0:00

Hi, my name is Esther from the Canadian

0:02

Business Women Podcast. I hired

0:04

Adam to help me launch my podcast and

0:07

not only did he make it easy by teaching

0:09

me about podcasting but also business

0:11

as well. If you're looking to launch

0:13

or grow your podcast then you definitely

0:16

need to hire Adam.

0:17

Are you ready to start making meaningful

0:19

income with your podcast? It took me five

0:22

long years to figure out exactly

0:24

how to generate consistent meaningful income

0:26

with my show and I want to help you hit that

0:28

fast forward button with your podcasting

0:31

business building efforts.

0:32

In January 2024, I'm launching

0:35

my brand new six month podcasting

0:37

business funnel mastermind and

0:39

you are invited to apply.

0:41

I'm going to spend six months with 15 podcasters

0:45

that are ready to build the online business

0:47

of their dreams.

0:48

If you're ready to start making meaningful income with

0:50

your podcasting brand, use the link

0:53

in the show notes to apply to join the six

0:55

month podcasting business funnel

0:57

mastermind. All applications must be

0:59

submitted by December 15th, 2023.

1:02

What's up pod pals? It's your buddy Adam and you are

1:05

listening to Podcasting Business School, the show where I teach

1:07

podcasters how to love their podcast

1:09

like a hobby and build it like a business.

1:12

Today we're talking about how to generate $5,000 per

1:15

month from your podcast

1:18

without sponsors. All right? So

1:20

this is a part of my meaningful income

1:23

series.

1:24

And if you didn't listen to last week's episode,

1:26

which is episode number 419, with that one, I'd

1:30

probably start with that one if you aren't making any money

1:33

at all with your show or if you're,

1:35

you know, 80% of podcasters make $0 with

1:37

their show. So go and listen to that

1:39

one. If you need a place to get started, that will help you

1:42

out in a big way. This

1:44

is kind of the middle part of our series

1:46

here. We're talking about $5,000

1:48

per month of meaningful income. If

1:50

you gave me that challenge of how to do that from

1:53

scratch, here's how I build that out. And

1:56

this is a pod pals Zoom party episode.

1:58

So I've got several of my pod pals.

1:59

here in the room with me and they'll be

2:24

All right. So again this is

2:26

the meaningful income series that we're doing here and

2:29

if you didn't listen to last week's episode episode

2:31

number 419 I talked about

2:34

my simple strategy for creating $1000 of income

2:36

from your show. I

2:38

dialed in with a simple consultation

2:41

offer and I talked a lot about developing your

2:43

discovery call process. So

2:46

again if you

2:48

did not listen to that episode I would probably start

2:50

there. If you have listened to it then you

2:52

are good to go to listen to this one where

2:55

we're really going to talk about that $5000 per month strategy

2:58

and I dialed in on this number because

3:01

I know this is about that range

3:03

where a lot of you would start thinking about going full

3:06

time. I mean that was definitely the range where I was like

3:08

if I can get 5k a month coming in very regularly

3:10

and I feel good about that that's

3:13

where I started thinking about like I think I can

3:15

sell my gym. I can survive off this.

3:17

I can get my bills paid. I'm not buying

3:20

a Lambo with the license plate

3:22

podcast or anything yet but we're working

3:24

towards that. But like

3:26

that $5000, that $5k per month that's

3:29

a nice comfort zone for a lot of people who are like I think

3:31

I can go full time and if I can make $5k

3:33

per month at a part time effort and

3:36

what if all of a sudden I cut loose and man

3:38

I can go full effort into this, I could

3:40

probably double that. And that's exactly what I was thinking

3:43

when I was at that point. So the

3:45

first step that we're going to talk about

3:48

with this strategy is developing

3:50

a signature offer. This is a, if

3:52

you have this type of a goal, you're

3:54

not going to be able to generate enough

3:56

income usually from just having that simple consultation

3:59

offer. like I talked about in last week's episode.

4:02

So it's really important to have a

4:05

higher ticket offer or a signature

4:07

offer. And that

4:10

usually, to define it a little

4:12

bit, a signature offer is usually gonna fall

4:15

in that $1,500 to $2,500 range. When

4:19

people hire me to consult on building

4:22

out an offer like this, a lot of times

4:24

they're nervous about charging $1,500 or more and

4:27

have to kind of convince them to start at

4:29

that point. A lot of them wanna go sub $1,000

4:32

or sell an online course for like $700 or $900 or

4:35

something like that. But you'll

4:38

see as I kind of unpack this strategy, this

4:40

is a great range to start in. Of course, we can charge

4:42

more. There are a lot of people that charge $5,000, $8,000 plus

4:46

for a signature offer. If we're just getting started

4:48

with a strategy like this, this is a great range

4:51

that I would challenge you to start within,

4:53

all right? So when

4:56

you develop this type of a signature offer,

4:59

your two-week consultation offer

5:01

now becomes a downsell from this. So

5:03

if you're doing a discovery call and people are like,

5:06

oh, your $1,500 offer, that sounds

5:08

great, but

5:10

it's out of my budget range right now.

5:12

Now we can downsell them into our lower

5:14

ticket two-week consultation

5:17

offer that I talked about in the last episode. So

5:19

that's a nice little pairing strategy. If

5:22

not A, then B, and we can still

5:24

serve them within their budget

5:27

and bring in meaningful income. Now,

5:30

some signature offer pro-tips, things

5:32

that I've seen work for myself and for my clients.

5:35

The first thing would be focus on one main

5:38

objective or pain point solution.

5:40

I see a lot of people develop a

5:42

signature offer, whether it's a course,

5:44

coaching, hybrid, whatever, and it's

5:46

like the everything plan where

5:49

I see this a lot in the health space

5:51

where it's like, I will totally transform

5:53

your life and your mind and your spirit

5:56

and your body and everything in four

5:58

days and do this course. 28 modules,

6:00

whatever. And it's unrealistic

6:04

and it's overwhelming for a lot of people. They're

6:06

like, I can't handle this. I just want to kind of baby

6:09

step this thing. So really think about what's

6:11

that first step or that next step.

