0:00

Are you a frustrated podcaster that is ready

0:02

to stop hearing crickets and start making money

0:04

with your show, even if you have

0:06

a small audience? If you answered

0:09

yes, then I want to connect with

0:11

you for a free podcast profit potential

0:13

discovery call. In this free

0:15

20-minute session, I'll analyze where you're

0:17

currently leaving money on the table

0:19

when it comes to monetization opportunities

0:21

for selling more of your own

0:23

programs, products, and services. If

0:26

you are a service provider, a coach,

0:28

or an online program creator looking to

0:30

use your podcast to generate more

0:32

sales, the podcast profit potential discovery call

0:35

is for you. Hop

0:37

in my calendar today

0:40

by going to www.podcastingbusiness.school.

0:44

What's up, Pod Pals? It's your buddy, Adam, and

0:46

you are listening to Podcasting Business School, the show

0:49

where I teach podcasters how to love your podcast

0:51

like a hobby and build it like a business.

0:54

This is a podcast audit session. I've

0:56

got my pod pal, Lisa, on here

0:58

from the Seed Podcast. Lisa,

1:00

welcome to the show. Thank

1:02

you for having me. All right. Let's

1:05

kick it off and set a goal. I like to set a six-month

1:07

goal when I do these. So let's

1:09

say that we have a great

1:11

session today. We build momentum. You're able

1:13

to implement some strategies, and you have great

1:16

results over the next six months. Ideally,

1:18

what would that look like for you? It

1:22

would look like over 500

1:24

downloads per month with

1:26

each guest that I have on. Okay.

1:29

Per month or per episode or? Or

1:31

actually, no. Yeah. Per

1:33

episode. Okay. Perfect. Ramping

1:36

up the amount of episodes as well. Okay. Currently

1:38

biweekly. Okay. Perfect. Perfect.

1:41

So what do you feel like is the number one thing that's kind of holding you

1:43

back from that right now? Weekly

1:46

versus the bi? No. Just

1:49

hitting that 500 download per episode mark. Well,

1:51

there's probably a plethora of reasons

1:53

of things that I'm not doing in

1:57

order to get that amount. Then

2:00

he like certain confusion points your i didn't

2:02

you like it I. Tag.

2:04

Or how do I market or marketing consistency

2:06

or anything like that it's released like feel.

2:08

they are real roadblock for him. I

2:10

would have to say the biggest roadblock would

2:12

be the marketing. Okay, cool organ

2:15

deathly dive into that oh gets. So

2:17

let's talk about this magical five hundred

2:19

dollar per episode mark our We definitely

2:21

want to push past that. I'm.

2:24

So. I like to talk

2:26

about a few benchmarks welcome sir

2:28

to download to me. I always

2:31

encourage people to. Measure.

2:33

Their episodes based off of thirty

2:35

day download number so. If. You

2:37

release an episode today we're going to measure

2:40

that's thirty days from today. Enough Have is

2:42

an industry standard. So

2:44

if you're episodes are consistently

2:46

hitting. Around a hundred and twenty

2:48

five download said that Thursday mark. Then.

2:51

You've got a top fifty percent podcast.

2:54

Ah, so that's. Kind

2:56

of a first benchmark goal to hit. Then.

3:00

If we are able to bump that up to a

3:02

thousand downloads, grab a soda that there is a marker

3:04

and the top twenty percent. So. That's

3:06

that those are kind of to initial benchmarks

3:08

that we like to. Strive. Toward

3:10

so that five hundreds right? And and that

3:13

the transition between the two of them. So

3:15

I definitely think that's your eyes as I

3:17

did give people some benchmarks to hit along

3:19

the way. We live by gases don't even

3:21

know what like what a good number is

3:23

or how they stack up compared to other

3:25

shows that are out there, so I like

3:27

to have put those out there to start.

3:30

Now. When. We

3:32

talk about growth the

3:35

most overlooked, Factor

3:37

of growth is organic discover ability.

3:40

That means a little search engine

3:42

optimization. Things that we can do.

3:45

With. The branding, the name

3:47

of the show that the podcast art.

