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1:05

What's up? Pods that you buddy Adam from

1:07

podcasting? Business school, this is the show

1:10

that I teach podcasters how

1:12

to love their show like a hobby and build

1:14

like a business. I've got two pod

1:16

pals with me. It's a two for one special with this

1:18

podcast audit. We've got Cynthia. We've got

1:20

Michelle from the it's all

1:22

connected podcast. I'm

1:25

very excited about this. I met these

1:27

ladies at a pod panel Zoom party.

1:29

Now they're coming on to do

1:31

this. And I've got some ideas

1:33

kicked up, so I hope that you two are ready for this.

1:35

Sound good? Fabulous.

1:38

Alright. So Let's

1:40

say we're having this conversation six months

1:42

from now and everything has gone splendidly

1:45

with your show. I would love to know

1:47

what that vision looks like for

1:49

the both of you. So, Michelle, why don't you why don't

1:51

you kick it off and then send that you can add your input from

1:53

there? Well,

1:55

I'm not quite sure what to expect in six months,

1:57

but I'd love to see doubling tripling

2:00

could quadrupling of

2:03

listeners and downloads. We

2:06

need a much broader audience.

2:08

We really just get it going. And

2:11

it would be great to hear

2:13

from clients that this was media

2:16

they encountered along their

2:19

journey. Cynthia?

2:22

Pretty similar. My when you asked

2:24

that question, I was thinking about the

2:26

vision of our podcast. So

2:28

right now, what we've been doing is we've been in for

2:30

interviewing a lot of people. What I'd

2:32

like to see, it would be Michelle

2:35

and I working on expertise and

2:38

helping people out together separately

2:41

finding a really unique combination so

2:43

that there will be a

2:46

platform for for a lot of people to get help.

2:48

Yeah. And then having it spread

2:51

or I won't say it organically, but

2:53

having it spread very quickly that

2:55

way.

2:55

Nice. Well, I love that vision. I feel like it's very

2:58

achievable both in the downloads and

3:00

in the aspect of converting

3:03

our best listeners and to being our best clients.

