0:00

It's Friday , the 10th of May 2024

0:03

.

0:04

The last word in podcasting news

0:06

. This is the Pod News

0:08

Weekly Review with James Cridland

0:11

and Sam Sethi .

0:13

Yes , I'm James Cridland , the editor of Pod News , and

0:15

I'm Sam Sethi , the CEO of True Fans

0:18

. In the chapters today . Iab

0:20

have released some new numbers from the

0:23

US . What do they say ? Acast

0:25

have released some new numbers all over the US . What do they say ? Acast have released some new numbers

0:27

all over the world . What do they say ? Iab

0:29

version 2.2 is released , but

0:32

does anybody care ? And Buzzsprout

0:34

releases Fanmail what

0:36

did you think of it ? This podcast

0:38

is sponsored by Buzzsprout . Podcast hosting

0:40

made easy with easy and powerful tools

0:42

, free learning materials , remarkable

0:45

customer support and now fan

0:47

mail .

0:47

From your daily newsletter , the

0:50

Pod News Weekly Review .

0:52

James , let's kick off the show then . The

0:55

IAB US numbers have just come out

0:57

. Podcasting is still , it

0:59

looks like , not a $2 billion industry

1:01

in the US . The IAB

1:03

figures show that podcast revenue has slowed

1:06

. Tell me more .

1:06

Yes , they have , and it's I

1:09

don't know . It came as a bit of a surprise to me because

1:11

we've been seeing things like you know

1:13

, podcast revenue up 20%

1:15

year on year from all of the big

1:17

companies . But it turns out that

1:19

while the big companies have been seeing

1:22

that , the mid-tier companies have

1:24

not been seeing that and that means

1:26

that podcast revenue growth

1:28

slowed in 2023

1:31

. And we haven't actually hit $2

1:33

billion yet . We only saw a

1:35

modest it says revenue increase

1:37

of 5% to $1.9

1:40

billion . That's according to

1:42

the IAB's release which came

1:45

out early yesterday and

1:47

, yeah , so it was quite

1:50

a surprise really . I think we were expecting more

1:52

, but it basically says a few of the largest podcast

1:54

companies maintained double digit growth , but

1:56

mid-tier companies hit a speed bump

1:59

, but revenue is already bounding back

2:01

. They say Did

2:03

that come as a surprise to you

2:05

? 1.9 billion .

2:07

No , because I don't follow these . I

2:09

really don't follow these . I

2:13

look at them . I mean we're going to be talking about

2:15

other stats

2:17

later from PodTrack and various others and I look

2:19

at these and I will ask you later how

2:22

do they come up with all of these things ? I mean

2:24

, it's a sample survey . Is

2:26

it some real figures from

2:28

everybody reporting ? How is it done

2:30

?

2:30

even it's actually pretty good . It's a survey

2:32

which is sent to leading podcast

2:35

industry professionals . It's

2:37

something which these

2:39

sorts of things exist all over the world . There's

2:42

a thing called SMI , which is in

2:44

most markets , and particularly

2:46

here in Australia , where every single company

2:48

basically reports their numbers in

2:51

, because they get to

2:53

see everybody else's numbers , and that's actually really

2:55

helpful , you know , really helpful in

2:57

terms of that . And so the Standard

3:00

Media Index is what SMI is called . I believe

3:02

it's not actually called that now . I think it's got a new name

3:04

, but that's what I know it as . And

3:07

so this is actually done for

3:09

the IAB by Pricewaterhouse Coopers

3:12

, and they put these numbers

3:14

together . It's the eighth time that they've

3:16

put these numbers together Now . Every single

3:19

time they come up with a

3:22

prediction of what it's going to be next

3:24

year , come

3:27

up with a prediction of what it's going to be next year , and we're actually

3:29

recording this before these numbers are released . But obviously we've got

3:31

the embargoed numbers . I'm

3:34

busy trying to work out whether today

3:37

, or rather yesterday , in the

3:39

newsletter , Thursday's newsletter

3:41

, whether or not I actually say well , according to

3:43

the IAB last year they would be 2.2

3:46

billion , and

3:48

according to the IAB a year before

3:50

they would be 2.4 billion , but

3:52

they're only 1.9 billion . I think that might

3:54

be a bit cheeky , so maybe I won't do that .

3:56

They say it's on track to reach 2.6

3:59

billion by 2026 . So you

4:01

know , the estimates are going up , if nothing

4:03

else is going up .

4:04

Yes . Well , yes , they would . They

4:07

would say that , wouldn't they ? You

4:09

know , I always look at all these numbers and I'm

4:11

there thinking it's just somebody

4:13

guessing and that's fine , but I don't

4:15

think any of their guesses

4:17

have been actually correct so far . So

4:19

still , there we go .

4:21

Well , it's a bit like the weather report , isn't it ? You know it's

4:23

raining outside , but they always say

4:25

and next week it's going to be sunny

4:27

. Because if they said next week's going to be miserable

4:29

and rainy , everyone would go oh , forget it , I'm

4:31

staying home for the rest of the week . Then , yeah , yeah , yeah

4:34

, no exactly .

4:35

I mean you know there is a certain amount of

4:37

the IAB , you know talking

4:46

the industry up . I mean I can understand why they do that , but that's also not

4:48

necessarily particularly helpful if you just want the numbers . One thing

4:50

that they do say is that comedy

4:52

and sports are both the genres

4:55

doing the best . Sports , the second

4:57

most popular content genre

4:59

, comedy , the

5:01

most popular Overtaking

5:03

news now , which it never used to . News always used to be the most popular overtaking news now

5:05

, which it never used to . News always used to be the most

5:08

popular . But I wonder whether that's the Donald

5:10

Trump

5:13

effect , in

5:15

that Trump used to drive an

5:17

awful lot of the news categories

5:20

and perhaps when

5:22

he's back as president which seems depressingly

5:25

likely later on in the year or

5:28

early next year then perhaps

5:30

that will actually change the fortunes of

5:32

the news shows .

5:34

But you know who knows , and you're trying

5:37

to depress me this morning so far .

5:39

I know I'm sorry . I'm sorry , I mean

5:41

yes , between

5:43

the IAB figures and Donald Trump .

5:45

I think I might as well just go and slit my wrists .

5:49

I mean to be honest , if Sleepy Joe wins

5:52

, then it's Sleepy Joe , and you

5:54

know , I'd be surprised if he's

5:56

still alive by that point . So

6:00

I think it's the choice of it's

6:02

two pretty awful choices , isn't

6:04

it ?

6:05

I think everyone should look at the running mates . That's

6:07

who's going to be running the country eventually

6:09

.

6:10

Ah , yes , okay , yes , exactly

6:12

. And so we've got Kamala Harris

6:15

, and then we've got whoever

6:17

is going to be stupid enough to run with Donald .

6:19

Trump , marjorie Taylor Greene Go on , do it

6:21

.

6:22

It's not going to be Pence , is it ? So

6:24

he's fallen out of favour . So

6:27

, yes , anyway , welcome to politics

6:29

. On the US politics

6:31

.

6:31

Oh , what's that comedy ? We don't know . Oh , what's

6:33

that comedy ? Yes , move

6:36

the category Right look . Yes .

6:39

Anyway , those were negative figures , but

6:42

let's see some nice positive numbers

6:44

now .

6:45

Yes , ACAST results came

6:47

out for Q1 podcast

6:50

hosting . Basically , the company

6:52

was number one for

6:54

global podcast publishing according to PodTrack

6:57

. We will find out if they're still number one later

6:59

on , but the good news

7:01

is they grew 25% sales

7:03

year on year , mainly driven

7:05

by North America , which they're very good

7:07

at growing at the moment , where

7:10

sales grew 48% . So

7:12

yeah , james , it looks like Acast are

7:14

doing the right things , moving forward

7:16

quite nicely .

7:18

It does . Yes , lots of positive stories

7:20

about Acast . I have to have a bit of a

7:22

chuckle about the PodTrack thing . You

7:24

just mentioned that ACAST was number one global

7:26

podcast publisher in

7:29

March , according to PodTrack

7:31

, and ACAST were thrilled , of course

7:33

, with that . If you look at any emails from ACAST

7:36

then you can see that at the bottom of the email it says

7:38

number one , or

7:40

at least it used to until yesterday , because

7:42

PodTrack released its rankers

7:44

for April and iHeart

7:46

, it seems , have woken up and gone . Can

7:49

we be in the global list as well ? Oh

7:51

, dear Please , dad , can we be in the global

7:53

list as well ? And so now , weirdly

7:55

enough , iheart is now listed in the global

7:58

ranker and it's over

8:00

50% bigger than Acast . So

8:03

, sadly , iheart is now number one

8:05

for podcasts once more . Globally

8:08

, acast has

8:10

slipped to number two . Other

8:13

things coming out of that pod track numbers

8:16

, by the way Libsyn debuting as number

8:18

three publisher in the US , that is Libsyn

8:20

Ads , of course , not Libsyn . The podcast

8:22

host , the Daily , is number one

8:24

again , beating NPR's News

8:26

Now as well . So you

8:28

know plenty of stuff coming

8:31

out of that . But yes , so you

8:33

know . But even and I thought that

8:35

it was funny that those PodTrack numbers came

8:37

out the day after ACAST's

8:39

financial results , so it allowed ACAST

8:42

to claim that they were number one globally , which

8:45

they were for

8:47

24 hours . And then , of course

8:49

, iheart comes

8:51

to reign on that parade

8:54

. But I think , yeah , it's

8:57

really interesting . Average revenue per thousand listens

8:59

and I wish every single podcast company would

9:01

release that figure , because that's a great

9:03

figure Average revenue per thousand

9:06

listens increased to $34.30

9:08

. Last year it

9:10

was more than $10 lower

9:12

. So Acast have done a very

9:15

good amount of increased

9:17

revenue there and that has been

9:19

helpful for them because that has helped in terms

9:21

of the number of listens . That has dropped year on year because

9:23

of iOS number of listens that has dropped year on year because of iOS

9:26

17 . It's dropped 12%

9:28

year on year , but

9:30

Acast is still doing very , very well in

9:32

terms of the revenue . So , yeah

9:35

, I thought that was a good thing .

