Ep.14 - I'll Take Podcasting for $100, Tim!

Tim and Kyle discover which podcast categories have the most shows and analyze why that is and what it might mean to how you categorize your own podcast.

Episode at a Glance:

• Tim and Kyle talk about the top three categories that have the most shows.
• This leads to talking about why some categories are at the bottom of the list.
• We then move into talking about the podcasts that produce the most episodes.
• We finish off the show by talking about why your primary category is a factor in podcast discovery.

What did we learn?

• The number one category in Apple Podcasts iTunes Directory is Religion and Spirituality: Christianity.
• Choose a category that your audience will think your podcast is in, not the category you think works best for you.
• The categories with the most podcasts are also producing the most content per show.
• The categories at the bottom may not be crowded because there is not much demand for their content. However, they may also represent opportunities to dominate an underserved niche.
• Many of the categories that have both the most podcasts and the most episodes per show are producing daily podcasts.
• Just because a podcast category is crowded doesn't mean they are good shows nor does it mean they are all current shows either.
• Your category helps your audience find you, but it is your content that keeps them listening regardless of how many shows there are.

Additional Reading:

• These are the most crowded categories in Apple Podcasts
• Apple Podcasts Categories
• Podcasters, have you looked at your secondary categories lately?
• iTunes podcast categories | What are they & are they important?

Industry Predictions:

• Kyle predicts that Apple will institute a new policy that will change the way they rank podcasts in the Apple Podcasts (iTunes) Directory by 2020.
• Kyle also predicts that Apple will start punishing podcasters this year (in the rankings) that have not released an episode in over 6-months.
• Read more of our growing list of podcast industry predictions for 2020!

Industry Quotes:

• “You may say, 'Well, dragons don't exist.' It's, like, yes they do - the category 'predator' and the category 'dragon' are the same category. It absolutely exists. It's a superordinate category. It exists absolutely more than anything else. In fact, it really exists.” ― Jordan Peterson
• “Categories are rarely permanent, and most important work is done by people who don't easily fit in.” ― Seth Godin

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