Do you really know what people think about you or your professional brand?

Are the words you use to speak about yourself or your products and services creating the right connections in the minds of your prospective customers?

Is there a better way to communicate with people who have vastly different opinions and beliefs than just expressing your own beliefs more loudly or disparaging theirs because you know they are not right?

My guest on this episode is Lee Carter and Lee has written an amazing book called Persuasion: Convincing others when facts don't seem to matter. You'll likely hear me say several times in this episode that most of the recent books I've read on Influence and persuasion have been rehashes of Cialdini or Greene, unless they've actually been by those guys. There are some exceptions but it is quite rare to encounter knowledge in this field that is original and valuable and Lee has, in my opinion, managed that successfully.

In this episode, we'll discuss the rationality of people in general, language landmines, communicating with people who hold polar opposite beliefs and the role of active empathy in persuasion. We also got onto discussing how Lee was able to see that Donald Trump was going to win in 2016 when everyone else was saying he couldn't. I even managed to get Lee to share some of her top media tips from her many appearances on national media in the US.

Lee's book Persuasion: Convincing Others In A World Where Facts Don't Seem To Matter is available to buy in paperback, kindle format and on Audible. This is one I recommend getting on multiple formats because you're gonna want to refer to it time and time again.

(I've been waiting to bring this episode to you for so long and am super happy to finally release it. It's not been without problems. Despite the whole summer hiatus thing with my new job, and then getting covid, I also had to deal with technology issues on the platform I recorded the episode with. No one said podcasting would be easy... lol. That service actually offered to sponsor my episodes but I declined it as I can not in good conscience recommend a service I've had so many issues with. Just know that getting this episode to you has been a labour of love and it really is one of my personal favourite episodes of Podfluence. Let me know if it is yours too.)

Next time, It's just me and I'm going to be talking about the 7 deadly sins of podcasting. I hope you will join me for that.

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If you're a professional focused podcaster who could do with some help growing and monetizing your show, you should check out the Grow The Show podcast with Kevin Chemidlin. Kevin is helping countless podcasters like myself to make the improvements and practices on...