9:37

Yeah , some of the other standout numbers $350

9:40

million paid to creators and

9:43

over 1.1 billion listens

9:45

. So you know well done . We

9:47

had ross on for the 10 year anniversary

9:49

a couple of weeks ago and

9:51

so you know it always sounded like the

9:53

figures were going to be good . Anyway

9:55

, he sounded very positive and upbeat about what

9:57

was going on within a cast . So the

10:00

figures result in what he was thinking

10:02

, I think . Think .

10:03

Yes , no , I think so . I don't know if

10:05

you saw the video

10:08

that Emily and Ross

10:10

Emily

10:15

, the financial director , and Ross recorded . That was posted on

10:18

LinkedIn , but

10:20

it was very clearly done . I

10:22

thought they were in two entirely separate

10:24

rooms , but it was very clearly done with just one

10:26

camera , and

10:29

so a little bit of forced . Well , Emily

10:31

, I think you've got some more numbers for me , haven't

10:33

you ? And we're going to share with you our Q1

10:35

2024 results and

10:38

what a great one it was Em . And

10:41

then an edit , and then Emily appears , but

10:44

she didn't manage to get the word smorgasbord into

10:46

the release this year , which she did

10:48

last year , which I thought was brilliant .

10:50

We used to play a game like that when I was

10:52

in Microsoft . I used to be one of their presenters

10:55

, and one of the sales

10:57

team would sneak a word in just

11:00

before you presented and if

11:02

you could get that word into the presentation

11:04

you'd win a tenner or something like that . I

11:06

reckon smorgasbord was the word that Ross

11:08

gave her . Go on , if you can get that into

11:10

the financial results , I'll give you a tenner .

11:13

Yes , I'm sure , absolutely . I have worked

11:15

for places where I think

11:17

there was an attempt to get I

11:20

can't remember who , but you know Taylor

11:22

Swift song titles into

11:24

a presentation for a company

11:26

meeting and you're there thinking , oh , really

11:28

Okay . But yeah , so good

11:31

for ACAST , some good numbers

11:33

coming up there .

11:35

Now , last week we had Kevin Finn from

11:37

Buzzsprout on to talk about

11:39

a new feature they launched called Funmail . Funmail

11:42

is now live for all paid accounts

11:45

on Buzzsprout . What

11:47

is Funmail ? Remind everyone .

11:49

James . Well , so it's a link , and there

11:51

is a little link in our show notes , if

11:53

you want to click on that , and what

11:55

that will do is that will send us a message . And

11:57

the way it sends us a message , which

12:00

is quite interesting , is it sends us a

12:02

text message , or rather

12:04

, it sends Buzzsprout a text message through

12:07

your text messaging app , because

12:09

95% of all podcasts are listened to

12:11

on a mobile device , so , of course

12:13

, that makes perfect sense . And

12:15

then that text message automatically

12:18

gets sent

12:20

through and routed through to us and it

12:23

then pops up on our phones as

12:26

alerts , which , I have to say

12:28

, I was there thinking , you

12:31

know , I mean it's a nice idea , but I don't suppose it'll

12:33

go anywhere . But you know , ok

12:35

, we'll talk about it . And

12:37

then , waking up the next morning to see

12:39

so many messages on my phone

12:42

, so many messages

12:44

, I thought , wow

12:46

, it's quite a success , isn't it ?

12:48

Yeah , I'm going to get the word curmudgeon in for

12:50

you there . Oh , curmudgeon , yes

12:53

, you can look it up , anyone if you don't know

12:55

what it is . But I think you were being a bit of a curmudgeon

12:58

there , james .

13:00

I mean , you know , I was being very supportive of

13:03

our sponsor , very supportive of it , but

13:05

I was there thinking , is this the best that we can do

13:07

? But actually the

13:09

proof is in the pudding , as they say . Just

13:12

the amount of messages

13:14

that we got is quite something . We'll go through

13:16

those in just a second . Yeah , it's

13:27

built on Twilio and it costs about 79 cents for each

13:29

message . So you know , it's not . No , it doesn't . It costs 0.79 cents

13:31

each message . It doesn't cost 79 cents for Buzzsprout . Can you

13:33

imagine ?

13:34

Shall we read some of the thumbnail that we

13:36

got then , james , yes , let's read some of that .

13:40

What I love is it says

13:42

where the text has come from

13:44

. It says the last four digits

13:46

of the mobile phone number , which we're not going to read

13:48

out . And yes

13:50

, so here's one from the UK . I

13:53

suspect that this is from Mark

13:55

. Asquith , friend of the show . And

13:58

it says Sam , I am suspicious of

14:00

James's dismissive attitude

14:02

to the force Might be

14:04

Sith , Keep monitoring . And attitude to the Force Might be Sith , keep monitoring . And

14:07

return to Rebel Base . Yes , if you remember

14:09

, this was right at the beginning of last

14:11

week's show where I was very

14:13

you know , there you were with your may the fourth

14:16

be with you .

14:16

Nonsense , and I was very dismissive of it

14:18

and I'm Sam Sethi , the CEO of True Fans

14:21

. And to all Star Wars fans , may the fourth

14:23

be with you tomorrow , gosh . Rather

14:26

sniffy old chap .

14:28

Rather sniffy . I

14:30

think , commotionally , is the phrase you were looking

14:32

for there .

14:35

Yes , Can I just say podcasting 2.0

14:37

is the rebel alliance . I wonder if that makes

14:39

Adam the Yoda . And then I looked

14:41

up a few Yoda quotes

14:44

. When you look at the dark side , careful

14:47

you must be , for the dark side looks back

14:49

James .

14:49

Yes , yes , Tipping

14:52

. You must not use the word Tipping

14:55

, no .

15:01

What else ?

15:01

have we had Phoenix , arizona . Hola , james , I hope you get a lot of messages today

15:03

. Thank you , evo Terra , I'm sure that's him . Denver , colorado . Hey , james and Sam . Pod

15:06

News Weekly Review is my favourite industry

15:08

show . Education and entertainment

15:10

are my favourite combination in podcasts

15:13

. With the Pod News Weekly Review , I always

15:15

have an inquisitive no-shit moment

15:17

and a couple of laughs . Thank

15:19

you from . Oh , it's from Rocky Thomas , she's

15:22

a rock star at Soundstack

15:24

. You from oh , he's from rocky

15:26

thomas . Uh , she's a rock star , uh , at soundstack . Uh , ps , this feature is pretty cool . Kudos to buzzsprout

15:28

. Well , excellent . Thank you very much , rocky .

15:30

That's very kind of you , excellent uh

15:32

, somebody in australia said love your work . Thank

15:34

you , keep it up and go podcasting

15:36

go podcasting idaho .

15:38

May the fourth be with you , sam from

15:40

jordan . I think that's jordan from , yes

15:43

, uh , buzzsprout . I'm

15:45

guessing . Either either the think that's

15:47

Jordan from Buzzsprout , I'm guessing , either the Jordan

15:49

I know from Buzzsprout or the Jordan I know from Spotify . One of

15:51

the two , no , she would have been using the Q&A

15:55

that we studiously ignore . Yes

15:57

, one

16:00

from Jacksonville in Florida . May the fourth be with

16:03

you . That's from somebody else from

16:05

the Buzzsprout team . Maybe this is

16:07

just all Buzzsprout people .

16:09

I don't know Tennessee . I

16:11

started listening to your show . I'm a Buzzcast

16:13

listener and I find it so valuable

16:15

to get the UK and European perspective as

16:18

a US resident . Keep up the great work .

16:19

Thank you very much . Thank you very much . One from Albin

16:22

Brooke from Jacksonville , florida . I

16:24

couldn't stop laughing at James's hatred

16:26

of Star Wars . Yeah

16:31

well , there you go , anton

16:33

, from the UK , the United Kingdom , great

16:35

Britain and Northern Ireland . Memo

16:37

to Buzzsprout . You can just shorten that . You know Love

16:40

the show and newsletter chaps Massively

16:42

helpful for me as a publisher . Chapters

16:44

or timestamps would be a great addition . Have

16:46

you not looked ? There are chapters and timestamps

16:49

in there . That's why we say at the beginning

16:51

in the chapters today

16:53

Would be a great issue . It

16:55

would be a great addition , so it's easier to choose stories

16:58

and segments . Why does Anton not think

17:00

that we have chapters ? Is he listening on Spotify

17:02

? Well

17:10

, if you use an old podcasting 1.0 app , I suppose you wouldn't see chapters .

17:11

Yes , do you not ? Do you not see the chapters in apple podcasts ? Yeah , you do . Yeah , they're still there

17:14

. I know , okay , I can't , I can't call them that anyway , anton

17:16

.

17:16

Um , yes , they are there in all

17:18

supporting podcast apps . Hello , it's

17:20

jones . From the edit here it turns out anton

17:22

was using spotify . Spotify

17:25

doesn't support chapters normally . Oh

17:27

well , there we go . Another one from australia

17:30

, david clark , aka the late bloomer

17:32

actor podcast . Hey

17:34

, team pod news are hoping

17:36

I'm the first to say hello , guys , buzz brown's

17:38

new text system . You weren't , but thank you , david

17:41

, that's very kind of you .

17:42

Kevin Finn sends us one great episode this week

17:45

. Uh , thanks for having me on . Hope you're

17:47

enjoying Farm Mail . We are , kevin , and

17:49

the only bit I've got as a

17:51

bit of feedback is please don't tell me

17:53

you were reading yours by the swimming pool

17:55

in the warmth , when it's raining

17:57

and miserable here in the UK , because that was just

17:59

that was just like me going . Oh great

18:02

, another reason to move . Yes .

18:06

Well up in the snow in Vernon

18:08

in British Columbia . I'm sure it's still snowing

18:10

there , isn't it ? May Justin

18:14

from Transistor

18:16

do emojis work ? He says

18:19

with an emoji of a Canadian

18:21

flag yes , justin , they do York

18:24

from Ottawa in Canada . Thanks for the insider info of how Canadian flag . Yes , justin , they do York from Ottawa in Canada . Thanks for the insider

18:26

info of how to make my show Welcome

18:28

to Earth Stories sound better . You two

18:30

are the best . Ps . I love your British sense

18:33

of humour .

