It’s the moment we’ve been waiting for has arrived - and so have my IVY PARK Ultraboosts!!! 

The adidas x IVY PARK is here! I’m sharing my thoughts on the relaunch of Beyonce’s athleisure line including why I think this collab makes the brand stronger and what I hope Parkwood and adidas do with it next. 

Links to things we discussed this week:

adidas x IVY PARK

The September Issue: B’day Edition

Beyonce’s December 2019 ELLE Interview/Ivy Park Photo Shoot

Beyonce’s September 2018 VOGUE Cover Interview

June Ambrose’s Ivy Park unboxing

Ashley Graham’s (pregnant!) Ivy Park unboxing video

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