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The wild numbers behind the World Cup and how the NWSL’s expansion is forging a new marketplace (feat. Danielle Slaton)

The wild numbers behind the World Cup and how the NWSL’s expansion is forging a new marketplace (feat. Danielle Slaton)

Released Friday, 16th February 2024
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The wild numbers behind the World Cup and how the NWSL’s expansion is forging a new marketplace (feat. Danielle Slaton)

The wild numbers behind the World Cup and how the NWSL’s expansion is forging a new marketplace (feat. Danielle Slaton)

The wild numbers behind the World Cup and how the NWSL’s expansion is forging a new marketplace (feat. Danielle Slaton)

The wild numbers behind the World Cup and how the NWSL’s expansion is forging a new marketplace (feat. Danielle Slaton)

Friday, 16th February 2024
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Park as Assholes Uma new partners

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ever you can. Get supporters. Good

1:02

Morning Are welcome back to our Friday

1:04

episode drops when we are truly standing

1:07

on business. As. We break down

1:09

somewhat. A biggest business moves we've seen. Around

1:11

both sports a culture. This.

1:14

Past week cities were confirmed for the

1:16

Two Thousand Six World Cup taken place

1:18

in North America. And. While

1:20

we're still a couple years out, we

1:23

are going to start seeing it economic

1:25

effect. Before. We know it easy

1:27

myself will be breaking it down today.

1:29

I'm actually looking forward to it. And.

1:32

Running into our guest on the

1:34

pod this week is an athlete

1:36

term business entrepreneur. Who. Was no

1:38

stranger to the World Cup herself. Cofounder.

1:42

Of the National Women's Soccer Leagues

1:44

newest expansion team, the best team

1:47

in the Bay of See while

1:49

they're in Santa Barbara right now

1:51

for the first training camp. Daniel.

1:55

Slain sit down with. All. The

1:57

bus at a sore house.

2:00

Cities. Where it with our houses

2:02

event to speak to our years

2:04

playing both in American overseas or

2:06

lot of a passion to drive

2:08

change in a game of soccer

2:10

or football. Which. One

2:12

do you call a to you call

2:14

a soccer or football or i cause

2:16

soccer. Okay,

2:19

I. Can do this point? Forward

2:21

is Andre Iguodala. This is Evan

2:23

Turner. Were trying isn't true essence

2:25

of magic Basketball The lies been.

2:27

I mean something. Something. seven minutes

2:29

like a finger pointing a way

2:32

to the moon. I'll

2:34

concentrate on the thing though

2:37

our you will miss all

2:39

that have a nice clothes

2:41

that level of understanding. Has

2:44

been taken out of the. E

2:49

T, and Twenty Twenty Six North.

2:51

America is set to host the

2:53

prestigious World Cup matches across three

2:55

countries. Sixteen cities in

2:58

total, And twenty twenty two,

3:00

one point six billion. Deaths.

3:02

Would it be? That's. How

3:04

many people watch the World Cup

3:06

final in Qatar? and over a

3:08

million tourists travel there to participate?

3:12

The sounds like a lot of money

3:14

involved, specially with sports in sports betting.

3:16

in the treaty prop bets we got

3:18

last week which I was involved in

3:20

one of them. but before we go

3:22

into that, let's break it all down.

3:26

In terms of economic and touristic

3:28

milestones for North America, The.

3:32

World Cup is a historic

3:34

sporting event set to unfold

3:36

across Mexico, United States, and

3:38

Canada. And. Promising

3:40

to bring suspense of economic impact

3:42

with the span of for mephedrone

3:44

hundred for masses in forty eight

3:46

teams, cities across North America are

3:48

preparing for influx of tourism in

3:50

Investment According to the basic his

3:52

own group and United Be committee

3:54

be been expected to generate over

3:56

five billion is short term economic

3:58

activity including forty. The Jobs

4:00

In more than one billion

4:02

in worker earnings. I

4:05

repeat a spy been a short term

4:07

economic activity for it. Forty thousand jobs,

4:10

And a billion in worker earnings.

4:13

Financial. Considerations for host cities: The

4:15

cost of hosting the World Cup

4:18

is substantial. Cities are revising their

4:20

financial plans to meet expenses associated

4:22

with infrastructure enhancements and mint organization.

4:25

On my previous world Cups were

4:27

national governments shoulder most costs. Us

4:29

cities are independently funding their participation.

4:32

With. Some seeking stay support to

4:35

cover the expenses in the Us.

4:38

Cities. That will be participating

4:40

in hosting games are: Atlanta,

4:42

Boston, Dallas, Houston, Kansas City,

4:45

Los Angeles, Miami, New York/new

4:47

Jersey All Road and once

4:49

Philadelphia San Francisco aka a

4:51

debate area in. Seattle.

4:54

My favorite cities and Mexico

4:56

to cities are Guadalajara. Mexico,

4:59

City in Monterey. And.

5:01

In Canada to a my favorite

5:03

spots as well Toronto and Vancouver.

5:06

Sixteen. Cities across the Us, Canada,

5:08

and Mexico will host a total

5:10

forty eight teams and eighty matches

5:12

under the new expand to format,

5:14

making this the largest Fifa World

5:16

Cup in history. Fever.

5:19

Requires fourteen stadiums with a capacity of

5:21

forty to eighty thousand seats along with

5:23

one hundred and fifty training grounds. When

5:25

the World Cup was in South Africa,

5:29

They spent approximately four billion

5:31

a World Cup preparations Brazil

5:33

Sprint estimates. Fifteen. Billion

5:35

in worker preparations teases reassessment

5:37

of a fourteen billion infrastructure

5:39

costs be ah, stadiums. Constructions.

5:43

Projects. Decorated two hundred and twenty

5:46

thousand the message jobs. This comes

5:48

out to about a billion per

5:50

turn him it her host city

5:52

or risk Qatar. They. Love

5:54

and Or Regina has earmarked two

5:56

hundred and twenty. Billion.

5:59

To. Host the World Cup. That's.

6:01

Not a typo. Two hundred and twenty billion

6:04

While. They do not they

6:06

did not have is already been in Qatar right?

