Episode Transcript
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Spotify's new Podcast Streams can promote your show! From Heathrow in London, the latest
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from podnews.net with CoHost: podcast analytics and audience insights.
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Spotify has launched Podcast Streams, a tool to let creators of all sizes promote their
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shows to music listeners on Spotify.
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The tool includes a number of attribution measurement targets.
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The annual Finnish podcast survey has been published by Norstat for Podimo.
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The study shows an appetite for more erotic content and one of the top three specific
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places to listen to podcasts in Finland was the sauna.
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Apart from confirming the stereotypes, 62% of podcast listeners said that they would
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be willing to pay for them, a figure which has increased from 49% last year.
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Podcast ad skipping company Auddia has raised a further 3.5 million to improve faidr, its
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app, and PodMatch, a podcast guesting service, has added support for interviewers or interviewees
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that charge a fee. We'll be back tomorrow at our usual publishing time with our usual number of stories, but
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let me remind you that we're sponsored by CoHost.
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Understand listeners' social media habits, interests and employment with CoHost.
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Find a link in the show notes. And that's the latest from our newsletter to read all the stories and subscribe, we're
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at podnews.net.
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