6:14

Honestly, when I look at my customer journey

6:16

or my ideal listener journey and the journey

6:19

that they're going on. So obviously, I'm really

6:21

focusing on podcasters that want to generate

6:23

meaningful income and develop a business, go full-time,

6:26

things like that. I look at each

6:28

stage of growth and I try to develop

6:30

an offer for that stage and that pain point

6:33

specifically. I'm not trying to take you from point

6:35

A to point Z with one offer. I'm trying to take you

6:37

from A to B, B to C, C

6:39

to D. So you may already have

6:41

a signature offer and you may need to pair it down just a little

6:44

bit focus point wise and go, okay, what

6:46

is the one big domino that

6:49

we can push over with this offer,

6:51

this time I'm going to spend with this client? So

6:54

that's one pro tip when you're developing this

6:56

signature offer. Another

6:59

thing I really like that works well for me and for

7:01

many, many, many of my clients is developing

7:03

what I call a hybrid course plus

7:05

coaching offer. Anytime

7:08

you can include a little bit of you in there,

7:10

it's easier to sell and we can charge

7:12

more. And it also separates

7:14

us from the big brands. Like,

7:16

you know, I'm a big

7:19

follower of Amy Porterfield. Amy

7:21

doesn't have anything where you can work directly with her, right?

7:24

But you know, I

7:26

do. So if people are looking

7:28

at, we're not in the same market, but if people are looking at me

7:30

versus Amy and they're like, I really need somebody to actually

7:33

help me with this, like one-on-one and they see

7:35

a course plus hybrid coaching

7:37

and they get some one-on-one coaching with me, that's

7:39

going to be attractive. Right? If they're obsessed

7:42

with my show and obsessed with the other show

7:44

and my, theirs is an online course and mine has

7:46

course plus coaching, they're going to get to work directly

7:48

with me. Maybe they'll pay a little bit more. They'll be

7:50

willing to invest a little bit more to work with me directly.

7:53

So that is something to think

7:55

about. So the way I built mine

7:57

out, my signature offer is called the podcasting business

7:59

acceleration.

7:59

Right

8:00

now it's coming in at the $2,500 price

8:03

point. That is a six-week

8:05

protocol. I rotate between

8:08

a 45-minute one-on-one session with me week

8:10

one, a 15-minute follow-up session

8:12

week two, back and forth. So there's one meet-up

8:14

per week, 45-15, 45-15, 45-15, and there's a three-module

8:17

course that takes them along right

8:23

along the pace that we go with

8:25

with a one-on-one coaching. So

8:28

it's hybrid course plus coaching and

8:30

it works really, really effectively. And

8:32

just one more pro tip, if you're gonna go with some sort

8:34

of hybrid model, with the course

8:36

I recommend

8:38

creating all the videos and content

8:41

that it would kind of drive you crazy if you had to talk about

8:43

it over and over and over again. So all the

8:45

stuff that's kind of automatable like virtual

8:48

Adam can take care of this where like

8:50

I love talking about the podcast monetization

8:53

pyramid. If I had to get with every

8:55

single one-on-one client and go through all the different

8:57

levels and all the different steps over and over and

8:59

over again, it would kind of drive me crazy.

9:02

So I developed a video series on that

9:04

for my signature offer and when we

9:06

meet up one-on-one, that's where I teach

9:08

them how to apply that concept specifically

9:11

to their pain point to their business. So

9:13

the coaching is more about specific application

9:16

to them. I can get creative, it's always fresh and

9:18

new. All the video content is this

9:21

stuff that's kind of repeatable and

9:23

most people need to hear that anyway. Alright, so

9:26

just some pro tips there. So the

9:28

first piece of this $5,000 per month strategy,

9:30

develop a signature offer typically

9:32

in that $1,500 to $2,500 range. The second part of this strategy is we're going to

9:39

start developing a simple recurring

9:41

revenue strategy. Alright, so

9:43

I love to be able

9:45

to simply answer the what happens next question

9:48

for anybody that does a high ticket offer with me and

9:51

like we launched their

9:53

their

9:54

podcast or we launched their course or

9:57

whatever and they go okay this has been great what happens

9:59

next. So, I developed

10:02

my Download Growth Club membership as

10:04

a very nice what happens next strategy because

10:06

we can always work on growth as podcasters,

10:08

no matter what stage that we're in. So

10:11

think about what is when people do

10:13

your signature offer or people do your

10:16

simple consulting or coaching

10:18

offer, what's a nice

10:21

simple cost-effective next step

10:23

that they could just graduate into. And

10:26

that's how we start to populate these

10:28

memberships. All right, so a typical

10:30

monthly membership for people

10:32

in the online entrepreneurship space is priced

10:34

usually in that $50 to $100 per month range. That's

10:38

a very typical range that I would urge you

10:40

to shoot for. If you are in

10:43

the health, personal

10:45

development, self-improvement

10:48

space, you're probably going to have to start out closer to

10:50

that $50 range. If you

10:52

are in the, I teach people how to make money,

10:54

build a business or save money, you can

10:56

charge more for that. I guess people see that dollar for

10:58

dollar trade out. Now,

11:01

that being said, I had a health membership at $97

11:03

per month and I sold the heck out of it. All

11:06

right, so this is just kind of some guidelines

11:09

to say, just give you a starting point

11:11

with pricing because I know a lot of us struggle with that, myself

11:13

included. I just learned this through experience.

11:17

Now I want to talk about some membership offer

11:20

structure tips, some more pro tips

11:22

here just because

11:24

people tend to overthink this in a huge,

11:27

huge way where they're like, I've got

11:29

to develop a course for every

11:31

single month of the year and have it all ready

11:33

and all of these things and

11:36

we don't necessarily need that. So let's keep it simple.

11:38

The first pro tip, if you're going to develop a membership

11:41

as your recurring revenue strategy, have

11:43

a very strong onboarding process. So

11:45

a new member signs up for your membership.

11:48

I like to get some face time with them. So download

11:50

Growth Club. I'm charging $97 a month. I

11:53

will chase every new member down to do a 15 minute

11:55

one-on-one with me just to kind of onboard them and

11:57

get face time. I would get that as soon as possible. because

12:00

I know if I don't get that, they probably aren't gonna

12:02

stick around very long.

12:03

All right, I'm gonna

12:05

over-deliver, get some value. I know a lot of you

12:07

are like, I'm super busy,

12:09

this isn't scalable. Maybe

12:13

that's true, maybe not, but I'm telling

12:15

you, maybe it's a five minute thing. Maybe it's a group

12:17

strategy onboarding. Get some sort

12:19

of FaceTime early on when they start.

