Fake news is a topic that came to real prominence during the US presidential election. For the first time, people began to question the media and who they could really trust as a reliable news source.

In this podcast we discuss this growing issue with Portland’s Gregor Poynton, Partner and Head of Content and Brand, where we try to define what fake news actually means and what it means for communications agencies.

We also speak with Portland’s Eleanor Dickinson about our “Fake News in Kenya” report commissioned in the run up to the Kenyan election. The report examined the prevalence of fake news and the impact this is having on what Kenyans see as trustworthy news sources.

To read the full report, please visit: https://portland-communications.com/publications/reality-fake-news-kenya/