3:50

Of episode titles Little Things We

3:52

do their. That. Just keep

3:54

bringing the right listeners and your of

3:56

automatically without any marketing efforts. Sup.

4:00

Let's, uh, let's haven this just a little bit,

4:02

because I think we'll be able to make a

4:04

few little tweaks here and it's going

4:06

to help you tremendously. Sound good

4:08

so far? Sounds good. All right.

4:11

So the name of your podcast is the

4:13

seed. All right. So

4:15

when I look at a

4:17

podcast name and I've got a

4:19

three step checklist for

4:22

a, an optimized podcast name that

4:24

will bring in organic

4:26

discoverability. Um, so I've got three, three

4:28

steps. The first step, the first checkbox

4:31

is when I read it, I want to know

4:33

exactly what the show is about a hundred

4:35

percent with no, obviously we're not there, uh, you

4:38

know, inside the Apple search app to explain what

4:40

the name of our show means or anything like

4:42

that. So when I read the name, I want

4:44

to know exactly what it's about. The

4:47

second checkbox is I want to know exactly who

4:49

it's for. And

4:51

then the third checkbox is I want two

4:53

to three keywords that people are searching inside

4:55

of Apple and Spotify. All

4:58

right. So with

5:00

the name, the seed, um,

5:04

well, the full name is the

5:06

seed cultivating growth and empowering

5:08

women in business. Okay.

5:11

Perfect. That's, that's much better. So, um,

5:14

so women

5:16

in business, um, so we know who it's

5:19

for, uh, and we know what

5:21

it's about. So we can check those things off. Um,

5:23

the word business is,

5:26

um, definitely a searchable

5:28

term, uh, women in business.

5:30

I'm sure that like we want to look at things

5:32

like, okay, what are people

5:34

actually putting in the Spotify search bar

5:36

or the Apple search bar? Um,

5:39

so I would just kind of keep,

5:41

do you feel like there are any keywords

5:45

outside of business or women in business that

5:47

you'd really like to be showing up for?

5:49

Like if somebody's searching, um, things

5:53

like solopreneur, entrepreneur, um,

5:56

you know, online

5:59

marketing, online. But it's like anything like that that you

6:01

feel like I really want to make sure that if

6:03

you are searching those terms, I'm showing up for

6:05

those words. Anything pop up in your mind. So

6:09

the reason why I generalize it to

6:11

business for specifying entrepreneur is because a

6:14

lot of the guests that I have,

6:16

because my podcast is guest based, are

6:20

women who have scaled within their

6:22

industry, within a corporation, and their

6:24

stories and how they elevated themselves,

6:27

as well as women-owned

6:30

businesses, your solo and

6:32

entre, entre, pure

6:34

nurse. Okay. Okay.

6:36

So, I mean, it sounds like the

6:39

title itself, we're looking pretty good for.

6:44

Now, the second zone

6:46

for kind of organic growth and

6:48

discoverability that most podcasters

6:51

kind of overlook is

6:53

the actual host description. That's

6:56

the name of the show has the

6:58

most power when it comes to that search

7:01

bar. The second most power is the

7:03

words that we put in the description

7:05

in our host. And

7:08

sometimes people get that confused with

7:12

like show notes for an episode. So I'm talking about the

7:14

blurb that describes what your show is

7:16

about that pops up right

7:19

underneath the art when somebody first finds

7:21

it. Does that make sense? It does.

7:23

So the last one I did, and I

7:27

already began because beforehand last

7:29

year was very basic, guest

7:31

speaker and their name, and

7:33

that was pretty much it. So

7:36

I changed it up so far this

7:38

year. So last episode was the creative

7:40

process and navigating the publishing world with

7:43

Brandy Heinz, dark romance novelist and author

7:45

of Burning Ivy. So I

7:49

added more description to each

7:51

of the podcast episodes afterwards.

7:55

And another one was highlighting

7:58

Mara Smith, founder of CECE. Yo

8:00

of Inspire Tequila because yeah

8:02

who doesn't wanna be a

8:04

founder I have brought? You

8:06

know why Max we talk

8:09

about isn't the of the

8:11

episode? Okay the scripts I'm

8:13

talking about. The. What

8:15

it's called your host description. Which.

