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You're listening to Podcasting Made

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Simple.

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I'm your host, Alex Sanfilippo.

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For this episode's guide and resources,

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please visit podprose .com slash 274.

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And now let's get to the episode.

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Beautiful people of planet Earth, my name

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is Chris Stone, I'm at Cast Ahead and

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today we're going to find out how you can

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get the most bang for your buck out of

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your podcast guest appearances.

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Today my goal is to empower you, both the

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seasoned veteran podcaster and maybe the

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aspiring podcast noob, with some turnkey

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strategies that go beyond the recording

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sessions, the Zoom calls and...

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all your efforts to get on as many

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podcasts as possible.

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It's gonna help you get found, liked, and

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trusted by more people, potential

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listeners, viewers, and hopefully, for a

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lot of you, customers.

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So, we all know that feeling of stepping

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out of that podcast studio or your virtual

1:01

session, right? You crushed it.

1:03

You met this wonderful new podcast host,

1:03

and you just know that you impacted their

1:08

audience and their community.

1:10

You're so proud of all the insights and

1:10

the golden nuggets of wisdom that you've

1:16

shared with everyone. But you know what? After a few weeks, it's kind of crickets.

1:21

And you're kind of wondering, what now?

1:24

Are you just kind of running to the next

1:24

one and the next one and the next one and

1:28

the next podcast? Be a guest on this one, be a guest on this

1:28

one, because that's what you heard you're

1:32

supposed to do, right? Put in the reps, put in the reps, get

1:33

better.

1:36

But you know, weeks later after that one

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that you knew you crushed on, you're...

1:40

You're wondering, is the host even going

1:40

to promote my episode?

1:44

Are they even going to post it?

1:46

I mean, and by the way, like, where are

1:46

they posting it?

1:49

God, I don't have time to Google them. Should I just hit them up in the DMs?

1:54

Or worse yet, what was it that I said on

1:54

that episode?

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I can't remember. I've done like eight podcasts since then.

2:02

I'm just trying to figure out, I know it

2:02

was something that I said that I could use

2:06

to promote my business, further my

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mission.

2:09

and increase the reach of my voice.

2:12

You see, this is where the challenge lies.

2:15

It's this missed opportunity of not

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effectively promoting yourself before,

2:19

during, and after a podcast episode.

2:22

And I'm not talking about being the salesy

2:22

podcast guest, you know, this is the

2:27

worst, right? You're constantly promoting your course

2:28

and your book and your event and, you

2:32

know, stick them in the funnels and all of

2:32

that stuff.

2:34

I'm talking about you.

2:37

Being on these podcasts and leaving those

2:37

precious golden nuggets buried in this

2:43

vast ocean of content or gathering dust on

2:43

the digital shelf, never to be found.

2:48

What I'm gonna do today is I'm gonna lay

2:48

out a simple little effective guide for

2:52

you to navigate this crazy evolving

2:52

landscape of podcasting.

2:57

We're gonna figure out the best way for

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you, the podcast guests, to make the most

3:01

of your podcasting experience. So your knowledge and wisdom,

3:05

will still be remembered even after the

3:05

show's done.

3:08

So think about this first and foremost.

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I want to talk about something that not

3:11

many people talk about when it comes to

3:14

podcasting, and it's legacy.

3:17

Think about this. Your content will outlive you.

3:21

I believe that if you treat your content

3:21

like this, let me say this again, your

3:26

content will outlive you.

3:28

If you treat it like this, your content

3:28

will become extraordinary.

3:34

After today, I hope you can implement

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maybe just at least one of these tactics.

3:38

And this is going to allow you to uncover

3:38

that quality content from your shows and

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use it for years and years and years

3:43

afterward.

3:46

So let's get started. Number one, what we all should be doing

3:48

that we probably don't do enough, if we're

3:52

all being honest, is to prepare for your

3:52

guest spot.

3:55

And I'm not talking about just some

3:55

basics, like let me just Google a bio and

3:59

make sure I send them a headshot or

3:59

whatever.

4:01

You gotta do some homework. You gotta understand first and foremost

4:03

the target audience of the podcast.

4:07

If you're not doing this already and you

4:07

need to start researching the podcast

4:09

you're going to be a guest on, the show

4:09

itself, but more importantly, the audience

4:14

that the podcast serves. And if you're stuck on that last one, this

4:16

is the easy thing to do.