12:22

I try to get it within the first 10 days. And

12:24

if you can do that, they'll tend to stick around a lot,

12:27

lot longer. Another thing

12:29

is monthly group coaching sessions. Obviously

12:31

with a membership that goes over really, really well.

12:34

With Download Growth Club, I go every other week. Kinda

12:36

depends what you're charging, what price point you wanna come

12:38

in at, depending on how many times

12:40

you have group coaching. Some sort

12:42

of a community feature, whether that's a

12:45

Slack channel, a Facebook group. I

12:47

use the Kajabi app, I've got a built-in community through

12:49

the Kajabi app, which I really, really like, by

12:51

the way. Really like it,

12:53

it's off of Facebook, it's our own little app. And

12:56

people can kinda go there and I do

12:58

giveaways and people know that

13:01

if they're in my membership, the quickest way to get a response

13:04

is to post in there and tag me, and I can get them right

13:06

away. And then some sort of

13:08

online video or library course,

13:12

where you're either archiving previous

13:14

calls, maybe you do put some extra

13:16

content in there. I've had Download

13:18

Growth Club for like four years now. I've

13:21

got 100 videos in there, so it's giant, but that's been

13:23

built up over four years. So

13:25

maybe you have 10 video lessons

13:27

that you record on Zoom or StreamYard, and

13:29

you kinda bank those, and then you just record your

13:32

coaching sessions and put those in there for

13:35

the group coaching, and that's kinda the library

13:37

component. And the more that stuff you have, again, the more

13:40

value, more perceived value, the

13:42

more actual value, and the more that we can charge. Now,

13:46

so we've got our signature offer, we've

13:48

got our recurring revenue strategy. Let's

13:50

talk about marketing and how this all kinda connects

13:53

to how it ends up as $5,000 per month, all right? So

13:57

a marketing strategy, I talked about

13:59

this. And last week's session

14:01

about re-emphasize this, this

14:04

is a huge mistake that people will make. I

14:06

would recommend 12 to 18 weeks

14:09

with one single call to action across

14:11

your brand, not for

14:13

your signature offer, not for

14:16

your consultation, not for

14:18

your membership. I

14:20

want it to be for a discovery call.

14:22

All right?

14:23

This is a mistake that I made for three years.

14:25

I didn't do this and it

14:27

cost me. I'd launch a new course, I'd

14:30

talk about the course, talk about the course, talk about the course.

14:33

Very few people bought. And

14:35

I think if we can get people on a discovery

14:37

call, that person that might

14:40

buy your offer is

14:43

more likely to, if they can talk to you first and you

14:45

can get their comfortability level like, okay, this is

14:47

a really good fit for me, answer a few questions. Okay,

14:50

we're a good fit. Personality wise, I

14:52

feel comfortable with this person, let's hire them versus

14:55

pitching directly off of your show.

14:58

A lot of people are over pitched

15:01

as podcast listeners. We're getting marketed to

15:03

a lot, a lot of offers, a lot of things. So

15:05

if we're inviting them in, hey, if you're struggling

15:07

with X, Y, and Z, hop on for a blah, blah, blah

15:09

discovery call, let's talk about that and

15:11

see if we're a good fit to work together. A

15:13

lot of people will do that and then we can direct

15:16

them into the right offer, whether that's our consultation

15:18

package, our signature offer, or

15:21

our membership, our recurring revenue stream.

15:24

So I wouldn't mention any

15:26

of those other things on your show.

15:28

I'm a big fan of a 12 to 18

15:31

week single call to action on

15:33

your intro, outro for your podcast, your

15:36

social media, for your email

15:38

marketing newsletters, blast that out

15:40

there. The more discovery calls you do, the

15:42

more you will sign people

15:44

up for this. So now when

15:47

you're on a discovery call and

15:49

it comes time to like figure out, okay, which it

15:53

seems like their budget fits a few

15:55

of my offer ranges here. How

15:57

do we get into that? How do we figure out the right place

15:59

to go? put them as far as working together. Obviously,

16:02

signature offer is like I love

16:04

to start people in my podcasting business accelerator.

16:07

If they've already launched a show, that's the natural place

16:09

to start people. I only have like three or four offers

16:11

and that's like the magical one where I can get the

16:14

fastest results. But it comes at a $2,500

16:16

price point. If

16:18

people are like, I'm not quite ready

16:20

for that, I can downsell

16:22

to my two-week consultation

16:26

package where we work together for two weeks and

16:29

we're able to focus in exactly on what they need.

16:32

I do a lot of rebranding with that. People are like,

16:34

I'm not ready to work on business yet, but I do need

16:36

to rebrand. Can we focus on this instead? And

16:39

then we can also downsell from there into membership. So

16:41

if they're like, no, no, well, I've got this $97

16:44

per month to download Gross Club, that

16:46

could be a great place to start as well. So

16:49

that's one strategy on the discovery call of

16:51

kind of a checkdown list of if not this and

16:53

that, if not that and this.

16:55

But

16:56

again, a lot of times people

16:58

will say yes to the signature offer or the consultation

17:01

offer and the next logical step

17:03

is graduating them into our membership. We're

17:05

like, all right, we've accomplished X, Y, and Z. Let's

17:08

go and put you inside the Download Gross Club

17:10

where you're surrounded by a group of like-minded

17:13

podcasters that are all working on growth together.

17:16

I recommend sticking around in there for

17:19

three to six months to really level up

17:21

your show growth or kind of get everybody over a thousand

17:23

downloads per episode, blah, blah, blah. So

17:26

that's a great place to

17:28

kind of build your recurring revenue stream

17:30

off the back end of your other offers. That way

17:32

we always have somewhere for them to go, if that makes

17:35

sense, which I think that's really important. Early

17:38

on in my business, I was getting a lot of coaching clients

17:40

and like, all right, coach, and what's the next

17:43

step? I'm like, well, we could

17:45

do what we just did again. And

17:48

that wasn't a great offer. I wasn't like, oh, I'm

17:50

excited to repeat exactly what I already

17:52

did. Now with consulting, maybe get

17:54

some repeat customers and focus on different

17:57

pain points and things like that. is

18:00

something that you can do that will help you, you

18:03

know, building that recurring revenue stream is huge,

18:05

especially if you are looking to replace your income, if you are

18:07

looking to generate

18:09

significant amounts of income, because you

18:12

don't have to go and chase that down every single month.