3:05

Like, I think both of those things

3:08

are very doable. I see it happening. And it's

3:10

interesting you brought that up Cynthia because I

3:12

feel like I've got a few different clients

3:14

where I've worked with two podcasters

3:17

at once, and they're both in the coaching space,

3:19

but they offer different flavors

3:21

in their within their own coaching. And

3:24

that is something sometimes

3:27

people are like, oh, we're gonna be

3:29

fighting over clients and bubble and that's

3:31

not really the way that it is because you

3:33

like, people resonate with

3:35

a certain direction one way or the other you

3:37

have different things that you do, which is

3:39

an advantage, not a disadvantage. But

3:42

you are very right. We need to be clear

3:44

about what it is that you

3:46

do and show off that expertise as much

3:48

as possible just to avoid confusion where

3:51

some people may be like, what is it? And who does

3:53

what? And and this and that. So I think

3:55

it'd be very wise to

3:57

have very specific content and

3:59

segments of your content that

4:01

are geared towards you individually showing

4:04

off what you do. So

4:06

almost kind of like, take

4:08

what we're doing here as a template and go on,

4:11

okay, Well, we met you

4:13

got into my ecosystem and

4:15

you came to pod pals and now you're doing this and

4:17

now we're, like, we're connected. We've we've created

4:19

content together. Would that look like

4:21

for your brand? And

4:24

is that AA2

4:26

on one? Is that a one on one

4:28

with each of you individually? You could

4:30

do something like this. Like, I do these episodes

4:32

every Friday. Maybe for your brand, you

4:35

do both of you with one

4:37

listener as, like, a combo coaching

4:39

session. And the first part is Michelle

4:41

talking her expertise and her tips with that. And

4:43

the second part is Cynthia talking her expertise and

4:45

her tips around that. Or you

4:48

could have people fill out applications

4:50

and you're like, hey, where

4:52

do you need the most help at

4:54

a or b, and then depending

4:56

on a or b, then that one or the

4:58

other person takes it and you rotate every

5:00

week. So that would be half the amount of work

5:02

that each of you would have to do and you

5:05

would get to kind of shine in

5:07

your own little space as well. And

5:09

that I mean, when you talk about, I

5:11

really don't like to label

5:13

somebody as a lead, but that's kind of the

5:15

correct term in this

5:17

circumstance where you go. Is

5:20

this relationship the best lead for

5:22

Michelle or for Cynthia here? So let's

5:24

let you be that main contact point and

5:26

that's really what they wanna focus on. You could best

5:28

serve them. So Is that making sense so

5:30

far? It's

5:31

a lot of sense. Okay. Makes perfect sense

5:33

to me. Cynthia and I just

5:35

broadcast a session today called

5:37

sessions versus readings

5:40

in order to start highlighting

5:42

the differences between our two businesses,

5:45

which I think we both feel are highly

5:46

complementary, but not the

5:48

same. So hearing you on

5:50

that. Yes. So I love the

5:52

word complimentary. I love the word synergistic.

5:55

Think you need to really just emphasize that.

5:57

It's almost like, depending

5:59

on where you need to start, start

6:01

there, but there's a really good chance you're probably

6:03

also gonna need the other side of the equation

6:06

and it works together. And

6:08

it creates momentum and And, of

6:10

course, there are different offers that you put together

6:12

to where you are working together. And it's like our

6:15

forces combined, you know, and then boom.

6:17

And it's this super awesome thing, but

6:20

Like, I really envision when you're

6:22

dealing with two people that have two separate businesses and

6:24

two different lanes, like,

6:27

I love the idea of having some sort of

6:29

combo, like, a a paid

6:31

challenge, a course, something

6:33

where you're both involved, and then the

6:36

what happens next question is answered

6:38

by your individual services. And they that's

6:40

where, like, your coaching

6:42

retainer or, like, if you have individual

6:44

membership things or a month to month

6:46

coaching offer that's very specific in your

6:48

your zone. I like

6:50

that a lot as just

6:53

an option. But it kind of depends

6:55

on how your your value ladder looks

6:57

and where you're you're on signature offer and what

6:59

the best step is for your people, and only you

7:01

truly know that. But that just, you

7:03

know, this is kind of an idea factory

7:05

at the old podcast audit. So

7:08

I'll I'll be put out there. Don't worry. I'm I'm

7:10

making notes as I go as well,

7:12

and I'll I'll kick those your direction.

7:14

But I think, yes, we need

7:16

to highlight you individually.

7:20

But let's say that you are gonna

7:22

put a combo offer out there. And let's

7:24

say, like, So you get

7:26

together and you're like, alright. We're gonna put out a a

7:28

paid challenge or a course

7:30

that we built out with some hybrid, you

7:32

know, combo coaching. It's gonna be about both of

7:34

us together. And we're gonna open

7:37

enrollment in April or something like

7:39

that. Well, that first quarter,

7:41

January, February, March, I

7:43

would probably do more

7:45

combo style sessions to kinda show

7:47

that off. Like, look at what we what we can do together.

7:50

And then, like, people are

7:52

getting mind blowing results on an

7:54

audit session like this, and the

7:56

natural call to action is if, like, if you think

7:58

that this was great that you're gonna love our

8:00

upcoming challenge. We're both working together,

8:02

and you can see how we're so you kinda geared

8:04

towards that. And then if you're

8:06

kind of out of season for that type of an offer, I

8:08

would maybe just do individual session

8:10

a little bit to kind of show off your individual

8:13

expertise. Does that make

8:13

sense?

8:14

Yeah. It does. It is possible

8:16

to do both. Right? So that -- Oh, yeah. --

8:18

right? So we could we could flip flop between

8:20

the two and This

8:21

is your show. Seasonal combos.

8:23

Yeah. I mean, experiment. And

8:26

to me, it's really about the offer. And, like,

8:28

what that one big important call

8:30

to action is of that next

8:32

thing that you're gonna do. And I've this

8:34

is one of the areas I've really made improvements

8:38

in this year. Like, this is I've been

8:40

that classic guy that's like, here are all the things that

8:42

I can do, and let's just talk about it all

8:44

at once. And I've really gotten better. I've

8:46

had to and it's really

8:48

dramatically improve my conversion

8:50

rate and my income that I'd be able to

8:52

bring in by just going, here's the

8:54

thing. Here's the thing I'm talking about right now.

