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336: Podcast Naming & Branding Tips (PODCAST AUDIT: the Deeper Than Tech podcast)

336: Podcast Naming & Branding Tips (PODCAST AUDIT: the Deeper Than Tech podcast)

Released Friday, 13th January 2023
 1 person rated this episode
336: Podcast Naming & Branding Tips (PODCAST AUDIT: the Deeper Than Tech podcast)

336: Podcast Naming & Branding Tips (PODCAST AUDIT: the Deeper Than Tech podcast)

336: Podcast Naming & Branding Tips (PODCAST AUDIT: the Deeper Than Tech podcast)

336: Podcast Naming & Branding Tips (PODCAST AUDIT: the Deeper Than Tech podcast)

Friday, 13th January 2023
 1 person rated this episode
Rate Episode

Episode Transcript

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0:00

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1:06

What's up pod pals? It is your buddy, Adam.

1:08

You're checking out podcasting, business school, the show

1:10

where I teach podcasters. I said, I love their show like

1:12

a hobby and build it like a

1:14

business. Got my podcast,

1:16

Samantha from deeper than tech

1:18

in the house. We're into a little podcast audit

1:21

session. And I've already

1:23

got some ideas cooked

1:24

up, so Amanta. Welcome to this show. How's

1:26

it going? Thank

1:27

you for having me. It's going well. How

1:29

about yourself? I am fired up

1:31

as always. I love doing these podcast

1:34

audits because I love just kinda

1:36

going into the the idea, dispensary

1:39

machine inside my head and kicking out some

1:41

some solid podcasting tips

1:43

for people like yourself. So let's

1:46

set the tone here. Let's let's set a little bit of a

1:48

goal. Let's say we're having a conversation six

1:50

months from today. And

1:52

you're crushing it. Like, things are going way,

1:54

way better than they are. Now you're getting some great momentum

1:57

going. What would that look like for

1:59

you? I think a consistent

2:01

number of downloads would be a

2:03

great option for me. Right

2:06

now, I don't have as many as I would

2:08

like to. I think I'm doing

2:10

the steps needed. Like, I've listened to your podcast.

2:13

I updated my description. I make sure

2:15

I post on all the socials. 336

2:17

like, not really seeing any growth. It's

2:20

very small, which is always

2:21

great. Actually, the small moments are great, but

2:24

I would like to put me a little bit faster. It would

2:26

be nice.

2:26

Man, and how many episodes total are you at now?

2:29

I'm on thirty forty episodes. Okay.

2:31

Cool. Cool. So let's

2:33

let's set a few parameters to work around

2:35

here. So the first

2:38

thing I wanna put out there is kind

2:40

of that first fifty ish episodes

2:43

of any podcasters career. There's

2:45

a lot of experimentation. There's a lot of trial

2:47

and a lot of error. Especially

2:50

in my own journey. So

2:52

I don't want you to put too much pressure on

2:54

yourself for for growth

2:56

in these first year of

2:58

content, first fifty plus episodes or so

3:00

fifty two episodes is usually around

3:02

one year of of podcasting So

3:06

kind of take an experimental mindset. I'm gonna

3:08

give you some things to experiment with here today,

3:10

so that's the good news. And then once

3:13

we get into kind of year two or that that

3:15

back half of your first hundred episodes, then

3:17

we can really hopefully start to see some

3:19

nice and steady growth. Does that make

3:21

sense so far? Yes. So

3:23

it takes people a while. Podcasting is something

3:25

that very few of us come from a media

3:28

background or a marketing background or all this,

3:30

and we're figuring it out as we go and we're listening

3:32

to shows and trying to figure things out. So

3:35

alright. So now we set that tone. It sounds

3:37

like from what you you have

3:39

filled out for me in your your

3:41

podcast audit application. It seems like you're doing

3:43

pretty darn well with your marketing strategy.