18:14

Those aren't new people. Obviously, we want

18:16

to build that membership, but just keeping

18:18

our base membership happy,

18:20

they stick around, that income keeps showing up, which

18:23

is really nice. So I want

18:25

to paint that $5,000 picture quickly and then we can

18:27

go to some Q&A here with our pod pals,

18:30

because I want to keep this simple. You know,

18:33

with last week's episode, I talked about getting a thousand

18:35

bucks, like how do we generate a thousand bucks, how I

18:37

would do it if I had to start from scratch.

18:40

And with this $5,000 per month goal,

18:43

again, with the call to action across our

18:45

brand of discovery calls, my

18:47

goal would be to close to $1,500 signature

18:51

offer clients monthly. That's going to be $3,000 right there. Obviously,

18:55

if you're charging more than

18:57

we have to close like less, that's

19:00

awesome. That's the whole point of, you know, getting

19:02

experience and being able to charge more. Let's say you're

19:04

charging $1,500 for a signature offer.

19:07

My goal would be to close two of those per month. Then

19:09

my secondary goal would be to build up my membership

19:11

to 20 people at $97 per

19:13

month. These are achievable numbers. Two

19:16

signature offers and build up my membership to 20

19:19

people at $97 a month. If

19:21

you're charging 50, then we're looking at 40

19:23

people in there. It's still very

19:26

achievable. Like these aren't, you know,

19:28

go sign up a million people. You know,

19:31

and that's why we tend to charge

19:33

more. All right, and charge what we're worth,

19:35

deliver and over deliver value wise.

19:38

But I hate seeing podcasts mess around with these like $7 offers

19:42

and, you

19:42

know, $37

19:43

courses and all this because you have

19:45

to sell so many, you have to get so many yes's

19:48

where I'm like, let's get two yes's on a signature

19:50

offer. Maybe you do 10 discovery

19:52

calls and if you have a lower closing rate

19:54

at first and get two out of 10 to say yes to

19:56

your signature offer, still very

19:58

doable. a month is very

20:01

doable.

20:02

Alright, two to three a week. We can definitely

20:05

get there and then build that membership

20:07

up at $20 at $97 per month. That's 5K per

20:09

month with $2,000 of that

20:12

coming in as a recurring revenue

20:14

stream. This is very doable. Alright,

20:17

so those are some goals that I would set. Obviously, you can kind

20:19

of manipulate the numbers. If you're charging $2,500

20:21

for your signature offer, close to those, we're already at 5K. So you

20:26

got to play with that a little bit. So I'm going

20:28

to put a pin in it. And

20:30

if you have, if anybody here that's live with me

20:32

has questions about pricing,

20:35

signature offer structure, membership offer structure,

20:37

even discovery calls, I

20:39

think this would be a great time to

20:42

discuss that. So you can either raise

20:44

your real life hand or your virtual zoom hand.

20:46

Yes, it's nothing. Go ahead.

20:50

Adam, you spoke about

20:53

health membership that you had. So

20:57

once you start one kind of membership, like

20:59

now you're doing the podcasting membership, do

21:02

you stick to that? Or do you

21:04

suggest it's okay to do multiple kinds

21:06

of membership?

21:08

Okay, great question. I'm always

21:10

a fan of simplicity. Like

21:12

obviously, I had two

21:15

different brands going for a period of time

21:17

where one was the health brand and the other one was podcasting

21:19

business school, I eventually sold the health brand. And I don't

21:21

even have anything to do with that anymore. So

21:25

I would recommend one, when

21:27

it comes to membership, it's okay to have a little bit more

21:29

broad offer spectrum, serving

21:32

multiple pain points. And

21:35

so let's say that your average ideal

21:39

client that you could potentially work with for

21:41

your niche has like three or four big

21:43

pain points, you can focus on one of those

21:46

per month inside of the membership, or rotate

21:48

and revolve around. That's what I do with podcast, like

21:50

social media marketing, we do

21:53

paid ad strategies, we do guessing

21:56

other people's podcasts, and we kind of rotate in

21:58

a three month cycle inside the download.

21:59

Growth Club.

22:02

So I would more look at doing something like

22:04

that and saying, you know, month

22:06

one we focus on this, month two we focus on that. And

22:09

then you have maybe open office hours where people

22:12

can come in and ask any sort of question

22:14

that they need to help with within that membership. So

22:17

that's more what I would lean towards

22:19

because the power of membership is having a good

22:22

community of people. Like one of the most common

22:24

testimonials I have coming out of the Download Growth

22:26

Club is people are like, Adam's cool and all,

22:29

the group of people that he's assembled

22:31

here, I get a lot of benefit out of that, out

22:33

of showing up to those meetings and kind of crowdsourcing

22:35

ideas. So I would like to get

22:37

more high quality people in one room

22:40

versus fewer people in multiple rooms.

22:42

Does that make sense?

22:43

Yeah, thank you.

22:45

Outstanding. And from an offer perspective, it's always like

22:47

simple and here's the one offer and

22:50

I'm always looking to prune my offer tree a bit

22:52

and you'd be like, all right, you know, what do I need to take out of here? And

22:54

that's why I always have like three or four that

22:56

you can find on my website. Okay,

22:58

cool. Any other questions, ideas,

23:01

thoughts? Yes, Russ, go for it, man.

23:04

Okay. This is really,

23:06

really informative. Thanks, man. So I

23:10

have a community

23:12

and it's a very,

23:15

it's purposefully low

23:17

in terms of what I charge. So I'm charged $15 a

23:20

month. You're a member of the AB,

23:22

she big brother forum. And it

23:24

is, I purposely meant

23:27

it to be,

23:28

it's not the free place, the podcast is the free place

23:30

to get all the help.

23:31

Then the forum is like the, for the people

23:34

that can't afford coaching and can't afford help.

23:36

It's a place to get community. Now I'm

23:38

thinking I have to charge more for it. But

23:42

can you speak to that? Like the

23:44

my idea in my head, just based on what

23:46

you're saying is, okay,

23:48

this is going to have to be like a $50 community.

23:52

And, but I got to build

23:54

it. It needs to be bigger

23:57

and have more in it.

23:59

For me,

23:59

get to that point?

24:02

Am I thinking right about that?

