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Hey there! Patty Dominguez here, with episode 95 of the Positioning to Profit Podcast. How are you? How are you doing? So hopefully I'm catching you out and about enjoying the outdoors. The weather is finally changing, and I'm super excited about it. Today is a solo show and it is going to be a good one, because I was giving it some thought. I had a really great conversation, as you know, I always bring in these conversations that I have with my clients, and this had to do with an offer that she had and why it wasn't connecting the dots. And as you know, I'm very bullish on positioning, and one of the things that is really important is understanding the dynamics of how people buy, right, why is it that they're buying, and so there's a really famous quote, from Zig Ziglar, a lot of us use it, but he is oh the credit is that, "people buy on emotion and they justify it with logic". So really, the theme of today's podcast solo show, is really getting an understanding of how that works, and why it is a really good play, to really focus on the emotional drivers, of emotional triggers of how to connect the dots for your premium prospect, so they're engaging with you at a more profound level, because I have personally been guilty of you know, maybe it was from my corporate speak days where I would try to over intellectualize something, and quickly realize that no, it wasn't working, that doesn't resonate. So we'll be talking a little bit about that.

Alright, before we get started, don't forget that if you are looking for some positioning direction, some positioning help, you most definitely should check out the positioningquiz.com. It's a really great way to just kind of understand the positioning essentials and gives you a free report, and there's also some additional information there to help you with your positioning. A really great way to get the wheels turning on what could be missing in your marketing, especially if you're just kind of shooting in the dark or spraying and praying kind of marketing. Yeah, let me save you there, and let you know that please don't do that, you're gonna be wasting time and money. And instead, you can start with positioningquiz.com for the start of that positioning journey. Okay, and with that, let's get on with the show.