8:18

Is that description of your overall podcast

8:20

as nothing do these individual episode. Ally.

8:23

So. Like where do you host your show

8:26

and like lives in a bus route or. Out

8:28

by widely earn a living. Okay, so.

8:31

In. Blueberry. They'll be like where you

8:33

upload your art in your title

8:35

of your show. That

8:37

will be a a section called host

8:40

description. And that's a little

8:42

blurb where you just can't tell people about your

8:44

show in general. That makes sense when talking about.

8:46

It does make sense and while I do

8:48

not remember. It off the top of I had a

8:50

high. Do. Believe that it's as

8:53

describe it as women's stories

8:55

and business. Helping. To

8:57

connect, educate, and growl. Goal.

8:59

So let me give you a little

9:02

template that you can use to upgrade

9:04

this little zone a little bit. So.

9:06

I want to think about it into paragraphs.

9:09

So. Much everybody

9:11

has that. Blurb: Paragraph:

9:13

Like like you said, like I've

9:15

got a couple lines in there

9:17

would ever saw Our really encourage

9:19

you to think about every potential.

9:22

Search of a keyword that you want to show up

9:25

for? Alpaca. It had

9:27

a mega a bank and l a lot of times

9:29

I'll encourage people to reach out to their listeners of

9:31

the email lists are on social media and go. Hey.

9:34

If you listened to my show. You.

9:36

Can know when I speak on bullets. Are

9:38

you a brand new person out there? Search

9:41

and for a show like mine would you

9:43

put in the search bar? And.

9:45

See what words you're out. Your listeners

9:47

are like what they would use or

9:49

ask them. If you if you remember

9:51

what you search for when you found my so what did you

9:53

search I ask you will this all the time. And.

9:56

Those the words that we want to really

9:58

canada will down. Awesome. and think about the

10:00

words that you wanna show up for as well. So

10:02

we have that keyword bank, and then we go

10:05

to that little blurb that you had written out, and

10:07

we wanna make sure every single one of those keywords is

10:09

in there. Like we just wanna, there's a word that you

10:11

can swap out for those keywords. We wanna put it in

10:13

there and, you know, obviously

10:16

hopefully it makes sense, but so

10:19

that's kind of paragraph one. Then we're

10:21

gonna go down to paragraph two, where we go, this

10:26

show is for you if you

10:28

are searching for answers to questions

10:30

such as, and then I want

10:32

you to list five to 10 questions that you think your

10:34

ideal listener will put into Google. With

10:36

it, as precise to that question as

10:38

you can get it, because if you can nail

10:41

that question, you'll start showing up in

10:43

that specific Google search. Your show will start pulling

10:45

up, which is nice. So

10:48

kind of a two-pronged approach there

10:50

with the host description, when you have

10:54

general blurb, lots of keywords, put them all in there

10:56

as much as you can, and

10:58

then what I call the Google question, five

11:00

to 10 question list. And

11:02

that's gonna help tremendously in addition to,

11:05

you know, you have your optimized title already.

11:08

And then kind of what you were

11:11

talking about earlier with the third zone

11:13

we're gonna look at is the individual

11:15

episode names. The show

11:17

notes don't really make a whole lot of difference,

11:19

but the name with

11:23

each individual episode, like what

11:25

I usually do is I go, okay, I'm gonna kind of just mind,

11:28

blurt out whatever comes to mind first, like what is this

11:30

about? And then I kind of look at it and go,

11:33

are there better keywords that I could put in there?

