0:00

John: Have you ever been let down, disappointed, frustrated that things take

0:04

so long and wondering if it's just you?

0:08

If so, this is your episode.

0:10

This is Podfluence, the show that helps you to grow your

0:13

influence and income with podcasts.

0:16

My name is John Ball and my mission is to help you, the self-employed

0:20

business coach, to grow your influence and income so that you can have a

0:24

continuously thriving coaching business.

0:27

That said, if you are a service-based solopreneur, this content can help you.

0:32

In this episode, I'm asking the question, is patience still a virtue

0:37

in the digital business world? And I'll be talking about why or learning to be more resilient and playing the

0:42

long game are essential not only in podcasting, but also in life and business.

0:48

We will finally be wrapping up the seven deadly sins of podcasting series.

0:53

So hurry up, let's get on with the show.

0:56

And if you have your device in your hand right now, do me a quick

0:58

favor and click the plus button on Apple Podcast or Spotify.

1:03

Whatever you have to press to subscribe on your preferred listening platform

1:06

so that you can get the weekly updates of Podfluence as they drop.

1:10

So pop in your EarPods. Let's start the show. Hey, coach, are you playing the long game in your professional life?

1:29

What I mean by that is are you thinking long term or short term?

1:34

One of the things that often sinks professional aspirations really quick

1:39

is the realization that things nearly always take longer than we think

1:43

they will sometimes much longer.

1:46

Your beautiful vision of success can rapidly come undone when

1:50

faced with real world challenges. This is perhaps one reason why so many people don't ever get past the idea

1:56

stage, and even if they do, they often fall at the first hurdle when trying

2:01

to bring their plans into fruition. There genuinely are people who think that if the stars don't fully align and their

2:08

path to their goal isn't simple and stress free, then it just wasn't meant to be.

2:12

I know this because I've encountered this mindset many times in my

2:16

years of coaching, and I also know that I used to think that way too.

2:20

It's a very poor justification for quitting that excuses us from

2:24

needing to make any real effort. Perhaps I shouldn't be too hard on myself and others about this.

2:30

After all, we've been conditioned to want instant gratification to

2:34

get what we want when we want it. Most of us no longer really consider patience to be much of a virtue,

2:40

and yet, I would say for myself at least, that so much of life is

2:45

about learning lessons of patience. I like the way that my friend and mentor T Harv Eker puts it.

2:50

You can have everything you want, but you can't have it all at once.

2:55

This is the last of my seven deadly sins of podcasting series.

3:00

Number seven is, Impatience

3:03

if you've been following the series. Number one was gluttony and self-indulgence.

3:06

Number two was selfishness. Number three was ignorance or lack of awareness.

3:11

Number four was vanity. Number five was inconsistency or unreliability.

3:16

Number six was unpreparedness, and number seven is impatience.

3:22

If you want to recap the whole series, I will club them all

3:24

together into a Captivate playlist.

3:27

If you go to the show's homepage with Captivate, you'll be

3:29

able to find grouped episode. If you want to find the written articles group together, you can find those

3:36

through the Podfluence a weekly LinkedIn newsletter, which again, you'll find In.

3:42

The show impatience in podcasting is a fast road to quitting.

3:49

It's just not an industry for the impatient.

3:51

I can remember when I first got started and back when it was just a project for

3:55

me rather than a part of my business.

3:58

I heard Tim Ferriss on his podcast mention that anyone who gets into podcasting to

4:03

make money is getting into it for the wrong reasons and probably won't last.

4:08

I do think there are exceptions to this, but for the most part is true.

4:13

The exceptions are too few and far between to be worth spending much time on.

4:17

After spending about eight months talking daily with many aspiring new and

4:22

experienced podcasters, I can tell you that the vast majority of podcast creators

4:28

are struggling to get listeners even after two to three or even more years of output.

4:35

Many new podcasters think realistically that they're gonna go

4:39

from zero to Joe Rogan overnight. You probably have better odds of success from buying a lottery ticket.

4:45

Shows with corporate or political funding can certainly grow quickly, especially

4:50

those that pander to more populist views.

4:53

Shows with celebrities can grow very quickly too.

4:56

That said, they still need to be good if they're to have any chance of long-term

5:01

listener retention and long-term success.

5:05

Getting onto the Apple Podcast's new and noteworthy list does not guarantee

5:11

podcast success, and people like Neal Veglio have shown it's a system that

5:16

can be and often is easily gamed.

5:19

Neil is gonna be a guest on the next episode of Podfluence.

5:24

My personal preference is towards indie podcasting and podcasters,

5:29

but I do still enjoy some mainstream entertainment shows with celebrities.

5:33

One good example of this being French and Saunders Titting

5:36

about podcast absolutely love it. It would also be true to say that podcast guesting is not

5:42

a quickfire solution either.

5:45

It doesn't work like an ad campaign where you would expect to see an almost

5:49

instantaneous flow of traffic or sales once your ad is launched, provided

5:54

it's working correctly, it's often a slow burn with a few initial spikes.