4:20

Just ask the host. Hey, Molly, I can't wait to be on the

4:21

Educated Entrepreneur podcast with you.

4:26

Can you please let me know what...

4:29

The key audience is who's your target

4:29

audience?

4:32

Who do you serve?

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And what issues that they have?

4:38

So I can best prepare and deliver a

4:38

tremendous amount of value to your

4:42

audience. Now I don't know about you, if you're a

4:43

podcast host and your guest emails that to

4:47

you or texts it to you or hits slides into

4:47

your DMs and sends that to you, that is

4:52

absolutely money.

4:54

But don't misunderstand the reasons why

4:54

you want to be able to address the

4:58

audience. It's not just because you want to do

4:58

better and serve that audience from that

5:02

podcast recording or that live show. That's absolutely paramount.

5:05

And it will get you back on that show as

5:05

well as other shows because that host is

5:09

going to be like, this is a great guest. You have to go on this show and let me

5:11

connect you with these other people.

5:13

It's not just about that.

5:16

It's because a lot of times you have a

5:16

theme, you have a lane that you're staying

5:21

in and there's... a lot you say a lot of the same things on

5:22

these podcasts but when you can address

5:27

different types of audiences while staying

5:27

in your lane you're going to have lots of

5:32

different content that says slightly

5:32

different things to different audiences so

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you know you get these themes and these

5:38

nuggets on many different podcasts and

5:42

you'll need to alter and tweak that

5:42

content slightly to accommodate these

5:46

different audiences every time. And if you do that, you won't have a bunch

5:48

of content where you're saying the exact

5:51

same things you just have a different

5:51

shirt on.

5:54

So that's the first thing you need to do,

5:54

understanding the audience.

5:57

Then when you do all of that, you can

5:57

craft a compelling narrative.

6:00

Your talking points, your stories, it all

6:00

can be aligned with this theme and this

6:04

audience and the problems that they have.

6:07

You know, chances are your podcast host of

6:07

the show that you're going to be on has an

6:11

idea or title in mind for the show that

6:11

you're on with them, but...

6:14

asking them beforehand what it is or maybe

6:14

even suggesting something that aligns with

6:18

what your theme and audience is.

6:20

That allows for you to craft something a

6:20

little bit beforehand so you guys are just

6:25

like, what's going on and here's question,

6:25

here's answer.

6:28

You're actually at the end of this thing

6:28

crossing the finish line together.

6:33

So it's never a bad idea to create an

6:33

outline of what you'd like to talk about

6:37

for that particular show. But do not be afraid and be ready.

6:42

to go off script because the host may want

6:42

to take you a certain, or maybe you say

6:45

something that all of a sudden sparks

6:45

something and you don't want to, you know,

6:50

take them back onto that road. You know, be a gracious guest and follow

6:51

the host or follow these live questions

6:56

that are coming in from their audience and

6:56

make sure that you are ready to pivot like

7:01

that. The other key thing, and this is key for

7:01

you to have your content, is you want to

7:06

take control. Acquiring that content yourself that means

7:08

setting up your own camera and way to

7:13

record audio and video yourself locally

7:13

Many company or computers have a way to do

7:18

this already with a with the webcam

7:18

software or quick time for Mac or software

7:23

like ecam or Stream yard, but you could do

7:23

that locally you could set up a phone

7:29

right next to your camera Which is a great

7:29

way to do it.

7:32

I'm doing it right now. I've got one right here next to my

7:34

recording and

7:37

because I want to have different alternate

7:37

views of what I'm doing.

7:41

Also ask the host beforehand, are you

7:41

recording the audio and video?

7:46

Can you share the files with me? And the reason why I want to do this,

7:48

because I want to promote your show and

7:51

send them to the link where your YouTube

7:51

channel is, where your audio podcast is,

7:56

wherever you, the host, wants me to send

7:56

my viewers and the people that enjoy me to

8:03

hopefully enjoy other people on your show.

8:06

Okay, so that's beforehand. Now we're talking about during the podcast

8:07

itself.

8:10

First and foremost, you want to look, but

8:10

more importantly, sound your best.

8:14

I don't want to get in the weeds here in

8:14

terms of your delivery on the podcast

8:18

itself. Generally speaking, you want to make sure

8:19

that your audio is clear.

8:22

You don't have any outside noises going

8:22

on.

8:25

You know, there's not somebody, you know,

8:25

out there blowing leaves outside your

8:28

window. All those kinds of things.