6:08

There. Isn't too far capella couple

6:11

years ago for that a rebuild everything

6:13

basically brand new this is our had

6:15

no no salesman and as staffer of

6:17

it you are. Enormous

6:19

to requirements for their able to build it

6:22

out, which was no pretty impressive thing about.

6:25

This is true and in I'm really

6:27

want to break down your thoughts: the

6:29

New York New Jersey People Committee has

6:31

to raise funds. From.

6:34

The committee it's a big it's be prestige.

6:36

I don't know that it's a huge money

6:38

maker for the stadium because it costs a

6:40

lot to live up to the requirements Fifa

6:42

puts in front of you in order to

6:44

be that host. That's from

6:47

Meadowlands Chamber of Commerce. President James Per Ghosts

6:49

Gargoyles also stated there's lot of money they

6:51

need to be spent in order to produce

6:53

the events for Fifa. That's one of the

6:55

jobs of the house committee. now. it'll gear

6:58

up as they start to raise the money.

7:00

Just like the Superbowl, the house committee has

7:02

to race forty million or more. So.

7:05

Now that's their task now to

7:07

do that. May.

7:09

Or Adams estimates that the World Cup

7:11

will bring two billion in revenue to

7:13

the city. World. Cup

7:15

final will generate over fourteen thousand

7:18

jobs. As a result,

7:20

people chose Metlife Stadium over

7:22

the likes of a teensy

7:24

Stadium in Ice in Texas

7:26

where the Cowboys play Metlife

7:28

Stadium hose eighty thousand people.

7:30

The stadium will also hosts

7:32

I've Group Stage games beginning

7:35

June Thirteen, Twenty twenty Six

7:37

until the final ends. Now

7:39

there were some. Issues.

7:43

Historically. As

7:45

a break all that down a T

7:47

with Metlife Stadium speaking on the Superbowl.

7:49

That. Occurred the last answer, but

7:52

with their survey twenty four to.

7:54

Twenty. Fourteen. And.

8:00

They had lot issues were people leaving the

8:02

stadium. For forever

8:04

I guess. So now they doubled

8:06

back in they may statement said

8:09

Dave hosted three. Taylor.

8:11

Swift Concerts. And.

8:13

They haven't had any issues as they

8:15

prepare to. I have special lanes. For.

8:18

People to take buses in transit

8:20

from wherever they are to get

8:22

to the stadium without any mass.

8:24

Him. Back. Up in traffic.

8:28

So to fix traffic issues from

8:30

the two thousand Forty Super Bowl

8:32

on state legislation in New York

8:34

New Jersey have allocated Thirty Five

8:36

Mean Just to design a plan

8:38

a dedicated transit system. Loosely.

8:40

Based on Disney World's bus system that

8:42

they believe will alleviate the problems on

8:45

game days, buses would travel along a

8:47

back road that is currently closed and

8:49

in dedicated lanes on the New Jersey

8:51

Turnpike. A successful the system could become

8:54

a lasting legacy of the World Cup.

8:57

People. Are skeptical of the traffic issues that

8:59

occurred in Two Thousand Fourteen when New York

9:01

City hosted the Metlife Stadium. New.

9:04

Jersey Transit is a dramatically different organizations

9:06

in was in two thousand fourteen Mr.

9:08

Murphy said, referring to the chaos after

9:11

that super Both. We've proven that with

9:13

three Taylor Swift concerts in a row

9:15

that went off flawlessly. We.

9:18

Saw Bruce three nights. Flawless. We

9:20

are just better than we used

9:22

to beat the jerseys and to

9:24

states. I will say that very

9:26

very interesting place but World Cup

9:28

and are you cited about it?

9:30

To be honest, we got two

9:32

years, two and a half years.

9:34

Ah what are you looking for

9:36

to com. Who

9:38

do you see as. Taken

9:41

advantage of it the most some somewhere

9:44

else do we see any power couples

9:46

starting to gear up to get ready

9:48

for it. You know everyone, lot of

9:50

people talking about the you know how

9:52

much money will be made. But.

9:55

Who will take advantage of the

9:57

moment? And I will because we

9:59

know. Sure, And.

10:01

His financial. Oligarchy

10:03

or rather than the super fan

10:05

either Superbowl or Football General Taylor

10:07

Swift. The whole thing. Brck

10:10

my would have. To. Records

10:12

last night as beautiful to see

10:15

the Queen take her thrown back

10:17

ah, usher obviously. His.

10:19

Streams will go up as he drop another. I'm.

10:22

We'd. Spoken about that before in a pass

10:24

on our part for the how much

10:26

money is being made from someone or

10:28

the halftime show. But ah, you're more

10:30

versed or more well versed on. Soccer.

10:33

Slice football player. So who do you

10:35

see taken over America? Map

10:38

I bought this estimate the buyer for a

10:41

copy of for it is doing and botha

10:43

yeah for non I'm there for like the

10:45

last World cup as you as you know

10:47

gone back and forth when I met the

10:50

on against to use or even a twenty

10:52

three. Twenty Fourth found is that you know.

10:55

His own breath. my. Budget

10:57

of his was or another that. Are.

11:00

Events from for Family that Jimmy correct

11:02

me if I'm wrong, but. I.

11:05

Think that bad would be? let's. See

11:10

how messy ran an hour before them Baba

11:12

adam been a only five so it is

11:14

when one of I'll probably be in his

11:17

prime. And you'll be in his prime

11:19

on aware of days that followed their be lit

11:21

up My Dad United next. The next

11:23

move Rinaldo know a bit older for with

11:25

messy by. Denying of

11:27

the your act like I'm Joe factor

11:29

about our deathly one senior isn't bad

11:31

at the that the though starring obviously.

11:34

As you could see why difference in athletics

11:37

is rather to movement big splash from top

11:39

to bottom boppers the discussed that you know

11:41

when be a seminar in on the other

11:43

people really make a move to Canada to

11:46

see where would you go watch a D

11:48

Was got a New York Reads gotta have

11:50

a fair play while thirty minutes outside of

11:53

of fame friends. And a

11:55

minority they're probably their land. I want to

11:57

our weather playing at more forty to eighty

11:59

thousand so was only be so many stadiums.

