Episode 2 of the interview with the person who created the Eindhoven brand and the logo. "did you know that: Content is Kind, Traffic is Emperor in branding". Listen in this edition again to Peter Kentie, the Eindhoveneer who is behind the estonishing Estonia's branding.

Ralu on Board is hosted by Ralu Nistor Lustermans on Radio 4 BrainportSee Peter's facebook post about Estonia: https://www.facebook.com/justestonishing/Photo: Peter Kentie with the prime minister Taavi Roivas in 2016.

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