18:35

Yeah , he must be mean . Now , james , can't be you , you're

18:37

a Nazi .

18:40

And the United Kingdom of Great Britain

18:42

and Northern Ireland again , I'm going to keep

18:44

on reading the United Kingdom of Great Britain and Northern Ireland . Again , I'm going to keep on

18:46

reading the United Kingdom of Great Britain and Northern Ireland .

18:47

Every single time I see this . Can we have a Wyoming-y

18:50

a trois ?

18:51

point . Whoever

18:57

this person is says would be cool if

18:59

this was two-way .

19:01

Now , I did ask Kevin that and

19:04

Kevin made a great point about why it shouldn't

19:06

be two-way .

19:07

He did . If we find that two-way communication

19:10

is really important , it's something that people want . Of course we could

19:12

explore that , but for right now , we're really

19:14

excited about letting the audience connect

19:16

with the podcaster and the podcaster . They already

19:18

have their way of connecting with their audience and that's doing

19:20

your show . Yes .

19:22

And I do notice a lot of miserable

19:25

people in the Buzzsprout Facebook group at the moment

19:27

going . But it's only one way . I want

19:29

to reply and you're there thinking

19:31

really , but

19:34

yeah , no , I think it's great , I think it's

19:36

really cool . Yes , making it two-way might

19:38

be interesting and

19:45

there may be a way of . I don't know how premium texts

19:47

work in the US , but there may be a way of you know paying some money that way

19:49

as well . I don't really know . When

19:52

I worked for a radio station , Sam , about

19:54

10 or so years ago in

19:57

the UK , one of the things that we did

19:59

is we put a charge

20:01

of 25 pence on a

20:03

text . So if you wanted to text us

20:05

, then absolutely fine , but

20:07

we would automatically send you a text back that said

20:09

thank you so much for texting the radio station

20:12

and this

20:14

text would cost you 25p . And

20:17

I wonder whether there's options

20:19

there to . I wonder

20:21

whether texts work that way in the US

20:23

. I'm sure that they probably don't . But you know , premium

20:26

texts might be a good

20:28

way of you know helping

20:30

a show and almost turning these

20:32

messages that we've just been reading out

20:35

into kind of booster grams , because

20:37

you could kind of get some money out of there

20:39

into kind of booster grams because you could kind of get

20:41

some money out of there .

20:46

No , I actually think we were talking about it just off air . You know why ? Why did we get

20:48

so many when you know we get a good handful of boost grams and

20:50

that's great and we , we still want those . But

20:52

why do we get so many ? Was it because it was just

20:54

new ? We'll see next week , but

20:57

I think it's also frictionless , I

20:59

you know people can just go . Oh yeah , it's a text

21:01

quick and it works in everything .

21:03

Yeah , yeah , yeah and it works in everything

21:05

. Now , I thought that was really interesting and interesting

21:08

. Uh , you know , almost interesting

21:10

that you , you know , anybody

21:13

, could put an email address in

21:15

your show notes and

21:17

that would obviously open the email , but

21:19

for some reason , uh , the

21:21

messages app is easier than sending

21:24

an email , so yeah , I think

21:26

kevin said it as well in the interview .

21:27

He said you know , if it was an email , maybe you

21:30

feel like you've got to write a little bit more . It feels

21:32

like you've got more space to fill , so

21:34

maybe you feel a little bit more .

21:35

Uh , you know , oh no , maybe I won't send an email then

21:38

yeah , maybe it's that we

21:40

also worked out 25 pence

21:42

in terms of an incoming

21:45

SMS message . We worked out

21:47

that that's about 500 sats . So

21:49

yeah , so

21:51

no . All interesting stuff

21:54

, so yes , but fan mail very

21:56

successful , so hurrah

21:58

, and it'll be fascinating to see how

22:01

many we get this week . If you do want

22:03

to send us a fan mail , then

22:05

you'll find that message is in

22:07

our show notes . Just click on the link and away you

22:09

go .

22:11

Now , I was having a scam

22:13

round , as I do , and I found this

22:15

report from Chris Peterson

22:17

. He's a founder and CEO of Download Media

22:20

and he asked a really simple question

22:22

to 50 CEOs

22:24

in the studio and ad

22:26

networks . He said which podcast

22:29

platform will be the most important in

22:31

five years ? What do you think ? The answer was

22:33

James .

22:35

Don't know . You would assume

22:37

that Spotify is in there . Don't tell

22:39

me . They were all saying YouTube , were they ?

22:41

Well , they said . The consensus among the industry

22:43

leaders was clear the future of podcast platforms

22:45

is in the hands of Spotify and YouTube

22:48

, which was the overwhelming endorsement

22:50

Apple underperformed he

22:53

says underperformed but when you look at the

22:55

numbers , it was basically Spotify

22:57

would be 50% of the respondents , youtube

23:00

was 48% of the respondents

23:02

and Apple just 2% .

23:04

2% said Apple

23:06

Gosh wow , wow

23:09

, that's

23:11

really interesting . Which podcast platform will be

23:13

the most important ? And only 2%

23:16

said Apple . So one of the things

23:18

I'm doing at the podcast

23:20

show in London I

23:22

am the first speaker there I

23:25

get to speak for 20 minutes

23:28

or so , and part of that is going to be having a look

23:30

back at the previous year which won't

23:32

come as any surprise if you're listening to this show

23:34

and the other half is

23:36

actually going to be having a look at a day's

23:39

worth of downloads to OP3

23:41

, because it turns out that OP3

23:44

is now quite big , has

23:46

over 600,000 downloads

23:48

in one day , and I've

23:51

got a chunk of data there

23:54

which I'm busy sort of having a play

23:56

with and learning all kinds of things

23:59

from that data . And

24:05

so one of the sets of slides that you can expect is talking about different app platforms in different

24:08

countries . So here's a sneak preview

24:10

Spotify

24:13

and Apple are relatively neck and

24:15

neck in most countries , as you would kind

24:17

of expect . So

24:19

you know , relatively neck and neck in

24:21

terms of total downloads . In

24:23

Mexico , 90%

24:26

of downloads go to Spotify , 90%

24:29

. So it's

24:32

just massive , real , real

24:34

big difference . And what

24:36

I was curious about is , even if you

24:38

look into somewhere like Mexico , actually

24:43

iPhone downloads

24:46

are still being done by Spotify

24:48

. You know it's not a case of

24:50

Spotify is the only one that works on Android . It's

24:53

a case of people are preferring Spotify

24:56

to Apple podcasts , even on

24:58

their iPhone , which , again , I found fascinating

25:00

. So more of this , more

25:02

of this data at the podcast

25:04

show in London in the next couple of weeks

25:06

, which is great because it also means that I

25:09

can preset that for

25:11

that day's newsletter , so

25:13

that I've actually got something

25:15

there and ready and waiting , because by

25:18

heck I'm going to be tired there

25:20

and ready and waiting , because , by heck I'm going to be tired .

25:22

That's why I'm doing that . One of the things they said is they are mirroring what you've

25:24

been saying for the last three years , that , um

25:26

, it's probably to do with

25:28

the unavailability of apple

25:31

on android . And again , they're saying

25:33

exactly what you've said . They don't understand why

25:35

, because their distribution strategy , when it's

25:37

an apple tv , is available on android

25:39

as , but apple podcast isn't

25:42

, um , you know , and they don't

25:44

see any reason why apple wouldn't

25:47

do it . So again .

25:49

Um well , I'm sure , I'm sure they're working on it .

25:51

They're not stupid , yeah well , you

25:53

say that , james . You know you've been telling apple

25:55

for what three years now to do it on

25:57

Android . You know Apple's

25:59

monopoly of Flash 2.0 apps . Basically

26:02

, if we can break them up , flash 2 , I'm

26:04

going to keep calling it now . But

26:07

what I do think is it's an overall

26:09

picture for Apple . Actually , we've seen , I think

26:12

announced recently iPhone sales are falling

26:15

. I don't think

26:17

anyone's going to be buying an iPhone

26:19

16 in a flash . Um

26:21

, basically , they've got 1% battery

26:23

improvement or camera improvement . I mean

26:25

, would you upgrade ? You know , if you had to

26:27

pay , james ?

26:28

No , well , I I think

26:30

the secret with Apple and I hope

26:32

that they won't do this because , um , they

26:34

strike me as being a decent-ish company

26:36

Um , but I think that the secret

26:38

with Apple is to do what Google

26:41

do and only

26:43

give updates to iPhone

26:46

for three years

26:48

and then that's it

26:50

. That's all you get . We'll do security

26:53

updates , but you won't get the latest version

26:55

of iOS , and so , therefore

26:57

, you have to upgrade with some new

26:59

hardware . That's how Pixel phones

27:01

work , much to my irritation , and

27:04

so , essentially , that meant that every three years

27:06

, or every four years , you had to buy a

27:09

new Android phone because , all of a sudden

27:11

, some of the apps that you were

27:13

using wouldn't work on the old version

27:15

of Android that you had , which

27:17

was quite a frustration version

27:22

of Android that you had , which was quite a frustration . And if Apple really wanted to boost their

27:24

iPhone sales , then that's the first thing that they would end up

27:26

doing , but I hope that they don't .

27:28

I actually hope that they get off the fence

27:31

and really embrace podcasting 2.0

27:33

. I mean , you know they gave

27:35

us or threw us a bone with transcripts

27:37

but , as everyone knows , even Kevin was

27:40

talking about it last week to me . You know , the

27:42

Buzzsprout transcripts aren't being used

27:44

in Apple , they're

27:46

just being rejected . They're not good enough , according

27:49

to Apple . So you know , and

27:51

Kevin said he was hand coding one just

27:53

to make sure that it met any requirements

27:55

and it still didn't pass .