3:46

You're getting, like, your your host dialed,

3:48

then that looks really good. By the way,

3:50

I looked at that and you've got some great Googleable

3:53

questions in that podcast host for SEO,

3:55

so I really like that. You've got some social

3:57

media marketing happening. So when we

4:00

look at growth, we look at in three kind of

4:02

columns. One is social media

4:04

marketing. It seems like you're doing a good job on

4:06

that. One thing

4:09

in line with that is if you haven't used

4:11

my my podcast gross scorecard yet, I

4:13

would definitely pick up a copy of that issue for about

4:15

forty points a week on that. That helps

4:17

people make sure they were getting

4:19

enough of that content dispensed

4:21

out there. So that's one thing with social media marketing.

4:23

You may already be doing that. You may not.

4:27

The other lane we're gonna look at is

4:30

other people's podcasts. So what are we are

4:32

we guessing on other people's podcasts? Have you

4:34

started to mingle with anybody

4:36

else in the podcasting space yet?

4:38

No. But I'm about to sign up for Podmatch to

4:40

be able to get on other people's podcast. But I

4:42

wanted to do this interview

4:43

first, so maybe you can help me with on my ideas

4:46

that I can go on to different podcasts.

4:48

Yeah. Yeah. Shows. Cool. So and

4:51

you do you do interviews on your show?

4:53

Yes. I usually have guests on

4:55

my show. Okay.

4:57

Cool. So what

4:59

I would be looking at then as far as

5:01

other people's podcast leveraging that opportunities

5:04

like with pod match and things like that definitely

5:07

take advantage because you you've

5:09

got a unique message and you're serving a unique

5:11

space and we'll dive into a little bit SEO stuff

5:14

here in a minute, but you

5:16

serve black

5:18

women in the tech

5:19

space. That's kind of a target

5:22

niche. Correct? Yeah.

5:22

That's my niche. Alright. And it's in your

5:25

podcast, so that's why I directly quoted

5:27

it from So that's again well done.

5:29

That's really well done. So

5:32

I think targeting

5:34

shows that want

5:36

to put a spotlight on

5:38

the African American community in

5:41

different aspects. Like, you could really

5:43

shine in that because you've a unique

5:45

little niche that you're carving out for herself.

5:47

So I would what I would do

5:49

is go into Apple Podcasts, go into

5:51

Spotify, and just start

5:53

searching around to find

5:55

those types of podcasts that are are

5:57

highlighting African American entrepreneurs,

6:00

African Americans in the in the business space,

6:02

things like that. And I would start finding

6:04

some shows that look like. So you're at

6:06

the forty ish episode. Can I find

6:08

some shows that are in the fifty episodes,

6:11

sixty, maybe a hundred episodes, just

6:13

a little bit ahead of where you're

6:15

at, not like the number one

6:17

ranked show in your category, things like that. Let's

6:19

start somebody just a little bit ahead of where

6:21

you're at. And if they're a good fit, I

6:23

would invite them onto your show as your next

6:25

guest. And then and then

6:27

we make friends And,

6:29

you know, most of the time, they'll go,

6:32

wow. You should be on my show too because

6:34

you you have a unique message in the space

6:36

that I'm trying to highlight Like, this

6:38

takes a little bit of work. It's more work than something

6:40

like Podmatch. You can get

6:42

booked on bigger shows faster

6:45

in my opinion. With this technique, and

6:47

you get great content for your show, and you're

6:49

doing interviews in your space,

6:51

on your show anyway. So This

6:54

is the technique that I used my my first

6:56

podcast, my health podcast. I

6:59

was booked on fifty of the top two hundred

7:01

health shows on on iTunes in

7:03

a calendar year, and

7:05

it really grew my show a big time because

7:07

they all had bigger audiences than

7:09

I did. And I would scoop up a certain percentage

7:11

and then, you know, we we kinda move along. But

7:14

so when you have guests, I wouldn't

7:16

really prioritize guests

7:18

that have podcasts that you could potentially be

7:20

on. As a target. Now,

7:23

if you don't get the immediate invite

7:25

of, oh, Smith, you gotta come on my show,

7:28

then we have to look at another

7:30

connection like, oh, come on and let's

7:32

do an Instagram live when your episode

7:34

airs or come into my clubhouse room

7:37

or Let's do a newsletter,

7:40

verb swap or just some other

7:42

reason to connect again and start sharing

7:44

ideas and sharing content. I

7:47

guarantee if you do that second thing,

7:49

my preferred method is a follow-up

7:51

Instagram live, you're

7:53

gonna get the ask to be on a

7:55

show. Like, if they do those two things, I would say eighty

7:57

percent of the time, that's the

7:59

number that I usually saw if if I

8:01

had some of my my show, I didn't ask you my

8:03

follow-up when the interview went

8:04

live, eighty percent of the time I'm getting asked to

8:07

be on their show. Does that make sense so far?