8:31

In terms of your camera, make sure that

8:31

the camera doesn't have a thumbprint on

8:35

the lens. There's a little room between the top of

8:35

your head and the top of the frame, a

8:38

little bit on the left, a little bit on the right. And make sure that there isn't distracting

8:40

things in your background.

8:44

You can have some things that show maybe

8:44

your branding or maybe your personality.

8:49

I like to keep things real. I know a lot of people like to do the fake

8:51

virtual backgrounds and the green screens,

8:55

but unless you've got really good

8:55

lighting, sometimes you'll move your head

8:58

and your ear will disappear. or you hold up your hand, it looks like

8:59

you got two fingers instead of five.

9:02

So you really want to be cognizant of

9:02

like, let me just be myself, let me make

9:06

sure I'm clear, but more importantly, that

9:06

people can hear you clearly and there's

9:11

not a lot of weird noises and things going

9:11

on.

9:13

And you could practice that yourself and

9:13

record yourself and listen back and make

9:18

sure that there's no weird noises going

9:18

on.

9:20

The other thing I mentioned was the, in

9:20

terms of preparation was your outline and

9:25

your eye contact. So when you have your outline, don't have

9:26

it down in front of you.

9:29

Make sure that it's up around your camera

9:29

area so that you may look to the left or

9:34

you may look to the right or you may look

9:34

up a little bit or look down a little bit,

9:38

but you're not like looking down and

9:38

somebody's seeing the top of your head

9:41

half the show or you're looking up and

9:41

they're looking up your nostrils.

9:44

You want to make sure that you've got eye

9:44

contact and the camera isn't pointed

9:47

straight up at you and they can see your

9:47

spinning ceiling fan.

9:51

Just these are simple things. It's inexpensive.

9:53

It's just things you got to keep in mind

9:53

when you're doing these things.

9:56

where video is a component of it and you

9:56

want to record yourself and use that on

10:01

video, these are things you're going to

10:01

want to be thinking about so when you have

10:05

this content, it's not only usable, it's

10:05

great content and the more you do it, the

10:09

better you're going to get at it just like

10:09

you've been doing right now with getting

10:13

on all the podcasts that you can and being

10:13

a great podcast guest.

10:17

The next thing you want to do during the

10:17

actual podcast itself is you want to make

10:21

sure you're, I mentioned it earlier, Be ready to pivot a little bit.

10:24

Watch for that curveball. You may get some surprises from the host

10:25

in terms of questions, maybe from a live

10:29

audience. It's actually a good thing. It's gonna show that you can take these

10:31

questions and you're gonna get different

10:36

facial expressions. You're gonna get answers that you probably

10:37

never have had before and you're gonna get

10:41

that, wow, I'm glad I recorded it because

10:41

I was able to address this and you don't

10:46

have to go, oh man, I wish it was

10:46

recorded.

10:48

You actually have it. You have the moment.

10:51

that that facial expression happened and

10:51

you can use it later in any kind of social

10:56

media, your website, YouTube, et cetera.

10:58

So the most important thing that we're

10:58

gonna talk about, we talked about

11:01

preparing before, we talked about during

11:01

this whole thing and garnering your actual

11:07

recording, but it's what you do after the

11:07

show, okay?

11:10

This is really the concept that gets

11:10

thrown around a lot, that word

11:14

repurposing, right? But it's imperative that you understand

11:16

that,

11:19

Before you can repurpose you must first

11:19

have a purpose There is no repurposing

11:27

without at first having a purpose.

11:29

Okay, so first, you know many of you have

11:29

an exclusively have an audio podcast an

11:36

audio podcast only and now you're in the

11:36

situation where you have a bunch of

11:39

episodes that were recorded audio only and

11:39

There's all this video going on.

11:43

You're like, how do I you know square peg

11:43

round hole kind of thing?

11:46

in terms of turning this into content that

11:46

you can use and firing up the video as a

11:54

component of it or maybe actually turning

11:54

an audio -only podcast into a video

11:58

podcast. For what it's worth, my opinion is that

11:59

everyone should be on YouTube.

12:03

I mean, it is the second largest search

12:03

engine in the world and it's a great way

12:08

for your podcast guest spots to get found.

12:11

But the content that's there should be

12:11

made...