27:57

So you know requirements

28:03

and it still didn't pass . So you know , yeah , I am seeing that as well and I'm seeing that some

28:05

of mine go through , some of mine don't . There are a few

28:08

things that I have discovered about

28:10

some of the transcripts that are

28:12

produced by some of the software that we have

28:14

actually aren't correct

28:17

, you know , in terms of

28:19

the spec . It turns

28:22

out that the ampersand sign , for example , which

28:24

is a thing , doesn't work in

28:26

a VTT file and you have to encode

28:28

it in a different way . So but

28:30

, yes , I agree , it's not

28:32

very clear when a transcript

28:35

has been accepted and when a transcript , and why

28:37

a transcript has been , you know

28:39

, denied . So

28:41

, yes , I can well see that .

28:43

Yeah , I mean , I'm trying to work out

28:45

in the last few years and this

28:47

is a genuine question to you , james what

28:50

has Apple actually done with podcasting

28:52

? I mean delegated delivery fail

28:54

, channels fail , subscriptions

28:57

fail , spatial audio fail

28:59

and transcripts are a proprietary

29:01

technology because they're not really using anything . What

29:04

has Apple actually done to

29:06

move the needle in podcasting ?

29:07

What has Apple done for ?

29:08

us Well yeah .

29:09

I mean what have they done really Apart

29:11

from the sanitation , the medicine , education

29:13

, wine , public order , irrigation

29:15

, roads , a fresh water system and public health

29:18

.

29:19

What have the Romans ? ever done for us . I

29:21

think that Apple do a good

29:24

job in terms of you know . I mean

29:26

, it's still the number

29:28

one or the number two podcast app in

29:30

most countries , so

29:33

it's still very important in terms of that

29:35

. I think the transcript thing has

29:37

been genuinely a good thing . The fact that

29:39

they do support RSS

29:42

transcripts in the issues

29:45

with them not accepting

29:47

some of them is going to be a

29:49

quality control thing , and I think

29:51

, you know , it'd be helpful if they were a little bit more

29:53

transparent in what they were blocking and what they weren't

29:55

. But I think that that's been

29:58

, you know , very useful . They

30:02

weren't , but I think that that's been , you know , very useful . But I also get the feeling that it's a

30:04

small team They've had to get rid of very clearly , they've

30:06

had to get rid of the PR person

30:08

that they had , so they now have

30:10

a PR person who is very much

30:12

shared with the rest of the PR

30:15

, you know , at Apple

30:17

, rather than a bespoke PR

30:19

person specifically for the podcasting

30:21

division , and I think

30:23

that that's harmed Apple over

30:26

the last five or six months . But I think that the other

30:28

thing that's really harmed Apple over the last

30:31

five or six months , apart from not supporting Android

30:33

has been the

30:36

big mistake that they made with

30:38

auto downloads and

30:40

took the entire industry by

30:43

surprise , and that isn't really

30:45

the sort of thing that you expect a partner to

30:47

do , so

30:49

I think that they've lost a lot of goodwill by

30:52

doing that .

30:54

Well , I think last week we reported Buzzsprout's

30:56

figures that you know , Spotify were above Apple

30:59

for the first time . Reported

31:01

Buzzsprout's figures that Spotify were above Apple for the first time , and it looks like Libsyn's

31:03

also now reporting that Apple podcasts have dipped below 50% for the first

31:05

time .

31:06

Yeah . So Libsyn , very much a

31:08

heritage podcast host

31:10

, similar to Blueberry , so therefore they

31:13

see an awful lot more downloads

31:15

on Apple podcasts . But even Libsyn

31:17

, seeing that Apple podcasts has

31:19

dipped below 50% for the first time , spotify

31:22

also having the highest figures that

31:24

they have ever had on

31:27

there . And some data from PodTrack

31:30

about YouTube which I thought was interesting

31:32

. So PodTrack's global ranker that we mentioned

31:34

earlier , that Acast was number one in

31:37

for a month . That

31:39

global ranker also includes YouTube

31:41

views and I thought that that was interesting

31:44

. Iheart sees 16%

31:47

of its consumption from YouTube , libsyn

31:50

Ads sees 11% , sonoro

31:52

just 3% , but

31:54

Daily Wire sees a quarter

31:56

of its consumption there and YouTube

31:59

is responsible for 61%

32:01

of Paramount's consumption , which

32:03

is really high . And the way that PodTrack is

32:05

counting those apparently , is that a YouTube

32:08

playlist must correspond to

32:10

podcast content that is

32:12

distributed via RSS . So it's very

32:14

clear in terms of

32:16

you know it is a podcast in inverted

32:18

commas an RSS delivered

32:21

podcast , which they are also counting YouTube

32:23

numbers for . And I

32:25

think I mean even for iHeart , 16%

32:28

of its consumption

32:30

is coming from YouTube already

32:32

in comparison to , one

32:34

would assume , somewhere like 30%

32:36

for Apple , 40% for Spotify

32:39

and of course you know the iHeart app will be

32:41

doing very well for them . So you

32:43

know again trouble ahead for Apple

32:45

.

32:46

One would one would assume . Yeah , and don't

32:48

talk about the Apple iPad

32:50

app advertising the

32:53

crushing of life out of creativity . I don't

32:55

know if you saw the .

32:56

Yes , I thought . And so so somebody . I mean yes , I thought

32:58

, so somebody . I mean such

33:00

a tone deaf ad of

33:02

basically taking beautiful creative

33:05

things pianos and musical

33:07

instruments and kids toys and

33:10

crushing them . Such a tone deaf ad

33:12

. And then someone else . The

33:15

point , if you haven't seen it , is that the

33:17

iPad , the brand new iPad , is very

33:19

thin . No one cares , but

33:28

apparently that's the point . Someone on Twitter has done something which I thought was

33:30

very clever . They just ran the ad backwards . And when you run the ad

33:32

backwards , it's a lovely ad

33:34

. It makes exactly the point and

33:36

it's a lovely ad and it's really

33:39

nice . And you see

33:41

all of these beautiful

33:43

things that are inside your

33:45

iPad turn

33:47

into a beautiful piano and a beautiful

33:49

you know , and you know

33:51

minions and kids toys and all that kind of stuff

33:54

, and it's a really nice ad . But I think

33:56

such a tone deaf ad from Apple , I

33:58

would be surprised if it lasts the

34:00

weekend . I think that whoever it is

34:03

at Apple who said yes to that

34:05

I mean , apple is the

34:07

creator's brand

34:09

, right ? If you're a creator , you will

34:11

use Apple equipment more

34:13

than anybody else . So

34:16

I think from that point of view , it's

34:18

tremendously , you know , tremendously high

34:20

.

34:22

Yeah , I'll look in the jobs later to see if the marketing

34:24

director's role is available . It should be

34:26

.

34:28

I mean frankly , frankly , I'm

34:30

massively surprised , yeah , that

34:33

they actually got away with , yeah

34:35

, that they actually ended up doing that . But

34:38

there we are . What else has been going on ?

34:40

Well , I'm very pleased to announce that

34:42

I've launched a new product called Sam . No

34:44

, not me . Okay , mamma Mia have launched

34:46

a product called Sam . What's Sam James

34:48

?

34:48

Yeah , I thought this was a really , really

34:51

clever idea . So

34:54

basically they sent me a release and they

34:56

basically say they have made a voice

34:59

it's a cloned voice for

35:02

their advertisers . So basically , if an advertiser

35:04

wants to come along and say

35:06

you know , we've got , you know

35:08

, we've got a sale on this weekend , can

35:11

you put some ads across the Mamma

35:13

Mia podcast network , Then

35:15

up until now they would have had to have

35:17

booked a voiceover and set a voiceover in a studio

35:20

and recorded something and blah , blah , blah . Now

35:22

it's literally just typing in some words

35:24

into a cloned voice . And they've used

35:26

all of their female

35:29

announcers . It's a female led podcast

35:32

network . They've used all of their female announcers , blended

35:36

them all together into this cloned

35:38

voice called Sam , and

35:40

I thought that's really interesting and

35:42

so I sent them a quick email Sam

35:44

and you , sam

35:47

. This gets confusing , I know

35:49

. And

35:51

I said how was Sam put together ? And

35:54

if it's as real time as you say , is

35:57

there any chance that you can get Sam

35:59

to say hi to us ? And within

36:02

10 minutes they had sent me back an email and

36:04

the email said Hello Pod News

36:06

Sam here .

36:08

I'm made up of many of the brilliant voices

36:10

across the Mamma Mia podcast network , the

36:12

voices that millions of women trust and

36:14

see as friends . Brands can

36:16

use me to talk to the millions of listeners on

36:18

Mamma Mia's podcast network in a way that

36:21

cuts through and gives more engagement and effectiveness

36:23

than a traditional radio ad or generic

36:25

programmatic ad . To find out

36:27

more , reach out to the Mamma Mia team .

36:30

And Mamma Mia are

36:32

supporters of the Pod News newsletter

36:34

. So I was thinking that

36:36

sounds a bit like an ad and then I thought , well , they

36:38

are supporters , they could probably get away with it

36:40

. But what do you think of that ? It's pretty

36:42

good .

36:43

Yeah , I mean for a tone deaf bloke over here in the

36:45

UK that sounded like a normal Australian

36:47

woman , so yeah

36:50

, I mean and to me as well . Yeah , I mean , you

36:52

and I have both been in radio you longer than me

36:54

but I mean I remember the

36:56

idea of having to create an ad would

36:58

take forever and a day , as you said

37:00

, getting a voiceover artist , getting script

37:02

written , blah , blah , blah , and then getting it recorded . I

37:05

mean , I've seen tools out there now that

37:07

you know um are promoting

37:09

oh , just , oh , just pick an

37:11

AI artist , pick a

37:13

voice , write a script , chuck

37:16

it in and we'll do a video for you , you know

37:18

, or an audio advert . I

37:21

mean , would you , you know

37:23

? I remember six

37:25

, 12 months ago you probably poo-pooed it . You

37:27

go , that'll never work . What do you think now

37:29

? Then ?

