Williams is the founder of Transmission Events, Fun Fun Fun Fest, and now Margin Walker. But how did he become the most in-demand promoter in one of music’s biggest markets?

Find out in this episode of Popcast. You’ll hear Williams reveal the underside of the live music industry in Austin, from getting his start booking Jimmy Eat World at iconic venue Emo’s to striking out on his own. Listen now to discover:--Why he decided to launch Sound on Sound Fest at a Renaissance Fair--How he expanded Transmission beyond Austin into other cities--What happened behind the scenes during the creation of Margin Walker