12:03

I'm so aware have to be when

12:05

I'm when I'm fine. So they plan

12:07

thousand. And one hundred that they

12:09

deserve. It added that effort that they are

12:11

that are our look up the see the

12:13

car. The. Countries that are

12:16

playing. The. And check

12:18

out where I want to be!

12:20

Ah, the Bay Area has an

12:22

amazing I'm. Soccer.

12:25

Footprint of most see mail

12:27

professional soccer players. The.

12:30

Highest percentage is in the Bay Area. Is

12:33

it now is part of the reason

12:35

why a resident a team like when

12:37

already reinvestment deck there some I wouldn't

12:39

have known before he noise like hotbed

12:41

for of certain sports like L A

12:44

I go for basketball Texas for for

12:46

football they were in a hotbed in

12:48

a base for a professional soccer player

12:50

so I don't be dope isn't me

12:52

dope on. Seattle. Would

12:54

be dope to be honest because they got

12:56

a wave on on of this allows that

12:59

or up into our our want to go

13:01

to T at a cigar from Denver, martin

13:03

and abroad as the was. To

13:06

million for cooler and our. Supply.

13:08

Their be fun to fly Sunday surface say

13:10

it off route for when I think I

13:12

figure I think you're right axis and and

13:14

a summer time is actually less. Vancouver

13:17

and a son. Vancouver,

13:20

an entire. Vancouver. And I

13:22

want to go to Whistler. Excellent! Where.

13:24

Where was the river? Wrestlers.

13:27

Like forty five minutes. Of

13:29

the past I've near Vancouver but if is

13:32

like of his his his father's agree. Ah,

13:36

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There it's Bat Norlander with the Cbs

14:17

Sports I on College Basketball Podcast. And

14:20

yes, we are in the thick of

14:22

the college hoops even are Pod runs

14:24

at least three times a week and

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covers everything you need to know from

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wherever you get your pods. Point

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forward for this brought his business

14:46

episode. We had opportunity to sit

14:49

down with be as see. Coal.

14:51

Owner Daniel Sleep so

14:54

I am actually a

14:56

small small minority gov.

14:59

Slash owner of the Be Fc.

15:03

Mass. Women's Soccer League team and as they

15:05

aren't in training camp this year and looking

15:07

for to their inaugural season on my daughter

15:09

would be great for us to sit down

15:11

and have a conversation with Danielle. In terms

15:13

of. How did it. Dot.

15:16

Com a process to bring a team

15:18

to the bay. Ah you know struggles,

15:20

you know? Excitement! I came from net.

15:23

You. Know who does she look

15:25

to to raise money? How to

15:28

said valuation price? You know what

15:30

is the growth prospects? You know?

15:32

How did you. Get

15:34

others to be involved were some of

15:37

the strategic investors. Would we most excited

15:39

about home which has been a great

15:41

team. Got a good. Majority.

15:44

Governorship in Us history Capital I

15:46

got to know them as well.

15:48

in i just a conversation on.

15:52

The game. House evolving

15:54

and. May. My

15:57

opinion will be at the forefront of

15:59

are. Charge in women's Professional

16:01

Sports in America. In a

16:03

was Darcy and. I.

16:05

Think you start seeing the word be come up. With.

16:08

Devaluation some of these teams. You

16:11

know as they continue to

16:13

be forced forwards arm as

16:15

well or next guest. Common

16:18

up as very very close ties

16:20

to the Bay Area as well.

16:22

I'm very successful athletes. You're seeing

16:24

a lot going on with the

16:26

women's Empowerment movement and is sad

16:29

that we still have to say

16:31

bet. Yeah. I continuously my water

16:33

out the say they're like a suit

16:35

or to be something as in place

16:37

and with Catena Move forward but someone

16:39

that I've been recently. And

16:42

wall within the business space have

16:44

with the recent investment, so the

16:47

Bay Area just gotta a new.

16:49

National. Women's Soccer League team which

16:51

is amazing were seen some crazy

16:54

numbers and viewership and participation in

16:56

a women's soccer mom and a

16:58

know they say put your money

17:00

where your mouth is and I

17:02

know which is going to be

17:04

an amazing movement on as guests

17:06

from. The. University Santa

17:08

Clara. Bronze.

17:11

Medalists in the World Cup

17:14

silver medalist and the Olympics.

17:16

Ah strong strong soccer athletes

17:19

wasn't It stays Daniels like.

17:26

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Ten Supply. And

17:59

saw. Sorry I didn't give the

18:02

proper introduction. Ah, Part.

18:05

The original ownership group of Bay

18:07

Area as see which is the

18:10

new franchise in the Bay Area.

18:12

we will be planned next year.

18:14

almost anything see when see small

18:17

owner of the team but this

18:19

is me to admit this. but

18:21

you dummy. We've. Never

18:23

seen this before which is beautiful in

18:25

A. We've been fighting for ownership for

18:27

quite some time and we we go

18:30

our way back to when a union

18:32

first started. Oscar Robertson. And

18:34

a boycott at the all star game just to get

18:36

the you he started just to get. Like

18:39

proper. The since

18:41

a treatment but. You know the

18:43

things that we needed to have as

18:45

as least for longevity and helping the

18:48

lease growths. Answers: See a group of

18:50

women in ah you among I'll he

18:52

brandy in a trustee leveling less We

18:54

live yes with sorts of. We.

18:57

Never seen some like this

18:59

before. He no actual. Sports.

19:02

Franchise. Been started by for

19:04

women is amazing so progress that

19:06

and just gonna talk to us

19:08

of. Our came

19:11

about the know just from even division

19:13

and to you know the whole journey

19:15

Hello thanks for having me arms to

19:18

solve chancellor as the like isolate or

19:20

sit mail isn't any on me and

19:22

I'd just the authenticity comes through the

19:25

the creativity come through our way. I

19:27

feel like feel that right now that

19:29

let's go we're we're praying for that

19:32

matter of also see we're hoping to

19:34

worry about his arm spinner when i

19:36

look back to really the determination of

19:39

the idea for for best. See

19:41

it started in Twenty Twenty In

19:43

It started when a bunch of

19:45

other former teammates of mine are

19:47

down in Los Angeles. Announced that

19:49

there was this new football team.