37:30

Yeah , I mean , I think there are some

37:32

really smart tools out

37:34

there I don't know if you've , you

37:37

know and tools that will do a really good job

37:39

. There's a , so

37:41

I'm currently doing a talk which you'll be able

37:43

to see at the podcast show , which is tools

37:46

. You know , tools

37:48

from podcasting that you can

37:50

use and it's really meant for radio companies

37:53

, but I'll be doing it there as well . And there's

37:55

one tool that Eleven

37:57

Labs has put together and the

37:59

way that their tool

38:01

works . They do an awful lot of clone voices

38:03

and things like that . So the way that their

38:05

tool works is you

38:08

go onto their

38:10

website . The problem with clone voices , of course

38:12

, is that you know you've got the whole timing

38:14

thing , that you would like something

38:16

to be timed exactly right . So

38:21

and Clone Voices are very difficult to teach

38:23

you know how to how

38:26

to time something correctly . So

38:28

if I go onto their website and I'm

38:30

on their website right now I can click the record

38:32

audio button and I'm going to ask

38:34

it to say the following . He

38:37

says , pressing the record button . Now , this

38:41

is what I would like to be said , but

38:43

I would like it to be said in

38:46

a female voice . Yes , that would

38:48

be great . So I've

38:50

done that , and so you press the button

38:52

and it will then take my

38:54

voice , the voice that I have just recorded

38:56

in there , and it will

38:58

end up making that into a little

39:02

clip of audio in

39:05

exactly the same way that I just

39:07

read it . So here's that audio

39:09

.

39:10

This is what I would like to be said , but

39:12

I would like it to be said in

39:15

a female voice . Yes , that would

39:17

be great . I mean , that's incredible

39:19

isn't . It Isn't that amazing , isn't

39:21

that ?

39:21

amazing . And again , you wouldn't know

39:24

that that was a clone voice . I

39:26

mean , that just sounds as normal as

39:28

any other voice sounds .

39:30

It's getting clever . What's

39:33

the expression ? It's as bad as AI will ever be

39:35

today .

39:36

Yes , exactly , exactly . You

39:42

know , these tools are the worst that they will ever be today . They

39:44

will only get better , and that voice is

39:47

indistinguishable from

39:49

, you know , from

39:51

a human voice .

39:52

I think so yeah really really clever

39:55

, really cool . Better find another job

39:57

then , because you've got Sam now and I better

39:59

go under the name of Seth .

40:00

Again , again .

40:04

Right moving on before . I lose

40:07

my job Right . Iab 2.2

40:10

released their podcast measurement guidelines

40:12

. I'm going to go make a cup of tea while you

40:14

tell everyone about it . James , go for it .

40:17

Well , so there's the IAB podcast guidelines

40:20

. Version 2.1 has been out for a couple of years for

40:22

three years in fact and they've just released

40:24

version 2.2 . Frankly

40:27

, there's not very much change to it

40:29

. There's a bit of tightening

40:31

up of some of the words and everything

40:33

else , and so really there's

40:35

not an awful lot of change that anybody needs to worry

40:37

about . But all of the new certifications

40:40

will be done under version 2.2 . You

40:42

might remember earlier on that

40:44

Spotify left the IAB , so

40:47

we reported on that a couple of weeks ago

40:50

. So

41:05

we reported on that a couple of weeks ago . One of the big additions that they slid in just

41:07

before they made version 2.2 final is that they slid in a little thing

41:09

about compliance , because Spotify , because the IAB podcast measurement guidelines

41:11

are really clear in saying , and

41:13

I quote to claim compliance

41:15

with these guidelines , an organisation

41:18

must go through the IAB Tech Lab

41:20

certification process and get

41:22

listed on the IAB Tech Lab website

41:25

. So if they say that they are IAB

41:27

compliant , they are now not

41:29

and someone and hopefully the

41:31

IAB can come after them and say you're not compliant , they are now not and someone and hopefully

41:33

the IAB can come after them and say you're

41:35

not compliant . Look , this is what compliance

41:38

means , so I thought that that was

41:40

a very clever plan of theirs . I

41:42

now list in

41:45

the pod news directory podnewsnet

41:47

slash directory . I now list the

41:49

version of IAB podcast measurement

41:51

guidelines that each podcast host is certified

41:54

to and when that certification was

41:56

done . There are a couple of people , including our

41:59

sponsor , who are a little bit late

42:01

. I think Buzzsprout

42:03

last certified in 2020 , but they

42:05

are recertifying and as soon as they recertify

42:07

then that will come through on there . But yeah

42:10

, I thought some bright

42:12

moves there from the IAB just

42:14

tightening up what people can actually

42:16

claim Well , I

42:19

think you mentioned that they should

42:21

do something , so at least they're listening .

42:23

Hello , nice to hear you Indeed

42:27

, indeed . Let's zip around the world a bit

42:29

, james , quickly .

42:30

Yes , let's do that . In the Philippines , lots

42:33

of people are listening to podcasts every week

42:35

. Well , 20% of people

42:38

are listening to podcasts every week , and that's 20%

42:40

of internet-connected Filipinos

42:42

, which is still 17 million people . Comedy

42:46

is the number one . You'll find

42:48

lots more detail in the Pod

42:50

News newsletter .

42:52

And I'm guessing no , well , I

42:54

am guessing because I haven't been to the Philippines that

42:56

Android would be the preferred mobile

42:58

phone as well . James Hint , Apple hint

43:00

.

43:02

In the Philippines . You reckon

43:04

yeah .

43:06

I'll give you a 50p and a Tim Tam

43:08

. Bet that it's an Android .

43:10

You'll give me a what A 50p and a Tim Tam . Bet that it's an Android .

43:12

You'll give me a what A 50p and a Tim Tam bet yeah , yeah , I'll buy you a

43:14

Tim Tam , you know , because you're short , and

43:16

I'll give you 50p , you know , before you get over

43:18

it .

43:19

Well , it'll be country

43:21

code , country underscore

43:24

code , and the Philippines

43:26

is PH , I believe . I

43:29

think that that's probably about right , isn't it ? And

43:34

the figures are Spotify absolutely in

43:36

the lead , apple

43:38

Podcasts at number two , chrome at number

43:40

three , castbox at number four and

43:42

Fountain at number five , which

43:45

is always interesting to end up seeing . Now

43:47

, you didn't ask for that , did you ? You didn't ask for

43:49

agent name , you asked for the

43:51

device , didn't you ? I did

43:53

. Yes , device

43:55

name , and

43:58

I need to count device name

44:01

. Isn't it brilliant having this data

44:03

? You can just go blink , there

44:05

we go . Apple is

44:08

number two and

44:11

Android is number one . Android

44:13

has more than

44:15

three times the amount of downloads

44:18

than Apple in the Philippines

44:20

, so I look forward to

44:22

eating my Tim Tam . There you go , there

44:24

you go . Well , I'll have to bring a Tim Tam now

44:27

, won't I ? So , yes

44:29

, so they're very high . Windows

44:32

computer is at number three , as

44:34

you would kind of expect , and actually Apple

44:37

computer is like way , way , way down

44:39

. But

44:41

yeah , there you go . Isn't it brilliant having all this

44:43

data and you can just go ? Yes , well , I wonder . Oh

44:45

well , look , there we are , let's find

44:47

out . Anyway

44:49

, there we are . What else ? What else ? What

44:51

else ? Well , we've got Edison Research revealing

44:54

some new numbers on May 16

44:56

, called the Podcast Consumer . That's data

44:58

on who listens to podcasts . More

45:00

data , actually from the Infinite Dial there's

45:05

a free webinar if you want to take part in that Some really interesting

45:08

data from YouGov , which released data showing the number

45:10

of regular podcast listeners in

45:12

countries from around the world . Now

45:15

, these are people who listen to

45:17

podcasts for more than one hour a

45:19

week , and there's

45:21

some really nice numbers that came

45:24

out of this , so

45:26

rather fun to take

45:28

a look at . What surprised me is

45:30

that South Africa is really high , as

45:34

well as Saudi Arabia and Egypt places

45:36

where you wouldn't necessarily expect podcasts

45:38

to be massive and Indonesia

45:41

. By the way , some of this data

45:43

is only conducted among internet

45:45

users , so not everybody , but just

45:47

among people who use the internet , and that's important

45:50

, I think , particularly for South

45:52

Africa . But

45:54

the numbers are very similar to the numbers that

45:56

came out of Reuters a couple of years

45:58

ago , which again

46:01

I thought was interesting in that actually

46:03

the numbers aren't telling us random

46:05

you know , random things . The

46:08

numbers seem to be the same as what we've seen

46:10

a couple of years ago , just with more countries

46:13

in them . So good piece of

46:15

research from you , kampf . There there is one relatively

46:18

amusing thing , particularly for a British

46:20

person . Would you like

46:22

to know that relatively amusing thing ?

46:24

Go for it .

46:24

When you take a look into Europe , then

46:27

there are lots of countries in Europe , including

46:30

the UK , which is in the

46:32

European listing

46:34

here , as well as other countries

46:36

like Germany , bulgaria , like

46:38

Turkey and Argentina . Apparently

46:42

, argentina is in Europe , according to

46:44

you , garth .

46:45

Hey , hang on a minute . We

46:48

had Eurovision Song Contest with

46:50

Australia in it the other day , so come

46:52

on , anything's possible .

46:54

Yes , yes , you know

46:56

how to bring a man down , don't you ? You know that

46:58

we didn't get into the final Shh

47:00

. I didn't know . So

47:04

, yes , so there we are . And

47:07

also talking about Saudi Arabia , the biggest podcast

47:10

ever on YouTube is an

47:12

Arabic language podcast from Saudi Arabia

47:14

. Did you know that ? I

47:26

didn't , until you wrote it ? No months . It's

47:29

an interview podcast with a relationship

47:31

and communication skills trainer , whose

47:33

name I'm not going to try and pronounce , which

47:35

is why I haven't written it down here , and

47:39

I think the previous record was

47:41

Joe Rogan and Elon Musk

47:44

. You know , smoking a doobie

47:46

, smoking

47:48

a doobie , which had 69

47:51

million views , and

47:54

that was five years ago

47:56

. So , yeah , so that kind of you know came as a bit

47:58

of a surprise . Thmania , the podcast

48:00

hosting company , very keen to point this out

48:02

to me , of course . But , yeah

48:05

, who would have thought that both Arabic language

48:07

content and that sort

48:09

of thing would do so well on YouTube

48:12

?

