For the last almost 3 years, Wes Kao has run her own marketing and strategy firm. She is an end-to-end marketer helping B2C brands launch new products and create new categories. Before that, she was co-creator and Executive Director at Seth Godin's altMBA. In the past fifteen years, she has launched 150+ products, features, and campaigns at Flite, BareMinerals, L’Oreal, and Gap. You will learn how to rigorously determine a plan to market products and also yourself, if you are unclear about your path.

You will learn:

- The Importance of Increasing Your Box and Opportunity Set

- Why End-To-Marketing Is An Important Skill Set

- How To Reframe an Outcome

- The Importance of Understanding Incentives When Engaging With People

As always, this episode with time-stamp notes is available on my website