24:04

Yeah, well, okay. I think there's two avenues that

24:07

we can take here, Russ, and I like the way they're

24:09

thinking. So

24:12

one strategy, one simple strategy is create

24:15

an inner circle or a VIP

24:17

or a platinum tier, another tier basically

24:20

of your membership where those people are going to

24:22

get more and you're going to charge $50 a month. And

24:25

you can say, all right, you know, you can join

24:27

our community, our membership, whatever, at $15

24:30

a month, or if you want to be in our VIP

24:32

club and you'll get X, Y, and Z extra, so maybe

24:36

they'll get some one-on-one

24:38

times, some extra small group coaching, that

24:40

bonus course, or anything, then

24:42

they're going to get in at this $50 price.

24:46

Another strategy would be kind

24:48

of like a stair step price

24:50

increase, which I

24:53

mean, I might try

24:55

that first where we go, okay,

24:57

all you that are 15, grandfather

25:00

didn't, congrats, you were smart, you got

25:03

in. In next month, it's going up to 25, and

25:05

then you can promote that to your list and social

25:07

media, like, hey, if you thought about joining, it's going to 25

25:10

bucks next month. And then, you know,

25:12

in the last opportunity. Yeah.

25:15

And maybe, maybe even do like

25:17

a little affiliate thing and go, hey,

25:20

for anybody that helps me, you know, this is the last

25:22

month, it's worth 15 bucks a month, go

25:24

tell a friend, bring them in, and your next month

25:26

is free, or they get something, or

25:29

you can create a little affiliate opportunity out of

25:31

it, just to get more people in, and

25:33

then kind of stair step it for over a series of months,

25:36

until you get to that $50 per month. I did that with

25:38

my health membership. You guys

25:42

are going to make fun of me. I launched

25:44

it at $7 a month, and

25:46

nobody joined. And then,

25:48

I brought up like $24

25:51

a month, and I started having people join, and I eventually scaled

25:53

it up to 97, that's exactly what I did.

25:55

I was like, hey, this is the last month that's

25:58

gonna be available at $29 or whatever. get

26:00

in now if you want it, if you want to get

26:02

in now, and then I go

26:04

to the next price point and increase, I think I increased like $10

26:07

a month over a six month timeframe to get to 97

26:10

and that worked pretty well. So

26:13

that would be simple and whatever

26:15

you need to do to add bells and whistles to

26:17

justify raising the price, you can add a little

26:20

bonus thing here or there. One

26:23

thing that I did that helped me

26:25

raise the price of my offer and also helped me sell my

26:27

health offer was instead

26:29

of like what I do with podcast audits on my show

26:31

now on the health show, you

26:34

couldn't come on the show unless you were inside

26:36

of my membership and that was a special bonus

26:38

where they could sign up for a 15-minute coaching session

26:41

and I would air that as an episode and

26:43

like hey, if you want to do one of these coaching

26:45

episodes, make sure you join my blah, blah, blah membership

26:47

because that's how you get a seat in that chair

26:49

and you get bonus coaching for me. So

26:52

the episode basically advertised,

26:55

it was kind of like a walking, talking testimonial

26:57

for my membership because a member was sitting in that

27:00

seat. So some

27:02

things to think about. So that helped for us.

27:04

Yeah, super helpful. Thank

27:06

you. Outstanding. All right. Any

27:08

final thoughts, questions before we dive in? Yeah, Rahel,

27:10

go ahead.

27:13

Good to see you by the way, Rahel. One of my old school

27:15

pod pals here. Shout out.

27:18

Hi. You said a little guy,

27:20

a little bit before he's making a racket.

27:22

So we'll keep this quick. I've been

27:24

struggling with this particular question, especially

27:26

because a lot of your recent

27:29

content has been about this.

27:31

I'm a therapist and so

27:33

I feel like a lot of this information is

27:36

just outside of the scope of what's legal,

27:38

ethical for me and obviously

27:40

staying within that scope but also within

27:44

my value system of therapy

27:46

is about the relationship and things

27:49

like that. So I guess I'm curious if you have any

27:51

thoughts about how to state this a

27:53

little more creatively for me.

27:55

Yes. So I work with a lot

27:58

of therapists that are as clients.

28:00

and all of them are

28:02

ethical and they all have this question for me.

28:05

I'm glad you're thinking this way. This is important. It's

28:08

really good. It's not like, how do I get sneaky

28:10

and really make some money off these people? You're

28:13

doing things ethically, so well done. I'm

28:16

proud to have curated relationships

28:18

like that. So a couple

28:20

thoughts. One that a

28:22

lot of my therapist clients are

28:25

doing is they will start a separate LLC

28:28

just for their online stuff, just

28:30

to kind of keep things completely separate, like separate

28:32

bank accounts, separate everything, just

28:35

because legally that's going to help with everything that

28:37

you do from a therapy-based perspective.

28:40

Then any offer that you put out there, I

28:43

think it's going to be helpful if there is a very specific objective

28:45

and it's like challenge-based

28:49

or you know what I'm saying? So it's not

28:51

like going

28:53

to be therapy for your disordered

28:56

eating, which is what you're doing

28:58

from your therapy standpoint, but

29:01

it could be about intermittent

29:03

fasting. It could be

29:05

about changing your mind, a challenge, a 28-day

29:08

challenge to shift your mindset around food or

29:10

something like that and label it as

29:12

that. And it's just a 28-day challenge. It

29:15

is and there's very specific goal

29:17

points that you're doing with the course. And

29:20

then there's when you're doing the

29:22

coaching, not therapy, you're assisting

29:25

them in their progress along with that course or

29:27

that challenge or towards that objective.

29:30

And it's not like deep

29:32

dive therapy sessions on childhood trauma and things like

29:34

that, like we're not even going there. So there's

29:36

just very clearly defined

29:38

lines and terms. Does that make sense?

29:41

Is that helpful at all?

29:43

Yeah, you're basically saying my ideal client

29:45

as a therapist is very different from my

29:48

ideal listener and person

29:50

from the podcast.