48:12

But it clearly is A hundred million

48:14

people , every woman's going . I told

48:16

you , just talk to me . Just talk to me . Relationship

48:19

and communication skills , that's all you

48:21

need .

48:22

Podcast events on the Pod

48:24

News Weekly Review .

48:26

Events . Well , I won't be in Auckland on Saturday

48:28

, may the 11th , which is tomorrow . I

48:31

won't be there because

48:33

I'm not going , and

48:39

I was there last year . The New Zealand Podcasting Summit is happening there . It's

48:41

a very good thing . I gather that Lewis Tennant , who runs the thing , will

48:44

hopefully be in the US

48:46

, in Washington , for the big podcast movement

48:49

later on in the year , so it'll

48:51

be good to see him over

48:53

there . Where I will be , though , and

48:56

where you will be too , is the podcast

48:58

show in London , may the 22nd

49:00

and 23rd . You can save

49:02

yourself some money on selected passes

49:05

by using the code podnews10 if

49:07

you wish to do that . You

49:10

will be speaking , will you not ?

49:12

I think after my rant last week they rang me and went

49:14

do you want a slot ? Then I went oh

49:17

, go on then if I have to .

49:19

Yeah , go

49:21

on then , if I have to .

49:24

Well , you know , rent a gob . No

49:26

, I'm looking forward to it . Actually , I'm going to be talking

49:28

about some of the work of the PSP

49:30

and podcasting 2.0 , and I'm

49:32

probably going to have a couple of people on stage

49:35

with me as well . So , um , yeah , looking forward

49:37

to doing that . So I'll . I'll

49:39

tell you next week what the exact time

49:41

is , um , and then I can borrow

49:43

some slides from you , because you won't be presenting at the same time

49:45

. So that'll be done , that'll be easy . You can send me

49:47

some slides over , couldn't you ? Uh , james .

49:50

Yeah , if I've got any . So

49:52

yes , very happy to do that . I'm

49:54

doing an opening keynote right at the beginning . I'm

49:56

also speaking about tools

49:58

and things like that . Right at the end , we

50:01

are doing a Pod News Weekly Review , which

50:04

will be live on a stage

50:06

somewhere , so that will

50:08

be good . If you come along to that

50:10

show , then , thanks to

50:12

our friends at ACAST , sam

50:15

reckons he's going to give you a free beer . Well

50:17

, I'm not . I

50:20

think first come , first served in

50:23

terms of that , literally , and

50:28

we're saying that I

50:31

have yet to actually check this with the

50:33

organisers because I know that

50:36

licensing laws may mean

50:38

that we have to do something else there , but

50:41

that will be fun . You're talking about Podcasting

50:43

2.0 t-shirts as well .

50:45

Well , if you come to my seminar

50:48

and presentation , you'll get nothing

50:50

to do with it . Look , you can talk about the future

50:53

, but I'm giving away merch . So

50:55

yeah , come to mine , you'll find your merch

50:57

T-shirts . You know , no Tim

51:00

Tams from me . No , we go

51:02

full out proper T-shirts .

51:03

There we are and thank you to Captivate

51:06

, our friends at Captivate who

51:09

are paying for the beers in

51:11

a super secret Pod News drinks

51:13

. If

51:16

you think that you should be going then

51:20

please do tell us weekly at . Podnewsnet

51:22

is our email address . But

51:25

thank you to Captivate . Thank you to Mark and the team

51:27

for helping with the bar bill

51:29

for that , and that's a good thing too . Indeed

51:31

.

51:32

Invites are on the way , as they say , now

51:35

there is also an event

51:37

up in Sheffield , that's the north of England

51:39

. For those who don't know , it's run by Dino

51:41

Sophos and Jamie O'Hare . I

51:44

will be going to that one . It's on May the 31st

51:47

. Yeah , so it's called CrossWise

51:49

.

51:53

So I'm looking forward to that . Yes , I'm also in Toronto in Canada for the podcast Power Up

51:55

Summit on June the 2nd , as well as Radio Day's

51:57

North America on June the 3rd and 4th

52:00

. I'm in Orlando

52:02

in Florida , slightly

52:05

at the middle

52:07

of the previous week , so looking forward

52:09

to doing that . I'm in New York on

52:11

Monday , the 27th of May , and

52:13

I was busy trying to work out why I

52:16

haven't had very many people who've said oh

52:18

, you're in New York , let's meet up , and the

52:20

reason why is it's Memorial Day , so nobody

52:22

will be in New York apart from us tourists

52:25

. So that was a mistake . But still

52:27

, there we are . If you

52:29

are in New York and you know of a good place

52:31

that sells coffee or beer , then

52:33

that will be a lovely thing . James at Cridland

52:35

is my personal email address . That

52:37

would be a good thing . And

52:40

yes , and a few other things

52:42

going on , including webinars from

52:44

the Podcast Academy about Podcast

52:47

Standards Project and Podcasting 2.0

52:49

, the Berlin

52:52

Podcast Week , september the 10th

52:54

to the 15th , and the Global

52:56

Podcasting 2.0

52:58

Festival , which

53:01

is happening in

53:03

September . More details

53:05

on a website , sam , yet

53:07

or is that website still ?

53:09

Yes , no , no , it's not quite finished , so , yes

53:11

, um , I don't want to give that out quite

53:13

yet . Yes , I've got a few conversations

53:15

with sponsors to have first

53:17

right .

53:19

It's probably a good idea .

53:21

Oh , it's a good idea but can I just point out

53:23

, listeners , do you know something

53:25

about these events ? James's

53:27

travel budget and my travel budget

53:29

are very different . Well , yes

53:31

, I get to the north of England , you get to

53:33

the north of America .

53:35

Yes , all I can say there is it's

53:37

not my travel budget , it's

53:40

a travel budget of many other people

53:42

, in fact , what I have literally just done

53:44

this week is in October I'm

53:47

going to Oslo , stockholm

53:51

and Copenhagen and the

53:53

Independent Podcast Awards , which I'm very much looking

53:55

forward to being there

53:58

as well in London , and I've managed

54:00

to book all of those flights

54:02

and everything else . It's

54:05

been really easy trying to get

54:07

three sets of people to pay

54:09

their little bit for those flights so I

54:11

can come and speak at their conferences . But

54:13

still , there you go , but

54:17

, yes , doing a lot of travel , as ever . Anyway

54:20

, there are more events , both paid for and free , at

54:23

podnewsnet slash events .

54:25

The Tech Stuff on the Pod

54:27

News Weekly Review .

54:30

Yes , it's the stuff you'll find every Monday in the Pod News

54:32

newsletter . Here's where we talk . Here's

54:34

where Sam talks technology . What

54:37

have we got here , Sam ?

54:39

Well , every week I do the show

54:41

notes , chapters , sorry . And

54:44

when I go and find imagery

54:46

to support that for the chapter art , I

54:48

invariably come across a WebP

54:50

file . I think , yeah , no , I never look at the extension . I thinkably come across a webp file . I think

54:53

, yeah , no , I never look at the extension . I think , great , I'll add that one . And

54:55

then in bus route it didn't work . And

54:57

every week for years and years it didn't

54:59

work . So I pinged um , tom

55:01

Rossi and Kevin , and I said , hey guys , any

55:03

chance you can support webp in

55:06

chapters . And hey presto

55:08

, you can now support WebP files

55:10

in chapters .

55:11

Well , there's a thing , so

55:13

that's good . Does that mean that

55:15

those images get pulled

55:18

into the Buzzsprout system and

55:21

then changed into JPEGs , or

55:24

are they still WebPs

55:26

?

55:26

Don't know that would be interesting . I have no idea

55:29

. Don't look at me . I was going to ask

55:31

you the follow-up question , so WebP

55:34

came from Google . File works a little

55:36

bit better .

55:36

It's supported pretty

55:54

well everywhere now . It's taken a long

55:57

time to be supported everywhere , I should say

55:59

, but all of the images , for example , that

56:01

you see on the Pod News website , are WebP

56:04

if your browser copes with

56:06

it . So yeah , so

56:08

it makes sense to end up

56:10

dealing with all of that .

56:24

So hurrah for Buzzsprout adding support

56:27

there this data that I guess you're going to be

56:29

talking about at

56:31

the London podcast show , James . But

56:33

the one thing that surprised me was the number

56:35

of podcasts that have the medium

56:37

equals video enabled as well .

56:40

Yes , yeah , that's interesting

56:42

, isn't it ? Yeah

56:44

, I think John does a very good job of

56:46

taking a look at all of these new tags and working out which work and which

56:48

you know all of these new tags , and working out which

56:50

work and which you know working

56:53

out how fast they're getting put

56:55

in there . So , yeah , no , I

56:57

thought that that was interesting

56:59

to have a look at .

57:01

Yeah , 12,500

57:04

podcasts with the medium equals video that's

57:07

taken . These figures , by the way , are taken

57:09

from the podcast index database

57:11

, so that's still pretty good . Indeed

57:14

, one

57:20

of the things that came up , peertube , which is the decentralized video platform

57:22

alternative to YouTube , which is also federated as an activity pub client , launched

57:24

6.1 this week . One of the

57:26

things last week was we talked

57:28

about Captivate , supporting

57:30

the alternative enclosure to allow

57:32

YouTube videos to

57:34

be linked to within

57:37

apps . So , for

57:39

example , truefans does that , I'm

57:41

glad to say . Now we will , as TrueFans

57:44

, allow you to put PeerTube videos into

57:46

TrueFans and link to them as well , so

57:48

we can now do that one as well . So I'm very

57:50

pleased .