19:51

Is Soccer Team in Los Angeles

19:53

Angels City Foot Football Club And

19:55

lazily I'm Leslie. I'm for an

19:57

Alley Wagner, Brandy, Chastain and myself.

20:00

We all live about two miles. From.

20:02

Each other A self ago I'm around like a run by

20:04

ever by his house on the way. Unless

20:07

he was the one to call and was like

20:09

but the health how can we didn't know about

20:11

this? What are they doing In a way like

20:14

and why don't we had to be a part

20:16

of it's M C came as his like. The

20:19

middle. We could do that right. Way

20:21

to do that up here. And so.

20:23

We called down to serve Southern California one

20:25

of our other former teammates, Julie Saudi. I'm

20:27

like what's going on with this? Like. Tell

20:30

us what happened and she's a hey there's

20:32

this other woman whose consciousness and around is

20:34

on the business side of things he says

20:36

has to this woman gym and so. We

20:38

all kind of got together and we had a

20:40

soccer. Fan we had the business, the

20:42

tech sides knowledge, crazy women. Second you

20:44

know which is might lead us my

20:47

go about this and so year and

20:49

a new to the game and new

20:51

to this the investment group but we've

20:53

been doing this for three years and

20:55

we've been building towards this and it's

20:57

amazing to to finally see it comes

20:59

to life. See. You know, or merchandise out in

21:02

the world. we just me or and Elsa yesterday room

21:04

be playing down and people park in San Jose. So

21:06

things are happening and. Now we're

21:08

going to be run with our hair

21:10

on fire for the next nine months

21:12

with women know little bit about you

21:14

know, making things happen in my mouth

21:16

And Christmas, where do we. Get. That done

21:18

or and hammer for saw a soccer match next

21:20

match. For.

21:25

Films marginal know your draft about Zero

21:27

Mana Kurds were was the first version

21:29

of women's soccer root root for permanent

21:31

when it's own from there are you

21:33

from or the first year Me: remember

21:35

when put back in two thousand heard

21:37

rumors you know when it's an abusive

21:39

with them to been able to Tuesday's

21:41

big Wins preserver for see you felt

21:43

the me reduce prior to that earth's

21:45

You back Monday with her always like

21:47

a Wizard of Oz or we want

21:50

to be your honor a higher crazy

21:52

mobile to build a sport. Similar to

21:54

what he noted. Original. I.

21:56

Wish I wish I could look back twenty years

21:58

ago and say that I had the. In cook

22:00

to think of myself in that way, I'm

22:02

probably curious to hear you all cerny to.

22:05

I'm like kind of when you felt like

22:07

a lot. I can do this.

22:09

I can do more than basketball. I can

22:11

have a seat at the table arms because

22:13

for me I feel like that's just trying

22:15

to happening right now. I'm and you know

22:17

what we talk about. Legally, this list is

22:20

level set here. So in two thousand and

22:22

one I was the first draft picks out

22:24

of Santa Clara. Number. One

22:26

draft picks and where the postmaster as you

22:28

know britain as we have a lawyer his

22:30

a couple years older than me or yes

22:32

that make a play soccer to by the

22:35

way let me tell you he probably do

22:37

anything he while if i am. But

22:39

I was the first draft pick air and. My

22:41

salary? Twenty Thousand dollars. Ah, I'm and

22:44

so just like that time as level

22:46

sat on the differences. When you're talking

22:48

about pay equity and you're hearing Meghan

22:50

Arpino and Alex Morgan and so many

22:53

of these women fighting for for equal

22:55

pay, an Equal Rights League. Is

22:58

not even equally said. We decided. To a

23:00

living wage and we still have a

23:02

long way to go in. And Wsl

23:04

means the minimum salary. Right now still

23:06

is only thirty six thousand dollars. So

23:08

that's part of us coming into this

23:10

league and saying looks are club. Is

23:12

going to be player centric are play. Our

23:14

club is something where we're going to consistently

23:16

spite for. Players because.

23:19

They. Deserve it. And if we expect them

23:22

to perform at their most elite level,

23:24

we have to support them in the

23:26

way that that allows them to do

23:28

that. and part of that is. Better.

23:30

Pay. Part of that is that a resources

23:32

part of that is better support on as

23:34

so that's about your that's that's or building

23:36

with sassy. I don't think that I. Realized

23:39

when I was a players

23:41

that. That voice mannered

23:43

on you know I definitely was of the generation

23:46

of like shut up and dribble like I'm here

23:48

to kick soccer ball and and you do that,

23:50

You sit in. Your place and

23:52

after I think quite frankly

23:54

least towards fluids and and

23:56

being. Of of a woman of color

23:59

on television and other seeing anybody who

24:01

looks like me and starting. To feel empowered

24:03

by that movement being like oh know how us

24:05

off in the world matters how I speak matters

24:07

air and I need to sit at that table

24:09

and make sure I voice that opinion because I'm

24:11

putting in this of being hurt. And so

24:13

I think I still kind of finding myself

24:15

in that way, but I saw really empowered.

24:18

And I think this club her has helped me grow

24:20

in that capacity. Or how

24:22

crazy I did or the day where was this is

24:24

like off the cuff. Good crazy ideas

24:26

are good let's go for our it is

24:29

crazy so I think you know with our

24:31

with the unions and we do a lot

24:33

of things with the Derby you in terms

24:35

of how to help the derby you and

24:38

sometimes I think it's received the runway more

24:40

which is trying to come up with our

24:42

new ideas like some I do a crazy

24:45

idea the Bala uniforms and I was thinking

24:47

like whoa wait own he can be disrespectful

24:49

but it was. It's disrespectful. And.

24:52

So I think sometimes. Like

24:54

myself in urban we think we're how

24:57

can we give of idea was this

24:59

receive the wrong way and these never

25:01

get it out there you know? So.

25:03

I'm just drone is out there. Are

25:06

think there should be. With. Ah mah

25:08

tax incentives. And.