29:52

Yeah, and I mean it's not necessarily a different

29:54

person, but you approach and teach

29:57

them differently. based

30:00

off who you're doing therapy with and who challenges

30:03

do really, really well with health

30:06

stuff. I used to just really

30:10

bring in very meaningful income with

30:12

a 28 day challenge, focus on one pinpoint

30:15

pain point in the health space where you're

30:18

like, pick anything, pick

30:20

any pain point that you know your people really struggle

30:22

with. With you, I think

30:24

all the mindset stuff would be amazing

30:26

and people would be like, yes, the

30:28

new year is coming up, my God, like this

30:31

is the perfect time to develop something like that.

30:33

And just do a very simple 14, 21, 28 day

30:36

challenge on one focus point. It

30:39

can even be done within a Facebook group or something like

30:41

that. But just be really, really

30:43

specific on how you're

30:45

coaching them and what objective we're trying to

30:47

achieve. And this is this

30:49

is coach Rahel, not their professional

30:52

therapist, Rahel, that's sitting in that, that

30:54

mentorship chair. Does that make sense?

30:57

Yeah, that's very helpful. Thank you.

30:59

Okay. Outstanding. Yeah,

31:01

Diana, go ahead.

31:03

Yeah, thanks. So you're talking

31:05

about, you know, signature offers that

31:07

are, you know, you say top

31:09

end $2,500, but, you

31:12

know, I coach

31:13

professionals and my offer,

31:16

my signature offer is $2,500 a

31:19

month. Yep.

31:20

So this is where I'm having

31:22

the kind of the disconnect is

31:26

how do I, because I can't

31:28

offer them a $97, you know, monthly

31:29

thing or a $57 monthly thing. It

31:33

just, they're not going to join because

31:35

they're too busy.

31:37

And it's just not in alignment

31:39

with who my ideal client is. So

31:41

yeah.

31:41

Well, I mean, I think that

31:43

you're in that other category

31:46

that I kind of mentioned earlier where you're already having a

31:48

lot of people saying yes to your offers. It's

31:50

a higher ticket, higher price point. I

31:53

think this strategy overall will still work

31:56

for you, but I would just do within your price

31:58

point. Like I think that. having

32:00

that discovery call called Action, I know that

32:02

you are an amazing giver

32:04

of value. You're great in the sales process.

32:07

You're a vet of the online business game.

32:10

So I wouldn't worry about cramming

32:13

your offers or creating a new offer

32:15

into that $2,500 price point

32:18

because your ideal client operates at a much

32:20

higher price point and their budget, that's

32:23

just how they roll. That's their budget range.

32:26

So I wouldn't worry about

32:27

it one way. Yeah. I think my big

32:29

takeaway was, I think you said 12

32:32

to 18 weeks that

32:34

single call to action. And I think that's

32:36

my

32:36

big takeaway today. Let me

32:39

tell you, before we go into

32:41

the podcast of speed dating, a quick

32:43

example. I've mentioned this a couple of times, but I feel

32:45

like it's something worth mentioning

32:48

one more time. I had an offer

32:50

that I launched a couple of years ago and

32:52

my goal was to do eight weeks

32:54

of a call to action. And

32:58

through eight weeks, I had zero yeses.

33:01

Nobody did anything. Nobody bought anything. And

33:03

I talked about it beginning in intro,

33:05

outro, every episode, newsletter, eight

33:07

weeks. I was like, man, I

33:10

really feel like this is a good fit. I really

33:12

feel like my audience should be buying this. Everything

33:15

felt good except nobody was buying it. So I'm like,

33:17

let's go another four weeks. No one

33:19

bought anything until week 11 and then the floodgates

33:21

opened and I made a ton of money off that offer. So

33:24

it took 11 weeks and

33:27

it was very successful. So

33:29

that's when I was like, I just got to have this longer tail

33:32

single CTA promotion. It made

33:35

me realize like we're just over

33:37

promoted to, we're over marketed to, we're hearing things

33:39

from all over the place. People are just finding me like

33:42

yesterday and maybe they didn't hear the last 11 weeks

33:44

of content or whatever. So just

33:46

being really specific, simple,

33:49

with a call to action, that was very

33:51

beneficial for me in that circumstance. So

33:54

Gina, go ahead. We'll do one more question and

33:57

we'll dive into speed dating.

33:59

right on to what you've just talked

34:02

about 11 weeks. So that's

34:04

what I'm not clear on the 12 to 18 weeks

34:06

of this same call to action

34:08

of let's do a discovery call but then what

34:11

do you do after that 12 to 18 weeks aren't

34:13

you still asking for a discovery call is it just

34:15

you're asking it a different way or I don't

34:17

understand.

34:18

Okay great question for

34:21

sure you can if you own if the

34:23

only call to action you ever do is discovery calls

34:26

and you're a coach or a service provider I think

34:28

that's a hundred percent okay go for it I

34:30

mean a hundred percent okay what I'm challenging

34:32

people do is at least 12 12 that

34:34

fall into that 12 to 18 weeks give that

34:37

a chance

34:38

of your single call to action and what I mean by

34:40

single call to action there's no promoting

34:43

your website your Instagram there's no

34:45

go sign up for my freebie there's no sign for this

34:48

other no diverting them in any

34:50

other direction and that's what's really

34:52

hard so I think that 12 to 18 week range is

34:55

more about I'm challenging you to do at least that

34:57

much and if it's working my god

34:59

keep doing it like that's just keep going

35:02

and going and going and you know

35:05

setting a goal to do two to three discovery calls

35:07

a week if you are hitting those types of numbers

35:09

and you've got offers kind of in alignment with the price

35:11

points are above while what I outlined

35:14

here today I think you'll do really well for yourself so

35:17

and then those are a little further along

35:19

I'm gonna talk about this in the next episode I'm

35:21

glad that you're all thinking in these terms

35:24

but in next week's episode I'm gonna

35:26

talk a little bit more about okay if

35:29

we switch your different call to action it's usually going to be

35:31

some sort of like

35:33

a quarterly promotion

35:35

of maybe you sell a specific course twice

35:38

per year or something like that it's

35:40

more of a campaign-based offer and then we'll divert

35:43

into that a little bit and then come back to discovery calls

35:45

and honestly if you listen to my show for a

35:49

year or more you'll see me doing this my standard

35:51

is discovery call if I have a new thing

35:53

like you know I'm talking about my new mastermind

35:55

my new six month podcasting business

35:57

funnel mastermind that I'm launching in January

35:59

I'll

36:00

be talking about that. That'll be the intro and outro for this

36:02

show. Spoiler alert. And

36:05

that is what I'll be talking about

36:07

until I close the application on December 15th

36:10

and then I go right back to discovery calls. So

36:12

that helpful? Yes,

36:15

thank you very much. Outstanding.