8:09

Can you

8:09

explain the interview follow-up like, what

8:11

is, like, following up after they're a guest on

8:13

my show and

8:14

then just talk about it. Yes. Yes.

8:16

So

8:17

basically, let's say that you

8:20

have me on your show. And

8:22

for whatever reason, I don't give you the immediate

8:24

invite. You never have to you know, you should never take

8:26

offense to that. Sometimes people have

8:28

content mapped out for the next year or whatever,

8:31

and and it can be kind of weird.

8:33

Like, I definitely don't want you

8:35

to be like, and hey, Can I

8:37

be on your show? Like, I've had people do that to

8:39

me and it's kinda just weird. I had somebody do

8:41

that to me live

8:43

on their show at the end as their

8:45

recording go, hey, How about me being on your show? I

8:47

was like, oh my god. It's so awkward.

8:49

Weird. So definitely don't do

8:51

that. But let's say that I come on your

8:53

show as a guest and for

8:55

every reason, don't get the invite. Then

8:58

that episode goes live on a Monday,

9:00

the week before that, you know, you

9:02

send out your hey, your episode's gonna be live

9:04

on Monday, I'd love to have you on

9:06

Instagram with me on Tuesday night to do

9:08

a follow-up quick q and a with my

9:10

audience. What do you think? Or

9:12

you can do that the week before or you

9:14

can do that right at the end of

9:16

your interview. I've done both of those

9:18

as an ask and and so we'd

9:20

finish the interview, hey, on the way

9:22

you're the date this is gonna be live. It's

9:24

XYZ date. The following night,

9:26

would you be available for Instagram live? I'd

9:28

like to connect my audience to you a little bit deeper.

9:30

Let them ask some questions. What

9:32

do you think? And people are always like,

9:34

oh, another opportunity to promote myself.

9:36

Sounds good to me. And if they have a

9:38

fairly large Instagram audience, we

9:40

can really advantage of that Instagram algorithm, and

9:43

that's nice. Like, and it's easy content

9:45

to do. It's just an extension of the interview.

9:47

What I usually would do

9:50

is come up with four or five questions

9:53

that we didn't get to cover. So

9:55

you have those as a backup in

9:57

case Nobody says anything in the

9:59

comments, you know, which is a real thing that happens

10:01

when you're first getting going on Instagram live, not

10:03

not a big deal. But then people will

10:05

know that you start to do these and they'll they'll start

10:07

showing up. The real key is that second exposure.