8:56

Guess what? For the next at least month, but

8:58

probably like six or eight weeks, all my

9:00

content is gonna be attracting the

9:02

right person that's gonna be a great fit for

9:04

this that I'm talking about as an offer

9:06

down the road. So but

9:09

yeah. So we wanna really perk

9:11

up the ears of the exact right

9:13

person

9:14

through the content that you're putting out in the expert positioning.

9:16

Makes sense? Totally.

9:18

Makes sense. Yep. Makes sense. And I

9:20

think honestly, You're gonna create

9:22

super fans of your brand by doing this.

9:24

That's gonna naturally elevate downloads. You

9:26

you create relationships, you create super fans,

9:28

those people tell other people about your show. I like, oh

9:30

my not. I did the thing with Cynthia and Michelle.

9:33

It was so high impact.

9:35

And maybe even you encourage it a little

9:37

bit where maybe you do

9:39

an on screen selfie or a

9:41

screenshot. And then you just like

9:43

send them a thing like, hey, would you be willing to

9:45

set to you know, and given maybe

9:47

a little template of what to say even,

9:49

like, hey, would you be willing to share this on Facebook?

9:51

And just like, how's she's on this show? And this

9:53

this session? It was so amazing.

9:56

And share it on Facebook, share it on

9:58

Instagram and get get me a nice

10:00

little thing that just and it's not

10:02

about necessarily promoting

10:04

their show your their episode on your

10:06

show, but it's just like promoting your

10:08

brand in general. Does that make sense? In that way, it's a

10:10

nice little shareable thing and And then, of course,

10:12

you could do, like, when this episode comes out

10:14

on a little highlight thing and I'll be tagging

10:16

you on on Instagram and all that

10:18

stuff and sharing is always, you know, appreciate

10:20

it. Not expected, but appreciated. But,

10:22

like, I think when you're dealing

10:24

we're podcasters. Like, we understand the

10:27

game. Like, we all know, like,

10:29

marketing and podcasting. Okay. I can do I

10:31

can do my my podcast. Adam is solid

10:33

by, you know, sharing his thing when our

10:35

video comes out. But the average person

10:37

I feel like you have to simplify it a little

10:39

bit and be like, okay, here's a

10:41

little image. If you could share this out, it's a

10:43

great way to pay us back and just say, hey,

10:45

you I really had a great time with

10:47

this and it spreads the word and they'll be

10:49

willing to do it for sure. So that

10:51

that'll be one strategy We

10:54

gotta talk about the name of the show because

10:56

SEO is an issue

10:58

here. And there's

11:00

different ways to approach this. I know that you're just getting

11:02

started, which is also it's great. Like,

11:04

that's a great thing.

11:07

So let me give you my little SEO speech that I give

11:09

ninety percent of people that come on for podcast

11:11

audit. I would have given

11:13

myself this speech three different times for all the three

11:15

different shows, because I didn't get it right the first

11:17

time either. So

11:19

it's all connected the

11:22

issues I have with that. It's just, you

11:24

know, you guys know me now and I'm gonna I'm

11:26

a straight shooter and I'm just gonna be, like, alright,

11:29

this is something that I would fix.

11:31

There's no SEO. And I don't know

11:33

what it's about. Even though it's I don't know what's

11:35

connected, I don't know who is connected. So

11:38

what I if I was you what and

11:40

if you're like, Adam, just

11:43

tell us what to do. We'll do

11:45

it. Like and the

11:47

reason behind this is it could this could

11:49

be the one thing that holds all of

11:51

your ideal clients

11:53

from finding you. As from a podcast

11:56

perspective. We

11:58

all get two artsy and

12:00

creative with the name of our

12:02

show. And we need to be very vanilla

12:04

and direct with the name of our show and get arts

12:06

and creative with the actual content that we're putting

12:08

out. Like, let all the creativity out

12:10

with that, all the passion, all the, like, all

12:12

the good stuff. Yeah. But

12:14

if nobody if there's no SEO

12:17

and our keywords aren't

12:19

helping us. And people do find

12:21

it. They don't know what it is. We're

12:23

making it hard for the right person to

12:25

to binge listen and follow in love.

