Political campaign digital tactics become more advanced with each campaign season and result in new best practices that public policy advocates can also use to advance their cause. 

In this episode, we are talking with Michael D. Cohen, Ph.D about lessons learned during the 2020 elections as it relates to technology and digital ads. Communicating your message to the right person at the right time is critical in both political campaigns and policy issue campaigns. Mike is sharing a behind the scenes look of how that’s done in modern political campaigns.  

Like most people Mike made predictions about the 2020 campaigns, listen now and find out if his predictions were right! We also cover the intersection of advocacy and political campaigns, Mike’s best advice for anyone who wants to get involved in public affairs and a preview of his new book.

About Today’s Guest:

Michael D. Cohen, Ph.D. is CEO of Cohen Research Group, a political, public affairs, and corporate research firm.  He publishes the award-winning Congress in Your Pocket suite of mobile apps and teaches college courses on political campaigns, digital strategy, and public policy in Washington, D.C.

He is a three-time graduate of the University of Florida and he has been interviewed on campaigns, elections, and political research by the New York Times, Washington Post, CBS News, CNN, Forbes, Fox News, NPR, Newsy, VICE News, and  U.S. News & World Report. 

Learn more about Mike on his website.

And order his new book Modern Political Campaigns here:

Amazon

Barnes & Noble 

About the Host:

Cori Henderson, host of the Policy Influencer Playbook podcast brings her Master’s Degree in Public Administration and 20+ years in Government Relations and Economic Development to help you and your organization engage at all levels of government to advance your agenda. From her unique perspective having sat at the legislative, regulatory, and stakeholder tables, Cori knows that passing (or killing) legislation, getting a regulatory project permitted quickly or a tax incentive package negotiated successfully all come down to the same thing: communicating your message to the right person at the right time.