10:10

And as you do the live, you wanna make sure, like, hey. If

10:12

you guys questions, post some of the comments, we're we're

10:14

here with Adam. He's gonna answer your questions about

10:16

blah blah blah. So that

10:18

technique is a little bit of a longer play,

10:20

but since you're doing interviews anyway,

10:23

like I said, this this works and you

10:25

could even hire a

10:27

VA to do the tracking for you to go

10:29

and see, like, okay. Let's go through

10:31

the top two hundred podcasts in my

10:33

space with this keyword let's

10:35

see how many episodes they have. Let's do a reach

10:37

out to invite them on. Obviously, you

10:39

kind of get to the final

10:41

say on what shows you get to invite on and

10:43

all that, but that, I mean, it really really

10:45

works. That's definitely something that

10:47

that I would explore. So that's one option for other people's

10:50

podcasts. Another

10:52

way to get on on other people's shows,

10:55

definitely come to podcasts. My podcast is in

10:57

party. Come to that

10:59

because I'll I'll network you with another

11:01

ten, fifteen podcasters. I've got a

11:03

couple of them introduced you to anyway that I think

11:05

you'll you'll just need to know them

11:07

in this space. So I'll make those

11:09

connections for you. But coming

11:11

to a pod Palatin party, that's a great way to

11:13

get mingle then. And then

11:15

look at podcast

11:17

promo, intro swaps, So

11:19

at the beginning of my Tuesday episodes, you'll

11:21

hear another podcast or introduce my

11:23

show. And this

11:25

is another way to leverage your

11:28

guests that have podcasts. And

11:30

you go, hey, BTW,

11:33

I do these intro things where

11:36

I have another podcaster, introduce

11:38

my show, and then I do the same for them, and you get

11:40

to mention your show on my show, I get to mention my show on

11:42

your show, blah. And

11:45

these things are really, really

11:47

effective. And so every

11:49

person so let's say you have an expert in your

11:51

space, they come on

11:53

and they do an interview. Hopefully,

11:55

they invite you to be on their show

11:57

as well. Then you do a podcast promo

11:59

swap. That's another exposure point.

12:01

Now, one pro tip on

12:03

this don't use

12:05

their audio for the promo swap on their

12:07

interview episode. That's like a double

12:09

exposure in one episode. We wanna spread

12:11

them out a little bit. that make sense? Yeah.

12:13

Yeah. Yeah. If we do our interview, use the

12:15

promo swap on a different episode. That

12:17

way, it's another exposure point

12:19

for both of you. And I'll send

12:21

you my template that I use at Subaru.

12:23

I'll I'll hit you out for promo swap for my show.

12:25

In that way, you can kind of use my

12:27

template, and that way, you can, you know,

12:29

kind of a good to break the ice and just kinda

12:31

get the rhythm down, understand the process, and you

12:33

can go out and use it. And it's

12:36

really, like, it really works.

12:38

I do That's why I challenged

12:40

myself in twenty twenty two to

12:42

do a new one every

12:44

single episode for the whole year.

12:46

And it's grown my show like crazy just having

12:48

these little exposure points on other people's

12:50

shows. So does that make

12:52

any sense so far, Samantha? One hundred

12:54

percent. Okay. So it's work. I mean, it's

12:56

definitely it's work. But

12:59

it's you think about it a single point

13:01

of content or contact

13:04

and you go, how can I max this thing

13:06

out? So you have one

13:08

person on your show and that's

13:10

you know, content for your show, maybe an invite

13:12

back. That's another bonus. Maybe

13:14

an Instagram live, which helps grow

13:16

Instagram. That's another bonus. Maybe

13:18

a promo swap. That's that's another bonus. And

13:21

it's just that one simple contact. And

13:23

it's all value for them

13:25

and value for you. So it's not a major

13:28

ask to to put out

13:30

there. So max out each and every

13:32

little relationship. III just

13:34

that's how I formed my foundation for all the shows

13:36

that I put out there. It's like, alright. How do

13:38

we absolutely get the most out of this

13:41

and and just maximize that

13:43

connection and start with adding as much

13:45

value as

13:45

possible. Makes sense? Yes.

13:47

Thank you. Okay. So those are several

13:50

strategies with leveraging other

13:52

people's podcasts The

13:54

other growth factor we need to

13:56

look at is like paid

13:58

marketing. I'm not a big

14:00

fan of Facebook and Instagram ads. 336 I

14:02

love podcast player app ads. That's

14:04

definitely something that

14:06

we wanna check out. I've got a couple of

14:08

recent episodes on, like,

14:10

platforms, like, overcast FM,

14:12

where depending on what your budget is, you can spend a

14:14

few hundred bucks 336 you can start

14:17

you know, doubling, tripling, ten

14:19

xing, your downloads just by going

14:21

out and and scooping up some podcast

14:23

listeners, which is really nice.

14:25

And that kind of

14:28

supplements all the marketing work

14:30

that we're doing because we have to think about the

14:32

two different lanes. We've got new

14:35

listener acquisition, and we've got

14:37

current listener retention.

14:40

You know? And a lot of the

14:42

marketing stuff you're doing is really

14:44

new is listener retention. Like,

14:46

when I post on Instagram,

14:49

I'm marketing my episodes to the people

14:51

that are already listening a lot of

14:53

times. I'm getting some new new listeners out of

14:55

that. But like paid marketing, I'm

14:57

out there scooping up brand new

14:59

people. Well, I guess on someone else's show, I'm

15:01

scooping up brand new people. So

15:04

it seems like this may be the issue

15:06

with your growth is that

15:08

you're doing a lot of the

15:10

social media stuff that's really gonna

15:12

be effective for maintaining your

15:14

listener base. But the

15:16

outreach in finding new people is gonna be in

15:18

the paid marketing and in the

15:20

guessing and other people shows, and that's

15:23

really where you're gonna see the

15:25

new new blood coming into your world. Does that

15:27

make

15:27

sense?