25:11

Will proceed with talk about this and then

25:13

I'll get it made me today. I

25:16

was talking Sheryl Sandberg who's a

25:18

big arm investor in a group

25:20

as well and she's very involved

25:22

and she's being on women's leadership

25:24

so he has his leadership initiative

25:26

for or aren't are young women

25:28

were playing soccer and you can

25:30

get like we're building up to

25:33

training programs like they do overseas

25:35

for women to play soccer and

25:37

statistics like as is this is

25:39

right there in is like common

25:41

sense to sports teams for being

25:43

ball with sports so he become

25:45

a better. Business Man or woman

25:47

A better businesspersons you learn from

25:50

disappoint. You know how to work.

25:52

Where were the people? you know

25:54

how to won't work well through

25:56

conflicts you know you resolve. Lot

25:59

ensues. Summit. the best marketers or

26:01

if you have a sport that

26:03

you played in college, it's easy

26:05

to get a marketing job like any business out

26:07

there. Like you see a lot of marketing teams

26:09

with folks who, you know, play, you know, whether

26:11

they can do or play cricket or any of

26:13

those things, they get those jobs. And

26:17

our initiative with BFC,

26:19

women's leadership within

26:21

soccer is amazing. And

26:23

statistics show we have a

26:25

diverse board and you have women on your board, your

26:28

P&L sheets are through the roof. Like this

26:30

might indicate a percentage of profits when you

26:32

have women on your board. Like it's

26:35

mind boggling that we still

26:38

have boards with no women or have

26:40

no diversity. It makes no sense. Even

26:42

if you don't like women or minorities,

26:45

it's going to be better. You like money,

26:47

don't you? It's better than your balance sheet.

26:49

Like what are we doing? And so the

26:51

idea I came up with was why not

26:53

just give crazy tax incentives, you

26:55

know, for some of these billion, trillion dollar, you

26:58

know, entities to invest in

27:00

women's sports. And even

27:03

if you're working at a loss, you

27:06

get those tax incentives because ultimately

27:09

you're building up the

27:11

next generation of women who will be

27:13

the leaders who run companies

27:15

who will be on board seats and

27:17

just getting them inspiration

27:19

or having helping them see like these

27:22

are the greatest women of our times, whether

27:24

athletes or business people,

27:27

like our young girls need

27:29

to see that. And so why wouldn't we

27:31

want to incentivize them to reach for these

27:33

lofty goals? And, you

27:35

know, why don't we make our salaries 150,000, 400,000, whatever

27:37

it may be. You got to decrease that pay

27:43

gap. Yeah. And you've

27:45

got to raise it up. So that was the crazy thought I

27:47

had. Like, why not? I mean, I think

27:49

you're absolutely right in that we need to continue

27:51

to make progress. Right. But progress never happens in

27:53

a straight line. It never happens, quite frankly, probably

27:55

as quickly as I like. But you're absolutely right.

27:57

And I think it's true of boys and girls.

28:00

In girl but particularly girls you see the

28:02

data, you see the research particularly out of

28:04

the women's for sunday sense and we know

28:06

like we know that girl who play become

28:08

women who lead. Flat out and

28:10

so high. And the in playing a

28:12

high school sports correlates more highly than

28:14

being on a on a role in

28:16

high school. And so to me he

28:19

said it perfectly. Rate Sports provides us

28:21

the opportunity and the environments to practice

28:23

all of these things that we expect

28:25

you to do as an adult and

28:27

get right. And so let's give girls

28:29

as give boys with gives people access

28:31

to sports. In. The right way and

28:33

then use that. Opportunity to teach them all

28:35

of these leadership skills. And that's part of

28:38

what we're building with Platform of More Than

28:40

Soccer and Worse. And I think about it.

28:42

And if you ever think about access or

28:44

kid, think about how we provide opportunities. I

28:46

think especially in those like Team Middle School

28:49

Years. how are leveraging the work from Lean

28:51

and and Sheryl Sandberg make were supporting girls

28:53

in a in the right way and letting

28:55

them practice these leadership skills. Place.

28:58

Where also thinking. About how we're gonna do

29:00

that with our players and how we're thinking about.

29:03

This isn't just a place that we're going to

29:05

build to attract the best talent in the world,

29:07

but this is not only going to be a

29:09

place to come to but a place from which

29:11

I am This in everyone wants to go forth

29:14

from whether it's our players, whether it's or staff.

29:16

I want to see like ten years from now,

29:18

thirty years from now the world populated with bay

29:20

as the players and business leaders who are taken

29:23

by across the globe a fourth landscape And so

29:25

that's the vision that were buildings. When I

29:27

think about this place like to me

29:29

I'm like my crazy idea is less

29:31

Cisco build. This and women's hub. Let's

29:34

have some. He will be a scene there to see why

29:36

not. Let's build a training

29:38

facility. Let's build an innovation

29:40

hub. Let's build. A we work

29:42

center where women can com and is designed for

29:45

women on the the barbershop. Maybe I have a

29:47

barbershop? it? You know what I need any the

29:49

day care of their and I need somebody to

29:51

help me manage the lice and expectations that I

29:54

have to care for my kids and also have

29:56

a career. I you know, I don't necessarily need

29:58

a Super Gadgets open. My first. Mike

30:00

Atherton for like how do we figure

30:02

that out and seeing through one of

30:04

the needs of women? What is the

30:06

research when it comes to sports performance

30:09

and had we build that to support

30:11

our players but normally our players people

30:13

around the community I'm having we built

30:15

for that. You know there are no

30:17

different from were removed from a zippers

30:19

where you went from are due to

30:21

going to no foreign investors are far

30:23

as a team into behind your best

30:25

friend and a Bay area where the

30:27

warriors. You. Know our the United

30:29

Seen scornful of area. I think as crazy

30:31

as it sounds on right now is the

30:34

time that it is right for women's sports.

30:36

mean you see the World Cup in, you

30:38

see the allergy around that you see the

30:40

investments and so I think the idea was.

30:43

it hurts our. Fundraising

30:45

and getting people to support. His.

30:48

Out A hard sell. The challenge for

30:50

us out isn't the how and how

30:52

we execute it and the thing that

30:54

it's anything keeps. Me up at night.

30:56

Sights on my six month old is.

