Tim Reid, an international coach and speaker, takes on the challenge of creating a successful podcast to build audience and authority and discovers the surprising irony that making podcasting a hobby unlocks the time, money, and energy needed to achieve success.

"If you're into podcasting, make podcasting your hobby. What I mean by that, Johnny, is when something's a hobby, you'll find the time, you'll find the money, you'll find the resources, you'll find the energy, you'll put it in your diary, you'll look forward to the next time it comes around because it's a hobby."

Tim Reid is the host of the Small Business Big Marketing Podcast and the author of 'The Boomerang Effect'. He is a renowned business speaker who has interviewed over 595 successful business owners about their business journey and the role of marketing.

Tim Reid was an aspiring radio personality and when he was given the opportunity to use a fancy studio he seized it, creating the Small Business Big Marketing Podcast and becoming Australia's first business podcast. As the podcast gained traction, Tim realized podcasting was a powerful tool for creating brand awareness and he started to reap the rewards of his hard work. Podcasting has been his hobby and business for the past 13 years and he is passionate about helping other podcasters reach their dreams. By combining entertainment and education, Tim Reid has created a successful podcast and encourages other podcasters to respect the ads that support their shows.

In this episode, you will learn the following:

1. How to make podcasting a business and why it is an amazing format for business owners.

2. How to monetize a podcast by creating your own products or using third-party sponsors.

3. How to create compelling content that educates and entertains listeners.

Resources:

The Small Business Big Marketing podcast

Check out his Website

Give him a call with a question for his show at +61 480 015 150 and let him know what marketing is working for you. He may play it in an upcoming episode.

Other episodes you'll enjoy:

Alex Sanfilippo | How to use podcasts to create business success

Mark Asquith | How to have a full time career in podcasting and why you shouldn't learn marketing from a podcaster

Connect with me: 

Twitter: https://www.twitter.com/johnaball

LinkedIn: https://www.linkedin.com/johnaball

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