15:27

Yes, it does. Okay. So

15:30

the good news is you're not doing anything wrong. There's

15:32

nothing broken with your show. As far as, like, this

15:34

is a very typical experience. Now that we have this

15:37

knowledge, we go, okay, I gotta if

15:39

there's a pie chart of your time, we may

15:41

have to slice off one of those

15:43

social media avenues and be like, alright. We're not

15:45

gonna post on Twitter, but instead, I'm

15:47

going to spend time researching other people's

15:49

podcasts to network with or something

15:51

like that. In that way, you can start

15:53

getting new people into your world.

15:55

Now, I gotta

15:57

make sure that we talk about the name of the show

15:59

just because I always talk about this with with

16:01

SEO and things like that. So

16:04

deeper than tech, the

16:07

when I am on a

16:09

quest for an ultimate podcast

16:11

name, I want one

16:13

part keyword and one part

16:15

identifier. And I think

16:17

you're missing a giant

16:20

some identifier for your show,

16:24

black women. You know?

16:26

Like, I think because that says it right there in

16:28

the host, that's who you wanna mark too.

16:30

That's that's, you know, for black women in

16:32

the tech space and tech

16:33

careers. Man, like, I

16:35

think if you added that in there as an identifier

16:37

because when somebody is searching tech, or

16:40

tech careers, like

16:42

that is gonna make them know this

16:44

is for me. This is

16:46

absolutely for me. So having

16:49

I would definitely look at that. And then the

16:52

word I think we need to add something to

16:54

tech. So, like, tech careers,

16:57

something like that just because tech isn't

17:00

search engine. It's not SEO rich

17:02

enough for me. I don't know if people are just putting

17:04

tech in there. But tech

17:07

careers, you know I mean, you know the space

17:09

better than me, but I feel

17:11

like that would really, like, if it was black

17:13

woman in tech careers or black

17:16

women excelling in tech careers or

17:18

black women navigating tech careers,

17:20

something like that. Man,

17:23

like, I think that just gives me

17:26

the the right feels as far

17:28

as the marketing goes.

17:30

And I hate to be the the guy that's always telling

17:32

people to change the name of the show, but I

17:34

wouldn't be a true pod pal if I didn't at least put

17:36

those, like, ideas out there

17:38

because I've messed up my own show

17:40

long enough. And I'm like, as soon as I made that switch,

17:42

I mean, it was just freaking

17:45

magic. So thoughts

17:47

on

17:47

that? Did I hurt your feelings? Or were you, like,

17:49

okay, with with just, like, thinking about

17:51

this? No. Not at all. I

17:53

did look in black women in tech that

17:56

336, of course, taken everything

17:58

is, like, taken in the black women space

18:00

So it's hard to find a

18:03

support for Instagram. Yeah.

18:06

Yeah. So I

18:08

think I think we could

18:10

still do something if we

18:12

just made it There's

18:14

one little identifier word

18:16

like black woman optimizing

18:21

there's there's something there in technology

18:25

careers I'll mess around on Apple, and I'll see what I can

18:27

come up with. But I feel like what I would

18:29

do is just write down some

18:31

keywords, write that, and you kinda

18:33

just jumble them around in different orders, different connections,

18:35

different combinations. But I I

18:37

would love to figure out a

18:39

way to get the phrase black

18:42

women in there

18:42

somewhere. Yeah. So

18:45

I'll I'll I'll spend a little time thinking on

18:47

that too. 336 about the

18:49

expandability? So like the I grew my

18:51

podcast large, and I wanna add

18:53

black men to the mix. How would I

18:55

go about changing the name skin?

18:57

Or I wonder if there'd be room

18:59

for growth? That

19:00

I mean, that's that's always

19:03

there. Like rebranding, and

19:05

just optimizing SEO at that point isn't a big deal.

