

27:18

out into the world wishing you

27:20

health, happiness, and many downloads. We will

27:22

see you next time. Don't forget

27:24

that my free three week podcast

27:27

super fan accelerator is

27:29

starting soon. In this free three week training, I'm going to

27:31

help you learn how to ramp up your audience

27:33

engagement by transforming your

27:35

podcast listeners into a

27:37

community of superfans. Get

27:39

signed up today at WWW

27:41

dot podcastingbusiness dot

27:44

school.