36:18

And okay, now I think I did forget

36:20

to mention that as far as like, you know, I

36:23

remind myself about my mastermind. When

36:26

it comes to like signature offer the first

36:28

month of my mastermind, that's all we're focusing

36:31

on. Month two, all we're focusing

36:33

on is discovery calls. Month six, all we're focusing

36:35

on is recurring revenue streams. So if all this stuff

36:37

is kind of like pinging your hot

36:39

buttons, then definitely

36:42

if you guys are listening in, hit the application

36:44

link in the show notes or on the website.

36:46

Alright, let's do podcasters, speed dating.

36:49

And with this, you'll each get 60 seconds.

36:52

I want to know who you are, what the name of your show is.

36:54

If you have guests, who's a great guest for

36:56

your show. If you don't, no big deal. I also

36:58

want to know who you're a great guest or speaker for. What do you

37:00

speak on? Give us like one or two very specific

37:02

things. And then how can people get

37:05

a hold of you if they're listening to this episode and they want to

37:07

reach out. So let's start

37:09

off with a pod pal, Diana.

37:11

Go ahead and take that mic and tell us about your

37:16

show. Hi, everybody. Diana Littstone,

37:18

my podcast is work less

37:20

profit more. I work with professionals,

37:26

financial advisors, real estate, all those types

37:28

of people who feel that they're trapped

37:31

in the everyday running of their

37:33

business and they really simply want to

37:35

simplify scale and sustain. I do

37:37

have guests occasionally on my podcast. Sometimes

37:41

it's about profit, sometimes it's about mindset.

37:45

And I'm a perfect guest on

37:47

those podcasts that are all about small

37:49

business growth. I love

37:52

talking about and I have a podcast

37:54

series right now. Think like a CEO

37:57

and you can contact

37:59

me.

37:59

at dianalidstone.com.

38:03

Outstanding, go check out Diana's show, Work

38:05

Less Profit More, it's really cool. And she's, like

38:07

I said, a veteran of online business, really,

38:10

really good show. So, all right, let's

38:12

go to Rahel plus Baby

38:15

Mode.

38:17

Hey, it's the two of us. I'm

38:20

Rahel Heinemann. My show is

38:23

called Understanding Disorder Leading.

38:25

And it's basically the intersection

38:27

of understanding deep work therapy, why

38:29

you do what you do, and quote, recovery

38:33

from disordered eating or eating disorders. The

38:35

guests that I do have, because thankfully

38:37

Adam has

38:38

moved me toward more individual

38:41

solo episodes,

38:42

is anyone who is a psychoanalyst

38:46

or an expert in the deep work

38:48

therapy field, or somebody who's an expert

38:50

in anything intuitive eating, eating

38:52

disorder related. And I speak

38:55

on those two topics for

38:57

guesting on other people's podcasts, as

39:00

well as really anything related to self growth,

39:02

getting out of your own way, motivation,

39:05

et cetera.

39:08

And you can contact me at rahelheinemann.com.

39:11

All right, Rahel,

39:13

great to see you. All right, let's go to

39:16

Sushmita, coming straight out of

39:18

India on the show today. How's

39:20

it going, my friend?

39:22

Hey, Adam, hey, everyone. I'm

39:24

Sushmita Veganusaurus, and

39:27

my podcast is called the Feel Good Factor,

39:30

tips for joy, fulfillment, and

39:32

wellbeing in life, business, and creativity.

39:35

So I cover a wide range of

39:37

topics, all about feeling good. You

39:41

can contact me at veganosaurus.com. And

39:47

right now, again, thanks to Adam, I

39:50

don't have guests, but I

39:52

would be a great help to you. I

39:56

would be a good guest if you're looking for someone to

39:58

talk about. being vegan, mindfulness,

40:02

meditation, or gentle productivity.

40:06

All right. And how do people get a hold of you?

40:09

Veganasaurus.com.

40:11

There we go. And two things I like

40:13

to make note of. One, you cannot listen to

40:15

my friend, Sasmitha, without smiling because

40:17

she is so joyous when she speaks. Also,

40:20

point number two, hilarious that she's called the Veganasaurus

40:24

because that's such an intense

40:26

sounding thing and she is just the

40:28

most smiley, happy person I've ever met in my life. So I

40:31

just want to point those things out. All right. Let's

40:34

dive down to Dr. Katrin.

40:38

Hey, thanks, Adam. So my name

40:40

is Dr. Katrin Yan and I'm just

40:42

about to launch with Adam's help the

40:45

pet behavior chat. So

40:47

I'm a veterinarian and I

40:49

am just about to specialize in veterinary

40:52

behavior medicine or veterinary psychiatry.

40:55

And I help people with their

40:57

pet behavior problems from

41:00

a very science-based perspective. And

41:03

we treat everything with kindness and compassion.

41:07

In terms of guests, so I do have guests

41:09

on my podcast, but they tend to be clients that I

41:11

have worked with that share their journey. But

41:14

anybody that's in the pet behavior space would

41:16

be a good guest for me. And

41:19

similarly, I would be a good guest

41:21

for anybody wanting to talk about pet wellbeing,

41:23

wellness, mental and emotional health. And

41:27

you guys can find me. I

41:30

have a Facebook group, which is the Pet Behavior

41:32

Community and also on Instagram

41:35

at Trinity Vet Behavior, spelled

41:38

I-O-U-R

41:39

for all you Americans

41:41

out there. Spell it just I-O-R.

41:45

Yes. That's me. All right, Dr.

41:47

Katrin. Very excited about this show. Y'all, it's gonna

41:49

be so good. And it's gonna be really, really good. And

41:52

she taught me how to correctly spell behavior. And

41:55

Dr. Katrin is the first person I've ever met via

41:57

Zoom that was able to correctly pronounce.

42:00

my last name, first try. So that

42:03

was amazing. Yeah, very, very

42:05

impressive. That's a bonus point.

42:08

All right, let's keep it going here at Michelle. Go

42:10

ahead and unmute yourself. And let's

42:12

hear about your show.

42:15

Hey,

42:15

guys, I am Michelle McCoy.

42:17

I'm a board certified holistic health coach.