30:58

Is. This that. We're. Not going to be

31:00

able to execute. Fast enough for what

31:03

we say we're going to execute because we have

31:05

these big crazy dreams of these big crazy visions

31:07

and and we know as athletes what it's like

31:09

to continue to fight in fact that you know

31:12

set of goals and keep working. Keep shop and

31:14

that would and keep going. And so to me

31:16

that's the pressure I feel sick to give to

31:18

our players to give to our community and make

31:20

sure that our little corner of the universe he

31:23

is better because of what we're building. So.

31:25

Former to be an athlete. You

31:28

stop planet Twenty five during The

31:30

Messenger. You're right, been injured and

31:32

you know and mix sram for.urban

31:34

I will answer their question in

31:37

terms of learn how to read.

31:39

Transition Sports to off the core

31:42

off the field Before you were.

31:44

was it like the in that

31:46

young and where was your brain

31:48

space to. Be.

31:51

Injured and you know, having to make that transition

31:53

relative yes, it is Hard arm is one of

31:55

the hardest things I've ever had to go through,

31:57

and I don't think it's something I'd say. About.

32:00

Then you talked about a deliberate with

32:03

the wrestling, this idea of mental health

32:05

and talking about that more frequently. My

32:07

injury or my career ended to injury

32:09

and I was unfortunate in that's I

32:11

sell. In. The gap

32:14

between leagues rates. So I played in

32:16

the Wsj which is the first one

32:18

professional leagues. After three years that folders

32:20

and then my knee injury happened a

32:22

couple of years later and so I

32:24

didn't have a professional place to play

32:26

and so if he works on the

32:28

national team which oh, top twenty in

32:30

the country essentially they. Were.

32:32

Your flair There was no. Place to place

32:34

and so for me my career just kind

32:37

of seated to black. Uneventfully, just

32:39

quietly was just like. You

32:41

to sunlight it anymore. And it was. It's kind of

32:43

dance. And

32:47

so. For me, I think

32:49

I'm. My husband now my boyfriend

32:51

at the time with I. I

32:54

struggled with it because I tried to use

32:56

all of these tools is wonderful. Tools that

32:58

we learned sports suck it up, work harder.

33:00

Still complaints be a good teammate, keep fighting.

33:03

Grind it out. I kept trying to do

33:05

those things. Through. That that? Other words? the

33:07

well with. Your feelings to see No

33:09

use of lesson learned, but. It

33:11

took me a long time and I don't think I

33:13

ask for help early enough. I don't think I took.

33:15

The time to grieve the loss. of my

33:18

sport erm because and I don't have as

33:20

the same for. You you both that like I

33:22

wasn't just a girl who played soccer like. I

33:25

was a soccer player and so when I lost

33:27

my identity and that I didn't know what else

33:29

I was gonna be and and the challenge for me

33:31

was that I was twenty five years old. And

33:34

all that anybody ever want to talk about when they don't know

33:36

you and your and athletes. I'll tell me about the a little.

33:41

Tell me all about that And I was going

33:44

through this period of like oh my god what

33:46

is the most interesting thing that happened to me

33:48

and my that happens to me am I was

33:50

already Happens When am I supposed to do for

33:52

the next seven years of my life Like how

33:54

am I supposed to go and people kept saying

33:56

your passion and you'll never work again Your life

33:59

A lot like. That. Of

34:01

our guys looking for that taken away for me, right?

34:03

Now what the hell am I supposed to do? And

34:05

so it took me a long time to to find

34:07

my way back to for i think what I started.

34:10

To Do and my husband credit. Him

34:12

because he kind of after. Probably two years

34:14

of me complaining says lox. He

34:16

knows you do it with this is what and. Normal

34:18

I'm doing your post with. This is what

34:21

normal people do. You pick something. He

34:23

was and you walk through that door and he goes.

34:25

And if you like it, you stay in that

34:27

room and if you don't like it, you turn

34:29

your butt back the next day and you go

34:32

pick another door and you just keeps ticking doors

34:34

and that door can lead you to another doors

34:36

and another door and eventually find a place where

34:38

he still good because she has to pay attention

34:40

to yourself and you. To keep moving and

34:42

you sense to keep walking through doors. And

34:44

so that's what I did. I was

34:46

fortunate enough that I said the time

34:48

and I'm I just said whatever I

34:50

enjoy and then a do. I set

34:52

out for our. Called. Up a Florist

34:54

Martha I was Grub your buckets. I just want to learn

34:56

how to make a bouquet. I want to learn a By

34:58

the way, Anybody going to marry I can make you. Mean

35:01

bouquet and boot mayor for users can

35:03

call me. I always

35:05

less fitness as I. Mean,

35:07

I'm spinning and sector that's how I got into tell it

35:09

isn't some as A T talk about Soccer on T V

35:11

I. Said yes I was line. I

35:13

was terrible. But I

35:15

kept walking through those doors and that's what made

35:18

me find my love that the soccer so that's

35:20

what allows me says working how the World Cup

35:22

right now that would have allowed me to be

35:24

a part of this. They are see an organization

35:26

and it took me a. Long time sorry

35:28

I was very long winded. Answer from but.

35:31

That's. How I got here and and it took awhile

35:33

but. I'm I wouldn't be it without the

35:35

support of the people who helped me really

35:37

timer pusher at and learn how to live

35:39

with soccer and a more long lasting less.

35:43

Were regarded as your forces you to you. Are

35:45

you amigo? or hour ago? arm

35:47

or three, for example? For

35:51

our food is when a team and I

35:53

doing stuff outside of ah you know basketball

35:55

enormous you said our basketball player from of

35:57

carnivores my identity from our mental and everything

35:59

will always is the right know you're big

36:02

on a basketball on are you could write.

36:04

Or are you sir are you know fan

36:06

and i don't want the hours just try

36:08

to do is try to our in own.

