Welcome to episode 232 of the IABC International Podcast. On this episode we're speaking with IABC Gold Quill Award winner MacKenzie Fitzgerald about Keeping Them Coming Back: Building Employee Loyalty Through Accelerated Engagement. It's an interesting conversation from the wider point of view of integrating two organizations following either a merger or a takeover. 

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Former guest of the IABC International Podcast, Howard Krais has written an article with Mike Pounsford, and Kevin Ruck for the IABC website on Transforming how organizations listen to their people.

It's clear that listening to employees is critical to improving performance, decision making and well-being, and most communicators would agree with this, but when it comes to looking at what organizations really value from their communication function, listening appears a long way down the list.

This article features great research and tools for you to take to your leadership to highlight the importance of professional communicators being a key part of the listening process. 

From passive, to deep listening, this article has a lot to say find out more here.

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The IABC Academy provides online professional development for business communicators to help advance their careers and generate real business results for their organizations.

Our online workshops offer in-depth learning to build critical skills and knowledge. Through live, on-demand and self-paced workshops by leading experts in their fields, IABC Academy participants get exceptional instruction that supports long-term problem-solving and enhances career growth, now and into the future.

Learn more and enroll on online courses.

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Music is from Joakim Karud (soundcloud.com/joakimkarud) and Ikson (soundcloud.com/ikson).

Produced and Presented by Dan Gold 

This is an IABC Production.

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