5:59

Many people in their haste to create success and become known through

6:02

podcasting, take the root of trying to get on as many shows as possible to be

6:07

able to evangelize their own agenda.

6:10

In my opinion, that is not the best way to do it,

6:14

even the quantity over quality approach would take time to have any effect.

6:17

And in my experience and the experience of feedback I hear from

6:21

other people, it doesn't do much. The only shows that I've ever personally found to really move the needle for

6:26

me professionally in terms of getting people registered for my lead magnet and

6:31

increasing my list size have been the ones who have their target audience dialed in

6:36

and are already serving them well, and it doesn't need to be a massive audience.

6:41

If you go on a hundred or more of the wrong shows with the wrong audiences,

6:46

with podcasters who don't really know what they're doing and are not effectively

6:51

promoting their shows, what kind of results should you expect to get?

6:55

The chances are you don't even know that that's what's going on

6:59

when you are being interviewed. The concept of getting more benefit by going on fewer podcasts seems initially

7:07

paradoxical, but it isn't at once you add that element of strategic podcast

7:12

pitching, going on one decent show with the right kind of audience, the right

7:17

related themes and a well-established host, but someone who you like and who

7:21

you get along with is going to do much more for you professionally than going

7:25

on a hundred or more random shows.

7:28

And it still won't transform your business overnight if you don't have all of your

7:33

business elements dialed incorrectly. In fact, if you don't have that, it's not gonna help you much.

7:38

. And what do I mean by business elements? I'm talking about things like your lead magnet, your offer, knowing

7:43

clearly what you talk about, having a framework and many other things.

7:46

I'll come back to this a bit later as well. I was speaking at a virtual event a few years back and there was a very

7:53

well-known speaker and podcaster who heard me speaking at the event, and she loved

7:58

what I said, and in fact, she loved the whole presentation style so much that

8:03

she reached out to me like pretty much as soon as I had come off the stage speaking,

8:08

she offered me an appearance on her podcast and even a job with her company.

8:13

That's amazing, right? As you can imagine, this was super exciting for me at the time

8:19

when I was looking for exactly those kinds of opportunities.

8:24

I hate to say it, and I'm not gonna name the celebrity here.

8:27

Some of you may or may not know her, but even after multiple

8:32

attempts of follow up with her, none of those things came to pass.

8:35

Now, she did eventually throw me a bone with free access to one of

8:39

her courses, but, well, I shared the story because these kinds

8:43

of things happen in podcasting. People get the impression that your show's gonna take off because a famous guest

8:50

agrees to come on, or there are shows that agree to have you on as a guest and

8:53

then never actually broadcast the episode.

8:57

If you're not prepared for those setbacks and let downs, you're going

9:00

to lose heart and probably fairly quickly and maybe even quit altogether.

9:04

However, I don't want you to quit, especially if it's just

9:08

because things are sometimes harder than you'd like them to be.

9:12

the long game of professional promotions through podcast is only gonna pay off for

9:16

those who are prepared to keep pushing on when it's taking too long, to keep

9:20

trying to get on bigger shows and who keep working on improving their personal

9:24

presentation skills as they do so. I've been working on something a bit special recently, and it was

9:29

inspired by the guys at the email marketing podcast, Rob & Kennedy.

9:33

I do recommend checking them out. They're really cool.

9:35

I love their show as well. They're a lot of fun. But what I've created is called the Complete Superstar Podcast Guest

9:41

Framework, and it contains all of the elements that you need at every stage of

9:45

your podcast guesting career to maximize your influence, impact, and income.

9:51

You'll even find all the personal presentation qualities that

9:55

you need to work on in order to become a superstar guest and a

9:59

few download bonuses thrown in. And you can get that absolutely free from the link in the show notes.

10:04

If you want some extra Podfluence in your week and you're not already

10:08

subscribed to the Podfluence Weekly newsletter, you can subscribe on

10:13

LinkedIn from the link in the show notes. You'll get those updates every Wednesday.

10:16

If you'd like to get that update earlier on Tuesday instead of Wednesday,

10:20

and get the additional bonus of my Pre going Live remote podcast guest

10:25

checklist, then use the link in the show notes to subscribe directly to

10:29

the newsletter through convert kit. It won't cost you a thing, and you'll get all the Podfluence information

10:34

earlier than everybody else. I'm gonna start releasing some bonus episodes of the show as well, that were

10:40

recorded before I decided to rebrand and niche down the scope of the show.

10:44

I think there's still valuable chats for those who are interested.

10:47

Have some topics still around influence and persuasion around New tropics and more.

10:52

So do look out for those coming very soon. The next official episode of Podfluence is going to be with a podcasting,

10:59

coaching some something of an agent Provocateur Neal Veglio, which was so

11:04

much fun to record, and a very cool chat about the world of podcasting and the

11:08

professional value of being in podcasting.

11:11

Definitely worth tuning in for that.

11:14

That's all for me for this week. Wherever you're going, whatever you're doing, have an amazing rest of your day.

11:19

Go and make good things happen.