36:12

In our keep exploring what might see my

36:14

answer is even I love basketball for myself

36:16

I think are you know time is everything

36:18

and you know faded everything and I are

36:20

drafted as six their of my bumped into

36:22

you know I got it You know really

36:24

set the tone for doing things outside it

36:27

is basketball when I met Juri you as

36:29

you the always at Harvard in turn in

36:31

somewhere are going to some type a gala

36:33

or when I go to fund raisers is

36:35

fun. Raises are a little bit different than

36:37

other people spine raise their and my different

36:39

type of levels and I know from a

36:41

distance. On. In honestly you

36:43

know when you look up a mentor to

36:46

turn a piggyback the right way and but

36:48

at the same time and I have learned

36:50

you know it's not about what you do,

36:52

but the people around us support you and

36:54

I know when it came down to it

36:56

without a lot of stuff going on a

36:58

gather but you know I i just really

37:00

dormant is having confidence and what I'd done

37:03

before me to him being different things are

37:05

we did. I was right, that can't be

37:07

that easy and I was able to were

37:09

going into a space where an enormous. At

37:12

three. Tenths of percent were able to made

37:14

it so I figured and com for the do

37:16

job I can do this. I do a lot

37:18

of other things and number one seems is finding

37:21

the right support for from the not anything when

37:23

Rp but I believe in you felt when I

37:25

started my first real venture outside of my time.

37:28

You. Know that they're being bad fall of door

37:30

rather stay in and on at I testified when

37:32

he got no chelsea heart and within know an

37:34

american people to ask we were women to listen

37:36

and believe m ideas and one thing and i

37:38

say is my there we are all amazing for

37:41

hims this but around here at and you had

37:43

a plan or i say to people to see

37:45

your greatness and I have enough number one thing

37:47

as help me to process because you have a

37:49

lotta. People. Out there are competing

37:52

but very few people are one of

37:54

press report and are two different really

37:56

help me to and into some adventures

37:58

but also on. Break out on

38:00

my cell. a bass lot of people see me. Maybe

38:02

I never went up. Really understood it. A

38:06

beautiful on. I.

38:08

Am be honest, a bear with me. Right

38:11

bear with me. So a of my motivation

38:13

came from and will be ambulance a lot

38:15

Whitey would at told me what I can

38:18

do like early on a my life like

38:20

those trauma like desk real Ah A was

38:22

A I was a great. For.

38:25

The admitting like it was yesterday I can

38:27

tell it's you walk into a class on

38:29

our that as ab class right yeah that

38:31

was the first one said I wouldn't they

38:33

can say your name is as an aimless

38:35

for I have a bunch of miss hours

38:37

for such as as Right salon to a

38:39

class and is a mob of the six

38:41

month or two a class it was. It

38:43

was a high track a P English classes

38:45

in. Seventh. Grade

38:47

some rates and I walk in she

38:49

was a sous me on the north

38:52

going on and only. Yeah,

38:54

no I'm going like what you mean.

38:56

She's like. Many. Fear.

39:00

Your schedule An illegal

39:02

act. But. In that

39:04

moment, When. She say let

39:06

me see your schedule night or she'll become

39:08

an array class right? So I sort of

39:10

my schedule as he was like you know

39:12

iron or I class have a c but

39:15

it was like with some some off to

39:17

a light. The only of

39:19

along he is and so is funny

39:21

because we had to write essays. And

39:24

when we wrote an essay was

39:26

like it was like whoa Practice

39:28

essays. The. She was trying to

39:30

see where we were at Eyes of Have

39:32

An Abyss. As a bit like the first

39:34

month of the class, she can spam like

39:36

every day she was nitpicking. Emulate, what are

39:38

you doing. Was. His was that

39:40

like sit up straight, say, what am I

39:43

don't a thing. When she saw my essays

39:45

I became a favor student and is amazing.

39:47

A twelve thirteen years old, you can. You.

39:50

Can see it adults energy change and

39:52

then like the very next year was

39:54

another teacher. He was my brother's football

39:56

coach. Actually he found out I was

39:59

going to edition. In.

40:01

Our bob supposed to go. And.

40:03

He dealt with discern high school and I want a different

40:05

high school. He put me to a side of like i

40:07

heard you going to lanphear which of high school I was

40:09

gone soon as I did. And

40:11

it was like a basketball high school. He was like

40:13

are. You. Be a loose just like

40:16

the rest of them. Are

40:18

like mail fourteen years old? like why

40:20

would you tell me that means s

40:22

is this even to? well I history

40:24

on the back of my traumas. It.

40:26

Was always like or older white. Person

40:29

so far up authority telling me like I

40:31

can do certain things like ib bag a

40:33

coach or we were talking earlier late I

40:35

was in a Nike camps and Mothers' Day

40:37

was like who say I'm trying to figure

40:40

my confidence because I'm skinny like my son

40:42

and I'm being pushed around and I'm trying

40:44

to figure it out and a coach's I

40:46

will. Maybe you should go to do code

40:48

like dame be a natural route. Five.

40:51

Stuart S then like I'm in college

40:53

which is the best coach I've ever

40:56

had. You. Know the site,

40:58

They. Were mind games alone away. And.

41:01

Am I was so with his mind games

41:03

like I don't beat I'm as good as

41:05

I really am like I'm have an agent's

41:07

approach me after games and I remember one

41:09

agents he approached me. And. We

41:11

have been Texan I'm like well why are you

41:13

texting me like would you want from me like

41:16

what he wants his i will do You mean

41:18

I want to represent she well my for what

41:20

he's like the a be a like eating a

41:22

waste of my time with my does not do

41:24

it and others life was Marcos telling me or

41:26

my good they're good every day. Because

41:29

he allegedly schools. Don't.

41:32

Go outside All I did it now

41:35

and so those moments are understood like

41:37

okay I am a major city and

41:39

be able when I got so least

41:41

you hear mirror a million horror stories

41:44

above all broke want baker bankrupt as

41:46

an athlete and so just those people

41:48

telling me I can do some Always

41:50

Starlight on wanted a be a bus.

41:53

On what to do. Something crazier than a be A

41:55

is almost like I You West's as I know people

41:57

get mad as a tiny his name all the time.

42:00

I don't think people understand like the inspiration that

42:02

he's put into a whole generation. Like I

42:04

watch Genius on Netflix all the time. I just

42:06

came back from Spain. We came back from Spain

42:08

yesterday. Like I watched it while I was

42:11

there and just see him like from the beginning. He

42:13

was like, no, this is what I'm going to

42:15

do. I'm going to do it. Like at a

42:17

young age and his mom was his support system

42:20

was like, yeah, right on. Like, you know, somebody

42:23

telling you you're going to be great at something.