12:27

Yeah. So you really want to think

12:29

about the categories

12:31

that you're listed in, your

12:34

offers, your ideal clients, and

12:37

It's a little different than

12:39

website search engine optimization and

12:41

even Google because the key

12:43

question we have to ask ourselves

12:45

is, what in the heck if someone's

12:47

an Apple Podcast or Spotify,

12:49

what are they searching

12:51

for? That and what are

12:53

ideal listeners that would be our ideal

12:55

clients? What are they searching for that we

12:57

deliver on with our show? What is the

12:59

question? What are the keywords?

13:02

So for me, it's from my show, it's

13:04

podcasting tips. So I make sure, like,

13:06

if you search podcasting tips on Apple or Spotify,

13:08

I got a shot. I will pop up. I'll

13:10

be one of those twenty images that pops

13:12

up. And then when my image pops up,

13:14

It's big and bold podcasting business school,

13:17

easy to read. A big bald head

13:19

isn't on there taking up space. It's

13:21

just like it's very obvious what it is. Like,

13:23

people know what this

13:25

is. And so that's

13:27

something that we wanna look

13:29

for in the name of your show.

13:31

And if you're like, you know, we're not we're not

13:33

gonna change it. That's a a

13:34

nonstarter, you know,

13:37

then No. We we we needed

13:39

something to get started, and this felt like the

13:41

perfect thing to get started. And I'm

13:43

sure, like, ninety percent of podcasters out

13:45

there. There was zero thought

13:47

about how like, this

13:49

felt good to us. Yep. It it

13:51

felt great to us, but

13:53

you're

13:53

right. It has their research in it.

13:56

And -- Yeah. -- we

13:58

anticipated this would be on your list

13:59

of mean, it's it's Some

14:01

things to improve, but we gotta get more

14:03

search. And I mean, I totally hear you on that.

14:05

We've started kind of brainstorming,

14:07

but Let's

14:07

dive into that. Game's gonna look like, you know,

14:10

and Let's dive into that. That that's

14:12

a a reflective conversation that we can

14:14

have here today. So what what are

14:16

some keywords that you think

14:18

that your ideal listener slash

14:20

ideal clients would be looking

14:22

for in a podcast player. So

14:24

they're going Like, I need a new

14:26

podcast about blah blah blah to listen

14:28

to. What what do you think people may be entering

14:30

in there?

14:32

Cynthia? I would say it's healing

14:35

without the womb. You know?

14:37

So, you know, there's there's that.

14:39

There are two there are

14:41

two different ways of healing.

14:45

Michelle comes at it a little bit more

14:48

from the mind and mind comes more from

14:50

the emotions. Okay. Okay. So

14:53

keywords that are just popping into my head

14:55

are in in

14:57

podcast categories like, in

14:59

all this, like so personal growth,

15:01

mindset, personal development,

15:08

Like those we need to search

15:10

within those areas and

15:13

go, okay. What's

15:15

the right mix of keyword plus

15:18

identifier? So from the identifier

15:20

standpoint, Like,

15:23

what? How can we niche

15:25

down? Like, are

15:25

all are all what's an identifier? Yes.

15:28

So an age range

15:30

male, female, entrepreneur,

15:32

mom, entrepreneur. So,

15:35

like, instead of having a show called,

15:37

Michelle's awesome podcast. It could

15:39

be if you wanna target mom

15:44

entrepreneurs that are over forty

15:46

to be the the forty plus mompreneur

15:49

business podcast. Like, that's the

15:51

identifier. So I feel like

15:53

there's any are most of your clients and

15:55

listeners male, female, or

15:57

is there an age group, forty plus, baby

15:59

boomer, millennial? Like, any of that

16:01

ringing true with who you're trying to reach

16:03

here? I'd

16:04

say most of my people are Gen

16:06

X. What

16:07

do you

16:07

think, Michelle, for you? Yeah.

16:11

Are you thinking about this? Thinking about

16:13

this the other day, and I'd say that my

16:15

it's not that narrow, but where I'm going

16:17

right now is kinda thirty to sixty.

