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Lessons from Europe in paid subscriptions

Lessons from Europe in paid subscriptions

Released Wednesday, 13th March 2024
Good episode? Give it some love!
Lessons from Europe in paid subscriptions

Lessons from Europe in paid subscriptions

Lessons from Europe in paid subscriptions

Lessons from Europe in paid subscriptions

Wednesday, 13th March 2024
Good episode? Give it some love!
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Episode Transcript

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0:00

This is from Europe on paid podcast subscriptions from Singapore, the latest from podnews.net

0:06

with co-host, podcast analytics and audience insights.

0:11

Sesame, a monetization tool for publishers, has released a case study showing how its

0:15

tool has partially pay walled podcasts of Kvartal, the Swedish magazine and other clients

0:21

in the UK and Italy.

0:23

As much to learn, buying a whole season in advance seems to work well, conversion rate

0:29

was surprisingly over 10% of podcast subscribers and 70% of users wanted to pay with SWISH,

0:35

a mobile payment system popular in Sweden, rather than using card payments, much more

0:40

in our show notes and our newsletter at podnews.net.

0:43

The Australian podcast ranker for February was released by the CRA and Triton Digital.

0:48

Listener is number one for sales representation, ARN's IR Podcast Network Australia is number

0:53

one publisher in terms of monthly listeners, the ABC is number one in terms of total downloads.

0:58

Congratulations everybody, but year on year downloads for Listener's Network are down

1:03

9% and for ARN's iHeart down 29%, Australia hasn't been immune to Apple's iOS 17 changes.

1:12

Podcast website creation tool podcast page has added an AI-powered writing assistant,

1:17

it can be used for headlines, titles or full blog posts.

1:21

If you're an indie podcaster in Aotearoa and want help with representation and distribution,

1:26

the New Zealand podcast on its final session is about how to approach New Zealand's two

1:30

big networks Rover and iHeart Radio, there are 14 speakers this year, the event is in

1:35

Auckland on May the 11th. The back end powering the Good Pods podcast app is going to have a big upgrade shortly

1:41

according to the company, it's not a public facing change but will pave the way for new

1:45

features. Realm signed an ad sales partnership with Kids and Family Podcast Story Pirates and

1:50

Tenderfoot TV announced a new slate after the success of his Tenderfoot podcast To Live

1:55

and Die in LA, Neil Strauss will launch Russian Sexpionage series to die for, produced in

2:02

partnership with iHeart podcasts on March the 26th.

2:06

In People News, Jonathan Aspinwall, who's been running BBC News podcasts, is to become

2:10

the executive editor of Newsnight, the broadcaster's analysis news TV show, no use yet on his

2:16

replacement as executive producer of BBC News podcasts.

2:20

And in podcast news, if the Oscars have got you all excited about the creative process

2:24

and creators across all kinds of industries, then icons could be the show for you.

2:29

The show offers insightful discussions and reflections on the creative minds behind some

2:34

of the most influential works in cinema.

2:37

Buzzcast this week takes a look at the acquired podcast, a podcast they say is unconventional

2:41

in that it takes time doing deep research and seeing great success from doing so.

2:47

And newsworthy, we think that in a heavily contested category, heinous and Asian true

2:52

crime podcast has been nominated for the ambiz.

2:55

The show is made by OneUp Media and Media Corp here in Singapore and is the only production

3:01

made outside of the US to have secured a nomination in the category.

3:06

Trailers for selected shows are in our podcast called New Podcast Trailers and we're sponsored

3:10

by Cohost. Understand listeners' social media habits, interests and employment with Cohost, no matter

3:16

your hosting setup. There's a link in the show notes and that's the latest from our newsletter to read all

3:22

the stories and subscribe, we're at podnews.net.

3:25

(upbeat music)

3:28

(gentle music)

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