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Poole Communications' Marketing Minute

Sally Kintz

Poole Communications' Marketing Minute

A daily Business, Marketing and Entrepreneur podcast
Good podcast? Give it some love!
Poole Communications' Marketing Minute

Sally Kintz

Poole Communications' Marketing Minute

Episodes
Poole Communications' Marketing Minute

Sally Kintz

Poole Communications' Marketing Minute

A daily Business, Marketing and Entrepreneur podcast
Good podcast? Give it some love!
Rate Podcast

Episodes of Poole Communications' Marketing Minute

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Your customer needs to hear from you in a variety of ways. What is the best media mix for your company? Here are a few ideas.
Sometimes dress can get a little too casual. Take pride in your appearance and the appearance of your employees to give the very best impression.
Who are your competitors and allies? What are they doing that is successful and how can you do it even better. 
Repeat the name of your business and your message frequently for the greatest impact. Don't get lost in this media saturated world. 
Results are what your customer is looking for. Consider final results whenever you start a marketing campaign and then track those results.
Don't let one bad employee spoil your company's reputation. Hire slow and fire fast and only keep the very best people. 
With a salute to Seth Godin - What is your "Purple Cow"? What makes your company stand out from the crowd? Here are some ideas to consider.
Tips on the best way to use social media advertising to promote your business. Take advantage of these strategies. 
This growing social media platform can help launch your business and reach an entirely new audience in a powerful, visual way.
A mobile app may be a good fit for your customers when used appropriately with a great working website. 
What your website needs to have and the simple focus that will help pull customers to your business. 
Are you marketing from your customers' view or from your own? Always market from your customers view for greater success.
Use blank space to your advantage in all of your marketing materials. Inform, don't overwhelm your customer.
Color has a powerful impact and your customer base needs to be considered when you choose color in your marketing materials.
Print advertising just isn't working anymore, it's time to go digital and here are some tips to get the most from your digital advertising.
Are your marketing dollars being spent in the best possible way? Look at where your customers are and focus on meeting them where they are. 
In tough economic times it's tempting to take on any customer, but you and your customer will be happier when you are a good fit for each other. Here's what to look for.
Here are a series of FREE things you can do to promote your business. They are simple, but will require just a bit of your time. Consider these tips when you don't have a large budget.
What are well designed marketing materials and where do you go to get them? Your marketing materials are your first impression. Make that impression count.
If you are in business, you not only need a LinkedIn personal page, but a business page as well. This is the perfect place to highlight and promote your business using a highly regarded business social platform.
Websites can bring customers right to your door by building credibility and highlighting your service or product. 
Consider collaboration when you don't have a very large marketing budget. Teaming up with a complimentary business could be the best thing for your company.
Press releases still work. Here's how to write one that will get published and help you promote your business in a way that takes a little time, but not a lot of money.
When you make a promise, keep it. The importance of your word is still a critical part of doing business in our modern world - and one that can set you apart from the competition.
Do you have a logo and are you using it correctly. The right branding can launch your business to the next level. Here are a few tips.
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