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Red Circle opens up host-read ads. From London the latest from podnews.net with CoHost,

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podcast analytics and audience insights.

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Red Circle has launched OpenRAP, a scalable platform for host-read ads. Podcasters can

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now keep their existing VAST-capable hosting provider and have new fully automated HostRed

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ads inserted directly into their show by Red Circle's ad platform. OpenRAP automatically

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manages ad insertion, measurement, reporting and payment.

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RSS.com has bought Mexico City podcast production company Vandi Media. It's set to enhance RSS.com's

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production capabilities and add sales opportunities. The company is already highly active in Mexico

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with a number of large shows and agreements with Grupo Fórmula.

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The BBC is to carry advertising on its podcasts in the UK, if you're not listening on BBC

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Sounds. The BBC is funded by a mandatory charge for UK households of US$215 a year in the form

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of a television license fee. It's the first time that BBC programs will carry advertising

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on first release. It'll be on smaller shows at first; and BBC News reports that it's subject

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to regulatory assessment, though it's unclear what regulator they're referring to.

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The news has been heavily criticised by commercial competitors who are solely reliant on ad revenue.

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News Media Association Chief Executive Owen Meredith says it would wreak havoc on commercial

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players right across the media and advertising sector, while Måns Ulvestam of Acast, which

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sells ads on BBC podcasts outside the UK, was quoted as saying the ads will cannibalise

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every other podcast's revenue.

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Libsyn's AdvertiseCast is now Libsyn Ads in a rebrand announced today. It's a natural

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progression on the successful execution of our platform strategy, says CRO Dave Hanley.

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Fancy a slice of Blubrry pie? Blubrry has launched the Blubrry Podcast AI Assistant,

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which helps podcasters with creation, production and clips. Six months of work, the tool is

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future ready, able to switch between LLMs when required.

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Audacy has launched dynamic AI contextual advertising for podcasts using transcripts

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to more accurately match topics with advertising categories. Audio advertising company AdTonos

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has unveiled Amplifier, a tool to enhance the audibility of audio ads. The company claims

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it's been proven using brain-scanning technology to result in better response rates and emotional

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connections. Acast and Global both spoke at a UK parliamentary committee earlier in the week about the future

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of news, including podcasting. We've linked to the video of that today. The subscription

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only New York Times audio app has exceeded one million installs, and audio on the platform

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got an average of 110 million monthly downloads per month last year, according to New York

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Times head of audio Paula Szuchman.

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PJ Vogt's search engine is to launch a paid subscription dubbed Incognito Mode. It's powered

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by a supporting cast. In the announcement, PJ Vogt says the show is not profitable and

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40% of the show's audience are international, but "we currently do not make money from the

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advertisements they hear" (which is weird because we hear advertisements in that show in Australia

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and we kind of wonder where that money is going).

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Disgraceland has launched a podcast via email. The Disgraceland Dive is a daily email over

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nine days introducing a listener to an archive season of the popular music podcasts focusing

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on the Beatles; and local US advertising will be $172 million this year, says BIA Advisory

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Services. Digital will account for $84 million. In People News, Matt Tasker has been hired

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by Voiceworks Sport as executive producer. He'll lead on the production of some of Voiceworks'

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biggest rights holder productions.

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And in podcast news, a new slate of stories from LAist's Imperfect Paradise have been

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revealed. The show's four-part stories will feature a story about a group of dancers working

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to unionize one North Hollywood strip club and the pitfalls they faced along the way.

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Then stories about the Colorado River, the Mexican border, and the Lions, coyotes and

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bears moving into LA. We've got an interview with LAist's Shana Naomi Krochmal tomorrow

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in the Podcast Business Journal.

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Also, The Not Old - Better Show has signed with AMP for media sales. In Australia, the ABC

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has launched Mushroom Case Daily, a day-by-day podcast following the case of Erin Patterson

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who stands accused of serving a beef Wellington laced with poisonous mushrooms to her unsuspecting

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guests. The 49-year-old has been charged with three counts of murder. She maintains she's

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innocent. Impromptu is new from Washington Post Opinions, inviting listeners to eavesdrop on the newspaper's

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columnists, and after earnings is new from Morning Brew and Stakeholder Labs.

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Trailers for selected shows are in our podcast called New Podcast Trailers, and we're sponsored

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by CoHost. Understand listeners' social media habits, interests and employment with CoHost,

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no matter your hosting setup. Find a link in the show notes. And that's the latest from

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our newsletter to read all the stories and subscribe. We're at podnews.net.