11:35

That's like my second draft. Can I insert a keyword

11:37

here or there? Then if

11:39

somebody obviously has a very big name

11:42

brand, all that needs to be in there,

11:44

anything that's searchable. If you have a guest

11:46

that you think somebody is actively

11:48

searching for information on, I

11:51

would probably put their name closer

11:53

to the front edge of the episode

11:55

title. I like talking

11:58

with Adam Sch shyably about

12:00

podcasting tips, you know, instead of

12:02

podcasting tips with Adam shyably, I

12:05

would put the, I'm not

12:07

saying I'm fans or fans, I'm not, I would not

12:09

be the person you would use this technique with. But

12:11

if you had somebody like real big name, you know,

12:14

when somebody's scrolling through your feed, sometimes

12:16

the episode titles are shortened, depending on

12:18

what device they're looking at. So

12:20

you got a really big name brand or

12:23

big name person, scoot that to

12:25

the left of the episode, you know, as far to the

12:27

left as you can get it in the name of the

12:29

episode, that way, that's kind of eye

12:31

catching as they're scrolling through.

12:34

So I think those three things

12:36

will help you get your organic discoverability

12:40

and growth going a

12:42

little bit stronger. So any, any questions on that so

12:44

far? No, sounds all

12:47

sounds good. Okay. The

12:49

second thing we need to look at is

12:52

like non organic growth. So the whole marketing

12:54

aspect of this. So

12:57

you're doing biweekly episodes every other

12:59

week we're getting getting a new episode

13:01

out there and you said they're interview only,

13:04

right? Correct. Okay. So

13:06

when a new episode drops, what

13:08

are you doing currently to market that? So

13:12

after it's uploaded and blasted out

13:14

there, I do a couple of

13:17

marketing on social media, letting

13:20

people know that a new episode is live,

13:22

I'll do usually a still graphic and

13:24

then I'll do like little snippets as well.

13:27

Okay, like little video clips? Yes.

13:30

Outstanding. So just the

13:32

audio, but okay.

13:35

Okay. So something to think about

13:38

is I've got my, my 72 hour rule

13:43

that I use with a lot of my clients,

13:45

a lot of my listeners. So there's

13:48

a 78 two hour promotional

13:50

window that makes

13:52

things a little bit more effective inside of

13:54

the podcast player app. So the way I

13:56

like to describe it is if like, if you post

13:59

a piece of content on Instagram and

14:02

you get a lot of likes and comments really

14:04

quickly, the algorithm shares

14:06

it with more people, right? Correct.

14:09

So the same thing happens with podcast content.

14:11

So if you release a

14:14

new episode, a lot

14:17

of podcasters will string their marketing out

14:19

over five days or a week or

14:21

whatever. And I don't recommend that.

14:23

I recommend squeezing it all into 72 hours because

14:26

that's when it's still considered new content

14:28

and the more traffic we can drive

14:30

to a new episode, while

14:33

that's kind of a ripe piece of content,

14:35

the more likely Apple and Spotify are going to share it out.

14:37

Is that making sense so far? It

14:40

does. Okay. So what I challenge

14:42

my listeners and my clients to do is

14:44

release five unique assets to

14:46

promote that episode within 72 hours. And

14:48

we can build up to that. That's

14:51

five unique assets. So what that

14:53

wouldn't be is like one video

14:55

on five social media platforms. That

14:57

would be one unique asset. So I always make sure that's

14:59

clear too. But

15:02

I would definitely look at things

15:04

like carousel posts. When

15:07

you put marketing assets out there, what we don't want

15:09

to do is put up

15:11

a generic image and go, hey, listen

15:14

to the show. We want to give them

15:17

reasons to listen to the show. So I like

15:19

doing my carousels. My

15:21

very first marketing asset that I released when I put

15:24

a new episode on Tuesday is a

15:26

carousel post with four, basically

15:29

four reasons why you should listen to the episode. So

15:32

I'm going to tease in that video

15:34

will be much more effective than

15:36

audio only. That's, you know, you

15:38

can mix those in a little bit. So I do maybe a

15:40

little bit of video, a little bit of audio, newsletter,

15:44

blast, live streaming, anything

15:47

like that. But five

15:49

assets within 72 hours is going to really,

15:51

really help kind of just take advantage of

15:53

what's already there with the algorithm. Like

15:57

I said, a lot of podcasters are doing five or

15:59

more assets. but they're just kind of stringing them along

16:01

a little bit too long

16:03

in the marketing chain. So I kind

16:06

of compressing that into that, that seven-hour

16:08

window that tends to help quite a

16:10

bit. Does that make any

16:12

sense? It does. Okay. And

16:15

then, you know, obviously like leveraging AI to

16:19

get some of those like video clips and snippets and

16:21

things like that. A couple,

16:23

I just got back from PodFest, you know, a couple

16:25

of platforms people are loving. One

16:27

is called Video, V-I-D-Y-O.ai. That's

16:31

one that I use. And there's one Opus,

16:33

I think it's Opus.ai as well.