16:20

Okay. So, yeah, that'd be Genex. Yeah.

16:22

A little Genex and a little younger,

16:24

I guess.

16:25

Yeah. And yeah. And, yeah, most of most

16:27

of my clients are people who are wanting

16:29

to expand beyond their business

16:31

or expand beyond

16:33

whatever. So they're they're they're breaking

16:35

in a a container.

16:37

Okay? I think

16:38

is a good way of saying it. Okay. Okay.

16:40

So, like, what so now what we

16:42

need to do is take some of these keywords,

16:44

some of these identifiers, and you just

16:46

put them in an idea bank and

16:49

start arranging them in different

16:51

orders and different, you know, this goes first and then

16:53

switch them and and see how that kinda rolls

16:55

off the tongue. And eventually, we're gonna

16:57

come up with a two to four word

17:00

name of this show, and we gotta

17:02

make them all count. You know?

17:04

But that's that's

17:06

like the key thing. So that that's the

17:08

recipe for creating the name.

17:10

And just take it take it a while and just kinda

17:12

compare ideas and something's

17:14

gonna hit you or, like, that

17:16

that I want to be obvious what the

17:18

show is about. Like, they read

17:20

that title and it's like frying pan, Boeing

17:23

right on top of the head, I know what this

17:25

is about. And I know if it's for me or I

17:27

know if it's not for me, which is just as

17:30

good. So that's what we're gunning for

17:32

making sense so far?

17:34

Oh, yeah. Okay.

17:36

So, yeah, just take a little time

17:39

on that. And then once you kind of get

17:41

something locked in and we are gonna

17:43

rebrand, the nice thing is you're just getting started,

17:45

you don't have millions and millions of of

17:47

people. Like, this is a great time to

17:49

do this. But still, I would

17:52

want you to kind of view it almost

17:54

as a relaunch a

17:56

little bit of a strategy here. You don't wanna just pull the rip cord and all of

17:58

a sudden everything changes for the people that are listening. Like,

18:00

we wanna take care of those early

18:02

subscribers. So I've got kind of

18:04

a three week process where

18:07

the

18:07

the first step would

18:10

be casual mention on an episode. Be like, hey. And

18:12

just so you guys know, we're working on a

18:14

little bit of a rebrand slash relaunch, and it's

18:16

gonna be very exciting next week. We're gonna talk

18:18

more about that. It could be that simple. That's

18:20

step one. And then next week still

18:22

under the old brand is a full

18:25

episode of why the

18:27

rebrand, what the goal is, It's

18:29

almost like your first episode over

18:31

again. It's like kind of a relaunch.

18:33

And then and then the

18:35

next episode is the first

18:37

episode of the new brand. You've changed the name,

18:39

you've changed the show art, which is

18:41

very simple. You just go into your

18:43

podcast host, make

18:45

the update, and it'll be good usually within, like, fifteen

18:47

minutes. Like Apple Podcasts, it'll it's

18:49

almost instantaneous. Now I

18:52

will do that I

18:55

get very specific where I people this is

18:57

one of the things that people pay me for. It's like this big

18:59

rebranding breakdown. I'll

19:01

go, okay. Between step two and step

19:03

three, I want three days.

19:05

So sorry. Well, I want

19:07

three days before you go in and switch

19:10

the image. Because people are like, when do I change the image? Is it right when

19:12

the episode goes live? I'm like,

19:14

no. So the the

19:16

rebranding breakdown episode happens, give

19:18

it three days got

19:20

seventy two hours. Most people that listen to

19:22

show will listen to it within seventy two hours.

19:24

Then go in, change the name, change

19:26

the show art. That way, it's good

19:28

to go all rebranding has happened by the next the the

19:31

next episode going out. Does that make

19:33

sense? Yep.

19:33

Yeah.

19:33

And I've done this three times. Actually, I've done it four

19:36

times. One one show I rebranded twice.

