"Kawaii" is a Japanese word that means "cute" or "adorable." From anime to food and fashion, it is one of the most frequently used Japanese words, even among foreigners. However, “Kawaii” culture can be seen by many as not very mature. After all, the childish stigma that surrounds anime and cartoons is especially strong in Western culture.

But what happens in Japan, a country that uses animation as a tool to effectively communicate messages to people of all ages? Even in the most serious situations, there will always be a cute character decorating official documents. There is no way to escape from Kawaii culture in Japan.

Today I am going to talk about why Kawaii culture is not considered childish on this side of the world.

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