57:51

Very nice . Yeah , that's a nice thing . Other

57:54

things going on Fountain has added support for

57:56

Coinbase . Coinbase is interesting in that it

57:58

is now supporting Lightning payments

58:00

, if you're interested in that sort of thing , which

58:03

reminded me to go and have a look at my Coinbase account

58:06

to realise that I closed it last year . So

58:08

there you go last

58:15

year . So there you go , um , which is always nice , yes , um , there's a new uh tag which has been formalized

58:18

into the podcast namespace , called the podcast publisher

58:20

tag . What's this , sam well ?

58:22

the publisher tag is . The idea

58:24

came from oscar at fountain

58:27

and davidas at rss blue . The

58:29

idea was for music artists to be

58:31

able to put a discography together

58:33

and then if any new tracks

58:35

were added to that , you

58:37

would be alerted or informed so

58:40

you could group together all of your

58:42

music albums , everything . Because what was

58:44

happening was an artist

58:46

might start off on Wavelength , then have another

58:48

track on RSS Blue , then have another

58:50

track on LNBs and then have another track somewhere

58:52

else , and people are like , well , how

58:55

do I find all your stuff ? Now I think

58:57

the thing that's interesting we

59:00

as a group came out with pod roles

59:02

before publisher feeds

59:04

came out , and so pod

59:06

roles was an initial way that actually

59:09

music artists could group all their content

59:11

together in one single place , even

59:13

though they were on multiple different

59:15

hosts . But then the publisher

59:17

tag came out as well , and so

59:19

there is a massive overlap

59:22

between the two , right , but

59:25

I think there is a distinction as well . I

59:27

think a pod role allows you to not only

59:29

show your own other

59:31

podcasts , but you can show third-party

59:34

ones . So , for example , we

59:36

show the Buzzcast feed

59:40

within our pod role , so we recommend

59:42

Buzzcast to all of our listeners

59:45

as well . But a publisher

59:47

tag for somebody like you , james , would

59:49

just be all of the pod

59:51

news , daily pod news , weekly pod

59:53

news , extra and any other podcasts

59:56

. So it's very clearly to

59:58

do with you as a publisher as

1:00:00

opposed to you as a podcast

1:00:02

creator saying here are the things I recommend

1:00:04

you listen to in a pod role .

1:00:06

Yes , and the benefits of a pod

1:00:08

role is that you can link to other people's stuff

1:00:10

and other people

1:00:13

can link to us as well . So

1:00:15

you've got people like the Late Bloomer Actor

1:00:17

, podcast Creativity Found , buzzcast

1:00:20

itself , the Audacity to

1:00:22

podcast . Hello Daniel , podcast

1:00:25

Strategy spelled

1:00:27

incorrectly because it's in Dutch . So

1:00:32

you know a bunch of these additional

1:00:34

shows who are linking to us in

1:00:37

their pod role as well . So thank you

1:00:39

to you for doing that , and

1:00:42

I think it's just very useful to be able

1:00:44

to have a list of

1:00:46

all of the shows from this particular

1:00:49

publisher

1:00:51

. It's new and helpful data

1:00:53

that will help us all .

1:00:54

I think , yeah , what's interesting is

1:00:57

, you know , again , we've

1:00:59

implemented it as TrueFans and , if

1:01:01

you want to , so

1:01:03

, for example , we've done it not just for music artists

1:01:06

, we've done it for podcasters and audio books . So

1:01:08

, for example , if you want to , just for music arts , we've done it for podcasters and audiobooks . So , for example , if you

1:01:10

want to follow wandering or you want to follow

1:01:12

um global , as

1:01:14

an example , if they add

1:01:16

a new podcast to their publisher feed

1:01:18

, you as a fan will then

1:01:20

get a notification . So it's not just

1:01:22

about the publisher being able to group

1:01:25

things together . There is actually value

1:01:27

in you as a listener or a fan

1:01:29

of a single publication

1:01:31

, being able to get to know about what's

1:01:34

coming down the road . Yeah , it works really well

1:01:36

now helipad has been

1:01:38

updated .

1:01:39

It's now got a lot of new um

1:01:41

things in there , including a new settings

1:01:43

page and a new true fans logo , which

1:01:45

, which is very exciting . What does the new True Fans

1:01:47

logo look like , sam I ?

1:01:48

don't know . I was very excited . Thank

1:01:51

you , Eric PP . We

1:01:53

didn't have one in there clearly before , so

1:01:55

I didn't even know about it .

1:01:57

But there you go . So yes

1:01:59

, so it's always

1:02:01

nice to see an update to

1:02:04

that as we speak . I've just

1:02:06

run the update , so

1:02:09

that should be nice , and there is . There's a new

1:02:11

, beautiful , beautiful True Fans

1:02:13

logo in there , which

1:02:16

is your pink person rather

1:02:19

than anything else . So that's a

1:02:22

nice thing , so

1:02:24

hurrah .

1:02:25

But the biggest update , and

1:02:27

the one I'm most excited about , is

1:02:29

the auto-verb . Now

1:02:31

, one of the things that we have with

1:02:34

micropayments are

1:02:36

something called a TLV record , which

1:02:38

is just a receipt in

1:02:40

effect of payments . So if somebody boosts

1:02:42

or somebody streams , you

1:02:44

as the creator will get a record

1:02:46

of that who did it , how

1:02:48

long they did it , how much they paid you , all those things

1:02:50

. One of the verbs that was in

1:02:52

that TLV record was called auto , and

1:02:55

most people don't use it , but

1:02:57

we at True Fans do . So

1:03:00

I do not like

1:03:02

the way that the industry has subscriptions and

1:03:04

I don't like the way the industry has paywalls

1:03:06

. So what we

1:03:08

did was we created something called True Fan

1:03:10

Support . So I do that for

1:03:12

the Pod News Daily , I do that for Podcasting

1:03:15

2.0 and many other podcasts

1:03:17

that I listen to . What it means is I

1:03:20

can say turn a button on

1:03:22

in True Fan and I can then say when

1:03:24

you produce a new episode

1:03:27

, I will instantly pay you

1:03:29

the full value of that episode

1:03:31

. Now the value is basically whatever I

1:03:33

believe my sats per minute

1:03:35

is . That's fine , that's my choice Times

1:03:38

, the time of the episode , and

1:03:40

I pay you that in advance of even listening

1:03:42

to it . It automatically gets paid to you , and

1:03:45

what's nice now is that you , adam

1:03:47

and anyone else who's now got the update to Helipad

1:03:50

can see that payment . Then

1:03:52

, yeah , it comes through as a TrueFund support

1:03:54

payment . So , yeah , thank you very much , eric .

1:03:56

Pp Nice , yes , and it's great

1:03:58

to see a lot of work being put

1:04:00

into that app . It's a really useful

1:04:03

app , which is nice .

1:04:04

Boostergram . Boostergram Corner app

1:04:07

which is

1:04:09

nice .

1:04:11

Yes , it's our favourite time of the week . It's Boostergram

1:04:14

Corner , where

1:04:21

, hopefully , you press that boost button in your modern podcast app and it comes back

1:04:23

with lots more information . We've got a ton of boosts this week , haven't we

1:04:25

?

1:04:25

We have Gene Bean talking about the OpenGraph

1:04:28

, as we just were . That

1:04:30

OpenGraph audio tip is a great one . I'm

1:04:32

likely going to have to look at that too . Thanks

1:04:35

, and that's a row of Dux2222

1:04:38

from Gene Bean .

1:04:39

Indeed . One of the things that Helipad

1:04:41

now does is it has little icons

1:04:43

next to boosts showing

1:04:46

you exactly all

1:04:48

of the numerology behind all

1:04:50

of these numbers . By the way , so in

1:04:53

case you've ever been confused at some

1:04:55

of the numbers of SATs which are sent

1:04:58

through , we have all

1:05:00

of the names , which is very fancy . Dwev

1:05:03

has sent through 2,000 SATs . Great

1:05:05

interview with Kevin Sam asking the

1:05:07

same questions I did when

1:05:09

I heard about fan mail . There you go

1:05:12

. There's a thing . Thank you very much . 1,000

1:05:14

sats from Cy saying you

1:05:16

talk a lot about Apple opening up their data

1:05:18

, building podcast apps for non-Apple

1:05:20

devices and capitalising their

1:05:22

market share against Spotify . But what is

1:05:25

their incentive ? They can't monetise

1:05:27

through ad revenue , whereas Spotify

1:05:29

have a reliable paywall that commercialises

1:05:31

podcast content . How much do

1:05:33

Apple even make through their podcast subscription

1:05:36

model ? Great idea on the virtual

1:05:38

event in September . See you there and at Podcast

1:05:40

Show London next week . Apple does

1:05:42

make a substantial amount . I mean they make 30%

1:05:45

on all of their paid podcast

1:05:47

subscriptions . So you've got that

1:05:49

sort of side of it . Apple

1:05:52

do sell advertising in

1:05:55

some ways , and you could see

1:05:57

that Apple could make a little bit more

1:05:59

of that if they were in Android as well

1:06:01

, but yes , I do take your point that it

1:06:04

is easier to see a

1:06:06

return for somebody

1:06:08

like Spotify , who sell advertising within

1:06:10

the app , than it would be for Apple . I

1:06:13

think if you're asking me why Apple

1:06:15

hasn't launched in Android yet , I

1:06:18

think I would answer that by saying look

1:06:21

, apple don't want to give

1:06:23

Google 30% of all

1:06:25

of the money from a podcast subscription

1:06:28

. That

1:06:31

puts Apple into a very difficult place . So that's what

1:06:33

I think actually is going to be the case .