19:39

And that's, like, the

19:41

least amount of confusion for the

19:43

audience. And that way, you're in a

19:45

couple of opportunities. We

19:47

had it's happening and, you know, say a little bit on social media

19:49

or whatever. And then maybe you do a little kickoff

19:51

and go, hey, we're we're

19:53

relaunching and we're gonna do a

19:55

little giveaway for ratings and reviews or

19:57

or something like that, but you don't have to do

19:59

that, but some people like kinda

20:01

make a make a thing of it. And and

20:04

really, in the descriptive

20:06

episode where you talk about the

20:08

rebranding, like, really

20:10

describe the benefits of the audience. Like,

20:12

we wanna dial into people we we can serve

20:14

the best and here is who it is, and that's why

20:16

we wanted to attract that

20:18

those people, people with this different name.

20:21

Makes

20:21

sense? Completely.

20:23

Okay. So I think this will help

20:26

tremendously. Then

20:28

I want you to look at,

20:31

like, really working the SEO with your

20:33

episode titles as well. So

20:35

if you're doing some coaching cell episodes like

20:37

this individually or together,

20:39

think about the main topic that

20:41

you are diving into

20:43

and kind of think how could I form that

20:45

into a question that people would put on

20:48

Google, you know. So

20:50

maybe you dive into somebody that's

20:52

got dealing with, like, early

20:54

childhood trauma and you, you know, do

20:56

your thing and you help them have a breakthrough

20:58

with that. So then, like,

21:00

early childhood trauma is something that

21:02

people will search on Google, like, how do I overcome

21:05

XYZ? So make

21:07

that the episode title because that

21:09

actually will pull up in Google. that

21:11

will help with our search engine

21:13

optimization for people finding you outside

21:15

of podcast player apps. So the

21:17

title, all those keywords really

21:19

help for know, somebody in Apple or

21:21

Spotify, the episodes are

21:23

good for searchability outside

21:25

of that in Google or

21:27

or, you know, wherever people are searching on the

21:30

Internet. Does that make sense?

21:32

Yep. That makes

21:32

a lot of sense. And that's gonna help.

21:35

Like, a lot of people think they gotta do all this

21:37

voodoo to get their their, you know,

21:39

listenership up, and it's just like a

21:41

lot of basic SEO stuff and

21:44

then putting out content

21:46

with those important words. And

21:48

any okay. Last thing,

21:51

anytime you get to talk to anybody that listens to

21:53

your show, really try to

21:56

find out, like, how did you find

21:58

me? Where did you find me?

22:00

What did you search for? And

22:02

I I've asked probably thousands

22:04

of peoples. I I grill everybody that I

22:06

talk to. I'm like, how did you find me? Where did you find me? What did

22:08

you search Podcasting tips.

22:11

So I'm like, I gotta show up for this.

22:13

So you'll notice a lot of

22:15

my content has those two words

22:18

podcasting and tips. At the front end, at

22:20

the back end, seven podcasting tips

22:22

for how to grow your show, or

22:24

how to, you know, how to make

22:27

money five special

22:29

podcasting tips. Like, I just put podcasting tips

22:31

wherever I can as often as I

22:33

can because that's just gonna keep

22:35

showing up And that's why I had

22:37

somebody that did a podcast audit and we

22:39

ended the session. She's like, I put

22:41

podcasting tips into Google and

22:43

it was like, a million of your episodes.

22:45

I'm like, good. Just like, it was

22:47

just everywhere. I'll add them all the time. I'm like, good.

22:49

That's what I want. So

22:52

don't like, some people are

22:54

hesitant to do that. But I'm

22:56

like, my people That's what they come for

22:58

is the podcasting tips. So who cares if I

23:00

use that word all the time? It's We

23:02

can't get into this. It's kinda people that get

23:04

real artsy with their Instagram profile. Like,

23:06

oh, there are two of the same color images

23:09

in the feed at the same time.

23:11

I'm like, Nobody's scrolling through your

23:13

feed. Going, oh my god. Two yellow

23:15

images. What are they thinking? But

23:17

we get in our head about stuff like that. Same

23:19

thing with so titles. Like, if

23:21

somebody gets pissed, then I'm using more

23:23

podcasts and tips, what a month to describe?

23:25

Like, okay. You ain't here for the right thing. So

23:28

Right. Hone in on those words, rotate around.

