In part 1 of our New Year's Eve Doubleheader, we have guest hosts Ben Mabie and Ashley Trinh on the podcast to talk about the once and never UC Logo. Ashley takes us through the design process and the trends visible in this logo, as well as why you might not find it appealing even if you were a seasoned designer. Ben breaks down the administrative context for thechange, and what the logo is symbolic of. We talk a bit about corporate logos and other university logo changes too.