42:25

That might be all you need. And so I

42:27

always told myself, like, I'm going to do something

42:29

so much bigger than basketball. Like basketball is just

42:31

going to take me to where I really want

42:33

to go. And Kanye was like, music is just

42:35

going to take me to where I really want

42:37

to go. Like how many fashion brands has he's

42:39

inspired? Like Skims is valued at what now? Or

42:41

billion, four billion dollars. Like, so that was,

42:43

it was in you. Like, where did it come

42:45

from? I was, I was a sore

42:47

loser, which like, if you can, if you can,

42:49

like, if you can turn energy certain ways, like

42:51

I tell like my young guys, like, uh, Jordan

42:53

Poo was my little brother and Lester Kiones is

42:55

my little brother. He killed it in former league

42:57

this summer. And it's like, them are two guys

42:59

are out there to be like, no, shift your

43:01

energy. Like Lester is a knucklehead. He's like, I

43:03

was bad for no reason as a kid. I'm

43:06

like, yeah, just take the same energy. You

43:08

just shifted a little bit. Like coaches mad at

43:10

you for something. Don't yell back at them. Just

43:12

use the same energy on defense and just feel the

43:14

ball and lay the ball up. And now on

43:16

the coach likes you and they're like, huh? I'm

43:19

like, listen, you're going to be really mad with that

43:21

coach. You're going to argue with coach or take the

43:23

same as that energy and just put it on defense,

43:25

which is he's getting on you about defense. And

43:28

now you're, you get five more minutes in

43:30

the game. And now that it's just, you're

43:32

just going to keep going up in the coach's favor.

43:35

And then he averaged 21, four and four in some of

43:37

these this year. Like he just got his contract yesterday. And

43:40

I'm like, I'm not taking any credit for it.

43:42

You did it, but it's just shifting that energy.

43:44

So for me being a sore loser, like I

43:46

hate losing that anything. Do you hate to lose

43:48

more than you love to win? Yeah. Like when

43:50

I don't, I'm that's what I need to work

43:52

on. Like what you were saying

43:54

earlier about like, like

43:57

gratification, like you should

43:59

tell yourself. you're the best. Like why not? And that's

44:01

another kind of thing too. Like he might take it

44:04

too far, but like... It's free to talk positively about

44:06

yourself. You know what I mean? I always tell people

44:08

like tell your own story because the sidelines is gonna

44:10

fuck it up. And when it

44:12

comes down to it, you know what I mean?

44:14

You know the truth and you can never like

44:18

under... you can never like you

44:20

know underestimate how stupid people are. You know what I

44:22

mean? And that's not in the sake of anything, but

44:24

it's in the sake of confidence. When I first left

44:26

high school my English teacher is like

44:30

you're no longer... if you're going to a house state,

44:32

you're leaving here, you're no longer a big fish in

44:34

a little pond, you're a little fish in a big

44:36

pond. I'm like, bitch I'm a shark. And

44:39

that's like... Not for the food chain. No, but no,

44:42

I just expect like the B word or nothing, but

44:44

like you have to be entitled to it because it's

44:46

like no, it's my life. Like fuck what you talking

44:48

about. Like go do what you do, go do what

44:50

I do, and we'll meet at the top. But you

44:52

ain't there, that's on you. But like other

44:54

than that, like nah, I'm like why would I wake up just

44:56

to do normal shit? Y'all

44:58

are so-hold membership like holders. Like y'all

45:01

understand it. You want difference

45:03

and that's the value of it, that's a lot.

45:05

And as simple as that. It's not like you

45:07

keep it cute in culture, like legit. We

45:09

meet once or twice, it's a fuck you and I'll go

45:12

do it. I love it. Straight up. This is why I

45:14

hang out with him. Hell yeah. Because I want

45:16

to hang out with y'all more. No, I should.

45:18

It's overrated with me, don't worry. No, I always

45:21

struggle with like

45:23

being too humble. And like you

45:25

know as a parent, it's like how do you find

45:27

that fine balance? You know like you have

45:29

a six month old, like how do you find that balance of no

45:32

you're going to be humble, like you're going to be respectful.

45:34

But at the same time I had to go back and

45:36

was like okay my son, he's the first one. It's like

45:39

boy you gotta stop being quiet and stop being nice.

45:41

You gotta stop being nice, like go take it. But

45:44

we've been preaching being humble. And so

45:46

like you need people around you. And this

45:48

is why this is my best friend. Because

45:50

anytime I'm around him, I feel like the

45:52

best version of myself because I'm super confident.

45:54

You know? And so like I always struggle

45:56

with that. You know, with just like instead

45:58

of me just worrying about the losses so

46:00

how I'm gonna prove somebody wrong like sometimes

46:02

I need to bask in like who I

46:04

am in my greatness. Yeah, you

46:07

alright. I mean

46:09

but you understand the journey you know

46:11

like you said you got nine months

46:13

to figure it out and like I'm

46:15

here whatever you need I'm up the

46:18

street I already been to not

46:21

a game but... I like

46:23

that. We were at the women's US

46:27

women's national games. We were at the what

46:30

they call friendly game. Yep. And so I

46:32

was there pulled up friendly and then it

46:34

will be on my calendar. Yeah. I will

46:36

be at the games. Yes I

46:39

can edit but I'm be on the board.

46:41

Yeah. And so I will be heavily involved

46:44

so yeah any capacity whatever you need I

46:47

truly appreciate you I hope you know you

46:49

are an inspiration like you're gonna

46:51

change like generational lives you talk about generational

46:53

wealth like that's real generational wealth where you

46:55

know you're going to make the next crop

46:58

better and then they're going to make the

47:00

next crop better and hopefully we stop tearing

47:02

up the earth with over mass-producing and

47:05

how we do so with that being

47:07

said thank you so much. Thank

47:09

you. Thank you. Thank you. Beautiful

47:11

conversation. Your

47:19

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47:21

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