16:36

So those are two AI

16:38

platforms that a lot of podcasters are using

16:40

to produce social media

16:43

assets easily and effectively.

16:45

So we can all check those out. Now,

16:48

we also want to look at from

16:51

a growth perspective, have you tried any paid

16:53

ads at all

16:55

with marketing? Not at all. Marketing.

16:59

Okay. Okay. So I recommend starting on

17:02

what are called podcast player app banner

17:05

ads. So

17:08

this isn't Facebook. This is an Instagram.

17:11

This is my

17:14

favorite platform is Overcast FM. So

17:16

Overcast is a player app just

17:18

like Apple or Spotify, where

17:21

people are downloading

17:23

and listening to podcasts actively. They

17:26

have a banner marketing platform.

17:29

So as you're listening to a show,

17:31

a banner will pop up

17:33

at the top advertising another podcast. So,

17:35

and you can pick which category you

17:37

want to advertise in. So you could

17:39

advertise in business or education, news, sports,

17:43

whatever. And these

17:45

are super cost effective where they

17:48

track how many people see

17:50

the banner, how many people click on the

17:53

banner, how many people actually hit the

17:55

subscribe button on your show on their platform. So

17:57

I love. of

18:00

these types of ads. This is one of the things I

18:02

was like, somebody told me about

18:04

this back in 2015 when

18:06

I first started, oh my God, I would have

18:08

grown so much faster. I always have an ad

18:10

running on a podcast player app, always. And

18:13

because it's just scooping up

18:15

listeners and it's different than other types

18:18

of advertising. Like I do some Facebook and

18:20

Instagram stuff, but the thing is you still

18:23

have to get them off that platform onto

18:25

a podcast app. And this is like, they're listening

18:27

to podcasts right then and there. And

18:30

you're advertising to active podcast listeners

18:32

in the exact category that you're

18:35

wanting to reach out to. So

18:37

it's highly effective. And

18:40

with that platform, I usually shoot for, if

18:43

I can pay five to $7 for

18:45

a new subscriber, I'm

18:48

pretty happy with that price points. And they'll

18:50

give you averages with like, whatever

18:53

the current price is for the category you're wanting

18:55

to advertise in, I'll say all you're gonna get

18:57

on average, 35 to 50

18:59

new subscribers over the 30 day period that your

19:01

ads running. So it's a

19:03

super simple platform. That's

19:06

also what I love about it. It'll

19:08

take five minutes to get the ad up

19:10

and running. They take your show art and

19:12

insert that as part of the banner ad,

19:14

then you get like one and a half

19:16

lines of text. And

19:18

that's it. Like there's no, it's not like

19:21

all this, like we've

19:23

all been in the back edge of Facebook with all

19:25

the targeting and all the stuff and it takes forever

19:28

and every day it changes. It seems like it's different

19:31

and banner ads are not like that at all

19:34

at this kindergarten level. And I can, if I

19:37

can do it, anybody can do it. So yeah,

19:40

so that's overcast FM/ads. If anybody

19:42

wants to check that out,

19:44

that's the platform. There's a few other ones. That's

19:46

the one I recommend starting with. Sound cool so

19:48

far? It does. Okay,

19:51

so that's another

19:54

growth strategy. What about

19:56

other people's podcasts? Are we

19:58

collaborating? Oh,

20:01

yeah. Are you getting booked? Yes,

20:04

it's vice versa, which is which is

20:07

great. Good. Good. So

20:09

pretty much everybody that is coming

20:11

on your show, you know, if they have

20:13

a podcast, yes.