19:07

Like, I've I've known people that have done that,

19:10

you know, black

19:13

people, black, you know, whatever,

19:15

black men and women in tech. Like, that's

19:17

that's all easily

19:20

adjusted. So I mean, for the here

19:22

now, if you're focusing on women, I I would

19:24

find a way to put that in there. Because --

19:26

Okay. -- I mean, women are

19:31

the, you know, the the cat the

19:33

subcategory of podcast listeners that are

19:35

growing the fastest. So

19:37

I really like having that identifier

19:40

in there just

19:42

because, like, women.

19:44

I think over the next five years, I

19:46

think females will start to dominate the

19:48

podcasting space. I think you will see because

19:50

they're getting it. Now they're seeing

19:52

other women get out there and

19:54

crush it in the space and

19:57

listeners and podcasters, I

19:59

really think that I

20:01

mean, it's needed, you know. But

20:04

I think that the momentum

20:06

is huge. And towards the end of

20:08

this decade, you're gonna see the

20:10

women out there just killing it in the in

20:12

the podcasting space. So so

20:14

take heart in that. I think you're in the

20:16

right place at the right time.

20:18

But also look at your audience and say, hey, this

20:21

is this is a segment of the audience

20:23

of podcast listeners that has really

20:25

grown fast. Let's serve the heck out of

20:27

them, and let's make sure they know

20:29

that this is for them.

20:31

So maybe even Honestly, like

20:34

your logo, we may wanna

20:36

add your face in that. I don't usually

20:39

put your put that as

20:41

a recommendation, but you

20:44

represent the after American

20:46

female community and

20:49

like I think I would put that in

20:49

there, especially if we have black women in

20:52

the name of the show. I

20:54

don't know. Something to think about

20:56

because

20:57

Okay. If you if the SEO does its job,

20:59

I want the right listener for you

21:02

to just zone in on your

21:04

art going, oh, damn.

21:06

This is for me. No, I

21:08

relate. And I think

21:10

that, yeah, I

21:12

think that that would be a good deal.

21:15

So Anyway, I think that's just something to to

21:17

kick around. I'm always making

21:19

those suggestions to people on

21:21

this show, but I feel like

21:24

the name of the show, I don't want that to

21:27

block your ideal listeners from finding

21:29

you. So I think that combination with

21:32

guessing strategies and with a little bit of

21:34

paid marketing, you know, a couple hundred

21:36

bucks every every now and again to acquire some

21:38

new listeners. That way, this

21:41

thing's gonna really take off in

21:43

the next year where you double triple ten x

21:45

and you start really going, okay,

21:47

I've got five hundred people listening every week.

21:49

I've got a thousand people listening every

21:51

week. And it just starts to grow by leaps and bounds. Once you get that

21:53

core group, they start telling other

21:55

people. And that's still a thing

21:57

in podcasting, like, search engines

21:59

are are I just saw a stat like that has

22:02

overtaken referrals just barely as the number

22:04

one way people find shows. But

22:07

the number two way is people just tell other

22:09

people about shows. So

22:12

once we get that little first little bit

22:14

of groundswell, then things will

22:16

start to explode. And I

22:18

see I see you being really well

22:20

positioned in this

22:20

space. Cool? Thank

22:21

you. Appreciate that. Yeah.

22:24

Alright. So any any

22:26

final questions you wanna cover before we wrap up

22:28

today, that'd be

22:29

helpful. Yeah. At the bottom

22:32

of people's podcast. You usually can see

22:34

other recommendations. I'm not

22:36

sure how to get there because I have looked

22:38

at my competitors who

22:38

are, like, small like me. Hoping that we

22:40

can match,

22:41

but it's not working. It will

22:43

take from that. Well, first off,

22:45

that when you search your own show

22:47

and you see those other people

22:49

are listening to, and at the bottom, those

22:52

are great shows to be networking

22:54

with, to ask them to be on your

22:56

show, and hope for an ask back. So

22:58

that would be a great way to find other

23:00

other people's podcast to to be

23:02

on. But basically, those

23:06

are, like, if you wanna show up on

23:08

their list, start having those this is another

23:10

reason why we need to have podcasters on your

23:12

show because the name of their show

23:14

is in the show notes, the name of

23:16

their show You could put that in the title, you

23:18

know, blah blah blah with

23:20

Samantha from deeper with deeper than

23:22

text. So, like, having that name so

23:25

okay. Example. Deeper than tech

23:27

will be in the name of this

23:29

episode. So I guarantee

23:33

my show image will start popping

23:35

up when you search your show because I've got

23:37

the name of your show in one of my

23:39

episodes. Does that make sense?

