0:00

Appearing higher in podcast searches. From Oslo in Norway, the latest from podnews.net

0:06

with CoHost, podcast analytics and audience insights.

0:10

Ausha has published a study about the Apple Podcast search algorithm, including gains

0:16

for podcasters who use their keywords in podcast titles and descriptions.

0:21

We link to the full infographic today from our show notes and our newsletter at podnews.net.

0:27

Apple Podcast has in the past removed shows for keyword stuffing, but this advice seems

0:31

no longer to be on the Apple Podcast website, and Apple Podcast didn't respond to a press

0:36

inquiry. Triton Digital has announced a partnership with ID5, an identity provider to add audience

0:42

data to Triton's audio marketplace.

0:44

ID5 uses consented signals provided by media owners to securely identify users without

0:51

compromising privacy and data protection.

0:54

Triton client ARN is quoted as saying it's converted 60% of their unaddressable audience

0:59

to addressable. Triton Digital's US Podcast Ranker, which measures participating publishers only, has

1:05

been released for February. Total downloads appear to be down year on year by 41%, thanks to Apple's iOS 17 changes.

1:15

Spotify and City University of London announced a new bursary to join the UK's first dedicated

1:20

MA in podcasting. Spotify has provided funding for a student from a marginalised community to attend the

1:26

course starting in September. There's a new podcast host in Riyadh in Saudi Arabia.

1:32

Thmanya Hosting is a podcast hosting platform for Arabic creators, as well as offering monetisation

1:37

and targeting for advertisers.

1:40

Auddia, which was to launch ad skipping for podcasts in January, has announced more details

1:44

on the service, which will now be launched later this year.

1:48

Participating publishers will receive a payment for each play based on the podcast average

1:52

cost per thousand, while listeners will hear the ads automatically skipped.

1:56

The company will announce participating publishers in a few weeks and plan to sell the ad skipping

2:01

service to other podcast apps.

2:04

TuneTaxi, a royalty-free music service, has launched with more than a million AI-generated

2:08

tracks. It's aimed at anyone currently having to pay for music: like retailers or content creators.

2:14

LiSTNR, the Australian audio app, has launched an ad tech hub. Jamie East, the head of podcasts

2:19

for DMG Media, the publisher of the Daily Mail, is interviewed in the UK Press Gazette.

2:24

The silver tier passes for The Podcast Show in London this May, sold out yesterday, we're

2:28

told. We also hear exciting gossip about a big party!

2:32

In podcast news, What Was That Like?

2:34

hosted by Scott Johnson has expanded to weekly.

2:38

Bi-weekly episodes will continue with first-hand traumatic stories like plane crashes and animal

2:42

attacks. Every Tuesday, Scott and co-host Meredith will answer a thought-provoking question

2:49

and then discuss answers sent in by listeners.

2:53

We Are Chelsea is a new football or soccer podcast today, which will take fans behind

2:57

the scenes of the most successful team in the Barclays Women's Super League.

3:01

It's also available on YouTube and is produced by CrowdBranded and the podcast Weekly Review.

3:07

This week, we'll contain an interview with Evan Prodromu, a co-editor of Activity Pub,

3:13

the W3C standard for decentralized social networking, used by platforms such as Mastodon.

3:20

Trailers for selected shows are in our podcast called New Podcast Trailers, and we're sponsored

3:24

by CoHost. Understand listeners' social media habits, interests and industry with CoHost, no matter

3:31

your hosting setup. Find a link in the show notes! And, that's the latest from our newsletter.