20:16

Yeah. So I mean, in

20:18

all honesty, it makes it easy for

20:20

both of us. Yeah, yeah. Yeah.

20:22

Now, now that

20:24

you've kind of got that rhythm, I

20:27

would start getting really

20:29

strategic with it. So

20:32

a technique that I used when

20:34

I was just getting started with my

20:37

health podcast, I

20:39

kind of climbed the charts in

20:41

Apple Spotify, didn't even have

20:43

podcasts back then. That's how that's

20:45

how grandpa podcast or I

20:47

am here. So I

20:51

would look at the Apple top 200 charts in the

20:53

health category. And

20:55

each week, I'll kind

20:57

of start at the shows that are ranked like 190 to

21:00

200. And the next week,

21:02

it'd be 180 to 190. And I would

21:04

look through them and I would see what shows

21:07

I thought I would be a great fit for. And they'd

21:10

be a great fit for me as far as being a

21:12

guest. And I would

21:14

reach out to a few of them, I'd book a

21:16

few interviews, but I'd always invite them on first, but

21:18

I was more strategic. I was like, if people in

21:21

the top 200, they're getting

21:23

some downloads. So when I get hopefully

21:26

invited under their show, I'm

21:28

scooping up a larger

21:30

audience. So just

21:34

being more strategic and going, okay, I'm gonna

21:36

start inviting top 200 podcasters on my show,

21:39

making friends, looking for that invite

21:41

back, and then kind of working your way.

21:43

And then all of a sudden, your

21:45

show starts getting ranked as your numbers are climbing.

21:47

And then I would kind of be like, I'd

21:49

reach out to some bigger people and go, Hey,

21:51

I was just looking at the top 200. I noticed

21:54

we were right there next to each other. And I checked

21:56

out your show and I'd love to invite you on. I

21:58

never asked to be on their show. Right. right from

22:00

the get go. I always invite first and

22:03

I'm pretty good

22:05

at making friends and kind of

22:07

being sticky. So that aspect definitely

22:09

helps me out. But kind

22:12

of just working your way up

22:14

the charts and then I'd interview somebody that's

22:16

got the number 110 ranked podcast. And

22:20

I would notice they interviewed somebody that was in the top 20

22:22

and I go, Hey, could you make

22:24

a warm introduction to that person? I'd really love to have

22:26

them on the show. So then I started kind of jumping

22:28

ahead and I got booked on 50,

22:30

the top 200 shows in one year

22:33

and my show shot up into the top 50.

22:36

My downloads exploded over 25,000 a month. Like

22:40

it was going to ask you out

22:42

of the top, let's say top 50. I

22:44

mean, if you probably do know this number,

22:47

do you, the amount of downloads

22:50

for like that top 10, what is that

22:52

range? Well,

22:55

it's going to depend for the

22:57

category that you're in. It's

22:59

going to depend because it's not

23:01

necessarily as far

23:04

as I understand the rankings, it's

23:06

not necessarily always total

23:09

volume of overall

23:12

downloads that causes the

23:14

ranking. If somebody gets a bolus of

23:17

new subscribers,

23:19

it shoots them up the rankings. For

23:22

example, with like interest rates, you just can't

23:25

go by the number out there. There's lots

23:27

of variables behind it. Yeah. Like

23:30

when I launched one of my shows, I used

23:33

to own a gym and

23:35

I stood at the front desk and as

23:37

my clients walked in, I grabbed their phone

23:40

and subscribe them all to my podcast and

23:42

my show debuted at number two in my

23:44

category, but I didn't have

23:46

thousands of downloads. I just had everybody

23:48

that walked through that door, I grabbed

23:50

their phone and kind of game the

23:52

systems. I was trying to figure out

23:55

how it really worked, but the

23:57

shows that you are always seeing in the top 10.

24:01

It's safe to say they're doing pretty giant numbers.