12:14

for YouTube. Yes, I realize YouTube is now in the

12:15

podcasts world, but generally, if you just

12:21

are taking your audio content and you're

12:21

just plopping that into YouTube and

12:27

putting a graphic and some squiggly audio

12:27

line, don't expect this to move the needle

12:32

at all or all of a sudden and get you a

12:32

bunch of subscribers.

12:34

It's just not. I mean, YouTube is made for engaging video

12:35

content.

12:39

These are platforms that are not just for

12:39

new audiences to find you.

12:43

It's for creating additional valuable

12:43

content for your existing audience.

12:48

So what you can do is you create a channel

12:48

that gives someone a reason to pay

12:53

attention. And it could lead them to a full audio

12:54

podcast or video podcast.

12:58

You don't have to take and make a carbon

12:58

copy of your existing thing at all.

13:03

You know, but if you just make a fax copy

13:03

or an audiogram of your audio podcast and

13:10

you slap it onto YouTube, it's like a

13:10

small tree falling in the forest.

13:14

So one of the easiest things you could do

13:14

is to, I mentioned it earlier, create a

13:18

video of your podcast with your phones

13:18

alongside of your computer screens.

13:22

And then you're chopping up clips and

13:22

taking those and creating YouTube shorts,

13:27

which is 59 seconds or less of a vertical

13:27

video.

13:31

You put some captions on it. There's some easy captioning software that

13:32

you can use.

13:34

There's apps called Caption. I use Descript on all of my videos.

13:39

This type of thing, the more you do it,

13:39

the more you figure out how to get these

13:43

things going, it will increase your

13:43

general awareness and also of your audio

13:48

podcast. These vertical videos can be used on

13:49

Instagram, as Reels, TikTok, LinkedIn.

13:54

You can do up to 10 minutes on LinkedIn.

13:57

So it doesn't, it doesn't have to be

13:57

vertical if you don't want to on LinkedIn

14:00

either. Pinterest pins even so I did this recently

14:01

I taught a class on dscript and then it

14:07

was a 90 minute class and I took the

14:07

entire 90 minute episode and I've created

14:12

probably 17 different pieces of content

14:12

from this 90 minutes and they were all

14:16

like one minute Clips and I'm taking those

14:16

and I'm scheduling them in social media

14:21

and various platforms even Pinterest pins

14:21

from them just to generate more interest

14:28

and drive more awareness and

14:30

for the business that I'm in, which is

14:30

podcasts and audio and video production.

14:36

So this is just one way of being able to

14:36

do this.

14:40

So whether or not you think a podcast is a

14:40

video on YouTube or only RSS via audio or

14:46

anything else, taking your content and

14:46

making it available for your audience to

14:51

consume in their preferable method is what

14:51

we've found makes sense for both

14:56

discoverability and added value.

14:58

to your community and the communities of

14:58

the shows that your podcast guest on.

15:02

I mean, even if you're not technologically

15:02

inclined, it seems like every week there's

15:06

a new piece of software this launch, like

15:06

Opus Clips is another example.

15:10

It will take your long form content and it

15:10

will actually start splicing it up and it

15:15

will rank it in social effectiveness and

15:15

it will allow you to adjust the branding

15:19

so that aligns with you. So you can adjust the font size, the

15:21

colors and your particular hex code and

15:24

things like that. So you can't really be afraid of these

15:26

technologically advanced things that are

15:30

coming up because they're getting easier

15:30

and easier for you to use.

15:33

So as we wrap up, I just want you to

15:33

remember one thing.

15:36

I mentioned earlier this word legacy. Your content is your legacy.

15:39

It's not just about being a guest on a

15:39

podcast.

15:42

It's about leaving a lasting impression, a

15:42

legacy, a mark that will resonate long

15:48

after the episode ends and even after

15:48

we're gone from this earth.

15:52

So you... prepare yourself well, you deliver with

15:53

impact, you repurpose with purpose, it can

15:58

amplify your presence and you can reach

15:58

new heights.

16:01

And I really wanna encourage you to, as I

16:01

mentioned here, embrace these new

16:05

platforms, adapt to emerging technologies

16:05

and above all, always put your audience

16:10

first. So go out there and make your content

16:11

extraordinary because you never know who

16:15

or when someone may be impacted by what

16:15

you say.

16:18

So let it live on, inspire and continue to

16:18

serve the world.

16:22

Thank you. If you enjoyed this episode, please visit

16:24

podprose .com slash 274.

16:29

Then share the link with one person that

16:29

you believe it would add value to.

16:32

Until next time, thank you for listening.