23:30

You'll you'll get a good feel. Once your audience

23:32

really starts to kinda get

23:34

traction, you'll have plenty of people

23:36

to kind of pick their brain and go, okay, what are

23:39

you really looking for here and and

23:41

you'll get good feedback from

23:42

them? Make sense?

23:43

Yes. Yes. Really good.

23:46

Outstanding. Okay. This has

23:48

been a major brain

23:50

dump session. So I will send you my

23:52

notes to make sure that we

23:54

kinda Yeah. I'm kind of a rare

23:56

breed because I I get ultra creative

23:58

and I've got kind of this idea of factory going

24:00

on, but I really enjoyed putting all those things

24:02

into boxes and that are like, here's

24:04

step one, here's step two, here's step three. So I'll send you all my notes

24:06

after I kinda get back to I'll

24:08

I'll take a a minute to reorganize

24:10

them, and I'll I'll send you your direction. But

24:13

I really think this is gonna make a big,

24:16

big difference. The the

24:18

individual expert positioning style episodes

24:20

that's gonna help your business. The name change

24:22

in the SEO is gonna bring the right

24:24

people in. And that's what I

24:26

mean, that's what I'm here to

24:27

do. Like, that's what I'm all about.

24:29

Big part of the battle. Yeah. Connecting the

24:32

dots of here's how we make money. Here's

24:34

the journey. Here's how we position

24:36

themselves and connect those dots. And then let's get the right people

24:38

listening to your show as effectively

24:40

and easily as possible so that they

24:42

go through that process and go wow, experts

24:45

are really in your top of mind and then if they're

24:47

ready to do the darn thing, you're the

24:49

person that they

24:49

hire. Make sense? Yeah.

24:52

It

24:52

does. Alright. Cool. Alright. So I wanna

24:55

make sure that we shout out your brand, your

24:57

website, where people can

24:59

individually connect with you

24:59

on, like, Instagram or wherever you hang out on social.

25:02

So, Cynthia, why

25:02

don't you

25:03

go first? And then Michelle, you can close

25:05

this out here. Sure. I'm Cynthia

25:08

Barkavista, and I'm an intuitive edge

25:10

coach and and a

25:12

proud podcaster called it's

25:14

all connected. And you can find

25:16

me on Facebook at

25:18

cynthiabarkevista dot com or

25:20

on Instagram at its intuitive How's

25:22

Danny? How about you, Michelle? I'm

25:25

Michelle Walters, cohost of

25:27

It's all connected. On Instagram,

25:29

I'm known as Mindpower Genki.

25:32

And on Facebook, I'm one of

25:34

many Michelle Walters, so maybe

25:36

start with

25:36

Insta. Good luck with that.

25:41

Alright. Well, I appreciate you both joining me

25:43

here today and for all you out there

25:45

listening in. If you want to be just

25:47

like my pod pal, Cynthia, and

25:49

Michelle get signed up for a podcast audit. We're recording

25:51

this in October of twenty twenty two.

25:53

I'm already booking well into twenty twenty

25:55

three for these sessions. So get on

25:58

the calendar weight is worth it, I

26:00

think, and we can create some cool

26:02

content together. So I appreciate YouTube

26:04

awesome pod pals. I appreciate it, everybody, for

26:07

listening With that, I will send you out into the world wishing

26:09

you health, happiness, and many downloads.

26:11

We will see you next time. Hey

26:13

there. Good looking. If you are

26:15

ready to explore the idea of

26:17

monetizing your podcast with a coaching

26:19

or consulting offer, then you need

26:21

to get signed up for my free three

26:23

week coaching and consulting offer,

26:25

Think Tank. I'm gonna teach you how

26:27

to brand, package, price,

26:29

and sell your coaching and

26:31

consulting offer. That more of your podcast

26:33

super fans become your best

26:35

coaching and consulting clients.

26:37

The free three week coaching consultant

26:39

for Think Tank starts on January

26:42

seventeenth twenty twenty three.

26:44

Use the link in the show notes to get signed

26:46

up or head on over to the website WWW

26:48

dot podcasting business dot

26:51

school. That's podcasting

26:54

business dot school.