1:06:35

But anyway , si , thank you for that

1:06:37

. Well , I was going to say , I mean , one

1:06:40

of the things I've banged on about , and no

1:06:42

one else cares , is that Apple

1:06:44

should put podcasts behind their subscription

1:06:47

, just like Spotify has . And

1:06:50

what I mean by that is , you know , if you pay your Apple

1:06:52

Music and you pay your subscription

1:06:54

for Apple Music , you get podcasts . Rather than

1:06:56

podcasts being totally free , apple

1:06:59

skews the market , spotify they're totally

1:07:01

free as well . No , but they can add supported

1:07:03

right . Apple don't have ads . I mean

1:07:05

another Apple failure . I failure , I ads

1:07:07

, if anyone remembers them . Um , look

1:07:09

, apple skewed the market because

1:07:12

anyone can get a podcast for free

1:07:14

through apple . Everyone else has no

1:07:16

chance really . Or charging

1:07:19

, I mean value , for value is there because

1:07:21

people out of their , you know , generosity

1:07:24

will pay you , as a creator , some

1:07:26

money , but the reality is , if

1:07:28

they don't want to , they just go to Apple . Oh , I'll just

1:07:30

go and listen to it on Apple for free then . And

1:07:32

that Pavlovian behaviour that Apple's

1:07:34

created in the market is what

1:07:36

skews podcasting , If they didn't

1:07:39

make everything free like that and it's the only

1:07:41

thing they do make free . So I'm totally

1:07:43

weird as to why they do that . They make

1:07:45

no money out of podcasting and

1:07:47

they make everything free . I mean Mark

1:07:50

Asquith did say it the first party

1:07:52

data that's available through Apple

1:07:54

. If you're not making any money , Apple , then

1:07:56

at least give it back to the hosts . You

1:07:59

know anyone who does delegated delivery

1:08:01

, who supports Apple . Give

1:08:03

them back that first party data . At least do

1:08:05

something with it rather than leave it , you know

1:08:07

, in a server that no one looks at .

1:08:09

Yes , no , I would . I would certainly agree with

1:08:11

that . I think that Apple should be much more open

1:08:14

with the data that they have . I think that

1:08:16

would be a very helpful thing . Matt

1:08:18

Cundall 5,150

1:08:20

sats . He just says thank you . That's sent to

1:08:22

the Pod News Daily because we mentioned

1:08:24

one of his shows earlier on this week , the

1:08:26

Sound Up show , which

1:08:28

has Dave Jackson on there

1:08:30

this week , which is a good thing

1:08:33

, and Alan C Paul also

1:08:35

sending money to the Pod News Daily . He has sent

1:08:37

an angel donation of

1:08:39

7777 sats

1:08:41

, your pirate voice opening . Ah , yes

1:08:43

, this was earlier on in the week for the Pod

1:08:46

News podcast . It

1:08:49

was a great effort , lol . And

1:08:51

thank you for including my Morning

1:08:53

Devotions' 1,000th show

1:08:56

in the newsletter . So glad we

1:08:58

could share the perseverance that one podcaster showed

1:09:00

in staying consistent for almost four years

1:09:02

. Yes , that's quite the story . So

1:09:04

congratulations to them . So

1:09:06

what's happened for you this week , sam ?

1:09:08

Not a lot really . I mean , we released publisher

1:09:10

feeds . We've done quite a few things .

1:09:13

Are you angry at anything that Google

1:09:15

has done this week ?

1:09:16

No , because I couldn't give a damn about Google anymore . They

1:09:19

just really are a basket case . Now I

1:09:22

mean , you know , when they change their CEO

1:09:24

, it won't be soon enough . They've

1:09:26

just closed down Google Fit APIs , so

1:09:28

now , in 2025 , they're going to

1:09:30

break all the fitness devices scales , trackers

1:09:33

. You just can't build anything

1:09:35

on Google , you can't rely on them for anything

1:09:37

. I mean yeah , wow

1:09:39

. I mean you know , can they stick

1:09:42

with anything for more than five minutes ?

1:09:44

They are . It's a company

1:09:46

just run by people who are excited

1:09:48

about flashing lights and have no

1:09:50

, uh , you know , I mean , that's

1:09:53

one of the things that I've noticed about about

1:09:55

apple having a , having an iphone now

1:09:57

is that , um , everything

1:09:59

that apple does is basically there forever

1:10:01

, and I think that's one of the problems

1:10:03

that they've got , frankly , with their podcasts app

1:10:06

it's there forever . They can't really make

1:10:08

very , very fast changes

1:10:10

with it because it's there forever and

1:10:12

they don't want to get rid of

1:10:14

things , whereas Google gets rid of stuff all

1:10:16

the time and it's just super frustrating

1:10:19

. So , yeah , so

1:10:21

Google Fit getting rid

1:10:23

of all of its APIs in 2025

1:10:26

, which will break all kinds of things of

1:10:31

all of its APIs in 2025 , which will break all kinds of things . So slow hand

1:10:33

clap for Google on that again . You haven't been buying anything stupid

1:10:35

on the internet , have you ?

1:10:37

Oh yeah , fun time . So

1:10:39

I've just ordered my new

1:10:42

meta . I never thought I'd do

1:10:44

that Ray-Ban sunglasses

1:10:46

. They come with AI built in . Now

1:10:48

, the reason why I'm doing that is

1:10:51

because I love tech and secondly

1:10:53

, I saw a couple of really cool demos . So

1:10:57

, first , they look cool because they are Ray-Bans , they're not Google glasses or some

1:11:00

rubbish . And

1:11:02

secondly , a

1:11:04

friend of mine , mike , went around Mexico

1:11:07

with his Ray-Ban sunglasses . He

1:11:09

got an early prototype and

1:11:11

he literally could take a photo of a building

1:11:13

and then the AI would

1:11:15

then tell him what that building was and the whole history

1:11:17

and everything about it . Or he could take a , you know

1:11:20

, he could look at some food , he could look at menus

1:11:22

. It was just . It was what I

1:11:24

thought AR could be augmented

1:11:26

reality and I didn't think it would come in this

1:11:28

way , but it looks like it might be

1:11:30

a way of the camera

1:11:32

element from the sunglasses , which

1:11:34

is a 30

1:11:37

frames per second video and a 12 megabit

1:11:39

camera , can send stuff

1:11:41

up . Meta then basically

1:11:43

, with their AI , can analyze it and give you

1:11:45

what it is , and it looks pretty cool

1:11:48

. So I'm going to try it . It's not expensive but

1:11:50

it's worth it . The only downside

1:11:52

was I ordered it in the hope that I would have

1:11:54

it at the podcast show , and it

1:11:56

only comes out on the 28th of May .

1:11:59

Oh , that's annoying . I know Well

1:12:02

you'll have to come over to Podcast Movement again and

1:12:04

do that .

1:12:06

That'll go with the family to greece ? No

1:12:08

, you know , yes

1:12:11

, that's probably it . So , james , what's happening for you

1:12:13

this week , mate ?

1:12:14

well . So I've been doing a few little

1:12:16

uh things . I've just added a new um

1:12:18

podcast app to the pod

1:12:20

news podcast pages , which is called pod engine

1:12:22

. I also noticed that curio caster

1:12:25

has a brand new logo , which is

1:12:27

much nicer . They've changed the sort of the weird

1:12:29

sort of smoky sea into a little

1:12:31

dragon , which is

1:12:33

very fancy . It

1:12:35

looks much the same , but it's

1:12:37

about a 10th of the size in terms of

1:12:39

an SVG , so I'm delighted about that . So

1:12:42

that's all nice and available

1:12:45

on the PodNews website . Along

1:12:47

with I have just been doing an

1:12:49

awful lot of presentations

1:12:52

to folks

1:12:54

in public broadcasting and

1:12:56

everything else , all about AI tools

1:12:58

and stuff that they should be aware of . I even wrote

1:13:01

a forward for a book which

1:13:03

is coming out soon called

1:13:06

Prompts for Podcasting and Audio

1:13:09

, and it's basically a big book

1:13:12

showing you how to use

1:13:14

prompts into chat , GPT and

1:13:16

that sort of thing to

1:13:19

get information

1:13:21

out that will help you make a show basically

1:13:24

. So , yeah

1:13:27

, it's quite a smart little book .

1:13:29

Have you got the prompt that says how to make your dog

1:13:31

shut up ?

1:13:32

I mean that would be nice , wouldn't it ? That would

1:13:34

be really good . The prompt

1:13:36

Either that or the prompt for why

1:13:39

has nobody else in the family taken the dog

1:13:41

in it's dark outside and

1:13:44

there might be some cane toads that she can lick

1:13:46

and then die . So

1:13:49

, yes , bloody dog . Anyway

1:13:52

, that's it for this week . I'm just off to

1:13:54

strangle it .

1:13:55

No , I'm not , obviously I'm not , no

1:13:57

no , don't do what the American woman

1:14:00

did and shoot the dog .

1:14:01

Do you see that ? Yes , yes

1:14:03

, yes gosh had

1:14:06

no value , so I shot the dog , yes

1:14:08

, and so she writes that she's a

1:14:10

politician , and she writes that in a book and

1:14:13

she's a politician , and no one has

1:14:15

said to her . You know , that might not be a very

1:14:17

good idea . If you're trying to get elected , it

1:14:19

might not be a very good idea . In fact , isn't

1:14:22

she one of the people who's going for Donald

1:14:24

Trump's running mate ? Yes , exactly

1:14:26

, and you're there thinking but

1:14:32

I mean , I suppose you could do anything in the US now and still get elected . So who knows , who

1:14:35

knows how any of these things work . Anyway

1:14:38

, that's it for this week . You can also

1:14:40

listen to the Pod News Daily . You can find that

1:14:42

wherever you got this podcast and subscribe

1:14:44

to the Pod News newsletter .

1:14:45

For more of these stories and much more , podnewsnet

1:14:48

is where to go you

1:14:50

can support the show by sending a streaming

1:14:53

sat , or you can give us feedback now using fan

1:14:55

mail or a booster gram . Still , we like

1:14:57

all of them , and don't

1:14:59

be a Luddite . Instead , grab a new podcasting

1:15:02

2.0 app from podcasting2.org

1:15:04

. Forward slash apps .

1:15:06

Our music is from Studio Dragonfly , our

1:15:08

voiceover is Sheila Dee , we use Clean Feed

1:15:10

for our recording and we're hosted

1:15:13

and sponsored by Buzzsprout podcast

1:15:15

hosting made easy .

1:15:16

Get updated every day . Subscribe

1:15:19

to our newsletter at podnewsnet

1:15:21

.

1:15:22

Tell your friends and grow the show and

1:15:24

support us and support us . The

1:15:26

Pod News Weekly .

1:15:27

Review will return next week . Keep

1:15:30

listening .