24:03

Like they're probably doing 50,000 plus

24:06

downloads an episode, I would say. The

24:09

ones that are always, always, always, if you're always watching

24:11

the rankings and they're always going to

24:13

float around that top 10, top 20, that's

24:17

thousands of down, tens of thousands

24:19

of downloads. That's why I

24:21

always, the strategy, I always

24:23

recommend starting at the back edge because

24:25

those people are probably just nudging in

24:27

there and maybe

24:29

they fall in and fall out. But you just want to

24:32

connect with that person that's just got 15 or

24:35

20% more growth than what

24:38

you're at right now. And then you network

24:40

with those people and then you go up another stair

24:42

step. And

24:45

this will work, especially since you're

24:47

doing interviews. And maybe this

24:49

could be a catalyst to get you to

24:51

that every week episode with

24:53

more people

24:56

to access for interviews. So

24:59

any questions about that? So

25:01

on your weekly, because you do weekly

25:04

podcast releases. Yep. Yep.

25:07

And I definitely hear your argument to

25:10

up them to weekly, first monthly, or even

25:12

twice a month. Do

25:15

you scale it that it's like you

25:17

have one every week and then you

25:19

also then push it out every week?

25:22

Or is it like for

25:24

the first half of the year, it's

25:27

crunch time and where your interview after

25:29

interview and then you

25:32

set up the time to then release it?

25:35

Okay. So great question.

25:38

One thing is. It's

25:40

time management, Adam. One

25:43

thing that helps a lot is I do almost no

25:45

interviews. I rarely do an

25:47

interview and I actually release two episodes every

25:49

week. So I release

25:52

eight episodes a month on average.

25:55

And I only work three days a week. So

25:57

what's the duration of each podcast?

26:00

30 minutes? So, I do a solo

26:03

episode every Tuesday. Today I

26:05

recorded one, it was pretty long, it was about 30 minutes, but

26:07

normally there are 15 to 20 minutes. And

26:10

then I release one of these podcast audits every Friday

26:12

and these are about 25-30 minutes. Very

26:17

doable. With me,

26:19

I'm a service provider and I'm trying to sell

26:21

my own programs, products and services. That's

26:24

why I do almost no interviews because if I

26:26

only do interviews and that other person is you as

26:28

an expert and I'm not, it makes it really, really

26:30

hard to sell

26:32

any of my services. So

26:35

that's a huge,

26:38

huge problem where

26:40

when I speak to service providers, I recommend

26:42

doing almost no interviews. I

26:45

recommend two-thirds of the content, you need to

26:47

be positioned as the expert and that's really

26:49

important. So

26:52

I'm a service provider, but part

26:54

of my service is connecting,

26:57

connecting women with other women who are

26:59

scaling themselves as well.

27:06

So that's interesting. So

27:09

what I would look at doing, and

27:11

this may help with getting to more

27:13

of a weekly cadence as well, is

27:17

I've got my two-thirds rule for

27:20

expert positioning with your content. So

27:23

we go, okay, two out of

27:25

three episodes, I've got to be the expert. How do

27:27

we get there? Well, maybe

27:30

week one, you knock out a 10 to

27:32

15 minute solo episode. You can

27:34

batch record those, you get to

27:36

sit down and record three

27:38

or four of those and knock them out in an

27:40

hour and you're good for the whole

27:42

month. Maybe

27:45

the next episode you do something like what we've got here,

27:48

that way you're still in that connection mode. You're

27:50

inviting a listener, a potential client or

27:52

a past client success story or someone

27:55

that you want to highlight from your community

27:59

or anything. like that. Okay, bring them

28:01

on and kind of do

28:03

this type of an episode. This is great for

28:05

expert positioning. This is I don't think of this

28:07

like an interview at all.