23:42

Okay. So mingling with people and

23:44

doing doing that that interview swap, that will

23:46

definitely help you show

23:48

up with their

23:50

their little other people are listening to search.

23:53

Cool. Sorry. I never had

23:55

time, but I have one more question. Yeah.

23:57

I have a question about, like, go

23:59

in other people's shows, having a topic. I

24:01

have thought about my topic. It's

24:03

kinda click bait bait e,

24:05

where you double I doubled

24:07

my salary within four years, but I personally don't wanna talk

24:10

about how much I make to a

24:12

public space. Is there a ways to

24:14

come up with topics around that

24:17

where I'm not sharing my personal

24:18

information. Yeah. I mean, I think

24:21

it's fine for you to have that

24:23

topic and and not go into specific

24:25

numbers. Just going to the strategies. Like, people got

24:27

to respect that you're not going to just

24:30

dispense numbers. And I

24:32

think that's certain people

24:34

will really respond well to that. But, like,

24:36

oh, she's modest. She's she wants to keep her own private

24:38

stuff private. I'm like that too.

24:41

336 like getting those types of strategies,

24:43

I think people will be all

24:45

over that. So maybe not

24:48

necessarily how I blah blah

24:50

blah Maybe you go four strategies

24:52

that helped me to

24:55

double my salary and four year or

24:57

whatever it was. So That

24:59

way, it's more focused on the strategies

25:02

than how, you know what I'm saying? Like, I

25:04

like that. So four strategies that I

25:06

use to double my income of

25:08

years. In that way, they're not necessarily going, well, how much do

25:10

you make? That's that's kind of a weird question to ask

25:12

in that sense. Like, I just want I came for

25:14

the strategies. And -- Okay. Perfect. -- and then like,

25:16

just example numbers and go, okay,

25:18

I'm gonna use, you know, fifty k

25:20

to a hundred k because the math is easy.

25:23

That way or whatever. So that's that's something that

25:25

you should do examples and go off of that. I

25:27

I wouldn't have any problem with

25:29

that. I like that. It's click data. We got it.

25:31

We gotta use that. Like, that's then

25:34

we show up and do authentic, awesome

25:36

content, and that's how we

25:38

stand apart from everybody else that

25:41

goes click baity, then they do the presentation. It's a bunch of service

25:43

level BS that nobody cares about, and then

25:45

they want them to go buy something from them. You

25:47

know? Like, you show up for

25:50

real. Give them those tips and

25:52

strategies. They take off and start

25:54

getting momentum. Like, I'll cement this, my girl. I'm gonna go check

25:56

out a podcast. I'm gonna become super fan. hire

25:58

her when she starts doing consulting or

25:59

whatever. So that's

26:02

I think it's you get the green light on that. I think

26:04

it'd be just

26:05

fine. Cool. Okay. Thank you. Thank you. Alright.

26:08

Take the last thirty seconds here,

26:10

shout out, your show, your website, where can

26:12

people find you on social

26:14

media? Deeper than tech dot com. You

26:16

can find it anywhere by googling our SEO

26:18

at one point, so check

26:21

us

26:21

out. Alright. Go and check out samantha

26:23

deeper than tech dot com. And if you

26:25

guys wanna sign up for a podcast, audit,

26:27

get on my calendar. Go to the

26:29

main website, podcasting business dot school.

26:31

And with that, I will send you all

26:33

off into the world wishing you health

26:35

happiness and many downloads. We will see

26:37

you next time. Hey

26:40

there. Good looking. If you are

26:42

ready to explore the idea of

26:44

monetizing your podcast with a coaching or

26:46

consulting offer, then you need to

26:48

get signed up for my free three week

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26:52

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26:58

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27:00

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27:02

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27:04

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27:11

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27:21

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