42:20

My podcast is the treasure wellness

42:23

podcast, where I help women

42:25

over 40 to regain energy and feel

42:27

better in their body. And I work

42:30

with Christian professional midlife women

42:32

who are just really struggling with that ongoing

42:34

fatigue and help them to regain

42:37

energy naturally, using those

42:39

biblical principles. And most

42:42

of my clients have been just giving

42:44

of themselves for most of their life. And

42:47

they're just they've burned the candle at both ends.

42:49

And they're just needing more personal support,

42:51

and self care.

42:54

And it's not selfish to be giving

42:56

yourself care. So I

42:59

would love to speak to anybody's

43:01

audiences on female midlife, fatigue,

43:04

inflammation and low energy, so

43:07

I can provide some quick and easy tips to

43:09

help them. And currently,

43:11

I am also cutting

43:14

back I usually have interviews like once

43:16

or twice a month, but I'm even cutting back

43:18

in the new year on that per

43:20

Adam makes so much sense.

43:23

And so I'm excited about doing that.

43:25

But that said, I do like to have

43:28

guests on and so if you're

43:30

a wellness practitioner or

43:32

Christian author, or some of that

43:35

wellness space, come on the show

43:37

to pour into my audience through like mindset,

43:39

mindset shifting and hormonal

43:42

health support. Currently,

43:44

that's kind of what I'm looking for. And

43:46

you can connect with me, you can email

43:48

me at Michelle at treasured wellness calm.

43:51

And again, the show is treasured wellness.

43:55

All right. And

43:57

I know when we do pod pals, we have a lot of people like and

43:59

thanks, dad. I no longer have guests. I'm

44:01

like that that virus guy on The

44:03

Matrix that like, you know, Mr. Anderson

44:06

I'm like that guy. I've inserted myself into the podcasting

44:08

matrix. I'm convincing people to do fewer interviews

44:10

So to all the the PR

44:13

agencies out there that are making less money. It's

44:15

my fault. I'm sorry But

44:17

you're I don't like you people very much. Anyway,

44:19

the PR agencies not not you guys. I love

44:22

my pod pals I'm not a huge fan of the PR agencies

44:24

that email me dear Amanda

44:26

We have a great guest for you. I'm like, my name

44:28

is not Amanda bad start. Okay,

44:31

let's keep moving forward here Russell go

44:33

ahead and meet yourself my newest pod pal

44:35

Russell. Tell us about your show. Hey guys

44:38

My name is Russ Jones and the

44:40

podcast is ADHD big brother

44:42

and Adam I think you would love

44:44

me because I I've never

44:46

really had guests.

44:48

I've kind of recently had some

44:50

guests I

44:52

The podcast

44:55

is about it helps

44:57

adults with ADHD and depression get their shit together.

45:00

That's the gist of it

45:03

And I

45:05

usually do short bit episodes

45:07

are like 15 minutes long it's perfect for an

45:09

ADHD school spaghetti brain it's

45:13

and it aims to like hit one thing that

45:15

we're struggling with and

45:16

Typically

45:18

if I if I have a guest on right now, it

45:20

would be somebody who's creative

45:23

like an artist or somebody who?

45:26

Has some unique creative

45:28

way to get their shit together like the laundry

45:30

off their bed or this is how they organize

45:32

something because in my

45:35

view we all have unique

45:37

ways of

45:39

moving our needle forward in life, especially when we have depression

45:41

when we're in a depressive episode and There's

45:44

we struggle

45:46

Creative options are genius

45:49

and we use them all they work and then we throw them

45:51

away when they don't so that's would

45:53

be

45:54

Who I would help and that's I think

45:56

who the podcast resonates the most with

45:58

Yeah

45:59

Outstanding. And how do people get a hold of you if they want to

46:02

connect Russ?

46:03

Oh, they can do ADHD. Big Brother.com

46:05

is the website Russ at ADHD. Big Brother.com.

46:09

And in the through

46:11

the forum, I have a forum, forum.adhdbigbrother.com.

46:14

And that's the thing that I was talking about earlier,

46:17

which is actually free for a few days during ADHD

46:20

and depression awareness. So

46:22

nice. Get in there while you can before

46:24

he hangs out with me too much and starts charging thousands

46:26

of dollars for me.

46:30

All right. Now I know Gina is in

46:33

here, but she's gonna she's gonna hold off. So

46:35

I think we are good. We got everybody covered. I

46:37

appreciate you all being here with me live. If anybody that's

46:39

listening in and feeling the FOMO as you should, and

46:43

you want to join me next month in November, just

46:45

head on over the website www.podcastingbusiness.school

46:48

get signed up for the next PodPals Zoom party.

46:50

I do these once a month. Come on the show,

46:53

hang out, meet some awesome people. One

46:56

of the biggest reasons I struggled

46:58

so mightily the first three years of my podcasting

47:00

experience is I knew zero podcasters.

47:02

I didn't know anybody. I had heard that there was a podcaster

47:05

in my town in Indiana. I like went

47:07

around trying to find them. It was some insurance

47:10

agent. I finally like snuck into his office. I'm like, I heard you're

47:12

a podcaster. And he was totally confused.

47:15

He had put out a few episodes. And it

47:17

was really weird. So that was my first other podcaster

47:19

that I met until I started going to podcasting

47:22

conferences. So I

47:24

don't want you to go through that weird experience. Let's not make it weird

47:26

for people in your hometown. Like come out and hang out with

47:28

my PodPals. I'll connect you to people you need to be connected with.

47:31

And my PodPals are your PodPals. So

47:33

everybody appreciate you being here live. Everybody

47:35

tuning in, supporting the show. Hopefully you're enjoying the Make

47:38

Meaningful Income series of content I'm putting

47:40

out these last few weeks. We got one more episode

47:42

coming next week. And with that, I'll send you

47:44

out into the world wishing you health, happiness,

47:47

and many downloads. I will see you

47:49

next time. Hey

47:50

PodPals, the deadline to apply for

47:52

the six month podcasting business

47:55

funnel mastermind is fast approaching.

47:57

I'm choosing 15 podcasters

47:59

that are done. done messing around and ready

48:01

to transform their podcasting hobby into

48:04

a six figure per year business. Get

48:06

all the mastermind details with the link in the

48:08

show notes and be sure to get your application

48:11

in by December 15th, 2023.