28:09

This is live coaching. So

28:13

I do these and I like to show off what I

28:15

can do. Then that third episode

28:17

in the rotation could be an interview

28:19

where you just doing what you've been doing. And

28:21

that way we've got that two thirds

28:24

expert positioning. And it's something

28:26

a little bit different. But yeah, as as

28:28

a service provider, it's really important to

28:31

be the star of your own show and

28:33

show off what you can do and how

28:36

you do it. So solo episodes and

28:38

coaching style episodes or success story episodes. That's

28:40

another variation of what we're doing here. So

28:43

if you were a client

28:45

of mine, that's really done well, I could have you

28:47

on and we kind of unpack

28:49

why you hired me and

28:51

what we did and what your next goals are and

28:54

kind of that way it's a very similar field

28:56

of what we're doing here. So yeah,

28:58

that will help

29:00

tremendously with transforming

29:04

your ideal listeners into your ideal

29:06

clients. That's a major roadblock block

29:09

for a lot of podcasts is they're like, my

29:11

numbers are going up. I know I've got great content,

29:14

but my listeners aren't becoming

29:16

clients. And I call that building

29:18

a community client bridge and we have to build

29:20

stepping stones of expert positioning along the way to

29:23

bring people into our world, have

29:26

them view us as the

29:28

person that they want to work with. Like when people, you know,

29:31

sign up for a discovery call with me, most of the

29:33

time they've been listening to a lot of episodes and

29:37

they just hear me coach and coach and coach and

29:40

I'm kind of very top of mind and they know

29:42

exactly what it's like to

29:44

be somebody that works with me because they hear me do it all

29:46

the time on the show. Does that make sense? It

29:49

does. And that, like I said, these

29:52

types of episodes, I record two podcasts

29:54

audits every single week. That way I'm

29:57

always ahead on those. Yeah. I record.

30:01

Yes, yes. Same deal

30:03

with my solos. I

30:05

batch record those. So I'm usually three

30:08

to four weeks ahead. I don't like to, you know,

30:10

some people will record, you know, six

30:13

months worth, but I feel like I get kind of

30:15

out of touch. If I do that, I

30:17

like to kind of be in the moment because I

30:19

have so many ideas that I've got this crazy creative

30:21

brain. I like to kind of still be plugged in

30:23

a little bit. And I also tie in my, my

30:26

weekly newsletter with my, my content. So

30:28

I kind of like to be not

30:31

too far out in advance for me,

30:34

three weeks, two to three weeks out is really,

30:36

really good. I got that buffer. But

30:38

you know, you find that sweet spot that works for you.

30:41

But the, to

30:44

kind of close this out, like the, the

30:46

superpower of weekly episodes

30:50

is that we get to insert our

30:52

content into the life routines

30:54

of our ideal listeners. So,

30:57

you know, if

30:59

I'm listening to your show and I listen to

31:01

you every Monday when I walk my dog, but

31:04

then it's only every other Monday, I'm going to put

31:06

somebody else in that routine on the

31:08

opposites. And what if they have a great run? All

31:10

of a sudden I forget about Lisa's show because I

31:12

got this other one going on. But once

31:15

you get that real estate, that's how

31:17

people consume podcast content. Nobody consumes YouTube

31:20

or email marketing or social media

31:22

like that. But with podcast

31:24

audio, they can do something else. And

31:26

we get to kind of piggyback into that

31:29

life routine. And once we get that spot

31:31

and that real estate, we don't want

31:34

to give it up. That makes sense. It does. So

31:37

motivation. All right, Lisa, we've

31:39

covered a lot. My

31:41

voice is running low. So let's, let's

31:43

give you an opportunity to shout out

31:45

your website where people can go if they want

31:48

to connect with you. Okay. If people

31:50

want to connect with me, they

31:52

can go to www.dandelion-inc.com. So they

31:58

can reach me that way. They could also. shoot

32:00

me an email, lisa.dandelineinc.com.

32:02

Please download and subscribe

32:05

to the Seed podcast

32:08

which is streaming via my

32:10

website as well as Apple

32:12

and Spotify. Alright,

32:15

pod pals. I went Stitcher. I always forget Stitcher.

32:17

There we go. Get out there and support Lisa

32:20

and with that pod pals, we're

32:22

gonna sign out wishing you health, happiness and

32:24

many downloads. We will see you next

32:27

time. Attention all coaches, service

32:29

providers and online program creators.

32:32

You are probably leaving money on the

32:34

table when it comes to your podcasting

32:36

business. I'm going to help you

32:38

uncover those missed opportunities. Get signed

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